In fact, Lin Feng and Liu Shengyi both knew. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The core of Fengxing's business, and its previous layout, is to focus on user experience, providing paid entertainment content services, and the essence of its business model is the paid business of Internet users.

It is very different from the online advertising business model and the Internet media with interactive marketing as the core.

The solution proposed by Liu Shengyi before is just a stopgap measure: through the acquisition or self-construction of industry vertical websites, and the use of Hao123 for traffic import, it can indeed quickly form website users and traffic, and lock in the target group for major advertisers.

In the short term, revenue growth in online advertising, which is driving popularity, is certain.

However, it still does not solve the potential value of Fengxing as a whole in interactive marketing, and has not formed a customized advertising and marketing model for Fengxing's core business "FF entertainment platform".

This is a big topic that needs to be researched, researched, and thought about quietly, and it is possible to tailor it after a deep understanding of the popular business model, user behavior, and habits.

That will be a topic that Liu Shengyi needs to think about after he joins the company.

It's also a real big test for him.

Just like Liu Shengyi in his previous life, after joining Tencent, it took him nearly three years to launch the "Tencent Wisdom" - MIND (Effect, Interaction, Navigation, Differentiation) advertising model at the end of 2007.

Through the effective analysis of the Internet habits of different users, these users are accurately intercepted in different locations, and according to the combing of user information, precise targeting tools are developed, and they are packaged into various "advertising audience" packages and promoted to different advertisers.

Through this model, Tencent can provide advertisers with audience segmentation reports on advertising performance indicators at any time, such as clicks, impressions, unique clicks, etc., and can get segmented statistical reports in different dimensions supported by targeted advertising (geography, gender, age, scene, etc.).

This concept of online data marketing fully excavates the unique characteristics of Tencent's social network, especially in the era of mobile Internet, and covers almost all cutting-edge fields such as full-scene marketing, native advertising, IP content operation, brand effect integration, programmatic trends and technology-driven.

It also made Tencent's online advertising revenue grow from 100 million yuan in 2005 to 26.87 billion yuan in 2016 in ten years!

Lin Feng believes that since Liu Shengyi can tailor a set of online advertising models for Tencent and lead Tencent's advertising team to achieve such brilliant results, he can also contribute his talents and talents to Fengxing in online advertising and online marketing.

In this regard, Lin Feng is full of expectations.

…………

After meeting Liu Shengyi, Li Zhao sent Lin Feng back to the hotel.

Because the Shanghai company has moved to Zhangjiang, the hotel booked by administrative secretary Xie Jiaren for Lin Feng this time was selected in Jinmao Grand Hyatt in Pudong.

Back at the hotel, the two assistants, as usual, came to report on what they learned in the following departments today.

Zhang Lei is in charge of the company's internal affairs, he is a financial background, mainly understands the use of funds in Shanghai companies, and also pays attention to the stability and business integration of middle and lower-level employees in the process of integrating the acquisition company.

Sun Lin is in charge of external affairs, and she is docking tomorrow for a visit to the government department.

As soon as the two walked into Lin Feng's suite, Sun Lin pouted and preemptively said, "Boss, why did you go out by yourself this afternoon?" With no one to follow, doesn't it seem that I, the assistant I am carrying, are very incompetent? ”

Lin Feng glared at her, this girl followed Ye Weiyu for a while, and became more and more presumptuous: "You are a personal assistant, you also have your own job, and you are not a personal bodyguard, I will take you wherever I go!" Besides, I want to see Liu Shengyi at night, it's an interview and not a social, and I don't need you to follow,...... Okay, let's talk about tomorrow's arrangement. ”

Sun Lin let out a helpless "oh", the corners of her mouth twitched slightly, and she thought: Didn't you see Liu Shengyi, didn't you decide temporarily? I'm going out in the afternoon, I'm 100% sure you're going to see that Wen Xin......

Alas, do you want to tell Sister Weiwei?

…… It's so tangled.

She restrained her mind and reported her work honestly, Lin Feng was very demanding in her work, and she didn't dare to slack off: "The General Office of the Municipal Government has informed me that at 10 o'clock tomorrow morning, Deputy Mayor Yang Xun, who is in charge of informatization, will have half an hour to meet with you; At 2 o'clock in the afternoon, Zhang Guoyong, director of the Zhangjiang Management Committee, is waiting for you in the office of the Management Committee to exchange information with you about the establishment of the data center. ”

Lin Feng nodded, he already remembered the resume of the deputy mayor Yang Xun in his mind, who had just been promoted from the position of deputy secretary general of the municipal government to deputy mayor last year, in charge of industry, informatization, science and technology, commerce, foreign trade, etc., with relatively little qualifications.

But in the future, he will rise all the way, executive deputy mayor, deputy secretary of the municipal party committee, and mayor .......

Originally, Lin Feng wanted to express his apologies to the Shanghai government for not being able to participate in the "Economic Work Forum", but he never thought that there would be leaders who would really have time to meet.

It seems that Yang Xun still attaches more importance to him and Fengxing.

This is also a good thing, and in order to establish a foundation in Shanghai, good government relations and the support of the leadership are also essential.

