Listening to Yao Xiaoguang's report. Pen & Fun & Pavilion www.biquge.info

Lin Feng's brows gradually furrowed.

Although the instructions he gave before were: take World of Warcraft at all costs!

But that doesn't mean you have to accept Blizzard's terms in the negotiations.......

Although Fengxing has abundant funds, the recent acquisition of Tencent shares still cost a lot of money.

Moreover, although Lin Feng has a special affection for "World of Warcraft".

However, feelings are feelings, and business is business.

Another meaning of doing whatever it takes is to use all available means!

Yao Xiaoguang obviously didn't understand what he meant!

However, Lin Feng didn't intend to accuse Yao Xiaoguang of anything, after all, in addition to acting as an agent for "World of Warcraft" in Shanghai, he was also setting up Fengxing Shanghai Shangfeng Company, coordinating the management of Haofang Online, which had just been acquired and merged into the company, coordinating with Zhangjiang High-tech Park on the planning of the land purchased by Fengxing, the "Tianmei" studio group had just moved over, the operation of games such as "Audition", the formation of CF project studios, etc., a lot of work.

Lin Feng didn't have very clear instructions, everything depended on Yao Xiaoguang's own comprehension.

Such a momentary negligence, Lin Feng can understand.

Now that the acquisition of Tencent has come to an end for the time being, Lin Feng decided to take over the negotiation of the agency rights of "World of Warcraft" himself.

However, this incident also reflects that Yao Xiaoguang still doesn't have enough understanding of "World of Warcraft"!

In fact, due to the previous several large-scale European and American games, such as "Magic Sword" and "Endless Mission" (EQ), after entering the Chinese market, they all suffered a fiasco in operation, and European and American games have become a common view in the domestic game circle, which has also led to most game companies choosing to represent Korean games.

Even Blizzard Entertainment itself, while confident in the World of Warcraft game itself, is not sure whether the game will be a success in China.

Therefore, in terms of negotiation terms, Blizzard deliberately asked for conditions such as servers and asked for high agency fees, which is not a kind of idea of making a profit first no matter what.

No one would have thought that World of Warcraft would be so successful in China!

And this difference in perception is the biggest bargaining chip that Fengxing can have room to play and room for maneuver in negotiations!

What's more, Blizzard isn't just World of Warcraft......

After Yao Xiaoguang finished reporting, he saw that his brows were furrowed, and he didn't know what was wrong, so he looked a little uneasy.

Lin Feng smiled slightly.

Instead of commenting on his pre-negotiations with Blizzard, he asked a seemingly unrelated question.

"Xiaoguang, you say, why do we want to set up a branch in Shanghai?"

"On the one hand, it is to use the new company in Shanghai to act as an agent for the World of Warcraft, on the other hand, because after the acquisition of Haofang company, it is convenient to manage. Yao Xiaoguang didn't know why he asked this, and answered honestly.

"OK, then good, let me ask you again, what is the core business of Haofang?" Lin Feng continued to ask.

"Game vs. Battle Platform...... The most important games on the Haofang platform are Blizzard's StarCraft and Warcraft ......" Yao Xiaoguang suddenly realized.

Lin Feng smiled: "Yes, we have a Haofang battle platform, and this platform similar to Blizzard Battle.net, Blizzard has already had a lot of opinions, and at the same time envy, after all, there are nearly a million die-hard fans of Blizzard games in China, all of whom are active on the Haofang battle platform...... Haven't you thought that this is also a bargaining chip with Blizzard?"

Yao Xiaoguang's face turned red, and he finally understood that Lin Feng was not satisfied with his early negotiations with Blizzard .......

"I'm sorry, Lin Dong, it was my mistake!"

Lin Feng shook his head: "It's not a mistake, it may be that I didn't explain it clearly, your problem is that you don't pay enough attention to "World of Warcraft"! Xiaoguang, let me put it this way, "World of Warcraft" is a more important product than all our existing games!"

"When Fengxing has it, it is our biggest opportunity to open up the gap with our competitors, especially Shanda and NetEase!"

"I hope that when you go back, you will pay close attention to this matter, form an excellent team as soon as possible, and choose those young people who have a fanatical love for Blizzard games, and at the same time have a strong backbone in technology and business. After signing the contract of "World of Warcraft", prepare for the full sinicization and internal testing of the game. ”

Yao Xiaoguang nodded vigorously, his face was extremely solemn: "I understand, Lin Dong, don't worry, I will do my best!"

After he entered the popular industry, he had a smooth journey, was deeply trusted by Lin Feng, and never made a mistake in his work.

At this moment, although Lin Feng did not criticize him openly, he was obviously not satisfied with his previous work, Yao Xiaoguang blamed himself in his heart, and on the other hand, he was also very uncomfortable.

Shameful and courageous, he is determined to wait for the signing of the contract, and he must run "World of Warcraft" well!

Take a breath!

Lin Feng nodded, and it was also necessary to give Yao Xiaoguang a proper beat.

After all, he is now in charge of the Shanghai branch alone, holding heavy power, and is currently the largest local prince of the company.

