Chapter Twenty-Eight: Sega is Coming

The video game exhibition area occupies only a small area of the entire electronic exhibition. Li Yixuan was surprised to find that Apple's booth was also arranged in the game area. On second thought, today's personal computer is just a big game console in the eyes of mainstream electronics industry practitioners. It wasn't until the advent of IBm's PC that personal computers really began to show their strength in the field of business office, and gradually got rid of the reputation of game consoles.

He didn't see the legendary Apple II in Apple's exhibition area, and listened to the staff on the scene to explain that Apple II is still in the design stage and will not be launched until the second half of the year, but there is the latest improved version of Apple I.

Judging from the appearance, this Apple I is infinitely close to the upcoming Apple II, and people who don't know really think that this is Apple II, after all, they all use the 6502 processor as the core.

A familiar young man came into view, it was none other than the famous Steve Jobs, who did not have the high-spirited spirit that he had succeeded, and worked hard to promote Apple's products to people who came to the exhibition area like an ordinary salesman.

Li Yixuan stood aside and listened for a while before shaking his head slightly, Jobs's sales methods are very jerky, not like an experienced salesman. Later, at the new product launch conference, in the face of tens of thousands of consumers, his confidence and composure on the stage were not half a point.

Steve Jobs is one of the business heroes he admires more in his heart. Many Apple black sprays he doesn't understand technology and can only use some business tricks, but it is the creativity in his mind that has deeply affected the world.

Many people's success may be the current situation to create heroes, but like Jobs, he fell after success, but after getting up, he can still create a new peak beyond himself, which is exactly what Li Yixuan admires the most, at least he can't do it.

In the upper left corner of the DreamWorks booth was Sega, which dominated the American video game market alongside Atari throughout the seventies. Brought two new "arcade machines".

I have to put a quotation mark, because one of the arcade machines, in fact, is a gambling machine, which is the fruit machine that can be seen everywhere in Chinese mainland in the future, if this can also be called an arcade machine.

The other is a real arcade machine, which is the famous "Space Invaders".

This is a new game just released by RB Taidong this year, and since Taidong does not have a perfect sales channel in the United States, it handed over the North American distribution of "Space Invaders" to Sega.

Historically, Space Invaders was a phenomenal game that took the world by storm, selling more than 1.3 million units in total, and that's not counting piracy. This game can be said to be a watershed in the rise of the RB game industry, "Space Invaders" is so popular, relying on this game, Taidong has jumped from a penniless small company to an internationally renowned game manufacturer, and has also built its own headquarters.

This achievement made many people jealous and crazy, so overnight, RB established a lot of new game companies, such as Capcom, Square Enix, Nangong Dream, etc., many internationally renowned game companies were established at that time.

The emergence of "Space Invaders" also marks the end of DreamWorks' exclusive window period dividends, and the arcade game market will become very competitive in the future. Li Yixuan has been prepared for this for a long time, because in history, "Space Invaders" was released in this year.

The rise of the RB game industry has its inevitable results, which cannot be stopped by Li Yixuan's thoughts, but now that there is one more him, the world will be full of many variables.

David Rosen and Hayabusa Nakayama, who came from RB on purpose, were looking forward to these two new games. Because the results of both Sega's internal evaluation and inviting players to try the game were very good. Ready to make a fortune in the United States with them, as David Rosen and Hayato Nakayama have just redeemed their stake in Sega from the American company gulf &westernIndustries.

Sega was founded by David Rosen in RB in 1954 to sell pachinko machines to the U.S. military in Japan for the entertainment of American soldiers. In 1964, David Rosen sold most of his shares in Sega.

After the redemption, David Rosen re-became president of Sega Corporation and was in charge of Sega America's business. And Hayao Nakayama became the president of Sega and the head of RB Sega. In RB companies, the chairman is equivalent to the chairman of the board of directors and is the leader, and the president is equivalent to the CEO.

David Rosen and Hayao Nakayama both took the first battle of the new year very seriously. Both are very optimistic about Space Invaders and want to make a good fight with this game.

But things got a little bit less rosy from the moment the show began, and the booth next door to Sega had been gathering more and the Sega booth was deserted. It wasn't until David Rosen found out that several American agents he knew appeared at the booth next to him that he felt that the situation was wrong.

So he and Hayakuo Nakayama walked to the booth next door to check the situation. However, David Rosen's heart was half chilled from the moment he saw the picture of the tank battle game.

David Rosen catches his eye as a true full-screen shooter, not a simple shooter like Space Invaders, which can only move left and right at the bottom of the screen. The graphics in this game, called TankBattalion, are very polished, compared to the rough and inferior graphics of Space Invaders.

Players control a tank to destroy enemy tanks and defend their bald eagle statue from being breached. David Rosen stood quietly and watched for more than ten minutes, whether it was the picture, sound, or the control and playability of the game, it was all a complete explosion of "Space Invaders".

This conclusion shocked and frustrated him.

"Have you talked to each other, can you get the license for these two games?" David Rosen asked with some eagerness when he saw Hayao Nakayama coming back from the booth next door.

"I didn't meet the boss of the other company, but the person in charge of their booth told me clearly that the North American license had been handed over to SoftBank!" said Hayabusa Nakayama with a gloomy face.

"What is SoftBank, RB's, and when did this RB company come about, have you heard of it at RB before?" David Rosen asked his business partner.

"They're not RB people, they're a Hong Kong company!" said Hayabusa, shaking his head.

"What do you say, Hong Kong company?"

David Rosen has always assumed that the dark-haired, yellow-skinned Asians must be RB people. Did game companies exist in other Asian countries? At least he had never heard of it before.