In mid-to-late December, the romantic sci-fi comedy "Star" held a launch conference in Beijing. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 INFO director Sun Yaxing and leading actors such as Mai Xiaoyu and Chen Qiaoen all appeared.

Because of the "science fiction" theme, the industry and outside the industry are generally cautious about this drama. However, the ability of cute actors and popular actors is recognized in the industry, so there are many actors who go to audition for important roles, including quasi-first-line and second-tier artists, powerful actors, idol stars, and well-known artists in Hong Kong and Taiwan who are interested in going north.

Quantitative change determines qualitative change.

After the cast list that integrates well-known artists from Hong Kong and Taiwan is determined, "Star" shows a strong cast and ratings appeal.

Mai Xiaoyu and Chen Qiaoen co-starred, which has become the biggest attraction of this drama at present.

Needless to say, Chen Qiaoen said.

"Meteor Garden" debuted and flew directly, and the drama "Hit" pushed her to a new peak. Over the years, she has starred in many idol dramas, which have been loved by many audiences, and have become the goddess in the minds of many fans, and she has won many domestic awards.

Mai Xiaoyu is sick.

The owner of the film and television company who put him comfortably is inappropriate, and he ran to shoot a TV series for some reason, the key is that he is still popular in the drama, which makes countless people in the industry jaw-dropping. In addition, in the past few years, he has been high-profile on the Internet to tear and force the Quartet, trying his best to protect his artists and the aura of successful people who have counterattacked from the grassroots, and his popularity once surpassed that of some first-line stars.

With the end of the rounds of reruns of "Step by Step", he did not participate in the promotion of "Why", which led to a decline in his popularity due to his long-term appearance. However, the heated discussions some time ago and the painful experience in the early years have increased his popularity a lot.

Now he and Tang Yan starred in "Why", which is about to start. In the tidbits and promotional videos that have been released so far, his appearance, coldness, domineering style, as well as his domineering, sweet, romantic and other interactive methods with Tang Yan, have also attracted the G-spot of many young audiences, especially young female audiences.

At the launch conference of "Star", he and Chen Qiaoen had the largest number of fans among the audience.

And the tacit understanding between the two was not blown, and the scene of the bickering skillfully raised the bar to make everyone laugh, and some viewers had a feeling of "the two have a heart".

The media is most concerned about "Star" itself, and there is a lot of news to dig up in this drama.

Take...... for example, "science fiction".

Entertainment news practitioners are all veteran drivers, and they are very clear about the definition of "science fiction" TV series. Either you will report and pass the review as a children's drama, or you will not shoot it, otherwise there will be so few domestic sci-fi TV series, and they are mainly children's dramas?

Facing the reporter's question, Sun Yaxing answered very directly: "Haven't you seen the filing publicity form, "You from the Star" was filed as a contemporary urban drama and got a filming permit. ”

It's because I see it that I feel strange!

"So this show isn't a children's drama anymore?"

"No, no. This is an urban romantic comedy with science fiction overtones, telling the story of Mai Shouzheng, a mysterious man who came from an alien to ancient times to a modern day 400 years later, and fell in love with Chen Qiaoen, who is a top star. A romantic love story in which two people from different planets eliminate misunderstandings between each other and overcome dangers to pursue true love. ”

Can this also pass?

Who are you coaxing?

The reporters found that they could not ask the answer, so they changed the question.

"I have a question for Mr. Mai Xiaoyu, is your natal name Mai Shouzheng?"

"That's right. ”

"The actor of this drama is also called Mai Shouzheng, and his profession in the play is a university professor?"

"Questions?"

"You starred under your real name, is it to make up for the regret that you were expelled from college and didn't finish college?"

That's a pit.

It's just digging a hole with Mai Xiaoyu......

Sun Yaxing looked sympathetically at the reporter who asked the question, Chen Qiaoen shook his head with a smile, and several other actors also had a good look on the show.

I saw that Mai Xiaoyu's expression suddenly became gloomy: "University, a good college time, left a deep memory on me." It's a pity that I stayed in college like my first love, and the university abused me thousands of times. ”

His tone was very sad, as if the reporter had guessed what was in his heart, poked his heart, and infected many people.

Just when the reporter proudly thought that he had removed valuable news, and the wheat flour present wanted to speak up to support him, he suddenly changed his face.

"I'm not bad at this sensationalism, you can take the report out of context and go out to attract attention. ”

When he said this, Mai Xiaoyu's face was still a little sad, and the corners of his slightly upturned mouth showed that he was ridiculing reporters.

