On September 1, 2005, the 4th Internet Conference was held in Beijing.

In this summit, which gathered most of the high-level people in the domestic Internet industry, one of the most high-profile Internet bigwigs in China, Lin Feng, chairman and CEO of Fengxing Company, unexpectedly did not attend, and on behalf of Menglong and Fengxing, Li Dong, CEO of Menglong Company, is also the COO of Fengxing Company.

In this conference, the heads of SP companies such as Lingtong, Air Network, TOM and other companies, Yang Lei, Wang Leilei, Zhou Yunfan and others, who are also listed on NASDAQ, talked about the broad prospects of wireless value-added services in the future, and said that the supervision of the Ministry of Information Industry and Mobile will not affect the company's performance, but will make the SP industry more healthy development and other topics.

Stimulated by Baidu's listing, search engines have also become the focus of the conference.

Talking about the success and joy of going public, Robin Li constantly emphasized that Baidu's success is not a fluke, and it has encountered many difficulties, and now its market share of more than 50% is not easy to come by.

Suhinder Singh, Google's Vice President of Asia Pacific and Latin America, also spoke about the future of search engines.

Even Bradley Horowits, Yahoo's director of technology development, is a convergence and sharing of Yahoo's future in search......

In contrast, at this time, it can be called one of the largest Internet companies in China, but it is very low-key.

Li Dong's speech, the part of Menglong Company, is more like a statement to the competent authorities on industry supervision, saying that Menglong has always adhered to self-discipline and integrity management, and the part about Fengxing emphasizes that Fengxing will continue to adhere to the "open platform strategy" and provide more help for the majority of Internet entrepreneurs.

He did not come up with any uplifting slogans, nor did he reveal much about the plans for the development of the Internet and his views on the future trends of the Internet industry.

In the later high-level summit session, for the topic that many people are interested in: the smartphone project launched in the United States, Li Dong only said that it is a future-oriented attempt.

Contrary to the vigorous and domineering expansion and acquisition in the past two years, it has become so low-key that the industry is a little confused.

However, some people with clear minds who have studied Fengxing and forest wind deeply pointed out:

According to Lin Feng's style, this is hibernation before any big moves......

Calm before the storm!

……

Lin Feng is indeed reviewing and thinking about the overall situation.

By this time in 2005, the future pattern of China's Internet market has begun to emerge.

The first core battlefield, in the field of e-commerce, has a total market transaction volume of about 680 billion, of which B2B accounts for 644.6 billion, B2C is 5.6 billion, and C2C is 13.7 billion.

In B2B e-commerce, Alibaba, HC and Global Sources compete for hegemony, among which Alibaba occupies more than 50% of the market share, with an annual revenue of about 800 million yuan and more than 6 million registered enterprise users.

In the B2C field, the current big players are still Excellence.com (Amazon), Dangdang.com, etc., focusing on the online sales of audio-visual books and other products, and the total market volume is not large. In the future, the real predators JD and Tmall have not yet entered the game. This market is the most valuable e-commerce market of the future.

C2C field, from Ebay to Taobao to the sudden rise, after a year of fighting, the results of the two heroes have been initially clear, Taobao's market share has risen from 8% in 03 years all the way to 6%, if nothing else, Ebay will soon be completely defeated, the achievement of Taobao's C2C hegemony.

Although the new player Tencent is ready to enter the game with "Paipai.com", Lin Feng is not optimistic about it, and he reserved his opinion on the board of directors, but out of respect for Ma Huateng, he still supports his decision.

After all, it's also good to make some trouble for Ali from the flanks.

On the whole, e-commerce is undoubtedly Alibaba's fundamentals!

Between the absence of JD.com, Ali can be said to be almost invincible and has no opponents.

Lin Feng felt that it was time to start investing in JD.com......

The second core battlefield is online games.

The total market volume of online games is about 6.1 billion yuan, of which Fengxing is the undoubted leader, with an annual revenue of about 2.2 billion, especially after the World of Warcraft fee in the fourth quarter, it can contribute at least 3-400 million new revenue to Fengxing.

Shanda is a close second, with games such as "Legend of Blood", "Legend of the World", "Dream Country", and "Bubble Hall" bringing nearly 1.6 billion in revenue to Shanda.

NetEase ranked third, although it lost "Fantasy Journey to the West", but with the continued popularity of "Journey to the West 2", it still gained nearly 800 million in revenue. Ding Sanshi is not satisfied with this, and it is said that he is actively preparing to launch a new game. Lin Feng knew that if nothing else, it should be the ...... of the "Tang Heroes" developed by Lao Ding after he poached Zhao Qing from Xishanju.

Then, there are some emerging game companies, such as "Giant" of Giant Group and "Street Basketball" of Tianyou, although they are also very hot, they have not yet formed a big climate.

The online game market is in the lead, and Shanda and NetEase are following closely behind, and I believe that it will not change for a long time.

After all, Tencent, the only variable, has now fully accessed the various games under Fengxing, and only this part of the share also has about 300 million revenues, and it is restricted, and it can only act as an agent for the game, and in the short term, it will not affect the overall pattern for the time being.

