The Chinese New Year and Spring Festival stalls are one of the best time periods for the domestic movie box office, no worse than the lively summer files, and there are billion-level big productions landing at this time every year. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Strictly speaking, from the end of November to the Spring Festival, these dozens of days are New Year's stalls, which is also the most important sales season for "The Martian", which lasts for a long time and the audience's willingness to consume is high, but how to make the audience obediently buy tickets for admission still needs to spend a lot of thought.

At present, the most effective way to promote is the advertising bombardment of trailers, in addition to the front of the feature film when going to the cinema to watch the movie, there are also pervasive advertising media in public places.

Nowadays, the Internet is the best platform for major film companies to release trailers, and the trailer of "The Martian" was handed over to Lin Han to produce and release, which is simply cheating in the eyes of the rest!

Who doesn't know the hottest micro of the month. Bo is Lin Han, who let him escort the film adapted from his novel, which attracted so much attention, which is simply incomparable to other films in the same period.

In the film market, the relationship between the click-through rate of the trailer and the box office has been paid more and more attention, and it can be said that the movie with a box office hit can be reflected from the trailer period.

Fast & Furious 8, which has just released its first trailer with the most trailer clicks, has 139 million views worldwide in the first 24 hours of its premiere, surpassing the previous record of 112.8 million for the live-action trailer of "Beauty and the Beast".

And its predecessor "Fast and Furious 7" received 62 million hits in 24 hours, broke 100 million in 48 hours, and achieved a box office of more than 1.5 billion US dollars worldwide at that time, of which the mainland market contributed 2.4 billion yuan!

In addition to these, the trailer of "Fifty Shades of Grey" had 36 million views on the first day, "Warcraft" had 12 million, and "Finding Nemo 2" also had 10 million views, all of which were box office hits, and their trailers performed quite well.

This time, the trailer of "The Martian" has not only a Chinese version, but also an English version, which was produced by Lin Han.

Because Lin Han's novels are selling well in the global market, and almost every country has fans of his novels, so the cinema chains of those countries are also willing to introduce this science fiction movie and achieve global release in the true sense!

At the beginning, "Out of the Solar System" directed by the original director was only released in the mainland, Hong Kong, Macao and Taiwan, because the reputation was too bad to land in the overseas market, and the potential was limited.

This time, Chang'e Pictures found a distributor in North America is Universal Pictures, one of the largest studios in Hollywood, which earns billions of dollars at the global box office every year!

What Universal Pictures is best at is publicity, and the "Fast and Furious" series is their best representative, and this time they also attach great importance to the box office performance of "The Martian" in North America, at least Lin Han's fans can let them recoup their costs.

So this time, Universal Pictures spent a lot of money to play the trailer of "The Martian" edited by Lin Han directly in Times Square, New York, and also cast a huge digital advertising screen in the Manhattan area to broadcast the promotion, so that people can enjoy the film in the most prosperous area of New York.

If you want to compare the number of viewers, the domestic side occupies too much of a factor, because China is a large country with a large population, as long as you compare the number of people, you basically won't lose!

Both the Chinese and English versions of the trailer have been unanimously praised by the audience, according to statistics, on YouTube and Facebook, the entire overseas region contributed more than 8 million views, which is still because the director and actors are not famous overseas, all rely on Lin Han, the author and the original novel.

Of course, the rest of the social media also played a big role in this, and the cumulative number of hits was also about 3 million!

Back in China, "The Martian" is only in the micro. The video posted by Lin Han on the blog has been clicked more than 60 million times, and if you count the rest of the video websites and the sharing of the circle of friends and QQ space, the first number of hits in China can even develop in the direction of 120 million.

Not only is there a lot of people here, but it is also the base camp of Chinese films, the broadest and most hardcore Lin Han readers, and the fans of the director and starring Xu Jiayan are also actively helping to spread, and he is a superstar in the domestic entertainment industry!

The number of clicks on so many trailers is too amazing, especially after they saw that "The Martian" also had a lot of clicks in overseas regions, and they understood that this movie is estimated to be a prehistoric giant crocodile in the Chinese New Year file!

On Twitter, the British and American audiences were surprised one by one, and actively discussed, and a lot of topics were generated around this.

“omg！ Is this a sci-fi film made in China? The visuals are awesome, and I love the story! ”

"I thought I was reading it wrong, is this really Han-Lin's novel? The actor looks good at acting, and I can actually tell interesting things about those scenes, the degree of restoration is super high, I must go to see this movie! ”

"I heard that Lin has published a very good novel, so I went to Wei. Bo took a look, but Google Translate disappointed me so much that I couldn't understand what it meant. ”

"Why wait until December? It's going to be my favorite movie for Christmas, and it's in my memo. ”

"Although I don't know this actor, I still look very comfortable from the simple scene, and I look forward to this movie!"

