Chapter Ninety-Eight: Ricoh
On April 20th, the GameBoy handheld officially landed at RB Tokyo, still using a daily sales restriction policy. In RB Market, sales are limited to 5,000 units per day, but they are available at Oranges stores.
It's not that Li Yixuan doesn't want to find RB's local distributors, but the RB market is too closed, if it's Yankee's goods, it's a little better, and the people in charge of other shopping malls can't see each other's goods.
Early in the morning, the brand's self-operated store has not yet opened, and there are already tens of thousands of RB fans, braving the bitter cold, waiting outside.
At 8 o'clock in the morning, the shop had just opened, and there was a commotion......
……
The next day, the Yomiuri Shimbun reported, "GameBoy handheld consoles are taking the world by storm at lightning speed." The GameBoy was sold out in Hong Kong with a limited edition of 10,000 units per day, and sold out for 20 consecutive days. On April 20, the handheld was officially sold on the RB Market, priced at just 12,000 yen, and sold only at Oranges Electronics' only brand-owned store in Tokyo. On that day, more than 20,000 players poured outside the store to compete for the only 5,000 handhelds, and the scene was chaotic and even caused traffic jams...... The RB people who originally followed the rules are crazy because of this game!"
The Sankei Shimbun elaborated from another angle: "...... Does the fire of GameBoy herald the rise of Hong Kong's electronics industry?
At present, the most popular GameBoy handheld game console in the RB market is produced by DreamWorks, a well-known game company in Hong Kong, which belongs to the famous Hong Kong computer company Oranges Group, and its founders are Mr. Li Yixuan and his mother Ms. Zhang Guifang.
In 1978, the newly established Oranges company released the first personal computer Oranges I, which used the 6502 central processing unit, and RB's Ricoh company was also one of its suppliers, and the memory used in the Oranges computer also came from RB.
Again, before that, the CPU on DreamWorks' arcade machines also used a 6502 processor.
Speaking of Ricoh's 6502 CPU, it is impossible not to mention Mr. Kentaro Ichimura, the current president of Ricoh.
A few years ago, Mr. Kentaro Ichimura proposed to invest hundreds of millions of dollars to introduce advanced equipment and technology from Europe and the United States, and the 6502 central processing unit produced was not recognized by the market. Because of the lack of orders, it causes tens of millions of dollars in losses every year.
It was at this time that DreamWorks' first arcade video game, Tank Wars, was launched, and then set off an arcade craze around the world, followed by the launch of the Oranges I computer, and the huge demand allowed Ricoh to not only turn the tide of the situation, but also make a huge profit.
"Oranges designed a very high-performance personal computer with a 6502 processor, and our company bought the Oranges I computer......"
The Sankei Shimbun report provided a comprehensive and detailed report on Li Yixuan and his Oranges company, and let the whole RB know that there is such a company specializing in electronic products in Hong Kong.
RB in the 80s was still somewhat open, not as ultra-conservative as it was later, but a believer in globalization and free trade.
After all, the lifeblood of the RB economy depends on the global division of labor and cooperation, as well as the sale of products around the world to make money.
Boycotting foreign goods is cool for a while, but when boycotting each other, it is definitely the countries that suffer from the economic pillars of import and export trade.
Subsequently, Lee received an invitation from Kentaro Ichimura, the president of the Polytechnic Corporation, to visit RB. Li Yixuan looked at this poster and thought about it and agreed.
Founded in 1936, Ricoh is RB's largest photocopier manufacturer.
In addition, fax machines and word processing machines, personal computers, laser printers, etc. also account for a large proportion, and it is a comprehensive manufacturer of office automation equipment.
As for the camera, it is also making a comeback with its 35 mm miniature camera as the mainstay. The company is also expanding into the field of information and communication. In addition to the production of push-button telephones in a joint venture with AT&T, AT&T minicomputers were also marketed.
