Athletics gold medalist He. Elliott was interviewed by countless reporters immediately after winning the gold medal.

At this time, he was standing on the interview platform and being interviewed by a group of reporters.

"Australia's Her. Elliott won the gold medal in the 1500m with a time of 3:35.6, breaking his own world record and making it the first time since 1896 that an Australian has won an Olympic race in a track race. A major breakthrough has been made in the long jump! After the first reporter said this, he immediately said: "He. Mr. Elliott, how do you feel about winning the gold medal this time? ”

"I am very happy, I am very grateful to my country, to my coach, to my family! I'm going to keep trying. "He. Elliott said with a smile, the excitement and joy on his face that everyone could tell. Did you almost laugh and smoke?

"Your opponents are very strong this time, I wonder how you defeated them?" Another reporter asked.

"Well, yes, my opponent is very strong, Smith is a track and field star. It's not easy for me to win against him this time. I think I couldn't have won against him this time because of my hard work, but I'm also a little lucky that I wear amazing shoes! "He. Elliott half-jokingly and half-teasingly pointed to the Nike running shoes he was wearing on his feet.

As soon as his words came out, many reporters were stunned, they didn't expect this honest track and field athlete to make jokes. At this time, they are completely unaware that this is an advertisement in disguise.

After all, Nike's name was not spoken, so it was not an advertisement.

Besides, this tone and way of talking are like teasing and joking, so I didn't think of this.

"Click, click, click......"

One by one, reporters began to pat He. The shoes that Elliot wears on his feet.

The interview was broadcast on TV every minute.

Countless newspapers are reporting on He. Elliott's post-match interview.

Sports newspaper headline: 1500m track and field champion He. Elliott teased that he could win against his formidable opponent, Smith, because of his hard work and the pair of Nike shoes he wore! Hertz. Elliot ......

XX newspaper: 1550 track and field champion He. Elliott said he was able to win against a strong opponent because he wore a pair of Nike running shoes, which are said to have created an air cushion flow that protects the footboard and protects the footboard during strenuous exercise......

Although at the time of the interview. Elliott didn't name Nike. But those media reports knew about the brand after checking the Nike logo, and then reported it.

Invisibly, Nike's name appears in the visual ears of people around the world.

Next, Rudolph, the female flyer, and Johnson, the decathlon track and field champion, also gave interviews to the media after winning the championship.

"Now the outside world says that you are the female flying man Rudolph, I wonder what Miss Rudolph thinks of this?" A media reporter asked Rudolph.

"Thank you very much for your affirmation of me, and I will continue to work hard." Rudolph said modestly.

"This time you took the lead, and then won the championship gold medal in a dazzling way, I don't know how you feel about this time?"

"I'm very excited, my years of hard work have not been in vain, I managed to win the gold medal and I ......," Rudolph continued. Elliott said that I was wearing the same shoes as him, and maybe it brought me luck. ”

Next is the interview with Johnson, the decathlon champion, in which he also clicked on Nike shoes, although he did not name them, but those media knew the meaning, so they all patted this pair of shoes.

With the emergence of track and field champions, most people promoted Nike shoes without naming them, and did not violate the relevant advertising regulations.

So it didn't matter if anyone dared to say anything.

Anyway, when the newspaper reported it, these words of Nike shoes appeared on it!

"After many track and field champions won gold medals, they all mentioned the shoes they wore and brought them luck! Let's see what this mysterious pair of shoes is, shall we? That's right, it's Nike-branded shoes. Nike has developed air cushions before, and air cushions can be ......"

As the Olympics pass little by little, Nike's brand has also made various headlines with the praise of gold medalists!

"Why do many track and field champions say that Nike's shoes are great, today I will popularize the advantages of Nike shoes for everyone, and I also went to buy a pair of Nike. It's really comfortable to wear, and it feels great when running, thanks to the advanced scientific design of Nike shoes, as well as its biggest hero, the 'air cushion', which can make you play a role in shock absorption when running......"

Nike shoes are completely on fire!

Countless media outlets are competing for free coverage, thanks to the Olympics, the gold medalists. Anyway, this kind of news is what those newspapers like to report. Because they can make headlines!

Invisibly, Nike has received countless free media pushes and reports, anyway, this publicity has made sporting goods companies such as Adidas and Puma dumbfounded!

Adidas headquarters.

Adolf Dassler, the founder of Adidas, looked at the various newspapers in his hand, which reported on the gold medalists in track and field, but also included Nike-branded shoes.

Looking at the various reports above, all kinds of praise for Nike shoes made him angry.

In order to make his Adidas famous this time, he can be described as working hard, all kinds of free sponsorships, and various sponsorships of the Olympic Games. But now there is no newspaper report about Adidas at all. It's all about Nike. His Adidas seemed to have been forgotten.

"I lost, I lost, I lost to the other party's crooked idea! How did I not think that rewarding athletes who won gold medals was the most straightforward, simplest and most effective way to do so? "Adolf Dassler would love to slap himself twice! He now understands that the most important thing the media is about the Olympic Games is the gold medalist, and that is what people are most concerned about.

Now he feels like he picked up the sesame seeds and lost the watermelon, and this time Nike's name has finally started. He knew that with their air cushion shoes, Nike would definitely be his worst enemy!

"Fack, Fack, Fack! This Nike executive is really amazing! I lost this game. Adolf Dassler sighed heavily.