Some people say that this is an era of traditional books in mourning, when the paper media is surrounded by e-paper books and mobile reading, although many bestsellers can still be published every year, but the total sales are undoubtedly gradually declining. Pen % fun % Pavilion www.biquge.info

However, in Lin Han's view, this may be the best era, the earth where he stayed in the previous life is the twilight of the real paper media, when people's reading awareness has been greatly weakened, in addition to piracy. version of the invasion!

At that time, a large number of bookstores on the earth were closing, the traditional book industry was experiencing a bug crisis, and some pessimistic people even believed that the book industry was declining and about to disappear.

After seeing the real bad times, Lin Han of course felt that there was nothing in front of him, there was no theft. Edition, the people also like to read books very much, and the reading atmosphere is good, can they be a little more picky?

Every author wants their work to sell well, but many authors lack market awareness and don't know what the market needs and what the public is paying attention to.

Selling well is the standard for a bestseller, but there is no strict standard for selling well, which means that there is no fixed number as a standard for measuring whether it is a bestseller or not!

At present, it is customary to use the total sales of one million copies as the standard for best-selling, but in fact, this is not very appropriate, and the best-selling standard is different for each author.

If a newcomer author can sell one million copies, it must be a real bestseller, but if Lin Han's new book only sells one million copies, can it still be called a bestseller?

That's the proper thing is to hit the street, so bestsellers actually vary from person to person, and writers at different levels have different judgment standards!

One of the reasons why Lin Han's science fiction novels are popular is that he has a large readership, which is the opposite of their research.

Because of the current book market, all the books that are listed in the bestseller list have their own precise audience positioning, and most of them have a small range. For example, 16-18-year-old readers prefer youth literature books, they are more idealistic, afraid of preaching, afraid of clichés, like new things, and like to find their own place in reading.

Readers of different ages read different types of works, and all of this becomes a joke in front of Lin Han's novels, from teenagers to retired employees in their sixties and seventies, which is very amazing!

……

At this time, in the conference room of the National People's Congress Publishing House, Zhao Han and other personnel who had made a phone call came back and said: "The promotion of "Inception" is our top priority this year, and we must take this as the number one task to complete. Now the pre-sale form is quite good, but what I need is not only good, it is good, it is very good. ”

"Mr. Zhao, this book is already so popular, even if we invest in publicity, there is no need for it, the name Lin Han has millions of copies sold. The number of people who have seen Inception online is not only millions, but as long as the book appears on the shelves of bookstores, it will definitely be sold. An employee was spinning around his right hand with a pen, looking unimpressed.

His words resonated with the rest of the staff, so they echoed it, "Yes, there's no need to publicize it at all, propaganda is a waste." ”

"I think it's okay for anyone who should know "Inception" to already know it, and those who don't want to buy this book are useless even if they see the publicity."

"The pre-sale of 500,000 yuan is out, and many people would rather wait until the day the book is released to buy it."

However, Zhao Han was very disappointed with these employees, and he said: "The book market has passed the era when the fragrance of wine is not afraid of deep alleys. In those days, bestsellers were almost always sold by publicity. So far, I haven't found a new book that has been quietly sold without publicity......"

Before his words were finished, a voice secretly came from below: "Why not, isn't Lin Han's first book a bestseller with zero publicity?" ”

"Listen to me or do you hear me?" Zhao Han's face was a little unbearable, he patted the table with his hand, and then said: "The smell of wine is also afraid of deep alleys, if a book decides to enter the market, even if it has good content, it can't ignore the beautiful packaging." This kind of publicity has a basis, so that readers will want to look at it or read it when they first see and hear the title of the book. Hope! ”

"Our publishing house's business has recovered because of Lin Han's relationship, and we want to build Lin Han into an iconic signboard, and this pre-sale is very promising. What would happen if we had created a book that had broken the pre-sale record? Now I want each of you to come up with your own ideas on how to increase pre-sales and make Inception the book sales champion this year! ”

Zhao Han's ambition is finally revealed, a soldier who doesn't want to be a general is not a good soldier, and a book company that understands marketing can survive in this era!

Lin Han has never won the annual sales championship, and neither does the National People's Congress Publishing House, and now there is an opportunity in front of them, the popularity of "Inception" has the potential to become the champion of the year, how many years can not meet such a book with potential, if you miss it, I don't know how many years you have to wait!

Once the annual sales champion is created, the fame and fortune are double gains, even if you change jobs in the future, you have the confidence, and the enthusiasm of the employees is mobilized at once and they begin to offer suggestions!

"I think the first thing is to have controversy, where there is controversy, there is attention, and if there is attention, of course, there is a market, and the sales of this book don't have to worry! There is a natural and pure controversy in "Inception", that is, the question of whether the protagonist returns to reality or dreams at the end. Now this controversy is still being hotly discussed, and we can't let it go down, so we can arrange for some of it to make a fuss. ”

Another person was inspired, and he also said: "Maybe we can invite some psychologists and experts in dream studies to do some analysis of this outcome, and the professionals will evaluate the book." ”

"It's also good to get enough book reviews, so that the synopsis of the novel and the book review rating appear in the important news media in the country, and find some heavyweight book critics, which will give them a sense of psychological trust. Today's people live at a fast pace, and reading is a fast food in many cases. A significant number of readers don't have much time to discern when buying a book, and a book recommended by a reviewer or writer that readers like may become their first choice. ”

"There is also a focus on publicizing the achievements made on various rankings, such as the total number of views of all chapters serialized has exceeded 2 billion, or it has won the pre-sale list for a second time, and the reader's expectation list is the first balabala. The promotion of the Internet is indispensable, this is the place where Lin Han has the most fans, moderate publicity rather than hype, and the promotion of humidity is to let the book enter the eyes of more people for readers to choose. There is the possibility of choice only when there is contact. ”

"Also, try to ensure that readers who participate in the pre-sale can get their hands on the first day of the novel's official release, and it would be better if they could give away something. If you can't get the book in advance or in the first place, you might as well go to the bookstore and queue up to buy it. ”

"If only Mr. Zhao could convince Mr. Lin to launch a signing activity."