Kentaro Ichimura invited Li Yixuan to promote the company's recently released new generation of 16-pin computer printers, and he is very optimistic about the future of the personal computer office printing market. And Li Yixuan's Oranges I computer is very popular all over the world, and he needs Li Yixuan's support. It is also hoped to obtain a license for the production and sale of Oranges I computers in RB.
So he sent an invitation to Li Yixuan.
The sweet voice of the purser came over the cabin announcement: "Passengers, welcome to RB Airlines' flight from Hong Kong to Tokyo. The plane is about to land at Tokyo Narita International Airport, so get ready!"
At the same time, bright flight attendants reappeared in the cabin, urging passengers to pack up their drinks, refold the retractable tables in front of them, fasten their seat belts, and prepare for landing.
The Boeing 737 passenger plane did not hover over the airport for long, and the captain adjusted the fuselage attitude, aimed at the runway, and landed the plane smoothly on the ground.
Tokyo has arrived.
In the airport reception hall, a middle-aged man in a black suit stood next to a much younger looking young man, holding a pick-up sign that read, "Welcome Mr. Li Yat-hin of Hong Kong".
Li Yixuan walked towards him with Jack.
"Hello, is this Mr. Li Yixuan of Oranges?" The Polytechnic Company was very thoughtful in its preparations, and specially brought a Cantonese interpreter to pick up the plane.
"Hello, I'm Li Yixuan!" Li Yixuan also smiled politely at the other party.
"Li Jun, welcome to RB, I am Kentaro Ichimura, the president of Ricoh Club, please take care of me!" said the middle-aged man in the lead, who bowed ninety degrees to Li Xuan without waiting for the translator to relay Li Yixuan's conversation, and then shook hands with him with a smile.
Although Oranges does not have a long history as Ricoh, it has developed extremely rapidly and is also a well-known international large enterprise, so I came to pick up the airport in person.
After some politeness, several people walked outside the airport, Kentaro Ichimura and Li Yixuan walked in the front, and the group quickly left the airport.
Ricoh's headquarters are located in the Ricoh Building at 8-13-1 Ginza, Chuo-ku, Tokyo, a six-hour drive from Narita Airport. Kentaro Ichimura specially prepared a black luxury extended Cadillac sedan so that guests would not be too tired during the next four hours of the long journey.
Li Yixuan found a very interesting phenomenon, that is, the Cadillac bridge car he is riding in now has the steering wheel actually on the left side.
You must know that RB is the same as Hong Kong, it is a left-hand drive, and the steering wheel should be on the right.
Li Yixuan wanted to ask him, but in the end he held back.
In fact, I can understand what is going on with my brain, the United States is the father of RB, and you can imagine how arrogant these little brother countries are. And RB's car company has never produced right-hand cars, and RB is the son of the United States, and his father gave it, and he can only bear it if he is not happy.
It would be different if it were replaced by Britain and Australia, and people would have enough confidence to reject the United States.
It can also be seen from here that the economy of the RB seems to be very good, but everything is given by the United States, and the gift can be taken back anytime and anywhere.
This also leads to the fundamental reason why RB will lose 10, 20 or even 30 years after the bubble crisis.
In a word, with such an American master, you will not get good at all.
As for Li Yixuan staring at the driver's steering wheel after getting into the car, Kentaro Ichimura also found out, but he pretended not to know and told Li Yixuan about the places of interest in Tokyo.
Kentaro Ichimura is very eloquent, and he constantly uses English to introduce guests to the places of interest and famous people in the area he passes through, and he never lets the atmosphere go cold. The bus also has a sashimi salad, salmon sushi rolls, cheesecake, and RB sake, so you can enjoy the food while chatting, and the whole long journey does not seem monotonous.
When Li Yixuan and his party arrived in Chuo-ku, Tokyo, it was already 8 o'clock in the evening, and Kentaro Ichimura directly sent the guests to a pre-booked hotel. Everyone was very tired, so after a brief dinner, they went back to their rooms to rest.