"The Martian is the first novel I read about Lin Han, the protagonist is very optimistic, not like a scientist, I saw so many familiar scenes in the trailer, I was very happy to see this movie. It's just that I want to ask, is it possible for "The Three-Body Problem" to be filmed into a movie? ”

"Cool! I didn't expect the effect to be so good, I thought this was a sci-fi blockbuster from Hollywood, and it is said that the investment is only tens of millions of dollars? ”

Most of the overseas netizens who came to leave messages were Lin Han's book fans, and when this group of book fans forwarded the trailer to their friends, it was invisibly expanded.

In the original war-torn June summer file, people's eyes were not on the movies that were being released now, but a movie that was not released overtook them!

……

Writing novels, Lin Han is quite good at it; can edit the trailer, this is where he is relatively unfamiliar.

So when he uploaded the trailer, he kept refreshing the page, as if it was the first time he released a novel, and he cared about the audience's opinion!

Although the praise was overwhelming, once there was a bad review, Lin Han felt a little stuffy, as if it was a newcomer syndrome, which should not have happened to him.

At this time, he was the only one in the family, Chen Jiaxuan had already gone to work, and there were many things in the studio that she needed to decide. As if she had a heart, she knew Lin Han's inner anxiety, and sent a WeChat voice and said: "My dear, you don't have to worry about anything, you see that the audience's evaluation is very good, especially your readers feel that the scenes in this movie are almost a perfect restoration of the novel, and they even gave the trailer a 9.5 point evaluation!" ”

"I know it's impossible to have 10 points, but I can't calm down, you say that "The Martian" has such a high number of hits, will it have as high a box office as "Fast and Furious" in the world?"

"If I were you, I wouldn't think so. It used the audience and word-of-mouth accumulated in the previous six films that we can't compare, "The Martian" may not be as high as the box office, you can put your hope on "Jurassic Park". ”

Lin Han thought about it for a while, it seemed that this was also the truth, he had to find something to divert his attention, so he asked: "Let's not talk about this, I remember that the People's Congress Publishing House seems to have launched the pre-sale of "Inception", do you know what the specific number is?" ”

Chen Jiaxuan replied after sending a series of ellipses: "I forgot about this matter, you can confirm it with Mr. Zhao yourself, it is estimated that it is quite optimistic." ”

"Then you are busy, come back early, and we will have a meal before going to see the play."

After saying that the two of them sent a few more expressions, Lin Han ended the conversation, he wanted to know what the sales momentum of "Inception" was, and whether there would really be so many people buying physical books.

The sales of 2 million copies in the first month are relatively difficult, and among Lin Han's many new books, only "The Three-Body Problem" and "Three-Body Problem 2: Dark Forest" have reached it, and the rest of the novels are basically long-term blockbusters!

It couldn't break out all of a sudden, but it couldn't fall down, selling more than one million copies in the first month, and hundreds of thousands of copies every subsequent month, relying on time to accumulate to about five million.

So far, all of Lin Han's works have sold more than five million copies, and this is only the Chinese version, but the lowest sales are his place. The female novel "I, Robot".

The story of this novel is a little worse, although there are all kinds of gimmicks, but readers almost always can't read it after turning a few pages, and the most understood is the three laws of robots!

In the conference room, Zhao Han was in a meeting to listen to the report of his employees, but his mobile phone rang inappropriately, and he was about to refuse to answer the call with a black face, but after seeing the name of the caller ID, Zhao Han said directly: "The meeting is suspended for ten minutes, let's take a rest first." ”

This was a call from the cash cow of the entire publishing house, and he had to answer: "Xiaolin, why did you have time to call me today?" ”

"Mr. Zhao, I just want to know about our betting. About the matter, how is the pre-sale of "Inception"? ”

"You're ready to sign a contract with us, it's been more than a week since the pre-sale began, and 500,000 physical copies have already been pre-ordered. We haven't started to promote it on a large scale, and there are a lot of people who read physical books these days, and not everyone likes to read them with an electronic device. ”

When Lin Han heard this, a smile appeared on the corner of his mouth, according to the previous law, pre-sales generally only account for about one-fifth of the total sales, and as the sales time approaches, the pre-sales will be more!

500,000 pre-sales is not the end, this time Zhao Han's goal is to hit one million pre-sales and make "Inception" the most in history! (To be continued.) )