The sudden ringing of the phone broke the indescribable warmth and tranquility between Lin Feng and Wen Xin. Pen % fun % Pavilion www.biquge.info

"Boss, I have already made an appointment with Liu Shengyi, he is in Shanghai, and I have time in the evening, so I can meet with you." Ren Jie reported on the phone.

Lin Feng raised his hand and looked at his watch, and before he knew it, it was almost 7 o'clock.

"Okay, you ask the administration here in Shanghai, near the Bund, to help me book a better restaurant, the time is set at 8 o'clock, make an appointment with Liu Shengyi there, and after booking, send me the address."

After hanging up the phone, Lin Feng looked at Wen Xin and felt a little regretful: "I originally wanted to eat with you at night, but I have something to do ...... temporarily." ”

Wen Xin elegantly picked up the fair cup, filled his teacup, and said with a smile: "Aren't you already drinking tea together?" Okay, the tea has been brewed seven times, and after drinking this cup, you can go and get busy. ”

Lin Feng smiled, raised the teacup, and drank it all.

Putting down the teacup, he stood up, hesitated, and said, "Take care of yourself...... if you have anything, call me at any time." ”

"I'm fine, don't worry." Wen Xin got up to see him off, and said with a faint smile when she heard the words.

"Well, good ......, then I'll go, next time I come to Shanghai, I'll come to see you again."

"If you're busy, you don't have to come here,...... If you are free and want to drink tea, come over and I will make you tea. ”

Wen Xin sent him to the door of the store and smiled.

"Okay, I'll miss the ...... of the tea you brewed", Lin Feng glanced at her deeply.

Turn away.

In this way, sipping a cup of tea and chatting casually is the way for the two of them to get along in this life.

…………

Liu Shengyi is an indispensable figure in Lin Feng's next company development plan.

Inviting him to join is of great significance to Fengxing's development in online advertising and media marketing.

Lin Feng naturally attached great importance to this meeting.

Even if, for this reason, he gave up a rare opportunity to have dinner with Wen Xin......

The meeting place was set at Lijia Cuisine in Huangpu Park.

In order to please the boss, the administration of the Shanghai branch specially found this restaurant that specializes in the "palace cuisine" of the capital.

The owner of Li's cuisine is the Manchu Zhengbai flag, the ancestor was the minister of the Ministry of Internal Affairs during the Tongzhi and Guangxu years of the Qing Dynasty, and was in charge of the promotion of the big underwear, food, housing and transportation and the palace banquet. It is precisely because of the unique true heritage of the palace cuisine that Lijia cuisine can be said to be well-known at home and abroad.

Although Lin Feng mainly wanted to talk to Liu Shengyi, he would not be harsh on his subordinates' intentions.

When I arrived at the place, the environment was really good: the restaurant is located in Huangpu Park, the design is quite a classical garden decoration style, the palace garden-style exterior wall design, the pavilions in the park, the small bridge and flowing water, a school of Chinese classical garden exquisite.

In the booked private room, Liu Shengyi has already arrived.

Born in 1966, the Malaysian advertising man is now 38 years old, which is the prime age of a man in his career.

In the Asian advertising world, Liu Shengyi is a legend.

He joined McCann Advertising after graduating from university, responsible for the advertising business of Procter & Gamble and Nestle, and was transferred to Hong Kong because of his outstanding performance, and became the general manager of McCann-Erickson Group (McCann-Erickson in China) at the age of 31. amp; amp; amp; amp; amp; amp; amp; Rubicam, CEO of BBDO China, and now Managing Partner of Publicis China, are all big names in China's advertising industry, especially in the 4A advertising industry.

At this time, he was also the chairman of the Shanghai 4A Committee.

It can be said that in the advertising industry, he has reached the top.

After more than 10 years in the advertising industry, Liu Shengyi wanted to change his track and start a new life.

At this time, the headhunting company put the popular invitation in front of Liu Shengyi.

Although there are also job offers from Google and Ebay as a choice, unlike the foreign investment background of these two companies, Fengxing has a legendary starting experience that amazes everyone, and Lin Feng, the boss of Fengxing, is also the most dazzling legend in the domestic business world today.

Driven by curiosity, Liu Shengyi was willing to meet Lin Feng to hear his purpose for inviting him and his views on the future of Fengxing.

"SY, I'm sorry, I just came from Xuhui, there was a bit of a traffic jam on the road, I waited for a long time!"

As soon as Lin Feng entered the door, he apologized to Liu Shengyi when he shook hands.

"Mr. Lin, we made an appointment at 8 o'clock, you are not late, I am early." Liu Shengyi said with a smile.