The hotel is located on the edge of a small lake in Chuo-ku, Tokyo, surrounded by cherry blossoms. Early the next morning, Li Yixuan stood at the window and looked out, his eyes were full of fallen cherry blossoms, marking the lake pink, and the scenery was beautiful.
Chuo Ward of Tokyo is said to be the center of the city, and it is now on the outskirts of RB Tokyo, and although the urbanization of RB Capital is growing, it will become a central city area in ten years. Just like the area outside the Third Ring Road of China's capital, it is now rural, slowly becoming suburban and finally urban.
The city's ring road has expanded from the original third ring road to the 5th, 6th and even 7th rings.
This is an inevitable process of urbanization, and no one can change it.
Since it has not yet become an urban area, you can enjoy the rare scenery of the suburbs of Tokyo, and you will not be able to see it in the future.
Whether it is a suburban countryside or a noisy urban area, Li Yixuan found that the streets of RB are outrageously clean, and you can't find even a speck of dust in any corner, and even the stray cats and dogs outside are cleaner than domestic cats and dogs.
Everything, even a tree on the side of the road, gives an extremely delicate visual impact, and Li Yixuan is eager to ask, how do you RB people do this.
Unfortunately, he didn't have more time to think about that, and the next negotiations were crucial for him.
After breakfast, it was Yuto Hase, the Cantonese translator who came to pick up Li Xuan and the others, and the president, Kentaro Ichimura, did not come. Yuto Hasei told him that in the middle of the night last year, the president went to Hase Prefecture.
In the middle of the night, the third watch went to Hasean County, and the president went in person, so there must be something important. Li Yixuan didn't ask, so he asked Yuto Haseto to arrange his itinerary today.
For those who don't know the history of the evolution of the RB capital, Chuo Ward, Tokyo at this time, is currently the industrial park of the RB capital, and during World War II, a large part of the area was occupied by private houses, and the bombing of Tokyo turned into a ruin.
After World War II, RB was rebuilt, and it gradually became an industrial area in Tokyo, where Ricoh's headquarters and factories are located.
Accompanied by Yuto Hase, Li Xuan visited Ricoh's printer production plant and the newly built wafer factory. The $60 million chip factory is about the size of two or three football fields and uses natural daylight.
The wafer fab is all designed to be highly clean and dust-free, and it is very troublesome to visit the production workshop inside this dust-free factory, which needs to go through complex dust removal procedures. Li Yixuan just looked at the situation inside through the glass, accompanied by Yuto Hase.
Today's semiconductor factories are nothing compared to 30 years later, and the investment in a large wafer factory in the future has been billions of dollars, and without strong capital support, it is not qualified to enter the game at all.
The cleanliness in the production workshop is more than 1,000 times cleaner than that of the most strictly sterilized hospital operating room. It can be said that the semiconductor industry represents the pinnacle of human industrial civilization.
However, this wafer factory, which is called RB's most advanced by Yuto Hase, is nothing more than a thing in Li Yixuan's eyes. If you've seen him in Hong Kong's Wafer factory, your jaw won't drop.
Although it is also a 1.5 micron process process, Ricoh's wafer fab is an NMOS production line, and Li Yixuan's wafer fab in Hong Kong is a CMOS process.
Second, the level of automation in the fab is very low, at least in Li Yixuan's opinion. And it's not flexible at all. Only 1.5 micron chips can be produced, and in another year, the chip process technology will be upgraded to 1 micron, and the entire production line will have to be replaced.
Unlike Li Yixuan's wafer factory, unless it is upgraded to nano technology, even if it is 0.12 microns, there is no need to replace the entire production line, only part of the production equipment needs to be replaced, and even the lithography machine and etching machine do not need to be replaced, just replace the focusing objective lens above, which has a very high flexible production capacity. Not only fully automated, but also intelligent production line, the two are not comparable at all.
After the morning tour, Kentaro Ichimura had already returned for lunch. I couldn't see a little anxiety on my face, and I had a happy lunch with Li Yixuan.
After lunch, negotiations began in the afternoon.