With DreamWorks' unique promotional approach, the focus in the United States was on January 10, 1981. After another ten days of brewing and heating up, when the day officially arrived on January 20th, the expected outbreak of GameBoy handhelds was launched, and all the directly operated stores of Oranges and major electronic stores in the United States sold out like crazy!

"Xuan Shao, I am now in the direct store in San Francisco, the GameBoy handheld here has all been sold out, and the other shopping malls here have been sold out, and many shopping malls have sent orders, a large number of orders. We need to get the goods out of Hong Kong quickly!"

"Several distributor stores in Chicago sold out in an hour and a half. The queue has been cleared more than 300 meters outside the store. ”

"Seattle is sold out. ”

"Xuan Shao, I'm in Toronto now, I'll report to you, it's all sold out here. ”

……

All kinds of news are summed up, one word - fire!

This is because Li Yixuan has adopted a purchase restriction policy, stipulating that a city can sell up to 10,000 units per day! If it is open for sale, it is estimated that the inventory in the warehouse may be sold out within a day!

But you can't do this, although it is cool to sell it in one go, but it will also affect long-term sales if it is out of stock for a long time. Only when there is a sale every day, and every day it is sold out of stock, the dealer will be crazy to call more orders!

Li Yixuan is now in pain and happy, happy that the GameBoy handheld is more popular than expected, and the pain is that all his energy is spent on transferring goods, and he doesn't even have time to rest.

The whole company was mobilized by him to join this explosive supply war.

Originally planned listings in Hong Kong, RB and Europe had to be postponed.

Chang Feng hurriedly came to Li Yixuan's office and said, "Xuan Shao, "The new order has also grown rapidly, and it has exceeded the inventory limit!"

"Strict sales restrictions, each city only ships 10,000 units per day," Li Yixuan instructed, "but you must let the franchised distributors pay the full amount of cash, and then queue up to get the goods." We arrange the delivery according to the order order! Just like the arcade machine, you will queue up after paying the deposit in advance, and if you cancel the order, you will deduct 30% of the advance payment. In addition, notify Guo Taiming and Guo Taiqiang's brothers and tell them to go all out to catch up with the goods. ”

Chang Feng said: "I have informed them a long time ago, the factories of the two have been working hard to catch up with the goods, and they have been eating and living in the factory for this time, but in order to ensure the quality, the output will not be too high in a short period of time." Xuan Shao, I suggest that the handheld machine does not need to go through Hong Kong after leaving the factory, and it is sent directly to the United States. ”

"Very well, that's it. "Now we have to race against time, from Taiwan to Hong Kong and then to the United States, there will be a lot of delay.

Li Yixuan remembered one thing, "Speaking of product quality problems, Guo Taiming is not very worried, I am more worried about his brother now, telling him that any handheld that does not meet the standard does not need to leave the factory! ”

Due to the blockade of Western countries for decades, as well as the overall blank and extremely backward reasons of domestic industry, in addition to high-end military products, the quality of general military products and civilian products is adhering to the principle of good speed and many provinces.

That is, it is not much to use, is it so easy to do, is it almost impossible to use?

Decades of ideas are not so easy to change, and the only way is to add quality control.

Xia Linsheng is the director of the Shenzhen/Shenzhen Industrial Bureau, and on this day he hurried to the city government to find Vice Mayor Zhang, who was in charge of industry.

"Vice Mayor Zhang, there is an emergency that I have to report to you. Xia Linsheng said directly as soon as he entered the door, and as soon as he finished speaking, he regretted it, because there was still one person in the house.

Seeing Xia Linsheng's embarrassment, Vice Mayor Zhang stood up and said, "Let me introduce you, this is Minister Jiang of the Ministry of Electronics Industry." Minister Jiang is Xia Linsheng of the Industrial Bureau. ”

When Xia Linsheng heard such a big official, he hurriedly said with sincere fear: "Minister Jiang is good. ”

Minister Jiang waved his hand, "Let's talk about your emergency first." ”

"Yes, there is a joint venture in Shekou Industrial Zone, specializing in OEM electronic products, these days they have received a large number of overseas OEM orders, requiring them to work overtime to complete the export production task with quality and quantity. Since this factory is newly opened, the workers are also new, and the proficiency is insufficient, so it is difficult to complete so many orders at once, so I asked us for help, hoping that we would provide more experienced skilled workers. ”

Xia Linsheng bit the word export very hard, and the republic at this time was extremely short of foreign exchange.

