December 31, the day before the New Year's Day holiday, and the last day of 09, Tianmu Studio was also full of joy.

In the conference room, Li Mu was holding an annual meeting for everyone to summarize the achievements of this year.

"Colleagues, our Tianmu studio has been established for nearly ten months and three hundred days, during this time, four TV series and two movies have been discharged, I won't say much about the twists and turns, let's say something happy during the festival, these works have brought huge profits to the studio except for those that have not yet been released, which is inseparable from everyone's help, I will send the year-end bonus first, so that you don't always have to worry, you see Peng Yuyan sitting there is a little impatient!"

"Haha..."Listening to Li Mu's joke, everyone laughed, and found that Peng Yuyan was indeed fidgeting there.

"Why, I'm just thinking about what will happen after the movie is released!" Peng Yuyan hurriedly explained.

"Then what did you think of?" asked Li Mu.

Peng Yuyan was a little embarrassed, scratched his head and said: "Of course, the box office has exceeded one billion, and "Avatar" has become popular all over the country, won the actor, and became a superstar!"

Hearing Peng Yuyan's words, it was not only everyone, but even Li Mu couldn't help laughing.

"Haha, then I'll borrow your auspicious words, but the movie will be released in more than a month, so we still have to do a good job of publicity!"

Hearing Li Mu's words, Zhao Dong, the manager of the newly recruited Propaganda Department, hurriedly got up and said: "According to your orders, our water army has already posted on major websites and forums before, and some posters have also flowed out one after another, but I don't know when the trailer will be released?"

Now the publicity of "The Return of the Great Sage" has not officially started, one is to prepare for a large-scale screening half a month before the release, and the other is afraid of stealing the limelight of "Thai Embarrassment", and now the publicity of "Thai Embarrassment" has begun for a month, and it has been in full swing under the situation of Li Mu and Berner's efforts, at least there are advertisements for "Thai Embarrassment" in every city and even county in the country.

Radio broadcasts, videos on buses, posters in the subway, displays in elevators in major office buildings......

As long as there are many people, you can basically see information about "Thai Embarrassment", under such an intensive publicity offensive, coupled with the popularity accumulated by "People in Embarrassment" and the joining of Chen He, a popular new star, has already had a tendency to set fire to the prairies, and the limelight of several blockbusters that are being released have been overshadowed.

Even yesterday's news that "October Siege" had a box office of more than 200 million was drowned out in a lot of publicity.

The reason why "Thai Embarrassment" is so important is because its results can directly affect the schedule of "The Return of the Great Sage" a few days ago, once the box office hits, the film produced by the same studio will also make the theater side consider more, and if the box office does not meet the expected hit on the street, "The Return of the Great Sage" will naturally suffer.

After thinking about the time before the screening, Li Mu made a decision in his heart, "Manager Zhang, let's release the trailer after the meeting, your colleagues in the Propaganda Department have been working overtime in the past two days, and I want to see posts discussing "The Return of the Great Sage" wherever netizens gather. ”

Zhao Dong was in his heart, and hurriedly agreed: "Mr. Li, don't worry, we have made full preparations, and the relevant advertorials have long been prepared, and the peripheral water army can act at any time!"

Li Mu nodded, "In addition to the publicity at this stage, you also have to prepare for the publicity work after the screening, and be sure to form a concept in the minds of the masses in a short period of time that "The Return of the Great Sage" is a good film with a conscience, and the box office in the first two days is crucial, we must not fail, let's prepare!"

"Yes!"

Everyone responded and went about their own business, and the actors also had to participate in various activities to build momentum for the movie.

And as the Lunar New Year file has begun for more than a month, many blockbusters, famous directors, and superstar fans have appeared, some singing all the way, and some have been forgotten in the corner.

In the time of the Chinese New Year, even a point of film scheduling is crucial, once a movie fails at the box office, the film schedule that originally belongs to it will be divided by other movies in an instant.

This is the cruelty of the Chinese New Year file, one failure will lead to the failure of the whole film, and countless movies will be swept into the garbage heap after showing their faces here.

So far, the box office champion is the Hollywood disaster blockbuster "2012" released on November 13, which has dropped more than 400 million at the box office in more than 50 days, and has locked in the box office champion for 09 years.

followed by "October Siege", which is starring many stars, has been released for thirteen days as of today, and the box office can exceed 200 million, Donnie Yen, who was popular because of "Ip Man", has been out of the limelight again, and recently he has frequently scolded Li Mu in front of the media, Li Mu will also say a few words in the interview when he is bored, but in the end, it is still the sentence that will naturally have results after the movie is released, which makes Donnie Yen like a punch on cotton, and there is nowhere to use it.

The third place in the box office of the Chinese New Year stalls is the ancient thriller comedy "Three Guns Shooting Surprise" produced by Beijing New Picture Pictures and directed by national teacher Zhang Yimou, and the box office is close to 200 million after 20 days of release.

The audience's expectations for this movie are actually still above "October Siege", after all, it has been more than two years since the Olympic Games in 08 have not made a movie, and this is the first movie since "The City is Full of Golden Armor" in 05, and everyone is naturally full of expectations.

However, as soon as this movie was released, it really blinded most people's eyes, if it weren't for Zhang Yimou's name, I am afraid it would be miserable.

In fourth place is the costume war emotional movie "Mulan" starring Zhao Wei and Chen Kun, adapted from folk legends, which has exceeded 80 million at the box office for more than a month since its release, and it seems that breaking 100 million is far away.

However, compared with the production cost of more than 200 million, the negative 80% rate of return made Berner lose money, and the little money he just made in "October Siege" is estimated to be not enough to lose, presumably Yu Dong must be in a very bad mood at this time.

In fifth place, the music king Jay Chou, the first model of Treasure Island Lin Zhiling and superstar Chen Daoming starred in "Thorn Tomb", this movie received more than 60 million box office at a cost of 80 million It is indeed unexpected by many people, and the ambitious Wanda fell into the sand in the first battle, which was a big blow to them.

More than half of the Lunar New Year stalls, almost all domestic films failed, only "October Siege" made a small profit, and "Panda Hero" won more than 20 million box office at an ultra-low cost, which is enough to return to the cost.

It is worth mentioning that Zhang Yimou played a big game this time, and won a box office of 200 million at a cost of 60 million, and the box office is still growing, and it is expected that there will be no problem with more than 250 million.

With a return rate of 80%, compared to the return rate of "October Siege", which is also at the box office, it is only 20%, and this new picture can be said to have made a lot of money.

Through these examples, people also see the fact that it is very unwise to rashly make blockbusters when the domestic market capacity is not large enough, and Li Mu's investment of 100 million yuan in "The Return of the Great Sage" has naturally been mentioned repeatedly, and reporters from all walks of life, bricks, and beasts are waiting for the movie to be released to be used as negative teaching materials!