Lin Feng nodded, and looked at Zhang Lei again: "I took a look at the company in Shanghai today, how do you feel?" ”

To a certain extent, his assistants are equivalent to small think tanks, and Lin Feng also hopes that they can see what they can't see from different perspectives, and combine their professional knowledge to give them some advice.

Zhang Lei opened the folder very formally: "Boss, I checked the report of the Shanghai company, and the data is still very healthy!" It's just that after the consolidated statements of the acquired companies, the cost of personnel salaries has increased significantly. In addition, Fengxing Shanghai Branch and Shanghai Fengxing Co., Ltd. are currently working together, and some details of the accounts are a bit confusing, so I suggest that they should be clarified and completely separated financially. ”

"Personnel and business, I went to the various floors today, but also to Hao Fang, winger, the starting point of some personnel to talk, we are generally more recognized to join the Fengxing, that Fengxing is a large company, after being acquired, with the support of Fengxing's resources, they can have greater room for development. In particular, the winger is very excited about the user growth after the integration into FF, and the only worry is whether the QQ game hall and the winger game hall will be integrated after the FF and QQ are opened up in the future, and whether there will be personnel cuts. ”

Lin Feng nodded.

The opening of FF and QQ is inevitable, otherwise why would he buy Tencent?

It's just that at this point, Ma Huateng and other Tencent teams are very resistant. They are worried that after the user is connected, Tencent will be completely digested in the system, and they prefer to maintain the independence of QQ, and the reason is that as a listed company, it is responsible for all shareholders.

Lin Feng frowned and thought, do they really have to force him to be mad on the board of directors and kick them out of the board of directors so that they can realize the fact that Feng Xing is the controlling shareholder?

Alas, Ma Huateng's gang of people are rare in talents, so it would be better to use the Huairou strategy to subtly change their ideas.

He also hopes that Tencent can continue to grow and develop, so that Fengxing, as a controlling shareholder, can also share in the benefits of its growth.

……

After the assistant finished reporting to work, Lin Feng asked them to go back to rest.

He himself took a shower, washed away the fatigue of the day's travel, played soothing music, poured a glass of red wine, stood in front of the floor-to-ceiling window, and looked at the night view of the Huangpu River outside the window.

I recalled today's meeting with Wen Xin.

In life, it is rare to have a confidant.

Especially since childhood, a confidante who is happy with each other.

With the experience of his previous life, Lin Feng deeply understands that the most suitable way for him and Wen Xin to get along with each other may be like today.

Smiling at each other, tea whispering.

Reminiscing about the past youth and talking about the beautiful life now.

There is no heart-rending pain, no tears and no loss.

Don't talk about love.

Perhaps, it is also because the relationship between them is not actually love.

It can be friendship, family affection, or even between love and like, an indescribable warm bond, the most special person in life.

But not love.

From a young family experience, Wenxin didn't believe in love.

Love is absolute selfishness, possession, a source of suffering, the root ...... of troubles, and turbulent waves.

Wen Xin likes to be quiet and likes to be alone.

She doesn't like rough seas.

Maybe in his previous life, Lin Feng just didn't understand this, so he made a wrong move and hurt others and himself.

After being reborn in this life, Lin Feng felt the frustration of his previous life, and he has been busy starting a business in the past few years, and he has been trying to seize more.

Under his influence, Ye Weiyu has also changed a lot compared to his previous life, and it can be said that both of them have changed.

This change is good, it makes both of them better, more mature, and a lot less friction and noise from their previous lives.

But in front of Wen Xin, Lin Feng would always unconsciously return to the mentality of his previous life.

When he saw Wen Xin, he would recall the face of the pear blossom with rain, and he would remember how sad the three of them had in the past.

Lin Feng will reflect on himself: in essence, his soul is still a middle-aged man who suffered from emotional setbacks and career failures in his previous life.

Not now, on the surface, this young talent who is only 25 years old, worth tens of billions, and has unlimited scenery, is proud of the business world!

Everything at this time is not easy to come by.

Lin Feng also knows how to cherish the opportunities in this life, and knows how to cherish Ye Weiyu, who has never left him.

I also know how to cherish Wen Xin, who can still be "around you" today.

At least, she didn't disappear into the sea of people......

Raising his glass and taking a sip of wine, Lin Feng felt a sense of ease and satisfaction that he had never felt before.

…………

The next day, Lin Feng visited Yang Xun at the municipal government, and also reported on the next development plan of Fengxing in Shanghai, emphasizing that Fengxing would increase its investment in Shanghai and contribute to the development of information technology in Shanghai. The two talked happily, and they met and established a friendship.

In the afternoon, in the management committee of Zhangjiang Park, he talked with Zhang Guoyong for a long time, promising to build a data center with an initial investment of 100 million yuan and a follow-up investment of no less than 1 billion yuan, and finally got 50 acres of land again at a price almost like cabbage.

So far, Lin Feng's coming to Shanghai has been successfully completed.

He took an evening flight and returned to the capital.

Ye Zi is still waiting for him at home.

Yes, there, that's his home.