Chapter 247: The Battle of the Theaters
PS: I'm very sorry, the last chapter was supposed to be two hundred and forty-six. I'm sorry for the inconvenience!
Temporary theaters are actually not unusual. Movie theaters in North America often get some temporary theaters out.
It's just that most of the time it's some small-scale theaters, such as Zhang Fan's direct desire to get a theater with more than 3,000 screens this time is definitely an unprecedented thing.
In the history of the formation of temporary cinemas, there has been a very successful big man who has appeared. He is Ray Shi Dong of Wilcom.
Back then, Lei Shidong was also born in a theater, and what really came out was that he personally organized a temporary theater with more than 1,000 screens. You must know that it was in the early 80s, and it was definitely a demonstration of ability to organize such a large-scale theater chain.
It is precisely because of this success that Lei Shidong became famous. As a result, he quickly developed and single-handedly founded the huge Wilcombe, which has led to today's achievement status.
Since Lei Shidong's rise, many people want to replicate the trajectory of his success. But all of them failed, without exception.
The biggest drawback of temporary theaters is not that there are not enough cinemas or screens, but that they are not stable enough.
Once the co-broadcast movie does not perform well at the box office, the temporary theater chain will inevitably collapse in an instant. And the people who set up temporary theaters are naturally at a loss, especially in terms of reputation, they will definitely have no chance to turn over.
If you want to start a temporary theater chain, you need a lot of financial support. Because the theaters that join it are all here for money, they will not have any good feelings about the films released for one reason or another. Once it doesn't feel good, it's definitely going to leave and disband.
This is the biggest difference between it and regular large-scale cinemas.
If you want to maintain the temporary theater chain, you must use the method of guaranteed box office. That is to say, the person who initiates the temporary cinema chain pays a part of the funds in advance as a minimum fee. If the released film does not perform well at the box office and does not reach the agreed minimum box office level, it will be made up with this money. This can ensure the release time of the movie to the greatest extent, as well as the stability of this temporary theater chain.
The more movie theaters that participate in the temporary cinema chain, the higher the guaranteed box office that needs to be paid. And once the scale exceeds 1,000 screens, it will require at least hundreds of millions of financial support.
This is also the reason why there are many people who want to copy Lei Shidong's trajectory as a temporary theater, but there is no second Lei Shidong.
If the scale is small, it is useless, and neither profit nor reputation can be substantially improved. If the scale is large, once it exceeds 1,000 screens, it will need to pay at least hundreds of millions of dollars in advance. It's okay to say that the box office is good, but once the box office is bad, the money will be eaten!
Although there is no shortage of adventurous people in the United States, there are still very few people who will do this kind of future with hundreds of millions of dollars to win a movie that no one knows if it will succeed.
Until this time, when Zhang Fan once again proposed to set up a temporary theater or even a theater with 3,000 screens, it attracted the attention of countless people in an instant!
"This foreigner is crazy, right? He wants to be Lei Shidong's second?"
"More than a thousand screens in the early eighties are about the same as three thousand now. ”
"A new super media group is about to rise?"
"Crazy or brave?"
"Zhang Fan did this, what do you think of Lei Shidong?"
"There will never be a shortage of adventurous people in this world. Obviously, Zhang Fan is this kind of person. ”
"Invested heavily in the acquisition of Marvel's superhero rights. Invest heavily in big-budget films. Invested heavily in the purchase of cinemas. Invested a huge amount of money to set up a temporary cinema chain! According to calculations, Zhang Fan had already spent as much as $1 billion in funds during this period! His own wealth could not support such a huge consumption, so he was bound to take out loans from banks. In other words, if this movie is not successful, then he will inevitably go bankrupt!"
"May God bless him for success. Such a talented young man deserves more success. ”
When all of these things were disseminated, the media reported it so much that almost everyone in the United States knew about it. Let's not talk about whether it is good or bad, at least it has played an excellent publicity effect for this film.
Zhang Fan is willing to pay a guaranteed box office fee, which naturally attracts a large number of small cinemas and independent cinemas in North America to join. After all, with the guaranteed box office, they will definitely make money if the movie is a big hit, and the movie will also be supported by the guaranteed box office given by Zhang Fan if the movie loses. Naturally, no one will refuse this kind of thing.
The film market in North America is huge, and there are many movie theaters around the world. A few major cinema chains only occupy a part of the share, and the rest are those small cinema chains and independent cinemas.
There have been people who have engaged in this kind of temporary theater before, but no one is willing to give a guaranteed box office. That is, you have to do it at your own risk. In this case, it is natural that there will be no climate. Until this time, Zhang Fan's appearance broke this rule.
