One step ahead is a madman, and half a step ahead is a genius, which can be described as a wise saying.

Records are a monopolistic profiteering industry, and a CD record costs only a dozen to twenty cents after royalties are removed, while the selling price is ten dollars. With the rise of the Internet in the 90s, countless music that didn't cost money suddenly appeared on the Internet, and netizens learned how to listen to downloaded music at once. Many companies led by Dimeng have seen the market demand and launched many small digital music players, but the results are not ideal. In particular, it is difficult to find and manage a large number of downloaded music, and it is also difficult for users to import music from their computer into the player.

In such a situation, a music player suddenly appeared that solved these two technical problems, and the shape design was very beautiful, which made the reporters attending the product launch conference ecstatic.

‘Hi，hear!’

The famous "Electronic Products" magazine directly used a milky white iPod as the cover and the full name of HH company as the title, praising this "epoch-making electronic product". Other professional magazines and newspapers also praise it, but it can only attract attention in professional circles, where will ordinary consumers read this kind of professional magazine?

Immediately afterward, during the prime-time advertising time, an iPod advertisement appeared. The energetic music, the silhouettes of the characters dancing with the music, especially the image of the iPod with the huge contrast with the color of the silhouette, make the audience in front of the TV shine.

Affected by the overwhelming advertisements of major TV stations, young people finally appeared in front of the iPod counter in the BestBuy mall.

The late nineties were a boom in the U.S. economy. The price of $199 is not low, but the iPod is beautiful, stylish, and performs quite well, and the curious people who experience the product quickly become customers, and then introduce and show off to their friends, driving more young people to buy it. At Christmas, the much-anticipated 'NFL' and 'NBA' Christmas wars, the iPod advertisements inserted more people paid attention to this new and fashionable electronic product.

Relying on overwhelming advertising, fashionable appearance, and performance beyond similar products, the iPod produced by HH company has become popular and has become synonymous with fashion, and there is a long queue in front of the iPod counter.

Cool!

Of course, it's cool, not to mention delicate and beautiful, but it's also very user-friendly, very easy to operate, and very easy to use. You can put it in your coat pocket, you can put it in your jeans pocket, and you can also use the included pins to fasten your sweatshirt or sweatpants, and you can really put a thousand songs in your pocket!

A good ad can make a junk product die quickly, D's ad is definitely a good ad, and the iPod is undoubtedly a great product, and the iPod naturally sells well in North America.

161 units, which is the first day of product launch, and 451 units, which is the second day of product launch,...... , 2,158 units, which was the sales on the first day after the ad was broadcast...... 27,819 units, which is the sales on Christmas Day...... 46,142 units, this is the sales volume on New Year's Day!

It worked!

From the release of the product on December 18 to New Year's Day in 2000, in just 12 days, the sales of iPods exceeded 200,000 units, and they were directly sold out!

When the good news came, Hanhua Electronics upstairs in Sohu cheered, and began to envy the birdman upstairs who were rushing to the draft, even if each of them got a Chinese version of the iPod as a New Year's gift.

Mom, 200,000 units were shipped in less than half a month, and this is only the sales volume in the United States, and then sold to Canada, Europe, Japan, Taiwan and Hong Kong, how big is the sales volume? $199 per unit, if millions of units are sold, it will not make hundreds of millions of dollars?

I don't know, after receiving the fax from the American branch, Wang Zhidong jumped and shouted in the technical department, and then hundreds of people jumped and screamed. The company has suffered for a year and a half, and finally survived to this day of success!

On the other side of the ocean, Li Jiaming, who was spending New Year's Day at Li Jiade, did not know how much money he made from this imperfect iPod, but he knew that the second batch of 200,000 units had already gotten off the plane and were being shipped to the counters of BestBuy shopping malls overnight, and Kyle placed an order of 300,000 yuan with Hon Hai Group, ready to be sold to European countries and Japan.

"Jiaming, you're still amazing!"

This apartment is a little smaller, but the sparrows are small and have all the organs. After a day of shopping in Beverly and a phone call to greet relatives, Li Jiaming, who was extremely tired, collapsed on the sofa and said proudly: "That's, you don't look at who I am?"

"Get over", Qiao Qiao, who came from San Francisco to cross New Year's Day, kicked him on the thigh, and Li Jiaming hurriedly gave up half of the sofa.

"Miss Qiao, be a little lady. ”

"You want to care?"

"How dare I care? Only a good-natured person like my fourth brother can stand you. ”

Qiao Qiao, who was used to being very aggressive, really didn't care, and he also learned from his uncle to put his long legs on the coffee table, but asked his fiancé to make tea and pour water, and said proudly: "That's, my life is good, Xiaosi can go to the hall and enter the kitchen." Don't you look like you, find a female star, are you worried about the discoloration of your hat?"

Unspoken, absolutely unspoken, this kind of words can only come out of her mouth. Li Jiaming didn't dare to joke with her anymore, this Peking girl didn't spit ivory in her mouth, but Qiao Qiao didn't want to let him go.

The iPod was so popular that she went to BestBuy and queued for an hour, but she didn't get it. This kid sent it to the door, why don't you hurry up and give it away?

"17, 3 pink, 5 white, 6 black, well, 3 more lavender, lilac not dark purple. By the way, you need to have your signature on the box!"