In the past few years, all localities have come up with their own tricks to earn foreign exchange, and whoever can earn foreign exchange can become the government's guest of honor, and even more than they make profits! Therefore, many enterprises, even if they lose money, are willing to export their products in exchange for foreign exchange!

Ordinary enterprises and units earn $1 million a year in exports, and then, in most cities, the mayor can treat them as a guest of honor, and when they hold a meeting of the people's congress, they can be proud of themselves! And if they earn $10 million a year through exports, they can walk sideways in the province in this era! If they earn $1 million in foreign exchange a year, then every time they go to the capital, they will be personally received by the state leaders......

The reason why foreign exchange is important is because after the reform and opening up, a lot of equipment needs foreign exchange imports, and foreign companies do not recognize RMB!

Therefore, it is necessary to obtain foreign exchange resources through commodity export earnings, or domestic services such as entertaining foreign guests. The state is pooling these foreign currencies and importing advanced technology and equipment from abroad.

Although he didn't understand what the GameBoy handheld was, Xia Linsheng remembered that this was an order from overseas, which could create a lot of foreign exchange with the country, so he hurriedly came to the city government to report to Vice Mayor Zhang.

When Minister Jiang heard that this joint venture was made of electronic products, which was related to the industry he was in charge of, he hurriedly asked, "Which company is it?"

"Zhengwei Enterprise is nominally a Hong Kong enterprise, but the boss is from Taiwan......" Xia Linsheng truthfully explained Guo Taiqiang's situation, "Due to the current relationship between the two sides of the strait, Boss Guo has changed his identity to Hong Kong in order to invest in the mainland." Zhengwei was newly established in Hong Kong before he came to the mainland. He doesn't dare to know Taiwan at all now, he also has an elder brother in Taiwan, who also runs a business, and he also does electronic products. ”

After listening to the introduction, Minister Jiang said: "I have heard of OEM, and I heard that this is very popular overseas. Speaking of this, Minister Jiang thought deeply about whether we should make good use of the OEM that is popular abroad to create more foreign exchange for the country.

However, now is not the time to talk about this, other enterprises have difficulties, and they must find a way to solve them, after all, this foreign exchange income also has a domestic share.

Vice Mayor Zhang agreed: "Yes, we also account for 51% of the shares of this joint venture, and we also have half of this foreign exchange, and we must go all out to complete it." Then as soon as the conversation changed, he cried to Minister Jiang, "However, Minister Jiang, you also know that this Shenzhen/Shenzhen has only been established for less than two years, and the former Bao/A County is a small border county, where have you seen any electronic goods, there are no talents in this area at all, and you have to help me!"

Minister Jiang couldn't laugh or cry, and pointed to Vice Mayor Zhang and said, "Old Zhang, you...... If you want me to help, you can say okay first, I have to take this foreign exchange!"

You also know that we are vigorously attracting foreign investment, and in order to attract foreign businessmen, the city government is vigorously engaging in three links and one leveling. These foreign businessmen have very high requirements for the city's infrastructure, and in order to attract foreign businessmen, the city has to use imported cement for not all infrastructure, and the quality of domestic cement is not up to standard! In this way, how about the state take 70 percent and leave 30 percent for the city?" Vice Mayor Zhang bargained.

"Are you bargaining for me, do you have a price to talk about with the state?" said Minister Jiang with a numb face.

Vice Mayor Zhang walked up to the minister and said with a low smile: "It's not that I'm bargaining with the state, but that we're also poor, and some good things are kicked in our pockets. ”

"Well, since you need foreign exchange too, I agreed. Minister Jiang stood up and said, "Take me to that company to have a look." ”