Of course, Lin Feng feels that when the time is right, Tencent can start to make efforts in games, after all, a large part of Tencent's revenue will be attributed to Fengxing's income.

After the decline of Shanda, NetEase is still in hot pursuit.

When the time comes, two will fight one, presumably Lao Ding will be very depressed......

There is no doubt that online games are popular and cannot be missed.

The third battlefield is instant messaging (social networking).

This market is also a core battlefield, but due to the relationship between Fengxing's acquisition of Tencent shares and becoming a major shareholder, QQ, which ranks first, and FF, which ranks second, have completed interoperability, and the two sides together account for almost 80% of the market share, which makes competitors including MSN, Yahoo Messenger, Taobao Wangwang, NetEase Bubble, etc.

However, the emergence of new social networks will gradually emerge in the past two years, and it should not be taken lightly.

Lin Feng remembered that the emerging one almost relied on Rainbow QQ to make Tencent suffer a big loss.

Now Qianxiang's cat pounce, the school intranet that is about to be established, are all very fast-growing social platforms, fortunately, the popularity launched Renren in advance, blocking Baidu Tieba colleagues, and unexpectedly snatching a large number of users in communities such as cat pounce.

On the whole, instant messaging and social networking are also the core fundamentals of the popularity. I believe that it will not be subverted for a long time in the future.

Online games and social networking are the two weapons that are popular to dominate the Internet!

The fourth battlefield is the Internet advertising business, represented by search engines and web portals.

First of all, look at the search engine, the current total market volume of search engines is 1 billion yuan, Baidu ranks first with a market share of 5%, Google ranks second with 5%, Yahoo ranks third with 6%, and Sogou only has a 7% market share.

However, it is estimated that no one would have thought that with the acquisition of Yahoo China by Ali, the Yahoo system will completely decline, and Google will withdraw from China in a few years, although there will be Sogou and 360 search after that, with the curve attack of the browser, to challenge Baidu's search engine boss status, but Baidu's market share is still as high as 80%.

In other words, ten years later, China has grown to nearly 100 billion search ads every year, and Baidu accounts for the largest pie.

Lin Feng couldn't help but wonder, while UC already has a mobile browser, should it also lay out the search engine on the PC side through the browser business?

Sogou Wang Xiaochuan's input method, browser, search "three-stage rocket" theory, later proved to be very effective.

And the success of 360 through the browser also fully verifies this theory.

Browsers...... Lin Feng suddenly thought that the browser under the company that had just been established not long ago seemed to be a very good choice.

At this time, Aoyou is deeply loved by users and is the browser with the largest installed base in China except IE.

Through the browser and the existing Hao123 navigation, and then embedding the popular search engine, Lin Feng felt that he should be able to cut a piece of the cake from Baidu's search engine advertising market!

Portal advertising, the total market volume is about 3 billion, Sina ranks first in the online media, 500 million revenue, market share of 18%, Sohu Yahoo followed, accounting for 9%, 2%, respectively, while other website media occupy 42% of the market share.

It can be seen that in terms of online advertising, there is no single dominant overlord, and vertical classified portals have carved up a large share of advertising.

Moreover, there are various forms of online advertising, in addition to search engines and portals, there will be social network advertising, e-commerce advertising, online video advertising, etc. in the future, and more and more new forms of Internet products will jointly divide the total plate of more than 300 billion online advertising in the future.

Fengxing has made a lot of layouts in this regard.

There are hao123, a group of vertical portals dedicated to heavy advertising users such as automobiles, IT, and games, Renren.com with the prototype of social networks, and advertising operation masters like SY.

The fifth battlefield is also one of the core battlefields of the future, Internet finance.

This is a heavyweight market with an annual trading volume of more than 10 trillion yuan in the future, and it is also a bloody battlefield that will have to fight to determine who is the king.

The popular Alipay has a first-mover advantage, which was founded the earliest and has the most access to merchants and banks. Ali's honest payment has the inherent advantages of e-commerce, and with hundreds of billions of transactions in the e-commerce field, the development speed will be very fast.

Now everyone is still on the starting line, how to rush depends on Lin Feng's means.

Jack Ma is not easy to deal with.

With Alibaba's rapid development in various fields of e-commerce, especially Taobao's dominance of the C2C market, Chengxin Pay is bound to expand rapidly.

In the field of e-commerce, whether it is B2B or B2C, especially the vertical e-commerce companies that will emerge in the future, the only way to deal with the integrity of the payment is to take a completely third-party payment position (security and non-competitive relationship) and diversified services.

As long as you stick to the mobile Internet era and wait for the outbreak of WeChat, you will be able to ensure the status of Alipay.

At least the two heroes can compete for supremacy.

……

After a period of closed-door meditation, Lin Feng did not even attend the Internet conference, and clearly sorted out the overall competition pattern of the current Internet industry.

He was pleased to see that after two years of layout, Fengxing has gained a firm foothold in its core battlefield, games and social fields, and its lead is difficult to shake.

And e-commerce, search engines, which have not yet entered the battlefield, also have future coping strategies and defense means.

As the saying goes, if you go outside, you must first settle inside.

Only when their own fences are tightly entrenched can they expand externally.

Lin Feng had a bottom in his heart.