A long black trench coat, a pair of cool Airwalk boots, a pair of Ray-Ban sunglasses on the bridge of the nose, and a Huawei phone in his hand. Pen % fun % Pavilion www.biquge.info

When this person is dressed like this and walks on the street, passers-by can't help but focus their eyes on him, like Neo on the stills of "The Matrix", but unfortunately his figure and appearance are only about 80% of his!

Zhou Chang enjoys this feeling of attention, as a young man with plenty of money, many of the clothes he usually buys are big brands, but those expensive big brands can't bring him so much attention.

This body was specially bought by him from a stylist, and it was only a few thousand yuan when he got it, which was quite cost-effective!

"It's not bad to wear, it's just a little cold."

Zhou Chang wanted to button up the open windbreaker, otherwise the cold wind would keep blowing inside.

But after thinking about it, he still gave up this approach, Neo in the movie has not been buckled, compared with the temperature, the demeanor finally prevailed!

He gritted his teeth, his whole face was almost frozen, but from the outside, it was very cold, and there was a feeling of coldness, which made the girls on the side of the road frequently look sideways.

After coming to the cinema, Zhou Chang was relieved under the warm air conditioning, he could only say that he was fortunate to live on the edge of the Yangtze River, and it was not too cold at the end of November and early December.

The movie theater was originally overcrowded, and everyone in the rest area was waiting for the movie to start, and Leng Buding suddenly came out with such a person, and many people's first reaction was to take out their mobile phones and then start taking pictures.

It feels like a low-profile version of Neo coming out of the movie!

Even if it is the same clothes, there is a big gap between Chu Guang and Zhou Chang when he wears it, one is because Chu Guang himself is very powerful, and his height of 185 is matched with his long-term fitness muscles, which can support the windbreaker.

Several other important reasons are that the clothes worn by Chu Guang are specially customized, which were designed by Armani's designers in collaboration with the "Matrix" costume designer and Lin Han, and sewn according to his size, which fits his figure better!

Zhou Chang only bought the general-purpose clothing produced by Armani on a large scale, which could meet the clothing needs of most people, but it was not the most suitable for him.

In addition, when the movie was filmed, the lighting, blowing, and color tone were adjusted, so it looked more stylish!

Anyway, Zhou Chang's dress is quite eye-catching, and after he went to the automatic ticket machine to get a ticket, he sat down in the café of the theater.

The rest of the audience stretched their necks and kept looking at this side, and even posted it to the circle of friends.

What kind of person is true love, this is true love fan!

The audience couldn't help whispering, and everyone began to evaluate the equipment on Zhou Chang's body, after all, there are stills of the Matrix in the rest area, which is too easy to compare.

"His sunglasses look exactly the same, I saw them at the Ray-Ban store, and they cost more than 3,400 yuan."

"It's expensive, but it's stylish. When we go back later, we will search for the same model on Taobao and see if there is anything cheaper! ”

"me, this dress can't be exactly the same, right?"

"I didn't find any such clothes on the Internet before, only the Armani original, which cost more than a thousand dollars."

"That person is actually a local tyrant?"

"Except for the pants, everything is the same as Neo, handsome."

"I don't know if he has a girlfriend, it's so cool! I really want to ask for a group photo! ”

A few girls hesitated with their mobile phones, the movie in front of them had just been released, and it was almost unrealistic to take a photo with Chu Guang, so it was okay to have a low-profile version!

This group of girls is chattering, and the beauty camera is adjusted, but they just don't dare to come forward to ask.

The trench coat worn by Neo in the movie is completely different from the ordinary trench coat, which is generally divided into short, medium and long styles, but the trench coat they designed is completely extra-long!

Not only does it cover the knees, but it even covers the ankles, and if you button it, it looks like you're wearing a skirt, like a robe with a cinched waist, but it doesn't look feminine at all.

The sales of popcorn and cola in the cinema are very good, and the sales of other small goods are also very good, especially with Zhou Chang, a walking model!

Due to the restrictions of the venue, the cinema does not sell the same sunglasses, windbreakers, suits, sunglasses and mobile phones as the Matrix, and mainly sells some relatively small goods.

For example, the real doll of the protagonist in the movie, Neo, Trinity, Morpheus, and Agent Smith are all very popular, and there are also regular peripheral products such as mouse pads, mice, headphones, keyboards, USB flash drives, and power banks!

A real doll is not the same as a figure, and the price of the scaled-down Neo figure is not cheap, at least in this movie theater, there is only a figure of Neo vs. Agent Smith in the window.

