Chapter 94 The Eve of Listing
The next day, all the headlines in Hong Kong's newspapers were covered by Oranges, all of which gave shocking headlines, directly exaggerating the number of Oranges flyers from 40 to 100.
And without mentioning a word, the seizure of the copycat factory by the previous club boss was the fuse of the incident. On the contrary, the assumption is that DreamWorks' arcade game is too popular, so it attracts the eyes of the community and asks for an increase in the protection fee, but Oranges refuses, and is retaliated against!
The whole article is not so much a true report as a story made up by a journalist. However, neither the Shatin Police Department, which participated in the investigation, nor the victim Oranges Company, made a public statement, which also gave them an excuse for reverie.
The report portrayed Oranges as a tragic victim of an attack by evil forces, and asked why the Hong Kong government was indifferent to such a deterioration in Hong Kong's social order.
This kind of report is very much in line with Oranges' position, in fact, it is fueled by the company's public relations department. Along with the large photo that appeared on the front page of the headline report, it was quietly provided by the company's public relations department as the whistleblower. A group of thugs armed with sticks and watermelon knives were rushing up the stairs with hideous faces.
At the time of the incident, the electronic eyes on the bodyguard robot in the company took a large number of photos from various angles. These were originally intended to be given to the police as evidence to try to arrest the suspect.
At this time, Hong Kong had not yet returned to the motherland, and the law and order was extremely poor, which was unimaginable in later generations.
This time, the public relations department carefully selected a batch of photos in advance and secretly provided them to various newspapers, and the angles of these photos all showed the ferocity of the bad boys of the community who came to smash the trouble.
Because of the incidents of such associations harassing enterprises in Hong Kong, they often fail to resolve due to lack of evidence. What kind of enterprise in Hong Kong has not been harassed by the social community? These photos have also aroused the common hatred and hatred of the newspapers.
Li Yixuan came to the company early in the morning, and he was sitting there reading the newspaper. He didn't let his mother participate in this kind of thing, after all, the living environment of the two is very different, although my mother worked in the society when she was young, but the time was too short, she didn't experience anything like that, and she didn't know how to deal with it.
But Li Yixuan is different, he has been struggling in society since graduation, and he has seen and heard a lot of messy things, and he is very experienced.
Although Oranges has a low profile in Hong Kong, it is not a company to be bullied because its main business is overseas. But even so, more than 80% of the electronic arcade games in Hong Kong are provided by Oranges.
Nearly half of the office computers used by enterprises in Hong Kong are Oranges I computers, including many foreign-funded enterprises in Hong Kong, which have purchased Oranges computers.
If it really comes to the turn, his Li Yixuan's power in Hong Kong is not much worse than that of the old local tycoons, but he Li Yixuan's performance is relatively low-key and he does not publicize it everywhere.
This incident made Li Yixuan also realize that it was time to show his muscles, otherwise there would be two if there was one.
With such a big news breaking out suddenly, the enthusiasm of the reporters can be imagined. Under the deliberate guidance and cooperation of the company's public relations department, Oranges was placed in the position of a victim in need of sympathy, but the Hong Kong Police Force bore the brunt of the Hong Kong media's criticism, and it was believed that it was the police's laxity and inaction that caused such a deterioration of social order in Hong Kong.
Li Xuan showed a smug smile on his lips, on the one hand, the surging pressure of public opinion, on the other hand, the million-dollar cash donation from Oranges Company, it is natural to imagine what choice the Hong Kong Police Force will make.
Of course, this method can only be used in Hong Kong, which is capitalism after all. If it is placed on the mainland, it will be purely an act of seeking death.
"Xuan Shao, the GameBoy in the warehouse is going to be full, when will we release it?"
It was Peng Yu who spoke, like Chang Feng, who was newly promoted, the new CEO of DreamWorks.
He joined DreamWorks three years ago, he used to be a middle-level manager of Jiayi TV, and after the collapse of Jiayi in 77, he stayed in TVB for a short time, and then jumped to DreamWorks.