I rubbed it, forgetting that he was an old driver who was good at fighting back.

One reporter stepped back, caught up in self-blame, and the others stepped up.

first praised Mai Xiaoyu with a sentence "Mr. Mai, your acting skills are so good", and then interviewed Chen Qiaoen.

"Teacher Chen Qiaoen, in this drama you starred in, the heroine's name is Chen Qiaoen, and your name is different from the same word, only one word difference. Is this what Mr. Ah Zheng meant, or what do you mean?"

Chen Qiaoen chuckled: "When I got the script, the heroine was called Chen Qiaoen." ”

"Don't you object?"

"Why should I object, I'm originally an actor, and I match the heroine's profession in the script. As he spoke, Chen Qiaoen grabbed Mai Xiaoyu's arm, "Do you think that my charm can't impress him, can't make him fall in love with me, or that I'm not worthy of him?"

"Wow!"

"Oh-"

"Is this a confession?"

"Together, together, together!"

The audience kept coaxing, and the reporters kept complaining.

They originally wanted to use the names of the heroes and heroines to pull out the scandal between Mai Xiaoyu and Chen Qiaoen, and ask if this drama is the work of the two of them.

As a result, Chen Qiaoen saw through it, pointed it out directly, and asked rhetorically in a joking tone, completely interrupting the reporter's routine.

There is a kind of love affair called a propaganda period romance, which is used too much by the crew, and the people who eat melons are familiar with it.

Now who wants to take this kind of thing seriously, that's called funny.

In order to hype, both parties to the relationship during the publicity period often adopt the posture of "holding the pipa and half-covering their faces", on the one hand, clarifying and denying, and on the other hand, they are often in the same frame to show "affection".

Chen Qiaoen generously admitted at this moment, and asked rhetorically in a joking tone, which made reporters dare not make a big fuss about her relationship with Mai Xiaoyu.

There are always reporters who don't give up, and interview several other leading actors, asking them why they don't have their real names.

In all fairness, this question is very level.

Several other leading actors got their roles through auditions, auditions, and private operations after the crew was established. When Ah Zheng wrote the script, in addition to determining that Mai Xiaoyu and Chen Qiaoen would star, how would he know about them?

However, these are also well-known actors, who are often interviewed by reporters, and there is no lack of routines for dealing with reporters.

"I'm playing the villain, and I don't want to keep cursing my name when the audience watches the TV series in the future. ”

"The character I played was the most regretful, but I had always been a villain before. I don't want the audience to think of me as a bad woman when the show goes viral. ”

"I play a positive character, but in the play, I have been begging Mr. Chen the most, and I am Mr. Mai's rival. Ladies and gentlemen, I'm married, and I love my wife very much. ”

……

The launch event was a success and achieved the intended results.

"Stars" was not favored by the industry before, because domestic TV series with "science fiction" themes will always be reminiscent of children's dramas.

The science fiction theme is a pit, and the second meaning of the names of the heroes and heroines is used to fill the pit and publicize.

"The first sci-fi TV series in China is about to start. ”

"Today, "Star" held a launch conference, and the leading actors Mai Xiaoyu and Chen Qiaoen had a tacit understanding. ”

"You from the Star", the romantic love story of Mak Shouzheng and Chen Qiaoen overcoming danger to pursue true love. ”

"Shocked! Mai Xiaoyu is actually an alien!"

……

Online media moves fast. Not long after the launch conference here, it has been reported on the Internet.

Don't look at the fact that the main creators answered the reporter's questions very skillfully at the press conference, and the reporter is not a dry meal, and some of the routines are eye-catching.

News such as "The romantic love story of Mak Shouzheng and Chen Qiaoen overcoming danger to pursue true love" is definitely reported by the media truthfully, without exaggeration.

There are many netizens who are interested in celebrity scandals, and after seeing this report, it is not the responsibility of the media to spontaneously associate the scandal between Mai Xiaoyu and Chen Qiaoen. Even if the old man of the Hailian Chen family is not satisfied with the online scandal, he can't blame the media.

Who made the heroes and heroines in "Stars" call "Mai Shouzheng" and "Chen Qiaoen"?

The publicity and coverage of the media will help raise the public's expectations for "Star" and lay the foundation for the next stage of publicity work.

In fact, "My Love from the Star" is a good TV series, after reading the outline of the script, the story synopsis and the character biography, you will have a new understanding of this drama.

What kind of sci-fi TV series is just a layer of sci-fi, and the core essence still has not escaped the category of urban idol romantic comedy, but just played back to the routine of domestic horror films.

