When he came to the company the next day, Lin Feng found that he wanted to relax for a while, but it seemed that it was impossible for the time being. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

As long as the company operates, there will always be an endless stream of opponents.

Perhaps these opponents are not as powerful and terrifying as Tencent (especially Tencent, which developed later).

However, in a certain business line, if you are not careful, Fengxing may lose its leading edge.

Yao Xiaoguang flew back to the capital and reported to Lin Feng on the progress of the Shanghai company's contact with Blizzard to negotiate the agency rights of "World of Warcraft".

Just when Lin Feng focused on Shanda and Tencent, the two biggest opponents in his mind during this period, and took advantage of the opportunity of Shanda and Tencent's listing, taking advantage of the financial advantage and time difference, and making multi-directional layout and sniping, "World of Warcraft", the most classic pinnacle masterpiece in the field of Chinese online games in the future, its domestic agency competition is in full swing.

"World of Warcraft" (World of Warcraft) is the first large-scale MMORPG online game produced by the famous game company Blizzard Entertainment, with the company's real-time strategy game "Warcraft" plot as the historical background, relying on the historical events and heroes of Warcraft, perfect formation of a huge and perfect story background and huge historical structure of the magic world, this world has a complete world setting, can be called an epic main story.

In this world, players can adventure, complete quests, new adventures, explore unknown worlds, and conquer monsters.

"World of Warcraft" is an unprecedented game masterpiece, and it is also a game with an incomparable special status in Lin Feng's heart!

In his previous life, as a veteran player who entered this magnificent and mysterious world at the beginning of the open beta of "World of Warcraft" (level 45 era), Lin Feng left too many memories and feelings in this world called "Azeroth".

He had been an orc warrior, running through the wilderness of the Barrens (without mounts), ready to deal with the sudden appearance of velociraptors and boar men......

He was once a Night Elf thief, who walked through the twilight forest in the shadows, and under the dagger of the dark and cold light, monsters and tribes fell......

He was also a necromancer who watched his body transform from skeleton to zombie (Harmony), and was invincible in the battlefield of the Alterac Valley, killing countless people.

He had died happily in the Wailing Cave over and over again with his newfound friends (there was no strategy at first), and he had once spent the night alone in the Scarlet Monastery with a trumpet to farm gold.

He could not forget the phrase "Race is not honor" in the mission of love and family, and I have seen the noblest orcs and the meanest humans", and he remembered the sorrow of Tyranferdin's death before his eyes.

He was once in tears on the Black Coast for the love between Serrien Whitepaw and Annaya during the Unswerving Mission.

"Goodbye, Sererien, my love. We'll see you again......"

"What to do, my love...... What would I do without you...... Without you...... How do I have the courage to survive in this world......"

He helped Pamela recover her torn doll.

"Hooray, my doll, you're going to get rid of the bad guys, aren't you?" …… After completing that task, after a long time, Lin Feng still kept such a picture in his mind: under the bloody sky, in the dark ruins, a small figure stood alone, she held the doll and looked into the distance, Dad will come back, happiness will come back, they may just be late......

He also formed a huge team of 40 people with his friends, and they kept exterminating, exterminating, and destroying the group in the heart of the molten fire...... Every time a boss is overthrown, there is a cheer in UC, as if what a great victory has been achieved!

He also used to "paddle" (lazy) while chatting, and easily pushed down the black dragon.

This is World of Warcraft, it's a great game, but at the same time, it's more than just a game.

Lin Feng once read a sentence: "When you start to squeeze on the bus in a suit or sit leisurely in a private car, anxiously honking the horn to urge the car in front, you gradually disappear into the crowd." Images may flash through your mind: the melodious sound of bells echoing in Ironforge, ships sailing in the empty Stormwind, and whistles resounding across the sea. “

This is World of Warcraft, ten years of glory and ten years of undefeated.

The memories of an era carry the youth of a generation.

…………

No matter what Fengxing's status in the game field is, no matter how successful "Audition", "Fantasy Journey to the West" and "Journey" are, the revenue and profit are enough to be comparable to Shanda and Nine Cities, or even surpass.

"World of Warcraft" is a classic game, and Lin Feng is determined to win.

Not only for its ability to continue its glory for ten years and its annual revenue of up to one billion, but also for the eternal Azeroth Continent in Lin Feng's own heart.

Blizzard Entertainment, as a top game development company, has an excellent reputation in the global game industry and players, and "World of Warcraft" is the first online game that it has carefully built and secretly developed for many years, and in September 2001, Blizzard announced its existence for the first time at the largest electronic entertainment exhibition in Europe - ECTS (European Computer Trade Exhibition), which caused heated discussions around the world.

The first visit to China in March 2003 by Bill Roper, one of the founders and vice president of Blizzard Entertainment, officially kicked off the battle for the Chinese representation of World of Warcraft.

At that time, the companies participating in the agency competition were: Shanda, Jiucheng, Ogilvy, Happy Digital Company, Tiantu Technology Co., Ltd., Guangtong and dozens of other agents. It can be said that almost all game companies are involved in the competition.

