The second day of the National Electronics Show welcomed more visitors from all over the world, who preferred to chase interesting stuff instead of electronics practitioners who focused on the latest technological advancements.

MC68000, this 3.5 micron HMOS technology is one of the fastest commercial CPUs on the market! Oh, I don't understand so many technical terms, you mean Motorola technology is good? Okay, I agree, but what does that have to do with me, let's go play some games!

Except for a few video enthusiasts, which is what most viewers really think, the video game district has finally become the most popular place in the whole world. Among them, the booth of the international intelligent company is even more crowded, and a large number of people surround the entire booth, and it is very difficult to even turn around.

For this reason, Li Yixuan had to add a few more computers, but unlike yesterday, the additional computers were not installed? The game "Chinese Cubes" is all loaded with spreadsheet software Excel, and the staff is also asked to perform live. In order to show more people the power of Excel, a monitor was placed at the top of the center of the exhibition area, and the effect of Excel was played in real time to visitors.

With this effort, it finally attracted some people's interest.

The person named Coaster, the purchasing manager of a company, personally tried the computers of the international intelligent company again, and directly placed an order, 60 computers, and did not even pay the price.

Subsequently, the purchasing directors of several companies also sent orders.

It's a good start, which is a very happy thing, but Li Yixuan can't be happy at all, he has a summons from the local court in his hand.

The summons was sent by Guo Yifei, and a Swiss company sued him, and the name of this Swiss company is actually IIC, it is obvious that Li Yixuan's new company has the same name as the other party.

"When did this happen?"

Guo Yifei replied: "just informed me, and they received a summons from the court early this morning, and found that there was a copy that said IIC, so they notified me. ”

In the West, when encountering such a situation, the enterprise generally does not directly seek another enterprise, but entrusts a law firm to file a complaint with the court where the defendant enterprise is registered, and the court will issue a summons to the defendant company's entrusted law firm, and finally transfer it to the defendant enterprise. This is especially true of the kind of cross-border lawsuits.

"When was this Swiss IIC founded and not registered?"

"Three years ago."

"It seems to be a small company, what is it doing, can you buy it?" Li Yixuan doesn't think it's a big deal, because countless companies are established every day around the world, and it is common for companies to have duplicate names, such as EA's predecessor was called Amazin' Software, which was renamed with a company called Software, and finally changed to the current Electronic Arts. Therefore, it is common to come up with a new name when this happens.

If you don't want to change your name again, there is another way, which is to buy the other party, which is also called an inverted acquisition. The most famous case is General Motors, the predecessor of General Motors is called William Durant Automobile Company, the founder is William Durant was established in 1907, in the same year, Durant established an automobile holding company based on Buick Motor Company and Oz Motor Company - General Motors Company (GM), but there was also a car company called GM at that time, which was established by GE three years ago.

Since the company is not well-known, William Durant did not know that it existed. When William Durant received a summons from the court, he contacted Edison, the owner of GE, and finally bought GM for $30,000, and finally used GM as the name of the new company. That's where General Motors comes in. Later, GM's fame became world-famous, and people called this method an inverted acquisition.

Li Yixuan is ready to do the same.

But Guo Yifei shook his head and said: "Don't count on it, I've checked, this company is not a new company, but it has a big origin, it is a joint venture established by KUKA of Germany and ABB of Sweden three years ago." People don't plan to sell it, so let's change the name quickly. You're just an order, and you haven't delivered it yet, and you're in a hurry. ”

But Li Yixuan didn't want to change it so easily, he wanted to use this matter to make a fuss, "Does ICC have a branch in the United States?" ”

"No, but ABB and KUKA have branches in the United States, and I can contact them." Guo Yifei knew Li Yixuan's plans.

"As soon as possible."

In the afternoon, Li Yixuan received representatives of the two companies at the entrance of the company.

"David, KUKA Corporation."

"Cousins, ABB."

It's good if people come, but they're afraid they won't come. Li Yixuan shook hands with the two of them separately and invited each other to the company's conference room.

As soon as I entered the conference room, I saw something on top of the conference table, but it was covered with a red cloth. David and Cousins didn't say anything and walked into the conference room.

After everyone sat down on the sofa, Li Yixuan said straightforwardly: "I have changed the name of the company, and the new company is called "Oranges Inc."

David smiled, "The name of the fruit, I hope it doesn't have to be the same name." ”

"My lawyer checked it for me, there is no duplicate name, I can use it completely."

In fact, if you want to use fruit as the name of the company in the West, you need to add an affix to the end, for example, Apple Inc., the full name is Apple Inc., and the Inc plus a little is the affix.

In addition to these, in order to prevent people from misunderstanding, it is necessary to add an icon, but the icon must not be exactly the same as the named fruit, and something must be added or subtracted from it. For example, the icon of an apple is an apple that has been bitten and is subtracted.

Li Yixuan also does the same subtraction, a fresh orange, cut from the middle, revealing the flesh inside, one side of the flesh is 35 degrees to the left, revealing a small part of the peel, and two green leaves on the small side.

This is a simple painting on the advertisement of the unified fresh orange according to later generations. Li Yixuan thought it was good, so he directly used it as the company's icon.

