On January 10, 1980, DreamWorks' first-generation handheld game platform, GameBoy, was officially released in the United States.

Oranges invited a lot of media to the press conference, including the United States, RB, South Korea, Britain, France and Germany, and other more than a dozen countries and regions to come to the press conference.

These media are not mainstream, but it would be a big mistake to say that they are all small media that do not enter the stream.

They are all professional media related to electronics, and in recent years, due to the rise of video games, there have even been newspapers and magazines dedicated to video game coverage.

Don't underestimate them, although they are not the behemoths of the future generations, they already have the potential of predators.

In the words of the Internet, these media are collectively called vertical media, which are different from traditional horizontal comprehensive media, and they have a great influence in the minds of the industry and consumers with highly professional reports in the industry.

As far as video games are concerned, two years ago, a magazine called "Computer Games and Game Consoles" was born in Silicon Valley, which specializes in reporting all kinds of video games released and listed in the United States.

Among them, DreamWorks games are the focus of their coverage, and they often release some new ways to play DreamWorks games. Among video game lovers, there is a lot of influence.

Mainstream media Li Yixuan was also invited, but very few came.

This era is not the era of Internet self-media in the future, the competition between the media is not so fierce, and the mainstream media in the United States are always so late aware of the same as the central enterprises.

Companies like Oranges, while the number two in the public industry in the video game space, are not nobodies, but they are not yet in their sights.

Even Atari, the No. 1 company in the industry, was reluctant to take a second look, and at most Warner's newspaper reported it in an inconspicuous position.

They are staring at super companies like Boeing, Airbus, IBM, Ford, General Motors, Citigroup, and JPMorgan Chase.

In 1984, RB Toyota's annual production and sales exceeded 2 million vehicles for the first time, and a celebration party was held in the United States, inviting many American mainstream media, but the other party only sent a few newly graduated interns to report casually.

Toyota! They haven't even looked at such a big company, which shows how arrogant the major mainstream media in the United States are.

If it is changed in the future generations, it will be different, the vigorous development of Internet self-media, the competition between the media is unimaginably fierce, and press conferences like Oranges are still running around, and even doing live broadcasts.

But now, that's all there is to it.

The new product launch of European and American companies has a long history. Without exception, they all wore suits and lectured on the stage. Since 2003, Jobs wore an inch shirt on the upper body, jeans on the lower body, no tie, and two loose necks between the neckline, this kind of highly personalized press conference, the world has risen Jobs style.

At the press conferences of many enterprises, the person in charge of the enterprise wore a suit and spoke seriously on the stage as before. Instead, like Jobs, he wore a very casual regular clothes, took out the products released by the company today from his pocket, and told everyone.

Today, Li Yixuan is also dressed in this way, Nike sneakers, jeans and a painted plaid jacket are on stage. The zipper of the jacket was not pulled, the buttons on the cuffs were not buttoned, and there was ink on the cuffs of the white shirt leaking from the cuffs. All the media reporters and fans who came to the scene were speechless, and no one had made such a dress at the press conference before this.

"You might ask why I'm not wearing a suit. What I want to tell you is that I'm an engineer first and foremost, and I don't want to wear a suit that makes me uncomfortable and then read it like that, even if it's a development conference. I've been to this kind of press conference before, and I'll tell you how I felt at the time, and I was so bored!"

Hahaha~ Many people laughed, and they felt the same way about Li Yixuan's words, and the product launches of those companies were really boring. Then there was a round of applause......

At this time, a voice came from below, "You're not going to be so boring, are you? I'm a fan of yours, you're not going to let me come all the way to see a boring press conference, are you?"

"So, I'm going to make a change from today. Li Yixuan replied.

I was able to interact with the audience in a small way, and the reporter who came felt that maybe this product launch conference would be a little new.

Li Yixuan walked up to a machine, lifted the red cloth on it, and said, "DreamWorks was founded in 1978, the year we launched our first game, Tank Wars, and then took the former world by storm. After all these years, I've been thinking, Atari created video games, we have arcades, we have home consoles, what other game modes can we create?

This is, Li Yixuan turned sideways in front of all the audience below, took out a small machine from the back pocket of his jeans and said: "This is the blockbuster product we are going to release today, and it will also be a revolution in the game industry...... Handheld Game Console – GameBoy!"

Li Yixuan held up the handheld console and showed everyone a bias, "As the first generation of DreamWorks handheld game consoles, it is subversive in price. The CPU it uses is an ARM ICPU designed by Oranges Inc., with a performance equivalent to 6502 CPUs, and we can use it to play "Chinese Cubes"!"