He was not tall, slightly chubby, with black-rimmed glasses, and a bit of Southeast Asian ethnicity on his face.

Lin Feng drank a belly of tea in the afternoon, and he was indeed a little hungry.

He was also polite, ordered two 2080 set meals, and the two chatted while eating.

"SY, what do you think about Internet advertising?" Lin Feng asked.

"Internet advertising has a bright future!" Liu Shengyi did not hesitate to draw a conclusion.

"In fact, I have noticed the development of Internet advertising for a long time, like now when we do advertising strategies for some large customers, especially international customers, FMCG, automobiles and other types of customers, in addition to traditional media buying, there will be a combination of Internet direction, such as Sina, Sohu and other portals."

"In my opinion, the Internet is a new advertising medium with unique characteristics, such as instant interactivity, diverse advertising expressions, measurable results, and precision marketing based on data and user analysis. Moreover, with the rapid development of the Internet, I believe that the value and effect of advertising will become more and more prominent when the number of Internet users increases in the future, so I am very optimistic about the future development of this aspect. Liu Shengyi further explained.

"OK, then, SY, how much do you know about Windrun Corporation?" Lin Feng nodded, and asked while scooping a spoonful of jade tofu.

Liu Shengyi smiled: "Mr. Lin, although I am not an Internet insider, but for the popularity is also a long-term admiration of the name, starting from a music website, the largest online game company in China, the most amazing, is the acquisition you led by the eye-catching, hao123网址 home, Foxmail mailbox, Haofang, winger, starting point, Tencent ......"

"To be honest, it is difficult for people to give an accurate positioning at once for the current popular company, and it is difficult to imagine what kind of ...... its future is, because the boss of Fengxing is Mr. Lin."

"Oh? Is that an exaggeration? Lin Feng asked with a smile.

"Yes, from the current point of view, Fengxing should focus on Internet entertainment services, but I think, this should not be all your plans for Fengxing, right?" Liu Shengyi smiled and said, "Otherwise, you wouldn't be here to communicate with me." ”

"Haha, it seems that SY you already have some guesses and ideas, you might as well talk about it!" Lin Feng smiled.

He was happy that Liu Shengyi had done enough homework before he came.

A smart person like Liu Shengyi, who has been immersed in the advertising industry for many years, should be able to give himself some new inspiration.

"I am an advertiser, so I will naturally look at the layout of Fengxing in Internet advertising from a professional point of view, and I have to say that Fengxing is currently lacking in this regard." Liu Shengyi shook his head and said bluntly.

"Yes, where do you think the current popularity is lacking?" Lin Feng's interest increased, and he beckoned the waiter to come over and picked out a bottle of good wine.

Proverbs are wonderful, how can there be no wine?

"Internet advertising at the current stage, there are two main forms, one is Sina, Sohu and other portal sites to promote portal advertising, from the perspective of advertising audience, portal advertising and traditional media advertising, such as TV, newspapers, there is no essential difference, mainly in the form of Banner, due to the difficulty of segmenting users, more rely on media attributes and influence display, through the number of advertising exposure, to measure the effect of advertising."

"The other is search advertising led by search engine websites, represented by Google and Baidu, which display relevant advertising content according to user search keywords, which has a certain degree of accuracy."

From this point of view, Fengxing's business with advertising media attributes has hao123 website navigation, which can barely be classified as a special case of the combination of search advertising and portal advertising, while Wuai Music Network and Wuai Game Network belong to the category of vertical portals. In other words, Fengxing currently lacks an overall and unified advertising media nature and a tailored advertising model. ”

"Yes, you're right!" Lin Feng nodded in approval.

Of course, Lin Feng knew these problems, but he was the boss of the company, so he naturally knew the company's business situation.

Liu Shengyi, as an outsider who is not in the Internet industry, can also see this and say it, proving that he has thought about it and gained something.

"SY, do you think it is possible to use hao123 as the leader to integrate the popular advertising media resources?"

Liu Shengyi shook his head and asked rhetorically: "Mr. Lin, have you ever thought about building a portal?" ”

Lin Feng also shook his head: "There is no such plan for the time being,...... You should know that after Fengxing acquired Tencent, it is now the largest shareholder of Tencent. Tencent already has Tencent.com, and in terms of portals, there is no need for Fengxing to build a new website. ”

Liu Shengyi's spirits perked up, and he thought to himself that it would be good to have a web portal: "Mr. Lin, do you mean that Tencent.com will also be included in the online advertising system as an advertising media under Fengxing?" ”

Lin Feng hesitated for a moment and said, "Because it has just been acquired, it will take time for Fengxing and Tencent's business to integrate, so you can ignore Tencent's resources for the time being." ”

Liu Shengyi was stunned for a moment, and then laughed.

