When "The Matrix" was still in the preparation stage, Galaxy Pictures held an advertising placement bidding conference, and he only got 51 million yuan in advertising sponsorship fees. Pen, fun, pavilion www. biquge。 info

This includes 12 million for Ray-Ban glasses, 10 million for Huawei mobile phones, 8 million for Dell computers, etc., at that time, many people still felt that it was not cost-effective to spend so much money on implanting a sci-fi movie to pounce.

Therefore, Samsung, Apple, vivo, Nokia and other mobile phone brands did not compete with Huawei, and Dior, Chanel, Gucci and other sunglasses diffusion did not increase the price, in their eyes "The Matrix" is not worth the price!

But now, after the high-profile release of "The Matrix", the heads of these brands can only watch the sales of competitors increase again and again, while their own side can only remain the same, what a painful thing.

Maxima often has, but Bole does not often have!

Not every company has the courage to invest such a large amount of money in movies for advertising placement, after all, Lin Han has not been able to prove his ability in the directing industry at the beginning.

If Zheng Shuping came to shoot "The Matrix", it is estimated that the income from advertising placement will exceed 100 million!

After Chen Jiaxuan looked at the nonsense about this advertising placement on the CCTV-6 movie channel, she couldn't help but say: "Huawei, they can be regarded as picking up a big bargain." Our film has the ability to win the championship in the world, and 12 million yuan has taken such a good advertisement, they spend more than this on TV advertising alone!"

"There's no point in saying this now, we agreed to it at the beginning. After this movie comes to the box office, if we make a movie in the future, we don't need to make any advertising bidding, and there will be brands to send money directly. ”

Lin Han looked very open, at that time, he and Galaxy Pictures were in urgent need of money, and it was already quite good to be able to auction 51 million yuan, not to mention that according to this posture now, 50% of the additional reward should not be a problem.

The world's $500 million is like a watershed, which most Hollywood movies can't reach, let alone Chinese-language movies!

Films that can rush to this threshold are by no means ordinary movies, and it is worth spending more money.

"Did we sign one contract with these brands or three directly?" Chen Jiaxuan only now reacted, if one or two million yuan was implanted in three movies, it would be too much.

Lin Han shook his head, he had long expected this situation, originally the first movie was to make a name for himself, he would definitely not tie up the last two!

"We signed the first one, and each film was separated. It's just that these brands have the right of first refusal, and if the conditions are the same, we have to consider them first. ”

Chen Jiaxuan probably understands, in fact, this priority renewal right is equivalent to useless, what is the same condition?

If both sides come up with 20 million yuan, then if the other party adds another 100,000, won't this be circumvented?

According to the current momentum of "The Matrix", it is not a problem to break $500 million in the world, maybe it can go to 600 million or 700 million to see!

It's just that Chen Jiaxuan had a doubt, she asked: "If these brands don't renew their contracts, and we find other brands to sponsor them, what about the content that has been filmed?"

Lin Han raised his eyebrows, and he said with a smile: "Of course we have thought about this kind of thing, so we prepared for it when we were shooting, and if it was a long shot, I basically couldn't see these subtle differences." Close-up shots are even better, just reshoot and it's over!"

"That's okay, you directors have a lot of eyes. In case a reader asks, why have the clothes, sunglasses, and mobile phones of the first and second parts changed, will this cause a bug?"

"There is such a possibility, but the problem is easy to solve, science and technology are advancing, the times are developing, do the protagonists have to wear a brand of clothes forever?

Lin Han added: "Of course, it would be better if these brands were willing to renew their contracts, so as to save these troubles. It's just that our prices at that time will probably be calculated in dollars!"

The box office and global influence of "The Matrix" are at the top Hollywood production level, and of course the advertising placement must be at the same price or about the same price.

In fact, movies do not mainly rely on these advertising placements to win returns, but value the marketing value of brand co-promotion!

For example, when Dell computers advertise themselves, the materials used are the scenes and characters in "The Matrix", which is disguised as advertising for the movie.

In the same way, Audi cars, Ray-Ban glasses, and Huawei mobile phones are the same, and when they promote these brands, they are all linked to "The Matrix", which greatly promotes the popularity of the movie!

Since the release of the movie, no audience has felt that the advertising placement in "The Matrix" is very blunt, and Lin Han has perfectly integrated the product into the plot without a trace.

Many viewers only know that there are these brand implants in the plot after watching the movie, which is more impressive, and it will not affect the audience's viewing experience.

All kinds of merchandise are selling well, advertising sponsors are also making a lot of money from their own products, and even some clothing companies want to unite with the Matrix to produce a set of T-shirts, but unfortunately this is in winter, the time is not right, but the hat with the Matrix logo and icon is also a good choice!

