Chapter Twenty-Nine: Hawkins

Just when the two bosses of Sega were depressed, the other was not in a good mood, and that was Li Yixuan. So far, no one has been interested in his computer.

According to Li Yixuan's original vision, DreamWorks' arcade machine has just landed in North America, and many Americans do not yet know about their company and his company's games. Just take the opportunity of the National Consumer Electronics Show to promote "Tank Wars" and "Squirrel Wars". Then these two games brought out the newly released personal computers, and finally the two promoted each other and completely opened up the North American market.

For this reason, he did not separate the exhibition area, but turned it into a chase shop, and the game console and personal computer were placed in one exhibition area, but simply distinguished, the left hand side of the door is the arcade machine, and the right hand side is the computer.

Things didn't turn out as he expected, with the arcade guy on the left side being on the left, but the right hand side being deserted, with no one looking at his computer or the chance to show people his spreadsheet software, Excel, which was a huge contrast.

Sitting on a chair and looking at the excitement opposite, no one came to take a look, which made Li Yixuan speechless. Seeing that they love the game so much, why don't you ...... He came up with an idea.

So Li Yixuan turned around and sat in front of the computer, and his hands were rapidly tapping on the keyboard.

Unexpectedly, his action actually attracted the attention of some people.

"Hey man, what are you doing?"

Li Yixuan turned his head and looked, a young man, black hair, and a mixed race.

"I'm writing a game program, I just came up with that. Li Yixuan continued to tap on the keyboard.

"Oh my God, you're writing a program game, here?" the half-race young man wondered.

The two did not deliberately suppress their voices, especially the white man's voice was very loud, and many people in the exhibition area heard it.

Writing game programs on the spot, this is a strange thing, and they don't know how the game is made, so they come over with curiosity. So Li Yixuan surrounded a lot of people.

"Is this the program, is that how the game is written?" the girl asked curiously, looking at the lines of source code on the screen.

Li Yixuan didn't answer, and concentrated on the keyboard.

Finally finished, Li Yixuan finished the last build, and then put the disk in it and copied the program into the disk.

Standing up, he stretched, looking at the people around him, "Want to try?" Fingers tapped on the keyboard, and the program started.

I saw that the screen turned around, a frame was erected, and the screen was divided into two, the left side occupied two-thirds, and there was a set of numbers on the right, on which 0 was written. Then I saw a brick-like thing falling down from the area on the left, and after falling to the bottom, there was a second turn on it, but it was different from the shape of the first turn, it looked like an L.

Li Yixuan operated the keyboard, adjusted the direction of the brick "L", manipulated it to fall next to the previous brick, and another brick came on top, and operated again, repeating several times, when the bottom layer was filled with things, the sound of the computer was like a sound, the bottom layer disappeared, and then the integral in the right area was written 100. If you don't eliminate one layer, 100 points will be added to the points area.

After the demonstration, Li Yixuan said to everyone: "Do you want to give it a try?"

"Of course I do, it looks like it's fun. Everyone said in unison.

Li Yixuan got up and got out of the way, then took the copied floppy disk and entered the programs inside into several other computers. Soon the computer was full of people.

"Man, what's the name of the game you just wrote?" "It's still the half-race young man, he played to the third level and died, but he didn't continue to be lazy, but got up and gave way to the next person, and after the next person died, he also got up and gave way to the next person, and then went to line up again. The white fat man did not line up, but came to Li Yixuan.

"Chinese cubes. Li Yixuan replied.

"Are you from China?" the young man was curious, he thought the other party was RB.

"Introduce yourself, Hawkins, Tripp Hawkins. ”

Isn't Tripp Hawkins the founder of Electronic Arts?

Looking at the young man in front of him, Li Yixuan's mind was trying to search, and finally coincided with the person in his memory.

That's right, it's him, Tripp Hawkins, who was born with a keen interest in video games. He believes that people can make valuable social connections through games and make their minds more active. After graduating from Harvard, Hawkins came to Stanford to pursue an MBA. After graduating in 1978, he joined Apple Inc., where he witnessed Apple grow from a small company with 50 employees to a Fortune 500 company with nearly 4,000 employees and annual revenues of $1 billion in four years.

After accumulating enough capital, Hawkins left Apple in April 1982 to start planning his own "gaming empire." On May 28 of the same year, Hawkins established his own company, Amazin' Software, the predecessor of Electronic Arts. At first, Hawkins worked alone, but in August of that year, Hawkins was given an office in San Mateo, California, and Hawkins recruited his first employees.

Soon after, Hawkins changed the name of Amazin' Software to Electronic Arts, and the following year, released the first games: Hard Hat Mack, Pinball Construction Set, Archon, M.U.L.E., Worms, and Murder on the Zinderneuf. The games use special folded card-style packaging with the designer's name written on the cover, and the beautiful graphic design gives these games a record-like look.

The meticulous design has been well received by the media and has been a success in sales. Three of the first six games ended up on the Video Game Century Fame List, and one of them became one of the best-selling games of the time.

The original EA put all of its experience into the release of PC games. It wasn't until 1989 that he started making games for video games, but not for Nintendo, but for Sega's video game consoles.

"Li Yixuan, from Hong Kong, you can call me James Lee. Li Yixuan stretched out his hand and shook him. Li Yixuan has no idea at all, such a cow can only cooperate, but he can't attract his subordinates.

"Can you introduce me to your computer?"

"Absolutely. Looking at the computers on display in front of him, they were all full of people, "Let's go over there, there's another one over there." ”

This is the workbench of the international intelligent company, on which a computer is placed, and a baffle behind the computer separates the display area.

When the boot starts, the logo of IIC appears on the screen, and after a while, the logo of DOS appears.

Li Yixuan took out a floppy disk, "This is an office software Excel released by my company, judging from the reaction on the scene, everyone doesn't seem to be interested in this software." I suggest you give it a try. ”

After entering the program and briefly explaining the essentials of the operation, he got up and let Hawkins experience it himself.

An hour later, Hawkins stood up and said, "Lee, your company's software is great, it will definitely be popular, are you willing to sell it to me?"

"Yes, but it must be bundled with the computer, which retails for $2,399, and I'll give you $100 for each unit sold. Li Yixuan agreed without any consideration, he knew that for a bull like Hawkins, he couldn't use conventional methods, and handing over the computer to him for sales was definitely much better than the international student salesman recruited by his company.

"$500. ”

Li Yixuan shook his head and said, "It's too much, the commission of $100 is already very high." ”

"Okay, I'll drop a little, 450. ”

Li Yixuan shook his head, "110." ”

"You're too picky, 400. ”

“120。 Li Yixuan bargained.

The two sides negotiated back and forth, and finally the deal was $150.