These theaters and movie theaters have confidence in Zhang Fan, and their income is guaranteed, so they naturally flock to it. At this time, Zhang Fan was able to choose his own partners, and those who were in remote locations and had old equipment did not want anything. Even so, it can still attract many peers who want to join. After all, everyone wants to do a business that is sure to make money without losing money.
"What should we do now? Just watch this temporary cinema line take shape?" It's such a big thing, it's impossible for the people of the three major cinema chains not to know. They also began to deliberate on countermeasures.
According to the analysis of experts, Zhang Fan's superhero adaptation of the movie launched this time has only a 40% chance of success at most. After all, superhero movies have long since declined over the years. "AMC is the main promoter of Zhang Fan this time, and their research on Zhang Fan is also the most profound.
"Don't forget the success of Batman, the Night Knight!" the Lucky Man objected.
"Batman, The Night Knight is not a superhero movie in the traditional sense. It's more like a drama in the guise of a superhero. There are almost no superhero elements used inside. There is no reference value at all. Moreover, Marvel's superhero characters require extremely high technical support to be able to show. That's a huge investment. "AMC has studied these very thoroughly.
"What I want to know is what we should do now, can we just look at it?" asked the man from Imperial Entertainment.
"There's nothing we can do to stop it. The AMC people responded, "Zhang Fan is willing to give a guaranteed box office, and it is impossible for us to stop him from forming a temporary theater chain, which is not illegal." And there is no need for us to stop it. After all, Zhang Fan is preparing to be released in the cruel summer file, and there will naturally be countless strong films to strangle him at that time. ”
Zhang Fan is unwilling to share benefits with these companies, so they naturally want to watch Zhang Fan finish and get out of Hollywood.
This time, Zhang Fan proposed to set up a temporary theater chain with a guaranteed box office, and once the box office fails, it will inevitably end in bankruptcy. And several major film companies and theaters are not very optimistic about Zhang Fan's new film. believes that under the premise of lacking the large-scale publicity of these professional large groups, even with the bonus of the Oscar for Best Director, the probability of Zhang Fan's success is not higher than 50%.
In this case, after the successful formation of the temporary cinema. Hollywood movie giants and several major theater chains did not make trouble for Zhang Fan, but watched coldly from the sidelines.
The reason why this is happening is because they think that there will be many blockbusters released this summer. At that time, there will naturally be a large number of super blockbusters to strangle Zhang Fan.
This year's summer file has many big-budget movies such as The Chronicles of Narnia, The Day the Earth Stood Still, Raiders of the Lost Ark, Kung Fu Panda, The Mummy, Hellboy, Journey to the Center of the Earth and many other big-budget movies. In this case, it is almost impossible for Zhang Fan's superhero movie to be successful.
Now several major Hollywood film companies and theater chains are already preparing to wait until Zhang Fan has no way to support it, and take everything in his hands at a low price.
For these things, Zhang Fan would not care even if he knew. All of his energy at this time was already on the production of Iron Man.
Originally, Zhang Fan was going to invest in this movie at the beginning of the summer vacation, but the production of this movie dragged Zhang Fan back. Because the copyright negotiation dragged on for time, even if Zhang Fan had made all kinds of preparations early, the post-production still took a lot of time.
Iron Man's crew filmed quickly, after all, it was only more than a hundred minutes of filming time. It can be done in front of many professionals in no time. What really costs a lot of time and money is the computer-generated stunts in the later stage.
Not to mention anything else, the picture of Tony Stark wearing Iron Man alone requires the film special effects company to draw it with a computer little by little. Although Zhang Fan offered a very high price, the time was still very slow.
In this case, Zhang Fan could only postpone the release time of the movie, and finally determined it on July 18.
And at the time when the film was in full swing, another important work had already made a breakthrough.
EA announced that World of Warcraft, a large-scale online game developed in collaboration with SC, will be officially open beta in the summer. After the news broke, it immediately caused a sensation in the online gaming industry throughout North America.
World of Warcraft is very popular, and many people are attracted to the huge structure inside and the fate of many classic characters. Everyone has been looking forward to the appearance of live-action movies, but they didn't expect that the game would appear first.
Zhang Fan has a strong belief in this game. His ultimate goal is to earn more than $800 million in net income annually!
It's not something impossible, it's something that can be truly achieved. It's just that if you want to achieve this goal, you need to carry out large-scale pre-publicity and promotion. Zhang Fan didn't have enough resources to do this, so he offered EA who had the strength to do it a very high share treatment. It stimulates EA to take the initiative to open the market and expand the market.
However, Zhang Fan has left the back door and will re-sign the contract in two years. At that time, Zhang Fan, who owns the copyright, will kick EA away!
Zhang Fan has always liked to eat alone!