Chapter 59: CRBT
March 2003. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
The "CRBT" system platform has been tested by the laboratory of China Mobile's R&D Center, and has begun to carry out business trials in Jiangsu, Zhejiang, Jiangxi, Beijing, Shanghai, eastern Guangdong and other provinces.
As the first network-wide qualified SP company to submit an application for CRBT service access, Menglong Technology has the unique resource advantage of nearly 50,000 song CRBT copyrights from 32 record companies, and ranks first in the country in the previous ringtone download business, with rich experience in the operation of wireless music products.
Lin Feng has been preparing a killer product for more than a year in advance, and it has finally been born!
Compared with the trial operation that began in mid-May 2003, the launch of the CRBT business was more than two months ahead of schedule under the promotion of Lin Feng.
Although this period of time is not much, it is not enough to widen the gap between Menglong Technology and other SP companies to the point that it is difficult to catch up, but it has also completed the goal of Lin Feng's plan and successfully stuck in advance of schedule.
At this time, in the domestic mobile value-added market, the SMS business is entering the peak period, and many SP companies are still staring at the snatching of SMS and media resources.
Coupled with the fact that the CRBT business has just been launched, many companies are still unclear about what is going on.
Except for Lin Feng, no one knew that the CRBT business would be a gold mine!
Its market size will quickly exceed 1 billion in 2004. In just two or three years, it will soar to more than 6 billion!
It is in such a relatively relaxed market environment that Menglong Technology has started a new round of miracle road.
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In eastern Guangdong, in the capital, in Suzhou and Hangzhou...... In all the pilot provinces, there were scenes that surprised the operators.
While China Mobile has not made great efforts to promote its CRBT service, the number of users who have applied for CRBT has been so enthusiastic that China Mobile has to take measures to limit the number of new subscribers per day during the trial period.
However, this can not stop the enthusiasm of users to apply, and in some areas where the quota is limited, there is also a phenomenon of users preemptively registering for RBT.
Beijing Mobile launched a free trial of 10,000 places, all of which were fully booked within two days.
Shanghai Mobile launched 30,000 free trial places, all of which were fully booked within two days.
The 100,000 trial places launched by Yuedong Mobile also lasted for only three days.
After the 20,000 trial places were full, Rongcheng Mobile had to limit it to 666 Global Pass and Dynamic Zone users per day.
The 10086 customer service numbers of mobile everywhere are about to burst, and they have asked for more trial places.
The operation and management center of China Mobile's data department was greatly shaken and decided to end the trial ahead of schedule, and the provinces that have opened the service will arrange for official commercial use on their own depending on the network transformation situation of each province.
Under the promotion of Menglong Technology, the provinces of eastern Guangdong, Jiangsu, Zhejiang, Hunan and other provinces that have done a good job of network reconstruction have all ended the probationary period.
On March 15, 2003, these provinces liberalized their quotas and announced that the CRBT service was officially commercialized.
In just half a month, the number of CRBT users across the country exceeded 2 million!
And Menglong Technology tasted the first piece of soup after the launch of the CRBT business as desired.
Because the vast majority of large portals and SP companies are still waiting, especially with the major record companies for copyright procurement, negotiations are limited to an impasse due to price reasons, and the negotiations have been delayed.
At least 1 to 2 months, users in China Mobile's CRBT commercial provinces have opened CRBT services, except for the default CRBT for the piano song "To Alice", all the recommended CRBTs are products of Menglong Technology!
A short-term monopoly situation was formed!
That's really NB.
China Mobile's 12580 CRBT website, IVR voice, 10086 artificial seats, all the opening channels, as long as you want to choose CRBT music, are all products of Menglong Technology.
CRBT download rankings, the first "Mice Love Rice", the second "Who Do You Love", the third "The First Snow in 2002", and the fourth "Wait a Minute...... , Liu Kailai's songs have achieved the top few dominating the screen!
All SP companies are stupid!
The bosses of those SP companies hurriedly called the person in charge of copyright procurement: "No matter how much money it is, hurry up and sign it for me! I will lose millions a day later!"
Lin Feng was about to go crazy laughing!