It is always said that Peng Yu does not understand video games and game production, and Li Yixuan promoted him to look at his business management ability.
Because people who can make games and can make good games are not necessarily able to run a game company well, DreamWorks needs business management talents like Peng Yu.
Although Peng Yu doesn't understand video games, he has the advantage of being good at learning, and it only took a short time to figure out the entire production process of the game.
He believes that there is a certain similarity between game production and TV drama production, and he can use his management experience in TV stations according to the characteristics of game companies.
Peng Yu's idea was endorsed by Mark Saini, in fact, Mark Saini's naughty dog company managed in later generations was based on the management model of the TV station.
Mark Saini, the company's game director, gave him the task of managing the day-to-day affairs of the company.
Under Peng Yu's management, DreamWorks' management has been greatly improved, the efficiency of the enterprise has improved a lot, and under Peng Yu's leadership, DreamWorks has launched a lot of new games.
So Li Yixuan took advantage of the situation to let him sit in the position of CEO of DreamWorks. This position was previously owned by his mother, Zhang Guifang.
"How many handheld machines are there in the warehouse?" Li Yixuan looked up and asked, this was the question he was most concerned about. If the number of handheld computers is insufficient, it will cause a serious market hollowing effect, which is very harmful to enterprises.
RB's Baidai company has made such a mistake, electronic pets know it, this is what this company released, they didn't expect electronic pets to be so popular, the market supply is seriously insufficient, resulting in enterprises taking advantage of the void, a large number of copycat electronic pets fill the market, and finally lead to the copycat Li Ghost made money, and the genuine Li Kui did not make money.
Li Yixuan didn't want such a thing to be released on his body again.
Peng Yu took out a copy of the output data and handed it to Li Yixuan, saying: "Since Zhengwei joined the company, the monthly supply of GameBoy handheld computers has exceeded 120,000 units, and I went to his mainland factory two days ago to see it. Since it has only just begun, the workers in the mainland are not very skilled, as long as the workers are proficient, it is not a problem to supply more than 200,000 yuan a month. Together with his brother's factories in Taiwan, he can supply more than 400,000 units per month.
We currently have more than 300,000 GameBoy handhelds in our warehouse. Xuan Shao, the company has just purchased the land, and the funds are a little tight, do you see if it is ......?"
"It's time to let it out, you get ready right away, and we'll hold a press conference the day after tomorrow. Li Yixuan agreed, "How much do you think the price is appropriate?"
Seeing that Li Yixuan intended to test him, Peng Yu said directly: "We communicated with the marketing department and thought that 700 Hong Kong dollars was appropriate. ”
Li Yixuan has no objection to this price, you must know that when the Nintendo GameBoy was first launched, the price was converted into more than 800 Hong Kong dollars, and it was still in the 90s. HK$700 is perfectly acceptable, let alone 10 years in advance.
"Why 600, not 600 or 800. Li Yixuan delved into it, and he wanted to know how Peng Yu and them set the price.
Peng Yu took out the market research report of the marketing department and said: "Xuan Shao, look, this is the survey report issued by the marketing department, GameBoy's market positioning is teenagers in Europe and the United States, they don't have a lot of money, and 800 Hong Kong dollars is the limit of their hearts." The cost of each of our handheld machines is 400 Hong Kong dollars, which includes the cost of production, sea transportation, customs duties and profits to distributors......"
700 Hong Kong dollars is equivalent to more than 80 US dollars, and the final retail price is 79 US dollars, which is completely acceptable to consumers in Europe and the United States.
"Can the cost be pushed down any further?" Li Yixuan asked again.
Peng Yu shook his head and smiled bitterly: "I can't hold it down for the time being, after all, our factory is also newly opened, where is the cost, and there is also a part of the profit left for the OEM company." But even then we get a gross profit of $30 per unit. However, when their production capacity increases, the cost can be further reduced, and of course, we will also make appropriate price reductions to promote sales. ”