The 1960 Olympic Games in Rome have finally come to an end.

After the curtain ended, Shuichi Minamino flew back to Tokyo.

But Bill Bowerman didn't go back, but contacted several of this year's Olympic gold medalists in track and field, Her Elliott, the female flyer Rudolph, and the decathlon gold medalist Johnson. Invite them to endorse Nike!

That's right, that's champion endorsement.

Now, although Nike is in the limelight because of this Olympics, the world knows it, but Minamino Shuichi feels that it still needs to get a championship endorsement to make it another peak publicity.

Besides, the champion's endorsement can continue to be advertised, at least for more than a year.

The matter of finding these champions to endorse Nike was left to Bill Bowerman. These gold medalists also readily agreed to endorse Nike, after all, Nike's shoes are really good. Especially the scientific design, the design of the air cushion really makes them like it.

As a result, it wasn't long before the champion-endorsed Nike commercials were released all over the world.

Rudolph, the female flyer, was running in a Nike shoe that she won the championship, showing off her explosive running speed. After the sprint, she came with an advertising slogan: "I am the champion Rudolph, I choose Nike champion shoes for running!"

Several other track and field gold medalists also acted in commercials.

As these advertisements are broadcast on major TV stations, as it ferments in major media. The Nike brand has made the whole world aware of its existence.

US Empire TV: Nike became the lucky winner of the Rome Olympics, and Nike running shoes became champion running shoes. It has made its existence known to countless people. Now the popularity is not at all worse than Adidas.

It is said that the marketing strategy this time was proposed by the chairman of Nike, and this plan is really wonderful.

Rome Metropolitan: Although I don't like Nike's marketing strategy, I have to say that this marketing plan is the first time I have heard about it, and it is also the first time I have seen it. It managed to attract the attention of everyone who followed the Olympics!

Originally, the gold medalists of the Olympics went through some publicity, and then the newspapers and media dug Nike to let countless people know about its existence. At the same time, there are now four or five gold medal track and field champions who endorse Nike.

All of a sudden, Nike's reputation was brought to the pinnacle of history!

At present, Nike has a total of 208 physical stores in Europe and 242 physical stores on the United States side. There are a total of 39 physical stores in the island country. With the arrival of this championship fever, countless people have come to Nike stores to buy shoes, clothes, and so on.

In particular, the Nike running shoes that Shuichi Minamino gave to those champions have become the hottest sneakers of the year.

Because it's the same style as the gold champion!

A Nike brick-and-mortar store in Rome.

Dozens of young people surrounded the four or five clerks.

"Manager, do you have any running shoes of the same style here?" I want to buy two pairs!"

"Manager, I want a pair too! These shoes are so cool, they feel so good. ”

"Store manager store manager ......"

"I'm sorry guys, but this shoe sold out yesterday. At present, the manufacturer is shipping, and it will arrive next Monday at the earliest, so everyone can come early next Monday. It's too late, and when the time comes, someone else buys it again. "The store manager is very busy. In the last week, the same style of the champion has sold the most shoes. More than 500 pairs were sold in a week! That's the amount he sells in one store.

"What, is it going to take so long?" said one of the customers.

"Yes, I'm sorry. ”

"Then can we order, when the goods come, we can come and get them, we can pay the deposit first." A customer made this suggestion. He felt that if he came over next Monday, he would probably still grab his head and break the bloodstream.

It's better to order now, and you don't have to grab it from others at that time.

"Absolutely!"

"Okay, I want two pairs of ......"

Most of the people who buy Nike are students, young people or middle-aged people, and there are more young people anyway. After all, young people like sports.

The buying craze began in Rome and swept across Europe, and then spread back to the United States.

Finally, there is also a rush to buy on the island country's side!

Phil Knight, who presides over Nike's headquarters, has been busy for the past few weeks.

Because the sales volume of each market has risen sharply, and the person in charge of each market is asking him for goods!

Due to the surge in sales, more workers had to be hired to work overnight.

"So far, we have sold 500,000 pairs of the same style of shoes in Europe, and 200,000 pairs of other shoes. 210,000 pairs of the same running shoes were sold, and 130,000 pairs of other shoes were sold, and the number is still increasing. The secretary reported to Phil Knight.

"I see, keep hiring workers, keep keeping factories busy overnight!" Phil Knight mused.

"Yes!"

"By the way, call the designers in, I have something to discuss with them. ”

"Good. ”

Soon the chief designer was called in.

"Vice President, are you looking for me?" the designer asked Phil Knight.

"Yes, due to the booming sales of the same champion now, I plan to withdraw a commemorative edition of the champion and training shoes! Phil Knight said.

"Well, it's a nice design, and it's also a design that sells a feeling. The designer's eyes lit up.

"Let's go for the design, I hope that next month our products will be available in major physical stores. ”

"Okay, President. ”

Sales skyrocketed, and it was completely popular!

Nike is on fire!

Nike running shoes are on fire!

Together with other shoes and clothes and so on.

Adidas headquarters.

The founder, Adolf Dassler, looked at the sales report in hand, and his heart was sad and depressed: "This month's sales are so poor! Nike has far surpassed us." It's five times as much as we are, five times as much! Originally, the European market was our home base, but they are currently selling five times as much as we are in Europe!"

"Chairman, we, we ......"

"Well, needless to say, I know we've lost this time! to the young Nike who turned to you, and we have to pay attention in the future, treat it as our worst enemy, its potential has surpassed Puma!" said Adolf Dassler.

"We get it!"

It is because of this Olympic Games, because of this marketing method, and because of Nike's quality that Nike has instantly changed from a second-rate sporting goods company to a world-class sporting goods company!