"Very interesting icon, the simple drawing of oranges is good, and it is eye-catching." Cousins exclaimed, "But we're not here for this." ”

As soon as the two companies received Li Yixuan's invitation, they knew that the other party wanted to use this matter to get into business relations with them, but after considering it, the two companies still lined up people, because many times business is done in this way.

"Of course." Li Yixuan stood up, walked to the table, and uncovered the red cloth on it, "This is the personal computer developed by my company, oranges I." "Booted up the computer.

Taking advantage of the gap between starting, Li Yixuan took out a floppy disk, "This is an office software "Excel" 1.0 developed by our company. ”

Unhurriedly, he brought up the Excel interface, and then introduced: "This spreadsheet calculation software is specially developed for oranges I, and with Excel, business users can calculate financial, sales and inventory data very intuitively, as well as student information in educational institutions." If you are all professionals, you must not need to say more, but you should also understand how different the value of Excel is from those calculators and game programs, with the help of Excel, the office efficiency of enterprises will be greatly improved. ”

After seeing Li Yixuan's series of demonstrations, Cousins's expression immediately became serious, he walked to the computer and operated it himself, and then fell into thought.

David also experienced the Excel function for himself and nodded.

His gaze swept over the two of them, "Gentlemen, are you satisfied with my company's products?" ”

Unexpectedly, Cousins sneered, "Don't fool me, I just came from NETGEAR, I've seen your exhibit, your computer is used to play games." The news also said that you wrote a game program in front of all the tourists on the spot. ”

Li Yixuan's whimsical behavior at that time was known to the whole exhibition, and even appeared in local newspapers and news broadcasts, and a TV host said that this was the most unique advertising campaign.

"Not only can you play games, but you can also work, it's a multi-purpose computer." Li Yixuan already knew that the other party had this question, and took out a floppy disk, "This is the game program "Chinese Cube" that I wrote on the spot yesterday. ”

Hit the keyboard to return to the DOS interface, take out the Excel floppy disk, and then enter the program of "Chinese Cube" into it, and bring up the interface, "Try it." ”

Davy's interest was so great that he tried it himself, "It's a fun little game, but it's not a good thing to have staff play it during working hours." ”

"Oh~ Don't be like this, people can't work all the time, they always have to rest, use this spice to change their brains after resting, I think it's good, don't be too harsh." Li Yixuan said with a smile.

Li Yixuan then introduced other functions of the computer to the two, especially the printer connection function. He demonstrated it himself, and a spreadsheet was printed.

"Well, you convinced me, how much, I bought it." Cousins was convinced.

"The full set is down for $2399. "Chinese Cubes" is a giveaway, and every one of them is available. In addition, I am teaching an Excel tutorial on how to send it. "It's not expensive, but the Apple II (4K memory) retails for $1,298, and the 48K memory version is $2,638. This is still the price of bare metal, software and function enhancement cards have to be calculated separately, just an enhancement card costs $999, with a single function card with 6507 processor as the core, if you change a software, the enhancement card has to be added.

Spreadsheets, word processing and databases, these three major software are known as the three carriages of computers, if they are equipped with printer support function cards, the full set is taken down, Li Yixuan calculated, there is no more than 1000000 US dollars, don't even think about it.

Later generations said that Apple computers were the cheapest at the time, and they could be bought for only a few hundred dollars. This is simply nonsense, Apple computers have never been sold cheaply, what they sell is style, computers make money, and the follow-up peripherals are their biggest income.

You must know that after Jobs left, Apple computers were in decline under the impact of IBM compatible machines, and they have been relying on Apple II to survive. The Apple II was produced until 1992, a year when Sun Microsystems released the world's first 64-bit CPU, the SPARC processor.

The Apple II is an 8-bit computer, and its performance is not the slightest difference from that of the Xiaobawang learning machine, what is the reason why the Apple II has been in production for so long? In the nearly twenty years since Jobs left, what did he rely on?

Relying on all the applications that Steve Jobs developed around the Apple II, there are not only software but also various hardware, and these peripheral profits have been transfused, so that Apple has passed the most difficult years.

Think about the famous companies of his time, all of them went out of business, and even Compaq was bought by HP, but it just didn't fail. This is also the reason why Jobs was praised as a god by all employees as soon as he returned to Apple.

And the first thing Jobs did when he returned to Apple was to build Apple's online app store. How did Apple's cash flow come from, that's how it came about.

You can't make much money just by selling hardware. Samsung, Huawei, Motorola, Ruokia, Sony are all selling hardware, if you talk about the richness of hardware product categories, any one is richer than Apple, but they don't have Apple's huge cash flow, Ruokia finally went bankrupt and was acquired by Microsoft, APP online application software store is Apple's real cash cow.

Li Yixuan is learning the way Apple took back then, but he is not as black as Apple, computer (8K memory) + enhancement card + Excel + "Chinese Cube" is only $2399 in total, which is already very kind. Of course, the price of the software launched in the future will be calculated separately, but there will be no additional cards, and the attached peripheral hardware will also increase, but the price will not be so black.

Li Yixuan believes that with his foresight, he will not take Apple's detour, and then rely on volume, and his cash flow in his hands will only be more than Apple's in the future.