Since "Avatar" will be released in the mainland on January 4 next year, the main battlefield of "Inception" and "Avatar" is placed in the United States, the world's number one box office. Pen % fun % Pavilion www.biquge.info

At the beginning of the release of the two films, no one thought that the Chinese sci-fi movie "Inception", which cost 150 million Chinese yuan, would cause any trouble for "Avatar".

Although this point of view is correct, when the box office of "Inception" was released in the first weekend, it still blinded the titanium alloy dog's eyes of countless people inside and outside the industry.

In the first three days of the weekend, $52 million, the second place in the weekend box office chart, second only to the $70 million "Avatar", leaving the third place far behind.

The box office performance of 52 million is not inferior to the $70 million "Avatar".

"Avatar" is a 3D movie, and the ticket price of 3D theater and IMAX3D theater is much higher than the ticket price of 2D theater. And more than half of the box office revenue of "Avatar" is contributed by 3D and IMAX3D theaters.

is a 2D theater, and the ticket price of "Avatar" in the United States is also higher than that of "Inception".

Therefore, judging from the number of moviegoers alone, "Inception" may not lose to "Avatar".

Look at word of mouth again.

"Avatar" broke the embarrassing situation of high box office and low reputation of Hollywood movies, and successfully achieved both box office and word of mouth.

The Chicago Tribune reporter pointed out in the report that the film disgusted American conservatives: because of the problem of global warming caused by human activities designed in it, the idea of the "tree of souls", and anti-warism, all of which trampled on the feet of conservatives.

But it's more than that, compliments.

"James Cameron has proven that he is indeed the king of the world, and as the president of the army of visual effects technology, the army of biological design, the army of motion capture, the army of stuntmen, the army of dancers, the army of actors, the army of music and sound, he has brought science fiction into the 21st century in a jaw-dropping way, and this is Avatar!"

“…… From a realistic point of view, the film reflects the current problem of multinational corporations seizing the resources of the third world that still exists in the world. ”

Cameron himself admits this, arguing that this is the beauty of science fiction films: the disadvantage of being in another world, which cleverly avoids reality.

At the beginning of the release, on IMDB, the audience scored a high score of 8.0.

The reputation of "Inception" is not far behind, and it has been praised when it first appeared at the Cannes Film Festival, and this time it achieved a score of 8.3 on IMDB, which is higher than "Avatar"!

This is because a small number of extremely anti-Chinese Americans deliberately score very low.

The European and American media have not rated "Inception" lowly.

"The film is definitely not as obscure as previously rumored. The story structure, while complex, is a very fascinating sci-fi dream journey. ”

"This film is more like a tribute to the old Borges by Chinese director Xiaoxing Sun. The elaborate psychedelic plots, the connection between dreams and dreams, and the connection between dreams and reality are all very similar to Borges's novels; Labyrinths and mirrors are Borges's famous labels......"

More American media bluntly said: "Although it is a Chinese science fiction movie, from the perspective of audience experience, the surface story of the film is still a typical Hollywood genre film." Because of its ingenious story structure and near-perfect composition of cinematic elements, Inception also has multiple possibilities for interpretation......"

This view is shared by many people in the industry in the United States.

Even if the main creators of "Inception" are all Chinese actors, if you carefully analyze the structure of this film, it is not difficult to find the strong Hollywood movie style hidden under the surface.

Some film critics even turned out Xiao Xiaoxing's first international work "Fatal ID", thinking that behind the film back then, it was also impossible to hide the Hollywood film style.

But you can't accuse cute people of plagiarism, people just use the routines of Hollywood commercial movies to give new souls and ideas, and the combination of Chinese and Western has created a science fiction film that belongs to China.

"Huaxia Threat Theory!"

This point of view was once again thrown out by some anti-Chinese media in the United States, and the evidence is that Mengren Film and Television is "stealing" the essence of Hollywood, repackaging it and giving it a new soul, and then re-importing it into the United States.

This remark is tantamount to acknowledging the reputation of "Inception" in disguise, but it has played a positive role in publicity, and those media and filmmakers who love traditional technology and oppose 3D technology have given the film a higher evaluation.

"When the world is talking about the revolution of 3D technology, the Chinese people are cautious about using green screen and CG technology, using real environments or sets as much as possible, focusing on the real reactions of actors in real environments, so as to create the most realistic dream world."

"When "The Wizard of Wonderland" and "Avatar" led the 3D wave, and 'looking forward to the future film industry, please wear stereoscopic glasses first' became the slogan, the emergence of "Inception" proves that it is always the creative ideological core that attracts the audience, rather than a brainless blockbuster flooded with technology."

