"Hey, boss, you should go to this kind of meeting in the future, I really have a headache when asked by those reporters. ”

As soon as Li Dong entered Lin Feng's office, he began to complain.

It's funny, obviously Li Dong is 32 years old this year, 6 years older than Lin Feng, but usually everyone gets along, Li Dong always has a feeling that Lin Feng is older than him, and he usually calls Lin Dong, and starts to call the boss when he is in a hurry.

But also, counting Lin Feng's previous life, his actual psychological age is 42 years old.

"Come, have a cup of tea, how about it, what are you gaining from the Internet conference?" Lin Feng smiled and poured him a cup of tea.

"There is nothing to gain, to sum up, it is Lingtong and the air network that they are desperately trying to tell everyone that the SP industry will not die, and the wireless value-added prospects are unlimited. And then a group of people are there to preach that search engines are the most critical applications of the Internet...... , all of which were made by Baidu's listing. ”

Lin Feng is not concerned about these, "What about the policy level?"

Li Dong picked up the teacup, took a sip, and said: "Oh, the focus at the policy level is still to promote the construction of broadband infrastructure networks, strengthen network and information security management and administrative supervision, NGN next-generation networks, IPv6, carry out international and regional cooperation, and so on." There isn't much new in it. ”

Lin Feng nodded, lost in thought.

From the perspective of major policies, at this stage, although the country's development of the Internet has not risen to the height of the national strategy, the intensity of support is still very large, encouraging a hundred flowers to bloom and a hundred schools of thought to contend.

But Lin Feng knows very well that in fact, in the eyes of the top management, the degree of attention to Internet companies is different.

Like e-commerce, which can stimulate domestic demand, expand employment and market real economy circulation, no matter in terms of support, preferential policies are very high in all aspects, and local governments will also give special policies in terms of land and taxation.

This is also the main reason why Alibaba has received strong support from the government all the way to its development.

On the other hand, online games, a business that is purely entertainment consumption and accompanied by a lot of negative news, has a relatively low degree of attention.

This is also the reason why Chen Tianqiao, who has the feelings of his family and country, rises because of games, but looks down on games, and always wants to engage in "boxes", he hopes to establish a media empire with hardware as the core, which is the way for him to get rid of the "infamy" of games and enter the mainstream economy.

Although Lin Feng will not give up his core business stupidly like Chen Tianqiao, he will become a duckweed without roots.

But now he must also start to think about how to make himself popular more in line with the country's policy tendencies, and also expand the space for his future development.

The last "vice president" inspection did not take place in the end.

The news that Lin Feng got from Zhao Jun's side also has a certain relationship with the fact that Fengxing's business scope is mainly focused on online games.

This is also the reason why he began to stock up on big data and cloud computing technology at the Silicon Valley Research Institute.

When the Internet develops to a certain stage, the basic resources of big data, cloud computing, and the Internet of Things are the core of enhancing the industrial economy and the country's comprehensive competitiveness, and they are also an important part of the national Internet strategy!

At that time, Fengxing has the technical advantages and large-scale resource layout in this area, and will inevitably be valued by all parties.

However, this will be a popular long-term strategy, and the top management is not yet aware of this at this stage.

If it's popular, just bear with it, in the past few years, it is still a stage of low-key accumulation of strength.

…………

"Okay, Joe, don't complain, once in a while you have to come out, after all, you are the CEO of Menglong and the future president of Fengxing Group!" Lin Feng said with a smile.

"Ahem, cough, come out ......" Li Dong looked at him helplessly, he was really powerless to complain about Lin Feng's occasional puns.

"Let's get down to business......" Lin Feng looked like Li Dong was devastated and quickly changed the topic.

The ideas he had thought about before communicated with Li Dong.

"In this case, wouldn't we have to go to war on multiple battlefields? Isn't this too exhaustive? I think that grasping our core business and maintaining the leading position in the industry is enough for us to be busy, and we can't chew too much. After listening to his large series of analyses, Li Dong was dumbfounded.

"It's not a contradiction, I call it a moat strategy. ”

"The moat strategy has two meanings, one is internal, within our core two industries, gaming and social, we must always be vigilant and keep our leading edge through continuous innovation. This is the first one, there is no doubt about it. ”

"Things like quality products, high market share, effective execution, and management excellence are the most common false moats, the four traps. Because products can be copied quickly, a high market share does not mean that the market can be priced, and in a fiercely competitive market, the lead can be fleeting, such as Kodak and Nokia, and a good management team cannot produce immediate benefits and is in danger of being poached......"

So, what is a real moat?

The first is the intangible assets owned by a business, such as brands, patents or statutory licenses, that allow a company to sell products and services that its competitors cannot emulate. The reputation that we've built up in the industry right now is that it's a boutique product, and why should I spend $100 million in the U.S. to buy Fingerorks?

Secondly, the products or services sold by the company make it difficult for customers to give up, which forms a customer switching cost that allows the company to have pricing power, we won "World of Warcraft", believe me, in the field of online games, in recent years, it is difficult to have a game that can surpass it!

The third point, the network effect, which is a very strong economic moat, which can keep competitors out for a long time, we acquired Tencent, FF and QQ interoperability, all the accounts of its business are interconnected, this is a very typical network effect, so we have established a moat in the field of instant messaging, social networking, and it is difficult for opponents to surpass us.

Finally, a cost advantage is created through process, scale of operation, or unique assets, allowing them to sell their products or services at a lower price than their competitors. I'll give you an example, even if China Mobile establishes a wireless music base in the future, the SP business will decline, but as long as the singers of Fenghua Records, which is owned by Fengxing, are still there, and some high-quality record companies are acquired, we will be able to establish a cost advantage, and we can continue to make enough profits on wireless music by changing to CP, and the pricing power is also in our own hands.

Lin Feng said with a smile: "If you think about it carefully, you will find that we have successfully established a moat in our core business!"

"However, in order to prevent our opponents from having the energy and ambition to invade our territory, we must also build a outer moat!"

This is the second meaning of the moat strategy. ”

"I'll give you an example, Ali has now acquired Yahoo, they have Ali Wangwang, they also have Yahoo Messenger, in the field of e-commerce, and there are no particularly strong opponents, I believe that Ali will definitely expand its business and make efforts in social networking. At this time, we need to invest in some e-commerce companies to create new opponents for Ali, so that they have no time to take care of other things. ”

"We've acquired tour companies, we've invested in e-commerce companies, we've built an open platform strategy, and these are all moat strategies. ”

Lin Feng said with a smile: "On the surface, it seems that we are attacking from all sides, but in fact, we are burning the flames of war to the opponent's position!"

Li Dong nodded frequently and said with a smile: "I understand, replace defense with offense." ”

"Yes, let our downstream companies attack, Tencent to attack, Jingdong to attack, and even Tudou to attack...... We will focus our efforts on developing our core business and future priorities. Lin Feng said with a smile.

"Joe, you finally get it. ”