Chapter 924: Avatar

09 is an epoch-making year in the global film industry. Pen @ fun @ pavilion wWw. biqUgE。 info

The second half of 09 is also a wonderful year for the global film industry.

First of all, during the summer vacation, Disney produced, Hualong Pictures and Mengren Film and Television participated in the investment of "The Wizard of Wonderland", which shined, allowing countless audiences around the world to appreciate the style of 3D blockbusters, unveiling the prelude to 3D blockbusters, and was hailed as a pioneering work.

However, in November of that year, this 3D fantasy blockbuster with an investment of 200 million US dollars was comprehensively suppressed by a small-budget film "Twilight 2" with a production cost of 55 million US dollars.

"Twilight 2" continues the phenomenon of extremely polarized word-of-mouth in the first part, and while the box office has reached a higher level, it cannot get rid of labels such as "childish", "boring" and "dull".

There are positive reports:

"Seeing handsome men and beautiful women on the screen once again staging the forbidden love between vampires and humans, what is even more commendable is that this movie is really good. ”

"A wonderful work of legend on the screen. ”

……

There are neutral reports:

"Although the plot is tedious, it is sometimes enough to cause the audience to get an adrenaline rush, and there are enough sexy pictures to please anyone with its amazing pictures. ”

"For female audiences, this fantasy romance movie is romantic enough to attract more young female viewers to contribute to the box office. ”

……

There are negative reports:

"The movie is an exciting love story, but its werewolf film and television role fails to achieve the effect. ”

"As a sequel to 2008's Twilight, Twilight 2 Crescent Moon failed to meet the fans' demands. The film is full of all kinds of loose characters, absurd plots, clunky character dialogues and flaky character portrayals. ”

……

"New Moon" was a box office hit, and word-of-mouth created a huge divide between male and female audiences, and even more so among viewers and critics.

Renowned film critic Roger Albert gave "New Moon" only one star, saying that "the characters in the film really deserve to be arrested, I really don't know what they are hanging out there, and watching this film is like walking slowly on a tractor".

However, the popularity of "New Moon" has pushed a fact that no one can deny to the front - the post-90s generation, who are still regarded as children, has become the main consumption power of movies.

Where there is disagreement, there is news, and the greater the disagreement, the more news.

With the box office of "New Moon" rising step by step, the media in various countries have also launched different reports.

It not only reported on the word-of-mouth of "New Moon", but also compared it with "Magic Mirror", which was the first 3D blockbuster.

Are 3D blockbusters really the future development direction of the film industry?

In December, "Avatar" was released worldwide, giving a seemingly clear answer, which also ended a series of achievements of "New Moon" and the storm of public opinion it caused, and refreshed one record after another.

On December 16, the 3D sci-fi blockbuster "Avatar" directed by international director Cameron was simultaneously released in 106 countries and regions around the world in three formats: 2D, 3D and IMAX-3D.

The sci-fi film "Inception" directed by the well-known Chinese director Xiaoxing also had its world premiere on the same day.

It's so domineering, hard bar "Avatar"!

This was decided by Mai Xiaoyu, and there were many objections at that time, including his little friend Xi Xiaoxing, who thought that this decision was too hasty, a bit like hitting a stone with an egg.

Others were more unanimous in their opinion — staggering the week, with Inception having its world premiere the week after Avatar's release, on Christmas Eve.

Mai Xiaoyu used his strong voice to make a decision against public opinion.

When this decision was announced, public opinion at home and abroad was in an uproar.

The Chinese are crazy!

No one is optimistic about "Inception", and many people think that Hualong Pictures is sick, and the cute people are pitted by Hualong.

The two sci-fi films are simply compared and judged.

"Avatar" was released simultaneously in 106 countries and regions, directed by international director Cameron, the world's top special effects company was responsible for post-production, and the world premiere of the film was held at Leicester Square in the British Imperial Cinema, with more than 1,300 invited guests.

The production cost of "Inception" plus the publicity and distribution expenses is only 300 million yuan. Nearly 40 countries and regions were released simultaneously, and director Xi Xiaoxing can barely be regarded as a well-known director in China; special effects companies in China and India are responsible for post-production; and the world premiere of the film was held in Hollywood, with less than 300 guests, which is not enough for a fraction of others.

Is there any better?

Do you still need to compare!

is also a science fiction movie, no matter how you watch "Inception", you are not qualified to call "Avatar". The only good thing about calling out is to increase the publicity gimmick of "Inception", and no one thinks that "Inception" can cause problems for "Avatar".

And that's exactly what happened.

After the global release, the box office in North America was released in the first three days of the weekend, and "Avatar" topped the box office chart with a score of $70 million.

You read that right, it's $70 million, which is half of the opening weekend box office of "Twilight 2 Crescent."

The December weekend box office champion in the history of North American cinema is only $77 million, so the first weekend box office of "Avatar" is not low. The box office of the Christmas schedule in the United States is already extended, and compared with the explosive type of the summer vacation schedule, it is better to be durable enough and have strong endurance.

In the words of the American media, this is called "a gentle start to the masterpiece "Avatar".

Don't compare it to the opening weekend box office of "New Moon", "New Moon" is wonderful.

As of December 09, "New Moon" ranked first in the box office revenue of midnight in North American film history, with a score of more than 26 million, which refreshed the more than 22 million of "Harry 6".

And the midnight box office of "Avatar" was only $3.5 million.

That's the power of crazy fans!

"New Moon" started at midnight, and the box office performance of more than 140 million in the first weekend was completely piled up by fans, and although the box office continued to dominate the list in the second weekend, there was also a big dive, only more than 40 million.

By the week of the release of new films such as "Avatar" and "Inception" in North America, "New Moon" had just over $4 million left at the weekend box office.

In this regard, the American media reported: "This incomplete youth vampire movie criticized by film critics still has to face a huge gap in the box office." Quality is still the life of a movie, and relying solely on handsome guys and beautiful women will not be able to achieve a long-term victory at the box office. ”

However, "New Moon", which cost only $55 million, has reached $230 million at the North American box office at this time. Hualong Pictures has contacted Mengren and began to prepare for the filming of "Twilight 3", and even finalized the release of next year's summer file in advance, and the next few films are also being planned.

There is no doubt that the "Twilight" series is a hen that lays golden eggs, and everyone else says it is ugly...... So what!

However, unlike "Avatar", which had a "modest start" in the United States, the global box office performance in its first weekend was amazing.

In the first three days of release, the overseas box office was 140 million, twice that of the United States, and the global box office easily exceeded 200 million.

"Inception", which was released at the same time, was only released in nearly 40 countries and regions around the world, so the global box office cannot be compared with "Avatar".

But—

The $52 million North American first-weekend box office still blinds many people's titanium alloy dogs!