Coming out of Li Zongsheng's house, it was not early, Li Mu went home first, and before Chu Fei came back, he took care of his own hygiene, prepared the food and began to prepare the propaganda plan of "The Return of the Great Sage".

Different from the marketing plan of "Thai Embarrassment", there are many marketing methods for movies, such as viral marketing, emotional marketing, network marketing, fan marketing, word-of-mouth marketing, and so on.

"Thai Embarrassment" is a typical viral marketing and network marketing, through overwhelming advertising, so that the vast majority of the masses know that there is such a movie

。

And Li Mu's choice in "The Return of the Great Sage" is emotional marketing and word-of-mouth marketing, needless to say, the popularity base and audience of "Journey to the West" are there.

Therefore, word-of-mouth marketing is a very key issue, and in my memory, the producer of "The Return of the Great Sage" seems to have used nearly half of the scheduled films to do screenings, so the word-of-mouth of the movie has begun to spread before the official release of the movie, and there are many positive comments on Weibo and forums.

Later, the movie was officially released, and with 10% of the film schedule, it hit the box office of more than 100 million in three days.

Now Li Mu is also facing the same problem, that is, the film scheduling, the original producer can't get enough film scheduling because of the lack of publicity and distribution costs, and Li Mu is indeed because of the huge opponent of "Avatar", it is conceivable that when "Avatar" is released, it will inevitably occupy most of the film schedule, and the estimate left for "The Return of the Great Sage" will only be 20% at most.

Therefore, the box office in the first few days is crucial, and only the ultra-high attendance rate can impress the theater chain to increase the film schedule, otherwise it will only be ruthlessly crushed under the huge film scheduling gap.

Just like that, while thinking about the plan, add a little from time to time, and write some more advertorials.

It wasn't until Chu Fei came back in the evening that Li Mu stopped what he was doing, and looked at the time, it was already more than nine o'clock.

"Why did you come back so late? Looking at her tired face, Li Mu was a little distressed.

"I'm busy for a while when there's more to do, I've already contacted Berner, and the distribution contracts for these two films have been signed, you see." Chu Fei said as he took out two documents from his bag and handed them to him.

Negotiated so quickly?

Li Mu was a little puzzled, and began to read the document, and directly skipped the rules and regulations in front of him, and only looked at the final figures, but the numbers displayed on them surprised him a little.

Four percent? I opened another file, which was also four percent.

"Didn't you say five percent before, why is Yu Dong so happy?" Li Mu asked.

Hearing Li Mu's doubts, Chu Fei seemed very happy, and said with a smile: "Don't you always believe that the box office of these two movies can break one billion, I think the distribution fee can be less, I talked to their distribution director for three hours, they refused to drop a little, and finally Yu Dong spoke, I guess he is not optimistic about us, I hope they will not regret it at that time!" ”

"It's really hard for you, in fact, five percent is low enough, and many small companies directly offer ten points." Li Mu said.

"But if there is really a billion box office, then two points are also a lot of money," Chu Fei said

"Fool, you can't make enough money, you have to give others some soup to drink when you eat meat, otherwise who will find you to cooperate in the future" Li Mu said with a smile.

"But if the box office of these two movies is one billion, then one percent of the share is four million, and the two movies will save nearly 10 million at once." Chu Fei quickly said the account he had already calculated.

At present, the domestic box office account is generally divided into a special business tax of 3 percent, a special fund for the film industry of 5 percent, and the remaining 92 percent of the middle theaters and movie theaters account for 57 percent, and the producers and distributors account for 43 percent, that is, 40 percent of the total box office, and the distributor's share is not fixed. If the total box office of the two movies can add up to 2 billion, then you can get 32 million points.

You must know that last year, the gross profit of the entire Berner Films, including its cinemas, was only close to 200 million, and it is estimated that Yu Dong will regret it after the final box office results come out.

"You, now you have really become a money fan, compared to the relationship with Bernard, in fact, this 10 million is a trivial matter, our relationship with Huayi has not eased up yet, Wang Jinghua went to Wanda again, we are not familiar with it, the four major distribution companies can only rely on Berner now!" Li Mu scolded with a smile.

"I really want the movie to be released soon, as long as the movie is a hit, the distributor will come to beg us in the future!" Chu Fei said.