Such a small machine can play "Chinese Cubes", and the people below, including the reporters, are a little quiet.

They know that this is a very popular game on the computer, and Oranges I has sold tens of thousands of Oranges I computers with this game.

This has caused some people to blush, and some say that the Oranges I computer is an expensive gaming machine.

Li Yixuan continued on stage: "That's right, GameBoy can play "Chinese Cubes", and through the hard work of dozens of engineers, we have put the "Chinese Cubes" game that originally ran on computers and large arcade platforms on this handheld computer that weighs only 350 grams! Guess how much he costs?"

The people below are not sure, and the price should not be low if the game that could only be played on computers and large arcade machines is moved to the arcade.

Under Li Yixuan's heuristic inquiry.

An eWeekly reporter was the first to answer: "$1,000?"

"No, it's too expensive, it's not a computer, it can't be sold so expensive. This is not in line with our philosophy. Li Yixuan, Li Yixuan shook his head.

"$500?" replied one DreamWorks fan.

We want to make it a simple toy that ordinary people can afford to use, rather than making it into a computer and selling it to computer fans. Li Yixuan said, "Guess again, guess boldly!"

“300？”

Li Yixuan shook his head.

“200？”

Li Yixuan still shook his head.

"It can't be $100, is it?" said this, he himself was a little excited.

The atmosphere on the field was a little excited, and seeing that everyone didn't guess correctly, Li Yixuan announced the answer: "For 79 dollars, you only need 3 No. 7 batteries to play "Chinese Cubes", and you can play anywhere, anytime, anywhere." Connect the data cable, and you can also have a battle with your friends!"

After speaking, he called his assistant, connected the two GameBoys with data cables, and demonstrated them to everyone in public.

A random camera casts the live demonstration screen onto the projection screen.

Everyone looked at the projection screen, bursts of excitement came one after another, and the applause was like thunder.

With a handheld price of $79 and performance comparable to a computer, this gimmick alone is shocking enough!

After the demonstration, Li Yixuan said: "If the three No. 7 batteries are disposable, the price of each is 25 cents, and it is only 75 cents. You can play for 50 hours straight, and the battery power can play for a day and a night!"

"The LCD screen is very power-efficient, so you don't have to worry about running out of battery while playing! Let's say you play for an hour and a half a day, which means that three batteries can play for about a month. ”

"Of course, you can also use batteries that are recharged. This allows for long-term use and saves battery costs. "At this time, nickel-chromium rechargeable batteries were already on the market, but they were more expensive, costing $10 each.

Li Yixuan picked up three different colors of GameBoy handhelds, and shouted: "This handheld game console, we gave it a new name, GameBoy!" He will open the era of handheld entertainment, there are 30 samples on the scene, everyone who is interested can come on stage to experience the game. ”

All of a sudden, hundreds of people present raised their hands......

Li Yixuan named some people randomly, including reporters and fans.

Then, hundreds of pairs of glasses throughout the scene stared at the experiences on the stage, looking at their happy smiles, and everyone in the audience was tickled.

After several batches of people took the stage, Li Yixuan said: "We developed several different platforms for China Cube, but we finally found that the handheld game console was the most suitable platform for it!"

All of a sudden, all the people who had experienced the handheld computer nodded in agreement.

"This batch of handheld phones began on January 20 this year, officially sold in major shopping malls in North America, due to limited production, now limited to 30,000 units per day. $79 per unit, up to a maximum of 5 units per person, pre-order from today......"

Before Li Yixuan's voice fell, the scene rang out......

"I want to buy it!"

"I book!"

"I booked 5 units!"

The audience who came to the scene ran to the service desks on both sides to make reservations with the sales staff, and the reporters didn't care about interviews and questions, and also joined the queue for reservations.

"Don't crowd, don't crowd, if you come to book, please line up in order, please pay a $30 deposit, and we will register you for you. "On-site security quickly came to maintain order.

Although it is only a reservation, everyone can see that such a machine will definitely catch fire after it is listed, and each person is limited to 5 units.

The computer version costs $35, but if you have a computer, that's more than $2,000! For most Americans, a computer is still a luxury.

The arcade version of "Chinese Cubes" is also thousands of dollars a piece, and ordinary players need to put coins to play. Even with god-like operations, the arcade version of a coin is difficult to play for half an hour. This means that as long as the handheld version can play for 50 hours, it will definitely be earned compared to the arcade.

Moreover, the handheld has the effect of being carried around and playing anytime, anywhere, which is irreplaceable by arcade machines anyway!

The queue for bookings is getting longer......