……

With the release of the movie, more and more people dressed up like Neo appeared in movie theaters and on the streets, at first just a few people did this, and then everyone thought it was cool, so it spontaneously formed a craze.

The most powerful thing is the fan charter in the Yanjing area of the Hanlin Academy, and the entire screening hall is full of "saviors", all black windbreakers with training pants and sunglasses, as if they are watching movies together like black social bosses.

This overwhelming audience not only has photos, but also videos that have been sent, which makes many fans envious.

Since the Yanjing rudder can do this, then the rudder in the rest of the regions can also learn the same, how can they not lag behind!

There are relatively few people who can afford the same trench coat as Neo, but there are probably not a few people with the same color trench coat, so the Internet has been swiped by these saviors.

Everywhere you go, it will inevitably cause crazy onlookers to take pictures!

"It's so cool, we've never had so many girls looking at us!"

"Nonsense, obviously I think I'm handsome. What kind of long trench coat do you wear when you're so short, you look chunky and chunky. ”

"The fight in the movie is too handsome, the first ten minutes are the showtime of the goddess Trinity, and the last thirty minutes of the movie are the highlight of Neo, and the final fight between him and Smith is simply indescribable!"

"Trinity is also very good, but it's a pity that she can't beat Agent Smith. But she is really super eye-catching in the movie, her figure, her face, and her movements are too flexible. ”

"Guys, it's only been three days since the movie was released, and I've already watched it four times. Every time I have a different feeling, except for the visual effects are very good, in fact, the plot is also very good! Lin Han hasn't said how Neo, who has become the savior, will deal with the mother, and the movie has always talked about Zion Zion, and he hasn't explained what it is. I've dug a lot of holes, it's up to him to fill them!"

Indeed, as time went on, more and more people shifted their attention from the cool and handsome actors and the dazzle of the film's visual effects to the plot discussion.

All kinds of interpretations came into being, and brain-opening analyses will always be well received, not to mention the novel that Lin Han published half a year ago as a reference!

The excitement of the weekend has passed, and all eyes are on the opening weekend of The Matrix, which is just as important as Monday's box office.

One is to look at the initial explosiveness, the other is to look at the decline, if the box office decline can be controlled within 50% on Monday, then the long-term blockbuster will no longer be a problem!

Lin Han took the results in front of him, and his brows, which were originally frowning because of nervousness, finally relaxed, because the box office figures of the first weekend far exceeded expectations!

On the mainland box office, the midnight show on Friday was a total of 231 million yuan, Saturday was also as high as 270 million, and on Sunday it fell slightly to 210 million.

In other words, in the past three days, "The Matrix" has earned 711 million yuan, which is really amazing!

If converted into US dollars, this is also 103 million US dollars, and there is no suspense to become the box office champion in the mainland this weekend!

At the box office in North America, the midnight show plus the early show was a total of $16.7 million, got $31 million on Friday, rose to $34 million on Saturday, and fell to $29 million on Sunday.

That's $110 million!

This weekend's box office results can rank in the top 50 in North American film history, which is only more than 2,000 theaters, which is not comparable to other movies with more than 4,000 theaters.

Fortunately, the highest opening weekend box office in history is still occupied by films related to him, and the opening weekend box office of "Jurassic Park" is as high as $247 million, which is twice as much as "The Matrix"!

In Lin Han's original time and space, "The Matrix" failed to get such a high opening weekend box office, and in his current world, he successfully completed the feat that the Wachowski brothers did not accomplish!

Not only that, "The Matrix" also left a series of rankings, such as No. 7 in the opening record in November, No. 4 at the box office in the first weekend of the sci-fi adaptation, etc., box-office-mojo has a series of related rankings, which is enough for fans to dig slowly!

However, the first week record of the highest R-rated film in film history was completely missed by "The Matrix", because when it passed the review, it got a PG-13 rating, and the audience was higher than the R-rate!

After winning the box office in North America and Chinese mainland in a row, "The Matrix" is also very popular in Europe, and the philosophical thinking in it meets the preferences of European audiences, who like to watch such films with cores, of course, it is even better if there is an outside.

Among the 63 markets that landed overseas, there were very good performances, with Russia earning 9.8 million US dollars, the UK also having 15 million US dollars in the first weekend, Germany 9.9 million, France 9.1 million, Spain 4.5 million, Italy 5.3 million, plus Indonesia 6.4 million and Brazil 6.4 million, Mexico 5.8 million, Australia 7.3 million, etc.!

These markets earned a total of $95 million, plus $110 million in North America and $103 million in Chinese mainland, and the film's global box office in the first week has reached $308 million!

This is completely an astronomical figure, and there is no suspense to reach the top of the global box office list!