Lin Han's Galaxy Pictures has teamed up with manufacturers to launch quite a lot of figures in one go, with Neo's different shapes, different actions and different scenes!

All kinds of chic poses are fixed and fixed in the air by a small steel wire, which looks exquisite and abnormal, super cool!

In addition, the mobile phone case and mobile phone chain of "The Matrix" are also bestsellers, and the more popular mobile phone models can buy mobile phone cases here, and a mobile phone case is more than 70 yuan, which is not cheap at all.

……

Hollywood films account for only one-third of the total box office profits, and the highlight comes from such merchandise sales.

Compared with "The Martian" and "Immortality", the peripheral products of "The Matrix" are rich and colorful, and there are many manufacturers that cooperate with them!

Everyone works together, it seems that the entire market is occupied by elements of the Matrix, even if it is not as dominant as "Jurassic Park", but it is definitely easy to make a big profit.

"Jurassic Park" sells a lot around the periphery, but Lin Han's share is very small; And "The Matrix" also sells a lot, the share ratio is still high, and there are licensing fees, so in comparison, Neo can make more money than dinosaurs!

The merchandise officially announced by Galaxy Pictures is simply dazzling, so that audiences who like this movie can buy and buy to their heart's content, and can't wait to pack all the goods in the official flagship store and take them home!

In addition to Neo's bust, there is also a beautiful 80-page catalogue that includes behind-the-scenes art from the film and design, as well as a storyboard.

Of course, there are also some hardcore viewers who like the mechanical octopus used to attack various ships in the Matrix, and the terrifying mechanical bug that once burrowed into Neo's stomach, which was also bought!

Because of the fear that some viewers or children would accidentally swallow the red capsule and the blue capsule by mistake, the film industry Galaxy simply cooperated with the confectioner to produce these two kinds of candy that symbolize the real and the virtual.

As soon as the capsule drug-like candy was released, it became an Internet celebrity hit, and the publicity was amazing, and the candy manufacturer couldn't stop laughing!

In addition to Neo's same clothes and sunglasses, the related products of Trinity's character are also selling fast, don't underestimate the purchasing power of women!

Trinity's trench coat, sunglasses, lipstick, and boots are all popular search brands, and there are even live streams on the Internet on how to draw Trinity's makeup and braid.

The cheaper the things, the faster they sell, and there are many things that everyone wants to buy, but they don't buy them because of the price!

With a sales commission of up to 35%, Lin Han no longer has to worry about the box office, even if the box office hits the streets, these peripheral income is enough for him to start making special effects scenes for "The Matrix 2: Reloaded".

Normally, merchandise doesn't reach its peak sales until a week after the film's release, so this isn't the peak of "The Matrix" at all!

It's just that after the products of the advertising implanters are sold, Galaxy Pictures cannot participate in the profit sharing, such as Huawei mobile phones, Ray-Ban glasses, Armani suits, etc., only the Neo special trench coat designed by the crew will have a small share.

If you can win the share of Ray-Ban glasses, it is estimated that it will be more profitable, among so many advertising sponsors, the fastest increase in sales is Ray-Ban glasses!

They've been seeing an increase in sales since the film began to release stills, with a brief spike after the trailer release, and now it's simply more after the movie is officially released.

Originally, Ray-Ban was not a small brand, and its annual sales were almost stable, but after November, it began to emerge!

You must know that this season is not the sales season for sunglasses, everyone's demand for sunglasses in winter is relatively small, the light at this time is not strong, and there are more people buying sunglasses at this time, all thanks to the pull of "The Matrix"!

The sunglasses of the four leading actors are all in different styles, but they are suitable for different groups of people and different face shapes, which greatly meets the needs of consumers!

Many people don't bring cosmetics after going abroad, but help buy sunglasses, windbreakers or something.

Not only does there be a commission on the sales of peripheral products, but according to the current box office trend of "The Matrix", Lin Han may also get additional sponsorship from advertising implanters, which is written in the contract!

According to the agreement, if the mainland box office of "The Matrix" can reach 1.2 billion yuan, the major sponsors will increase the sponsorship amount by 20%.

And when the global box office of "The Matrix" reaches $500 million, these sponsors will increase by another 30%, and the cumulative increase will increase to 50%!

In other words, Huawei mobile phones spent 10 million yuan to get the Matrix's mobile phone implantation, and when "The Matrix" reached the specified box office, they had to pay another 5 million!

The higher the box office of the movie, the greater the influence and exposure, the more beneficial the sales of these products will be, and the money earned will far exceed the amount of implantation!

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