"I'll talk to Blizzard myself. …… You can help me make an appointment with Blizzard, and I'll fly to the United States tomorrow to visit Bobby Kotick, the president of Activision Blizzard, and Phil O'Neil, the president of Blizzard's parent company, Vivendi Universal Game. ”

Lin Feng said lightly.

…………

Lin Feng doesn't just want to get the exclusive domestic agency of "World of Warcraft".

Blizzard Entertainment is the world's top gaming company!

Lin Feng hopes to take this opportunity to have more in-depth cooperation with Blizzard.

In the previous life, the cooperation between NetEase and Blizzard started with "StarCraft 2" and Battle.net, and then, NetEase took advantage of the good cooperative relationship with Blizzard to snatch the lifeblood of Nine Cities "World of Warcraft" in one fell swoop. This move not only plunged Jiucheng into the abyss, but also gave NetEase the most important opportunity for brand and business development.

Subsequently, NetEase and Blizzard cooperation deepened, "Diablo III", "Hearthstone", "Heroes of the Storm", "Overwatch", through the agency of many excellent Blizzard games, but also laid a solid foundation and foundation for NetEase's game business.

In particular, "Hearthstone" has become another classic game that has become a big hit in China.

In 2015, NetEase's total annual revenue was 22.803 billion yuan, of which Hearthstone and Diablo 3, which are currently popular games, made a very big contribution to this figure!

NetEase is a very good example to learn from!

Lin Feng also hopes that through this opportunity to cooperate with Blizzard in Battle.net, Warcraft 3, DOTA (Defense of the Ancients) and other aspects of "World of Warcraft" agency cooperation opportunity.

It can also be used as an agent for Blizzard's excellent games such as "Hearthstone" and "Diablo 3" in the future, laying a foundation of mutual trust and cooperation as early as possible.

Of course, there is another layer of intention, which is to prevent the possibility of NetEase's sneak attack in the future!

It can be regarded as a kind of early containment of competitors.

In 2013, when Activision Blizzard buys back shares from Vivendi to redeem himself, Lin Feng and Fengxing may still be able to join Blizzard's private consortium and participate in the buyback because of their previous partnership, and take a stake in Activision Blizzard!

You have to stand at such a height to negotiate with Blizzard!

Wind to get more!

In fact, Lin Feng's idea was that he didn't intend to give Blizzard such a high agency fee, and even tried his best to keep the share low at the beginning.

In this way, there will be room to slowly increase the price in the future, on the one hand, it can make Blizzard feel that Fengxing is constantly making concessions, which is very sincere, and at the same time, in the past two years, it can also intercept more profits for Fengxing.

However, because Blizzard is not expected to have enough information about the Chinese market, its requirements for servers are very harsh in the eyes of other domestic game companies.

In Lin Feng's eyes, it is slightly insufficient.

25 servers, each with 6,000 players?

Are you kidding?!

Lin Feng clearly remembers that in his previous life, "World of Warcraft" started the open beta on April 25, 2005, and in the first week of the open beta, the maximum number of simultaneous online users exceeded 500,000!

All the servers were queuing up at the time!

Blizzard in Europe and the United States once issued a marketing copy called: A world awaits, which was dubbed by Chinese players: A world is queuing.

Lin Feng still clearly remembers that at the time of the open beta of "World of Warcraft", at five or six o'clock in the evening, if the number of people in the queue displayed by the server was less than 1,000 people, you had to wonder if there was a problem with the system.

When I get home from work, turn on the computer, log in, queue up, then cook, wash the dishes after eating, come back and look, just go in, and then start playing .......

The revenue is also very scary, "World of Warcraft" in the first month of operation in China, the number of paying users exceeded 1.5 million!

What is the concept of 1.5 million?

In the previous life, after World of Warcraft began to pay, each registered user had to spend 30 yuan to buy a point card to activate an account and start the game in one of the four open districts of Shanghai, Beijing, Sichuan, and Guangdong.

Depending on the activation time, Nine Cities will give away anywhere from 5 to 66 hours of free playtime, but that's obviously not enough. If you want to continue playing, you must also buy a 30 yuan point card in exchange for 66 hours and 40 minutes of gameplay. Even if each registered user only buys a point card once, 1.5 million paying players will bring 90 million to Jiucheng in a month.

What's more, it takes an average of more than 180 hours for a "level up" player to reach the full level of 60 in the game, and most level 40 players in the game have bought more than 3 point cards.

If this is calculated, how much money will flow into the purse of the Nine Cities?

By 2007, the Burning Crusade expansion was launched, and after the update to version 2.4, World of Warcraft reached 1 million people online at the same time!

With such a cognition, Lin Feng would rather lower the proxy fee and increase investment in the server!

With a lot of server investment, players don't have to queue up to waste time, the payment time is long, and the income of Fengxing will naturally rise.

Moreover, World of Warcraft is a large-scale 3D game, which is very equipment-intensive, and only if the server and bandwidth are guaranteed to be in a very good state, you can have a better gaming experience.

In the previous life, Jiucheng operated "World of Warcraft", because it was reluctant to invest in the server, it was often stuck, and angry players scolded it as "Dog City".

Lin Feng didn't want to be scolded .......