Finally let Miss Qiao open her mouth once, Li Jiaming mocked: "Miss Qiao, you are really generous, 3983 US dollars!"

It's not good, Sister Qiao regarded this as fighting landlords and fighting local tyrants, and said disdainfully: "Cut, don't think I don't know, the cost is up to 1,000! You guys are black enough, dozens of dollars of things, you dare to sell them for 200 dollars?"

Li Jiaming is really speechless, R&D, advertising, rent, taxes, isn't this money?

"To give or not to give?"

Seeing that the big foot was lifted again, Li Jiaming immediately said: "Here, your old man speaks, do I dare not give it?"

"Am I old?"

"Not old, people are more delicate than flowers!"

Li Jiaming, who was slumped on the sofa, reached over to get the phone and told the assistant to send 60 iPods of various colors tomorrow. It's no wonder that the fourth brother must have friends and compatriots at school, anyway, the cost of an iPod is only $74 a piece, which also includes taxes.

"Li Jiaming, can you sell 2 million units?"

As soon as he mentioned this, Li Jiaming, who was very tired, immediately came to his senses, thinking that the sales of one million units were enough, but he didn't expect the sales to be so good. 200,000 units, but not sold out of stock in more than ten days, if it weren't for Hon Hai's strong production capacity and fast air transportation, it would have to be out of stock tomorrow. In fact, he didn't know that the iPod, which was born three years in advance, managed to put 900 songs in his pocket, which solved the most headache for young people in the United States Music storage problem, which made the iPod1 sell more than in history.

"Our goal is to sell 2 million in North America, 2 million in East Asia, and another 2 million in Europe!"

"Don't blow it, it's Christmas and New Year's Day, and after this time, sales will definitely fall. ”

said yes, but there was no reward, and Li Jiaming was on the rise, bragging and saying: "You don't understand this, before the new chip comes out, no one can surpass the iPod." My colleagues and I estimated that it would not be much of a problem to sell 6 million in a year and a half. ”

Li Jiade, who was serving tea to the two, was taken aback, the iPod sold so well, and there were people at Caltech, and it was made by his cousin, he would definitely care about the specific situation. Compatriots engaged in experimental physics have sworn that the manufacturing cost is at most thirty-five dollars, so isn't the fifth child making hundreds of millions of dollars with this iPod alone?

With his brother and sister-in-law, Li Jiaming also lost his composure outside, and bragged about the impossible as a cowhide, and said proudly: "Almost, I only got less than 7% of the shares in total, and after removing all the expenses, the iPod1 alone should be able to have five or six billion." I'm going to wait for the new batteries and chips to come out, and then produce the iPod2 immediately, and with the price increase, I will definitely make more than a billion!

You don't know, the year before last I told my eldest brother-in-law not to engage in real estate and do this business with me, but he just didn't listen. If you do this with me, you still need to shoot the asst of those officials?"

"Don't you think I don't know, California's corporate income tax is 27.45%, plus R&D, advertising, and other expenses, you dare to say that a machine has a profit of $100?"

The fourth brother is good at everything, but he can't listen to cowhides, which may be a problem of being a scientist. It's also good, if there is no problem, it will really become a fairy. However, when the cousin talked about the eldest sister, the fourth brother felt regretful. Just because he doesn't care about current affairs doesn't mean he doesn't know the shady scenes of real estate.

"Alas, the temper of the eldest brother-in-law will not be in vain with you. ”

"It's also", Li Jiaming really felt regretful, so he echoed this sentence. The eldest sister is like a mother, and the relationship between the two lives has surpassed the mundane thing of money. This time, Sohu went public and cashed out a billion dollars, if it weren't for his brother-in-law's capital chain being too tight, he wouldn't have borrowed his extra 700 million.

At the mention of the eldest sister, Li Jiaming also remembered the matter, and hurriedly said: "Oh, by the way, the eldest sister wants me to buy you a house." Don't push, you really don't want it, just go and tell the eldest sister yourself, I don't want to be scolded. ”

What can I do about this? Li Jiade looked at his fiancée in embarrassment, the eldest sister's temper is too strong, and she will really beat people when she starts a fire. Li Jiaming is the eldest sister as his mother, and Li Jiade, who grew up under the eldest sister's feathers, is similar to Li Jiadao, and never dares to come with the eldest sister.

Qiao Qiao, who is used to taking ideas, is also embarrassed, if the two get married, she will go to the eldest sister to excuse herself. But this is not married, what do you say when you go to the eldest sister? Doesn't that make everyone laugh at Jiade and say that he is not manly? What's more, Jiaming has made it clear that the house was bought for Jiade.

Li Jiaming, who was secretly happy, took a few sips of hot tea, and gave the two of them an idea: "Fourth brother, if you feel embarrassed, then talk to the eldest sister and use it as a wedding gift." Now it's not as good as before, what the eldest sister has in her hand is money, if you want to marry Sister Xiaolan, she will send 10,000 yuan, she can live proudly? ”

"This?"

"Don't do this, let's go, take you to see the house. The eldest sister sent the house, I sent home appliances and furniture, and there was everything in the new house, so we went there to live at night. You're so small here, you're not going to let me sleep on the couch, are you?"