However, Blizzard put forward very harsh conditions for the agents of World of Warcraft, and under the competition of many parties, the agency fees also rose again and again, from the initial million dollar level, and soon climbed to the tens of millions of dollars.

Let's take a look at Blizzard's agency request:

1. There should be an independent carrier-class computer room and a direct line of the backbone network.

2. No other game or service servers are allowed in the computer room.

3. EACH GROUP OF SERVERS IS COMPOSED OF 3 GAMESERVERS AND 1 NA SERVER, AND 25 GROUPS OF SERVERS ARE PLANNED TO BE BUILT IN CHINA, AND EACH GROUP OF SERVERS SUPPORTS 6,000 PEOPLE ONLINE, ENSURING AN AVERAGE OF 70% OF THE ONLINE LOAD OF THE SERVER.

4. It is recommended to use an 8-way CPU-level server.

5. THE OPERATOR OF THE DATABASE SERVER DOES NOT HAVE THE RIGHT TO OBTAIN ADMINISTRATIVE RIGHTS AND MODIFY ITS DATA.

At the same time, Blizzard also requires the agency company to have the NAS disk vibrating library completely closed, no one can touch it, the network camera is monitored, the agent cannot modify the database, and the system records every command, and the security precautions are very high.

The server must be completely exclusive to the operator, and no cooperative relationship with other companies is allowed, which means that the server problem must be solved by the operator itself. However, the games represented by general online game operating companies do not have this requirement, and the database can also be modified.

These strict conditions and sky-high agency fees have made many manufacturers retreat, and some weaker small game companies are the first to go out.

By the end of 2003, the only companies competing for agency rights were Jiucheng, Shanda, and Ogilvy Electronics (Blizzard's general agent in China, and had been acting as an agent for Diablo 2, Warcraft, StarCraft and other stand-alone games).

Among them, Shanda was originally the most competitive one in the battle for the agency of the online version of "World of Warcraft", and Blizzard also valued Shanda's resources and strength, but in the end, Shanda surrendered without a fight and withdrew from the competition, and Chen Tianqiao's explanation for this is also quite personal: "The agency fee of millions of dollars for this game is worth it, but it is not right to reach $10 million." ”……

At that time, Shanda calculated that the monthly monthly fee of "Legend" was 35 yuan, and the monthly monthly fee of "Miracle" in Jiucheng was 45 yuan, and the reasonable fee standard for analyzing "Warcraft" should be about 70 yuan per month, and the agency price was therefore also in the range of million US dollars, otherwise, the profit may be greatly reduced.

But now, due to a number of secret fights, the agency price is rumored to be raised to tens of millions of dollars. There is little chance of doing this business.

In hindsight, this was obviously a strategic mistake by Chen Tianqiao.

Seeing that among the last remaining contenders, Ogilvy was also excluded because of the defeat of "The Peacock King", leaving Jiucheng with the greatest hope.

At this time, the two sides also entered a formal negotiation process, and after five rounds of negotiation .......

Recognizing the desire of Nine Cities for World of Warcraft, Blizzard raised the price again: Nine Cities would have to pay a $3 million licensing fee, followed by another $6.8 million for certain activities before the game could be officially charged, with a total royalty of about $51.3 million over four years, in addition to no less than $13 million in marketing expenses.

It can be said that according to this agency price, the operating cost of "World of Warcraft" for 4 years, the operating cost of Jiucheng will not be less than 600 million yuan, and the cost of 400,000 yuan per day will be spread over four years. Combined with the payment of Blizzard's 22% sales share and Nine Cities' own daily expenses, spread over a period of four years, the operating costs of World of Warcraft are far more than 600,000 yuan per day.

In 2004, the amount of financing in Jiucheng was only 103 million US dollars, and such a huge operating cost was basically a desperate effort for Jiucheng. If you succeed, you will see the sun, and if you fail, you will have no way to turn over.

Of course, Zhu Jun, the owner of Jiucheng, is under great pressure.

Although he is very "gambling", since Jiucheng is already Blizzard's only choice at this time, he still hopes to press down the price again.

Unexpectedly, at this time, Feng Xing suddenly joined the battle group!

The appearance of this uninvited guest on the popular online has made Blizzard Entertainment and its parent company, Vivendi Universal Games, very happy.

In terms of the company's strength, it has a deep background in popularity, and its controlling shareholder, Lin Feng, is also the controller of another listed company, known as China's youngest billionaire.

In terms of business capabilities, Fengxing operates a number of leading online games in China, with rich operational experience, outstanding R&D capabilities, and a much larger revenue scale than Jiucheng.

In terms of sincerity, Fengxing agreed to all the harsh conditions proposed by Blizzard, and did not hesitate to agree to the agency fee price proposed by Blizzard!

This attitude is also much happier than that of Nine Cities!

Of course, this is also a popular and wealthy person, and at the same time, he has been instructed by Lin Feng to be determined to win "World of Warcraft".

Blizzard Entertainment immediately welcomed it and opened formal negotiations with Fengxing.