Li Mu shook his head, "How can it be so exaggerated, things are not so simple as they seem on the surface, okay, not to mention work, go to dinner, it's cold!" ”

It's hard to take a break at night, and Li Mu doesn't want to talk about work all day long, what's the point of such a life.

It's November now, and the autumn in the capital is gradually getting a little chilly, and it's not good to eat cold dishes in this weather, Chu Fei was about to go to hot dishes, but was pressed on a chair by Li Mu, "You're tired for a day, I'll come!" ”

Looking at the busy man in the kitchen, Chu Fei felt a warm current in his heart.

The dish was quickly heated, and although Li Mu rarely cooked now, he was still very familiar with this little thing.

The two chatted about what they had seen and heard during this time while eating, just like an ordinary young couple.

During Li Mu's absence, Chu Fei was not idle, in addition to a "Beautiful Li Huizhen", the studio recruited a lot of newcomers, all of which were enough to form a crew, and now occasionally shoot commercials and MVs for others.

Moreover, Chu Fei has also set up a marketing department, and there are already several peripheral water army organizations, the largest one already has 30,000 water army online every day, and if you don't care about the cost, you can even mobilize 80,000 people to the limit.

The leader of this water army organization is now the manager of the Propaganda Department under the marketing department of Tianmu Studio.

"How did you come up with a marketing department, how many departments do you have set up in addition to the propaganda department?" Li Mu asked, it seems that Chu Fei's movements during this time are not small.

"In addition to the propaganda department, there is also the marketing department and the public relations department under the marketing department, these two departments are still vacant for the time being, and we will be attractive enough after the success of the movie, this publicity department manager is still invited by me with great difficulty, if I don't promise to give him the position of marketing director as long as he does a good job in this publicity work, he may not be willing to come!" Chu Fei said.

"Our studio is such a large scale, what do you want so many people to do, it is not easy to manage and make chaos when there are too many people, and these water army leaders can be trusted, they are all masters who only recognize money!" Li Mu said worriedly.

"Don't worry, I've been inspecting these people for a long time, they have never taken on immoral tasks, and even some tasks that are specifically designed to discredit others are rarely accepted, most of them are some positive propaganda, most of these people don't have any formal jobs, the word water army is not good after all, this time I can have a formal job, and I give them a good salary, there will be no problem!" Chu Fei gave him a reassuring look and comforted.

Now that she has decided, Li Mu naturally won't say anything, anyway, his biggest asset is the memory in his head, and a studio like this can be set up at any time.

Next, Li Mu talked about going to see Li Zhongsheng.

"I made a special trip to Li Zhongsheng today and gave the theme song of "The Return of the Great Sage", in reality, he is almost like an ordinary old man, and he is not at all like the image I imagined!" Li Mu said.

"What, disappointed in your idol?" Chu Fei said with a smile, he also knew that Li Mu had always regarded Li Zhongsheng as an idol.

Li Mu shook his head, "It's not disappointing, it's just that I feel like he's more like an ordinary person, and he's closer to us!" ”

"And I also listened to him sing two songs on the spot, "Mortal Song" and "Blown by the Cold Wind for You and Me", I don't know how to sing and can't say it's good, but it sounds very real and very feeling." Li Mu continued.

Who knew that Chu Fei laughed when he heard this, "Do you feel when you hear him sing "Blown by the Cold Wind for You and Me"?" Make no mistake! ”

...... Li Mu's head is full of black lines.

"Where do you want to go!"

"Okay, it's me who wants to be crooked, but his singing voice is really not good, but the more I listen to it, the more I feel that it has a taste, and the song "Blown by the Cold Wind for You and Me" has exhausted the misery and ups and downs between him and Lin Yilian!" Chu Fei said instead.

Li Mu nodded, "Yes, it was a good story for the two of them to come together back then, but I didn't expect that "I was blown by the cold wind for you and me back then, and now love is a thing of the past!" Anyway, I would listen to his songs in junior high school and high school, and I felt that singing was nothing, like reading, and I was forced to pretend to be forced, and then I graduated from college and entered the society, experienced a lot, understood a lot of things, and then listened to his songs, and felt very deeply! ”

I talked about writing about the trivial things in my life again, and I ate a meal intermittently for an hour before I finished it, and after cleaning it up, I went to bed.