"You go out first, there are still a few days before the movie is released, from now on increase publicity, I will give you 100 million, and I will spend it all these days!" Li Mu lowered his head and pondered for a moment and immediately said.

Zhao Dong was shocked when he heard this, the company's previous movies have not spent less money on publicity, "Zhao Zilong", "The Return of the Great Sage", "Wolf Warrior" The publicity expenses are about 150 million, and the publicity expenses of the TV series "The Blade of the Country" are also as high as 200 million.

Even the two films "Thirty-Three Days of Broken Love" and "Detective Chinatown" spent more than 50 million on publicity.

But this time, because Li Mu's appeal has reached a sufficient height, "Looking for the Dragon" only gave Zhao Dong 50 million publicity money.

This amount of money is naturally not good for Zhao Dong and his colleagues in the marketing department, who have always been used to being generous.

Seeing others hyping up on the Internet, media, and TV, but he could only watch from the sidelines due to financial constraints, Zhao Dong, the director of the marketing department, naturally felt uncomfortable.

However, he knew that the company's money was not blown by the wind, and the money that was not necessary to spend was still saved.

Moreover, there are definitely no more than ten domestic movies that are willing to spend 50 million on publicity a year, which is not less.

Now when I heard that Li Mu had approved another 100 million funds for him to let go of the flowers, I suddenly laughed out loud in my heart, and I thought of a lot of publicity plans in my mind just after a while.

"Mr. Li, don't worry, before the movie is released, I must know the movie "Looking for the Dragon" by everyone in the country!" Zhao Dong assured loudly.

"At the same time, we should also pay attention to the malicious smear on the Internet, since someone has spent so much money to get stuck with our film schedule, it cannot be ruled out that the movie will be deliberately targeted after it is released!" Li Mu told again.

"I will let people keep an eye on major websites and forums, Mr. Li, please rest assured!" Zhao Dong responded, and then went out to prepare for publicity.

The sudden change caught Li Mu off guard, and now it has been less than ten days since the movie was released, and several movies at the beginning of August have also begun to sell tickets online.

For a movie, scheduling is absolutely the most important, and getting stuck in the scheduling is equivalent to being grabbed by your throat.

There is not enough film scheduling, just like many merchants engage in purchase restrictions, and sending a little bit out every day will indeed cause a rush.

If you don't sell a lot of goods for a long time, people's patience will be exhausted.

And there is a big ship in the back, and when the tenth "Titanic 3D" is released, the film schedule will be further reduced.

Now I just don't know if other domestic theaters will target "Dragon Hunting" in addition to Wanda Cinemas.

However, Li Mu thinks it is unlikely, on the surface, what Wanda will lose if he does not screen "Looking for the Dragon" is only the turnover of one or two hundred million.

In fact, it is far more than that, the movie theater does not only make money by selling movie tickets, other snacks and drinks are also a large part of the profit.

And the audience generally chooses the cinema closer to home, and when the movie is released, the audience wants to watch "Looking for the Dragon", but when they come to the cinema and see that it is not screened, some viewers may turn their heads to other cinemas.

And there are so many movies in the summer file, the audience may continue to watch other movies after watching "Looking for the Dragon" in other cinemas, and even feel that this cinema is better where it is, so they will often come here in the future and not go to Wanda.

In this way, the loss of the movie theater is not as simple as selling a few fewer movie tickets, and it is likely that some audiences will switch to other places.

What's more, Wanda Group has built nearly 100 Wanda Plazas across the country, and most of its Wanda cinemas are distributed in Wanda Plazas in various cities.

For example, the five Wanda cinemas in Beijing are located in the Wanda Plaza in each district.

The sixth floor of Wanda Plaza at No. 6 Fengke Road, Fengtai District.

The third floor of Wanda Plaza, No. 93 Jianguo Road, Chaoyang District.

The third floor of Wanda Plaza, No. 18 Shijingshan Road, Shijingshan District.

The fifth floor of Wanda Plaza, No. 58 Xinhua West Street, Tongzhou District.

Generally, people don't just watch movies when they go out, they always have to eat and go shopping after watching movies.

The cinema has lost a part of its audience, and the flow of people in the entire Wanda Plaza will naturally decrease.

Although this figure is not much compared to the foot traffic of the entire Wanda Plaza, it is not a small amount over a long period of time.

Therefore, the person or group behind the shot paid at least more than 300 million yuan for Wang Jianlin to order Wanda Cinema to cut the film schedule of "Looking for the Dragon".

If it's not just for "Looking for the Dragon", all the movies of your own company will be treated differently in the future, I'm afraid it won't be three or four hundred million that can be done.

So who's behind it!

Li Mu couldn't think of a reason after thinking about it, after all, the time for his rise was too short, and he didn't have any connections in the entertainment industry at all.

Li Mu's familiar company is also Guangxian and Berner, and Wang Changtian was introduced to Yu Dong.

The senior executives of other major companies only said a few words at some banquets and cocktail parties.

Now that I encounter such a big thing, there is no one to inquire about the news, and there are no acquaintances in the theater, otherwise I can ask.

Now I can only go to Yu Dong, Huayi is mainly engaged in film and television production and artist brokerage, Guangxian is mainly engaged in media, Berner is the largest distribution company in China, and it relies on the central enterprise Poly Group behind it.

Poly Group is not only a movie theater, but also involved in real estate, culture, military supplies, mineral resources, civil explosive technology and other industries, and is the number one central enterprise in the country, with total assets of more than 380 billion yuan last year and an annual profit of nearly 20 billion yuan, ranking among the top 20 among the 116 central enterprises in the country.

Yu Dong was the Poly Bona Cinema Line, which was established as a joint venture with Oriental Shenlong Pictures, a subsidiary of Poly Group, and later served as the chairman of these two companies.

Relying on such a big Buddha behind it, Berner Company has obtained a series of resources under Poly Group accordingly, including the distribution resources of Huayi Company's annual production of 10 films, the publicity platform of Tourism Satellite TV, the interactive platform of Mountains and Water, Qiansi Advertising Company, and the performing arts brokerage resources of Poly Performing Arts Agency Co., Ltd.

Bernard's rise can be regarded as borrowing the east wind of Poly, and the box office of films involved in the most released films in the past few years accounted for 20% of the total box office in the country that year, and the limelight was unparalleled for a while.

Presumably, Yu Dong should have gotten the news at this time, and he estimated that he understood the beginning and end of the matter with his connections, after all, he has been in the industry for more than 20 years, and the accumulated contacts are not comparable to himself.

After making up his mind, Li Mu sorted out the documents and went out to prepare for a trip to Bernard, at least to ask who was behind the ghost.