In the office of Menglong Technology, Wang Hao and Li Dong sat on the sofa, all excited, with admiring eyes, looking at Lin Feng who was standing in front of the floor-to-ceiling window with a light face and posing POSE.
"Lin Dong, all the music products of Wuai Music Network have added links to download ringtones, and according to your requirements, some popular songs have been intercepted from several different fragment versions such as the beginning and climax for users to choose. Wang Hao reported.
He has always regarded himself as a co-founder and has never called Lin Feng Lin Dong, but he unconsciously changed his words.
"Lin Dong, I took a look at the data in the background of Menglong, the number of CRBT downloads yesterday has exceeded 1 million times, this data is too terrifying......" Li Dong said in admiration, he would never have thought that the CRBT business that Lin Feng has been thinking about will be such a turbulent and terrifying scene after it is really launched.
Lin Feng turned around, walked to the sofa and sat down, picked up a cigar and lit it, cocked Erlang's legs, and said with a slight smile: "This is just where it is, you must know that China now has nearly 200 million mobile users, and now the CRBT service is less than 3 million, according to the development speed of South Korea, I think that with the successive commercial use of various provinces, in two or three years, the growth of CRBT business will increase at a very high rate, at least 50% The above penetration rate will slow down, and the good days ahead of us have not yet come!"
"However, these two months are a special situation, and other companies have not reacted, I think soon, there will be other companies' products online, and the situation of our monopoly on the list resources will be broken. After that, it is necessary to rely on refined operations to seize the market. Now, of course, we have at least one first-mover advantage. ā
"By the way, Lao Wang, you have to pay attention to the stability of the website, I am worried that a large number of downloads in a short period of time will have an impact on the listening experience of my love music network. ā
"I know, I'll check and sort out the architecture of the website again, and the server has arranged for more people. It shouldn't affect normal online auditions and music downloads. ā
Lin Feng nodded, only to feel that the waves in his chest were surging at this time, and it was difficult to restrain himself.
Although in his previous life, he had also experienced the explosive scene of the launch of the CRBT business, but after all, he was a wage earner, and the money he earned did not belong to him, so he did not feel it deeply.
This time, he planned early and prepared in many ways, just for this moment.
This feeling is indescribable, like a dream that I have been looking forward to, and when I open my eyes, I find that it has really come true!
How much money he makes, now in his feelings, is secondary.
What really made Lin Feng's heart surging at this time was that he had greater confidence and was able to grasp the fate of this life.
When the opportunity presents itself to him again, he will have the ability to seize it and take it for himself!
Lin Feng reluctantly calmed down his heart, and thought carefully about how he and his colleagues in the company stood out from the competition of many SP companies in his previous life and seized the leading share of the CRBT market.
In the previous life, when the same CRBT business was first launched, it was a brand new business, and the operation personnel of the mobile companies in various provinces did not have a deep understanding of this new business, and even the heads of the CRBT business of some mobile companies in the second- and third-tier provinces did not even know how to write the business report at the end of the year.
At that time, Lin Feng was responsible for the sales of the company's entire northern region, taking the sales staff on business trips everywhere, visiting various mobile places, training relevant personnel, doing marketing campaign planning, and even quarterly and annual business reports, which were also written by Lin Feng, and reported to the group after modification by mobile personnel.
To be honest, it's hard work, tiring work, and hard work.
It is precisely in this kind of intention and close cooperation that we have established mutual trust with the relevant business leaders of the operator, and have also won a large number of promotion resources of the operator.
Lin Feng doesn't like the common small favors, drinking and singing in the industry, he knows that for operator personnel, helping them improve their performance is more valuable than giving some gifts and drinking two meals.
"Joe, make arrangements, all the general managers, sales directors, marketing directors, and office heads of all branches of Menglong Company will return to Beijing, and the administrative department will book tickets and arrange the itinerary and accommodation to Beijing. I'm going to give you a training session. On the one hand, it is important to let all front-line combatants know the importance of the company's CRBT business, and also train them on refined operation and marketing methods. Give them food, grass, and ammunition, and let them fight a good fight!"
"Since we have had such a good start, I want Menglong to maintain the first position in the industry!"
Lin Feng said categorically.
"Okay, I'll go and arrange for the administration to issue a notice. ā