Zhao Han sighed when he heard this, he had known Lin Han for so long, but the number of times that guy participated in the signing could be counted in a slap. Other writers are running around in major cities across the country, and they don't hesitate to become trapeze artists in order to hit the charts and sell!

But Lin Han is good, half of this year has passed, and he only signed it at the press conference of "A Bouquet for Algernon" in order to positively scold the selection committee of the Galaxy Award.

As a result, this signing made Lin Han completely dispel his thoughts, and he signed for an afternoon, which hurt for the next two or three days.

"If I can let Lin Han participate in the signing meeting, do I need you to say it?" Zhao Han shook his head, it can't be mandatory for a writer of Lin Han's level, "I won him to sign it on the title page of the novel and print it as a special custom edition, all the pre-sold editions are printed with Lin Han's signature, but the books bought in physical stores are not, what do you think of this?" ”

"Tell me the truth? It doesn't seem to be very good, those bookstore people definitely don't want to ask for the ordinary version, after Lin Han's signed commemorative book, the ordinary version can't be sold at all, right? ”

A book is generally sold three times from the publisher to the reader. The first time is to publish the main story chapters of the book in major magazines before publication, so as to give readers a sneak peek and stimulate their desire to buy the book. Hope.

The second is to sell to sales representatives scattered across the country at the publisher's annual sales meeting. This is followed by these sales reps selling to wholesalers and trees across the country, and finally the bookstore selling to readers!

It is said that the three stinkers beat Zhuge Liang, and everyone in the conference room expressed their opinions, and the atmosphere was quite hot.

"We can also have a hotline so people can contact us. Distribute Inception samples, photos of the author, and posters to major bookstores, as well as beautiful bookmarks or our licensed peripherals, and that spinning top would be a good one. ”

"Otherwise, contact the radio and television stations, and let them interview and follow up on the sales of Inception, such a strong advertising campaign, it is difficult for readers to know that there is such a book!"

"When I traveled to Japan and Europe in the past, I saw video advertisements for new books in some bookstores, and I used this to attract the attention of many readers. Why don't we make a short film for Inception? ”

"The idea is very good, but our publishing house only has the right to publish in Chinese Simplified, and the rest of the copyright is in Lin Han's hands, so he may not agree."

Today's meeting recorder is already half busy, she is about to collapse while typing, there are too many things said in the meeting, she must quickly sort it out and hand it over to Zhao Han and them.

Lin Han didn't know that his novel had been pinned on high hopes, and when he knew that the pre-sale had reached 500,000 copies, he was basically sure that his renewal of the contract with the National People's Congress Publishing House was a sure thing!

At this time, he was staying up late to discuss the script of "Bouquet for Algernon" with the screenwriter of Leonardo's production company, Appian-Way, which was seen as the hope of the Olympics, and had been repeatedly polished from the beginning of the script.

Of course, Lin Han also wanted Leonardo to use the role of Charlie in the movie to fulfill his long-cherished wish of chasing the Oscar statuette for many years, so he also cooperated with the screenwriter to start cutting the content, so that Leonardo could show his acting skills to his heart's content!

……

Time passed unconsciously, and the publicity finalized by the previous meeting of the National People's Congress Publishing House was officially kicked off, in order to break the pre-sale record, they used a variety of means, not only free posters, but also bookmarks randomly distributed.

Of course, under their soft and hard pleading, Lin Han had to sign a thousand copies of "Inception" at home as a gimmick.

On the readers' expectation list, the expectation index of "Inception", which has been posted on the Internet in full, is almost the sum of the indexes of the next nine books. Bo above, successfully was trapped!

As for the pre-sale list, "Inception" is a leader in the dust, and on the eve of the novel's national release, this number is fixed at 1.18 million copies!

No book has ever reached this level of pre-sale before, which is an epoch-making record, and such a strong pre-sale result almost guaranteed to be the first place on Monday's list.

Just like the pre-sale of the album released by the singer, the pre-sale results will greatly improve the results in the first week, which means that Lin Han's book has already caught up with the top of the monthly list before it is released!

One million copies is the best-selling standard pursued by others, but it is just a pre-sale number on Lin Han, and this number is exposed to make people in the industry staggered, it is too terrifying!

If it weren't for the fact that "Inception" had exposed the full text in advance, I'm afraid that the sales forecasting agencies would have directly listed it as the annual sales champion, and they speculated that the book's stamina might not be good.

At this time, the book that led the annual sales list was the youth literature "Meet the Next You", which sold 4.8 million copies at this time, and although it was on sale for almost half a year, it still sold more than 500,000 copies every month, so it should have nearly 8 million copies sold by the end of the year.

In second place is Lin Han's novel "Three-Body Problem 2: Dark Forest", the total sales of this book are 3.9 million copies, but because of Lin Han's high exposure in the past two months, its sales momentum is recovering, and its sales rebounded to 800,000 copies last month.

"Bouquet for Algernon" is in fifth place with a narrow margin, and the gap from third to fifth place is not large.

Comparing the rest of the books horizontally, even the pre-sales of the leading "Meet the Next You" are less than 200,000 copies, so "Inception", which has reached one million copies in pre-sales alone, has suddenly become a hot character, and now it is three books working together to encircle and suppress it! (To be continued.) )