……

Judging from word-of-mouth alone, "Inception" does not lose to "Avatar"; In terms of theaters, there is not much conflict between the two sides.

Due to the completely different viewing embodiment of the 2D version and the 3D version of "Magic Mirror", many viewers are more inclined to wear stereoscopic glasses and sit in the 3D theater to watch the movie and enjoy the visual effects, even if the ticket price of 3D and IMAX3D is much higher.

All 3D and IMAX3D are the main positions of "Avatar", and since its release, this part of the small number of screens has accounted for an increasing proportion of the global box office, which has exceeded sixty percent.

The main battlefield of "Inception" is the 2D screen, and the viewing effect is more about brain-burning and researching how many dreams there are in the film, as well as marveling at the exquisite ideas of the Orientals.

However, the rise of 3D blockbusters is unstoppable, Cameron's golden sign, Hollywood blockbusters' world status, beautiful scenery, impeccable visual effects enjoyment, as well as the high cost of global distribution, and the simultaneous release of 106 countries and regions, all provide a guarantee for "Avatar" to create a shocking box office.

In the second week of its release, the overseas single-week box office of "Avatar" was 270 million, the single-week box office in North America was 130 million, and the box office of the next weekend was 76 million, creating a new high in American film history in the second weekend, setting a new box office record, and also starting the record-breaking journey of "Avatar" all the way.

On the other hand, "Inception" exceeded 80 million at the North American box office in the next week, continuing to sit firmly in the second place in the North American box office, but the gap with "Avatar" is getting bigger and bigger.

At this time, director Xi Xiaoxing, global agent Hualong Pictures, and distributors from various countries realized that Mai Xiaoyu decided to make a hard bar "Avatar" wisely and correctly.

In the second week of the release of "Avatar", because the weekend was just in time for Christmas, the box office of the second weekend was higher than the box office of the first weekend, and the fermentation and valve cover of "Avatar" in public opinion far exceeded that of "Inception".

If according to their opinions, "Inception" will be released a week later to avoid the edge, then the public opinion and publicity will be crushed by "Avatar", and the box office in the first weekend will only be even worse.

Where can we set up a "feat" of "defending traditional technology and launching an impact and challenge like a 3D overlord" like now?

Tragic?

Americans love it!

Americans who advocate individual heroism are more likely to be moved by the tragedy of heroes. The "tragic" act of "Inception" can arouse the resonance of the American people even more, so as to forget to the greatest extent that this is a Chinese movie, and the male and female protagonists in the film are relatively unfamiliar, not Jackie Chan, nor the international chapter.

Even if "Inception" falls head-to-head in front of "Avatar", it will at least provide more protection for the North American box office of "Inception". The box office results of North America are often instructive for the box office of other countries and regions.

"Mr. Mai has a high opinion."

"A smart move."

"It's a terrible tactic."

"Boss, how do you know that Avatar will be more fierce in the second week?"

……

In the face of calls from stakeholders and Xiao Xiaoxing's curiosity, Mai Xiaoyu just wanted to scold his mother.

If it weren't really out of line, he would have chosen "Avatar" to eat enough.

Earlier, "Avatar" released the tone that it was released in early July during the summer vacation; Disney's "Magic Mirror" plans to take advantage of "Avatar" and release it two or three months later; The cute "Inception" is planned to be released in China in mid to early August, and "Avatar" will be delayed by a month to avoid direct competition.

As a result, "Inception" shined at the Cannes Film Festival, and Hua Long suggested that it be postponed to Christmas, and it was released worldwide; Who would have thought that "Avatar" would also be changed to the Christmas schedule.

Now the screen of the summer vacation in the United States is vacant for thousands of dollars, and "Magic Mirror" takes the opportunity to go up; And "Inception" can only face "Avatar" head-on.

The global release takes time to arrange and various publicity, and the global release of "Inception" will not be scheduled until November at the earliest.

But "Twilight 2" will be released in November, and there is no need for your own movie to fight in the ring; Miss the Christmas file to avoid "Avatar", choose next year's Spring Festival file, Nima Westerners are not the Spring Festival; In March, "Alice in Wonderland" starring Sissi was released; Further back...... The daylily is cold!

All things considered, in order to maximize their own interests, they can only choose to release it on the Christmas schedule.

Before the release, the outside world was generally optimistic about "Avatar", but they never thought that "Avatar" could reach the height of God blocking and killing God and Buddha blocking and killing Buddha who touches and kneels. Hualong Pictures and a group of distributors are still thinking about the release a week later.