It doesn't matter, originally his previous thinking, there was no Tencent variable.

"If you don't take the route of the portal and the route of the search engine, then if you want to establish a network media system led by Hao123 website navigation as you hope, it is not impossible to ......"

Lin Feng was overjoyed, raised his glass and said, "I want to hear it in detail!" ”

Liu Shengyi also picked up the wine glass, touched it with Lin Feng, and took a sip of the expensive red wine from the so-called top Bordeaux winery.

When it comes to advertising, he obviously exudes the momentum of a top person in this field, scolding Fang Xuan: "Mr. Lin, you know, Internet advertisers are mainly concentrated in three industries, IT products, transportation (automobiles), and real estate. Other international brand customers, such as FMCG, still have doubts about Internet advertising at this stage. Therefore, I think that the early popularity can be mainly aimed at the above three types of users, layout and adjustment. ”

"Hao123 has a huge amount of traffic, but this traffic is navigated to major websites and diverted away, without generating any advertising value. The only diversion of the popular self-owned business, in addition to game products, is music and game websites. And the users of these two websites are not the target group of advertisers! ”

Lin Feng realized: "What do you mean?" ”

"The greatest value of hao123 traffic is to divert traffic to various types of websites! Except for several major portals, the traffic has flowed to industry vertical websites......" Liu Shengyi looked at Lin Fengdao meaningfully.

"IT, automobiles, real estate, ......," Lin Feng muttered to himself.

"Bubble Net, Car 168, Search ......! What do you mean is that Fengxing focuses on vertical websites, with hao123 as the leader for diversion, and forms advertising value on vertical websites in these three industries?! Lin Feng was stunned.

It's a creative idea!

Lin Feng's first thought was Li Xiang of Bubble.com, a very smart entrepreneur who became the focus of media attention because of the post-80s entrepreneurship, he successively founded Bubble.com and Autohome, and was later acquired by Telstra with huge investment.

IT, automobiles, a Li Xiang team, all of them can be done! Of course, there is another option, that is, Haochen Media, which has IT168 website and CHE168 website.

As for real estate, the biggest vertical website is Soufun.com, but its founder Mo Tianquan is not good at stubble, and it may be more difficult to deal with than Ma Huateng. Wholly-owned acquisition is definitely not possible, but this stage is the time when Soufang is expanding nationwide and funds are the most tight.

Lin Feng's mind opened up!

Yes, you can expand the popular online media group, music and game sites do have weakness in terms of advertising revenue, but the traffic is considerable, and they are part of the FF content platform, so there is no room for error. But adding new vertical websites to focus on online billboards is no problem!

Lin Feng laughed.

"SY, in ancient times, the Three Kingdoms, Liu Bei and Kong Minglong were opposed, and they had the momentum of three points in the world. I heard Jun's words today, and the popular strategy in advertising is like seeing the sun through the clouds, and the joy is just like Liu Bei's day! I think we can call today's conversation between you and me a Shanghai pair! ”

Liu Shengyi saw that Lin Feng was overjoyed, and he admired his strategy so much, and nodded with a smile.

"SY, you should know that Fengxing has 5 major business groups, if you are interested, are you willing to succumb to the position of vice president of Fengxing Company and general manager of the network media business group? I will give you full authorization, and you will be fully responsible for the company's online media system, expand the company's online advertising business, and be responsible for optimizing the brand of the company and key products. Lin Feng smiled slightly and asked seriously.

Liu Shengyi knew that his interview seemed to have passed.

He smiled and asked: "Mr. Lin, what do you think is the core advantage of Fengxing's development to the present?" ”

This question was well asked, and Lin Feng fell into deep thought for a while.

After a while, he had a charming smile on his face: "I think the core of Fengxing's long-term success is the passion of the entrepreneurial team and the ability to integrate the executive team and the partners around the founding team. Our philosophy and passion is to do something different! ”

Liu Shengyi nodded, feeling the charm of Lin Feng up close.

Indeed, as Lin Feng said, his unique entrepreneurial passion and personality charm really made Liu Shengyi heartbroken.

"Mr. Lin, thank you very much for your invitation, I need to think carefully, and at the same time carefully study the current situation and trends of the Internet industry in advertising and marketing, and when I think about it maturely, I am very happy to have the opportunity to work with you."

Lin Feng smiled: "Okay, I'm looking forward to it!" ”