The actors who signed contracts with the crew were all secretly excited after getting the script. Love idol dramas are the killer feature of cute people, in the initial stage of cute people, I don't know how much money I have made by relying on idol dramas, and how many stars have become popular!

Sponsors will not use industry insiders' evaluations of cute dramas as the basis for sponsorship. The reviews of industry insiders may be valuable for TV dramas from other companies, but for cute dramas...... Hehe.

In terms of TV station ratings, network clicks, market influence, etc., cute dramas have never smashed signboards. And "Star" has a strong cast, with Mai Xiaoyu and Chen Qiaoen co-starring, and the sponsors are very optimistic.

From "Meteor Garden" to "Hit", from "Struggle" to "Flight Attendant", and then from "Why" to the current "Star". Each urban drama of Mengren Film and Television will provide sponsors with a large number of advertising placement spaces that highlight the brand image.

In the play "Stars", the professor "Mai Shouzheng" played by Mai Xiaoyu does not have much space for implantable advertising because of the character's own positioning. and "Chen Qiaoen" played by Chen Qiaoen is positioned as a top idol actress in the play, with clothes, hats, shoes, bags, cosmetics...... It is simply a humanoid self-propelled kiosk, and there are many advertisements that can be implanted, and they are in line with the identity of the characters in the play, highlighting the brand, and the advertising placement is not blunt.

Industry insiders' comments on "Star" are at most bargaining chips, which sponsors use to suppress prices.

Don't dare to press it too hard, otherwise Mai Xiaoyu will turn his face.

There are many pictures and lines of fried chicken and beer in "Star", and it is too wasteful not to use it for product placement.

The advertising sponsorship of beer was handed over to a well-known domestic beer brand in which the Ye family was a shareholder, and the fried chicken formed a three-legged situation of KFC, McDonald's and Tex.

The three fast-food giants believe that this kind of advertising placement method has a mediocre effect, so the bids are not high, and they also reduce the price with "industry insiders are not optimistic".

As a result, Mai Xiaoyu decisively turned his face, the two sides collapsed, and the fried chicken brand in "Star" was implanted and handed over to a newly established "Lao Zou Family Fried Chicken" company.

Some people think that Lao Zou's fried chicken sounds familiar, but when they learned about it, they found that one of the shareholders of Lao Zou's fried chicken company was Mai Xiaoyu himself.

Mom sells batches, it's too dark!

It is also conditional for sponsors to be optimistic and willing to provide advertising sponsorship, at least to ensure that the TV series can be broadcast on the stars.

There is no problem with this.

TV stations have rich experience in purchasing dramas, and have their own set of judgment methods for the type of TV series purchased, the price, and whether it is exclusive.

The lineup of Mai Xiaoyu and Chen Qiaoen deserves the attention of some TV stations with many people who are stupid, and after understanding the plot and determining that it is not the kind of children's drama in the past, many TV stations took action.

The current situation is that Mango Satellite TV and Blueberry Satellite TV want to be exclusive, and Lychee Satellite TV, Donghai Satellite TV, Yanzhao Satellite TV, Jinmen Satellite TV and several others are interested in buying together.

The pit of Dolphin Satellite TV was broken, and the original radish ran away to replace it with a new one, and the new radish ...... In order to restore the former glory of the station, the new director doesn't care about exclusivity or joint purchase, as long as he can win the premiere rights of "Star" and ease the relationship with Meng Ren.

Due to the high asking price of cute people, many satellite TV stations have first stretched out, waiting for the broadcast of "Why", and then decided to buy the mode and price of the premiere rights of "Star" according to Mai Xiaoyu's popularity and market value.

The online rights to "Star" must have been sold exclusively to Storm, which then distributed by Storm to other video sites.

Now that everything is ready, just wait for the official launch of "Star" in a few days.

Before that, Mai Xiaoyu has one more thing to do.

At the end of the year, it is necessary for all shareholders of Hualong Pictures to hold a year-end meeting, and CEO Shi Hao will report to several shareholders on this year's gains and shortcomings, and look forward to next year's work.

So under the contact of Shi Hao, on the afternoon of two days before the start of "Star", the eight shareholders of Hualong Pictures held a remote video conference with a time limit of 20 minutes.

Several shareholders have arranged someone in the senior management of Hualong Pictures, and they have reported to them the achievements of Hualong Pictures this year and the plan for next year. So it was a formality, nothing substantive, and the other seven shareholders didn't want to waste time in that kind of meeting.

It's just that as soon as Mai Xiaoyu opened his mouth, the other seven were stunned: "I need money now, a lot of money." ”