Chapter 211: Financial Situation
It turned out that Lin Feng wanted to relax and arranged a concert date that was very effective. Pen "Fun" Pavilion www.biquge.info
In addition to enhancing his relationship with Ye Weiyu, the most important thing is that a dream reminded him of his past life that he had forgotten for a long time in his busyness.
I also cherish the life he has struggled to this day after being reborn, and cherish everything he has at the moment.
What are you afraid of when you are tired?
There are at least a billion people in the world who aspire to have the life he has now.
This is also the life he dreamed of in his previous life!
What is there to be tired of, and what is there to burn out?
After a night of blending with Ye Wei, Lin Feng started a new day's work in good spirits.
After not being in the company for nearly two months, and experiencing a series of acquisitions and investments in the middle, Lin Feng felt that what he needed to do most now was to regain control of the company.
It's not about control, he always maintains absolute control over the company.
Rather, it is necessary to understand and grasp the latest situation of the company, including personnel, financial data, the development of business lines, the integration of acquired companies, etc.
In the following week, Lin Feng began intensive meetings and interviews.
Every entrepreneur has a different management style.
There was once an article that analyzed BAT with the ruling system of the "Great Qing".
For example, Tencent's Ma Huateng's "Crazy Email" promotes the project, which is similar to the system of twists and turns in the Qing Dynasty.
The rectangular organizational structure of the business group type adopted by BAT is very similar to the intertwined network ruling structure of the Qing Dynasty, which combined the imperial subordination system (Eight Banners system, the hereditary post system) and the bureaucratic system (imperial examination system).
However, the difference is that Baidu focuses on search, so it is a company that can be used as long as Robin Li is there, and the organization is relatively stable and simple.
Tencent's core is QQ, and all businesses revolve around QQ, and each time it adjusts with the expansion of its business line, it is also based on QQ in the final analysis. Pony Ma's product manager style, under this system, is also very focused on driving business.
In BAT, Alibaba has the most complex management system and the most frequent adjustments.
The reason is that Alibaba's main business is changing too fast, ten years ago B2B was still the core business, ten years later I don't know where it is, the new Alipay, Alibaba Cloud, etc., as well as cultural media, O2O and other business lines, can only use its original, up to 30 people partner system to command.
From this point of view, the idea of Lin Feng's development in the early stage was basically to take Tencent's route and put all businesses on FF integration.
However, with the acquisition of Tencent, he will definitely merge FF and QQ in the future, so that only relying on Tencent's model can no longer cover the strategic layout of Fengxing in the future.
Lin Feng's new thinking was reorganized and clarified.
He felt that perhaps Ali's organizational structure would be more suitable for future popularity.
It doesn't have to be a partner, but it must be a diversified business line model.
This requires Lin Feng to first become the spiritual leader and symbol of the entire company.
He is guaranteed the highest authority in all lines of business, from top to bottom, and the basis of authority, in addition to being the big boss, lies in his knowledge of the business and has convincing strategic guidance.
Secondly, each business line should find a suitable leader, and through a reasonable option and incentive system and appropriate decentralization, these outstanding talents can be used for them.
Lin Feng believes that at this stage, it is time to start sorting out and establishing a new management system internally.
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The first department to find out is of course finance, and in the final analysis, doing business is to make money, and if you do a lot of business but don't make money, it is obviously a problem.
One of the most basic jobs of a company boss is to read the report first.
Menglong's CFO Li Mengyuan has been cultivated as the future group CFO since she entered the company, although Li Dong is the CFO of Fengxing, but the actual specific work and supervision are all done by Li Mengyuan, and her current position in Fengxing is the vice president of finance.
The participants of the financial mapping meeting included Lin Feng, Li Dong, Li Mengyuan, Zhao Xiaoou (financial director), and Zhao Yan from the secretary's office attended, and Xie Jiaren was responsible for the meeting minutes.
"The company's current revenue is more complex with the addition of the acquired company, and I divide it into three main parts."
"The first major source of income is the core online game business income, including the company's independent research and development of "Audition", "Band", "Fantasy Journey to the West", "Journey" four games, part of the props income of the Haofang battle platform, winger game virtual currency silver income, etc."
According to general accounting principles, the company's revenue from the game business is currently 450 million to 500 million yuan per quarter, of which "Audition" and "Band" contribute a total of 100 million, "Fantasy Journey to the West" contributes more than 250 million, "Journey" contributes about 120 million, and Haofang and Winger's total revenue contribution is about 30 million. At present, our market share in the online game market is 32.51%, ranking first. “
"The second source of income is network advertising, including hao123, I love music network, I love game network, Hao Fang, winger platform advertising, faxmail mailbox advertising, etc., quarterly revenue of 80 million yuan, most of which come from Hao123 and my love game network. Major portals and game development operators are the main sources of customers. In terms of traditional advertisers, the biggest customers are Coca-Cola and Lenovo. ”
"The third source of revenue is wireless value-added income, mainly from the wireless music download share of my love music network, last quarter music ringtones and ringtones website downloads reached 120 million times, calculated at 2 yuan per ringtone, deducting 15% of the operator, generating revenue of 204 million yuan, of which Fengxing can be divided into 61.2 million yuan."
Li Mengyuan lifted her glasses and concluded: "At present, the company's revenue structure is quite reasonable, especially the gross profit of the game business is high, reaching more than 90%, the advertising business is slightly insufficient, and the wireless revenue is growing steadily." ”
"However, in recent times, the company has spent a lot of money on acquisitions, the original cash reserves are 320 million US dollars (2.6 billion yuan), the acquisition of Haofang spent 36 million US dollars, Haofang spent 21 million US dollars, and the starting point Chinese network 2 million US dollars, these are small CASES, the acquisition of Tencent shares held by MIH cost 385 million US dollars, we are short of cash, for which we used the credit line of the Bank of China, loan 244 million US dollars (2 billion yuan)."
"I think the company's cash flow is very good, but the company's cash reserves are now below $100 million, which has reached the warning line of the company's working capital reserves, and we need to sell some of Tencent's shares as soon as possible to recoup the funds."
Lin Feng frowned and rubbed his temples.
The acquisition of Tencent is certainly a pleasure and a long-term plan for the future, but it is indeed a very risky move.
He is also not satisfied with the company's current revenue situation.
Fengxing has been developing for so long, and he has almost tried his best to get out the most classic games in his memory of his previous life.
I only earn more than 100 million a month, which is too little!
In my impression, in my previous life, just for "Fantasy Journey to the West", NetEase could earn 6 or 7 billion yuan in a quarter.
Relying on the game "Journey", Giant's revenue in half a year is also about 600 million, and it will reach at least 300 million in one quarter to be qualified.
There is still a lot of potential to be tapped in the area of online games.
Li Dong said with a smile next to him: "Fengxing is such a large company, the debt level is very low, and it is very safe from the perspective of capital operation, I think Jennifer can consider taking a variety of ways to combine funds, in addition to its own assets, appropriately allocate some external funds." ”
Li Mengyuan looked at Lin Feng: "I must be fully authorized by the boss in this regard." ”
Lin Feng waved his hand: "Jennifer, you and Joe have a discussion, and there are good suggestions to put forward." I may have a plan to acquire in the future, but I can't do it if I don't have money in hand. ”
Li Mengyuan nodded: "I understand." ”