Mai Xiaoyu referred to the experience in the strange dream and determined that he would die if he made a mistake. The 3D craze set off by "Avatar" can continue at least until the beginning of February. Public opinion is huge, and before February, the global film industry is unsurpassed, don't want to wrestle with it.

Another important point is the domestic box office.

In the importance of the Chinese market, "Avatar" chose to be released on January 4, 10, and "Inception" must be released before the domestic release to harvest as much domestic box office as possible.

His coping strategy was completely correct, and "Avatar" set a record on the day of its domestic release on January 4 - the fastest box office in global film history to exceed one billion US dollars, in only 20 days.

It took three more days than in Mai Xiaoyu's strange dream, because "Magic Mirror" stole the honor of the world's first 3D blockbuster.

Domestic audiences are full of expectations for this film, and the theater scheduling rate is ridiculously high, which can be described as "heartbroken". "Inception", which has been released for nearly three weeks, has been squeezed to a single digit of less than 10%, but fortunately, the film has taken advantage of the time difference of nearly three weeks to grab nearly 300 million domestic box office.

Since the release of "Avatar" in December, in the weeks that followed, no film in the global film industry has been able to stop it.

"Inception", the only one that chose a hard bar, lost, but the loss was not ugly. won word of mouth, highlighting the indomitable and progressive efforts of Chinese filmmakers, as for the box office...... In the three weeks since its release in North America, the box office has been three consecutive runners-up, and the North American box office alone has exceeded 200 million US dollars!

More importantly, the move of the Chinese sci-fi "Inception" to slash Hollywood's 3D sci-fi "Avatar" has won the affirmation and respect of North American filmmakers, and will be of great help to compete for the Oscar for Best Foreign Language Film next year!

The list of nominees for the 82nd Academy Awards will be announced in early February.

In the second half of 09, the global film industry is the most exciting in the history, especially the concentrated outbreak of several wonderful films at the end of the year, which is to send a rich visual feast to the global audience.

In an interview with the American media, Xiao Xiaoxing praised Cameron and "Avatar", believing that Cameron deserves to be one of the world's top directors, and the results of "Avatar" are well deserved.

When a Chinese reporter asked Cameron about his evaluation of Xiaoxing and "Inception", Cameron smiled: "Xu is a director with ideas, and I like his "Inception". He is well versed in the essence of Hollywood commercial blockbusters, and his "Inception" is not only the best sci-fi movie in the East, but also one of the best sci-fi movies in the world. ”

Invincible is always the loneliest.

"Inception" certainly relies on the tragedy of "Avatar" to add chips to the competition for best foreign language film at next year's Oscars; "Avatar" also relies on the foil of "Inception" to show its own strength.

Win-win!

The operation of the parties on the best foreign language film at the 82nd Academy Awards has begun, and Moe Man Film and Hualong Pictures have also invested in it. However, Mai Xiaoyu had already put his energy into other things after the box office of "Inception" was released in the North American opening weekend.

He made a good start to "Inception", and the rest of the things were left to Meng and Hualong to do, so he didn't have to worry about it.

There is still a lot more to focus on him.

For example, "Myth", which Pepper has been looking forward to for more than a year, will meet the audience as CCTV's eight year-end finale dramas.

In the first three days of the broadcast of CCTV's eight sets, the highest single episode was 4.13%, and the average of the first six episodes was 3.13%, ranking first in the ratings of TV dramas in the same period, creating a new record for the ratings of CCTV's eight sets of year-end closing dramas.

Before the premiere of CCTV 8 ended, it was rumored that CCTV decided to rebroadcast it seamlessly after the premiere, making "Myth" a rare TV series that was dual-broadcast on CCTV 1 and CCTV 8!

According to industry estimates, the 50-episode "Myth" will bring more than 100 million yuan in advertising revenue to CCTV.

At the same time, after the simultaneous broadcast of "Myth" on the Internet, the click-through rate is also amazingly high, and Hu Ji, who has not appeared in public for a long time, still has a strong influence.

However, Hu Ji himself was not satisfied with this drama.

Just two days before Christmas, Mai Xiaoyu met Hu Ji in the office, who had returned from the drama world.

"You're more mature."

"You're richer."

"Have you watched "Mythology", you are still very popular."

"I have dramas to follow, but I think every role I play is similar except for "Meteor Garden". I have gained a lot from this year-long drama tour. I want to try a new character, a different character from the previous one......"