Chapter 402: The film was cut

Although it will hit "Crossfire" when it is released on the second day, at that time, several movies in July have already come to an end, and a large number of films will inevitably be vacant.

In that case, the two movies can be divided into at least 80% of the schedule, and the themes of the two movies are different, which will not have a great impact.

In this way, the two movies can work together to crush the "Hunger Games" released on the third day, and then face the big ship together.

I have to say that Li Mu's idea is still good, and only when "Titanic 3D" is released before it is released and achieves enough box office can he have the confidence to face the big ship head-on.

Otherwise, when the big ship begins to exert its power, I am afraid that there will not be too many films left for him, after all, it is "Titanic", the ship that once swept the world, won a super high box office of 360 million yuan in the mainland more than ten years ago, accounting for one-third of the total box office in the country that year, terrifying!

One-third, based on last year's total box office of 45 billion, is equivalent to winning 15 billion yuan now.

Although it can't be counted in this way, it can also show the horror of the big ship.

And today's young people have not really seen "Titanic" in the cinema, and this 3D version can still attract a large number of fans to the cinema, after all, it is not bad for the money of the two chapters of movie tickets.

But Li Mu is looking at this document now, and his abacus has all failed.

"Crossfire" was scheduled for 58% on the first day of August 1.

As the first film of the "Crossfire" series of Tengxun, Tengxun still attaches great importance to it, and various forms of publicity are overwhelmingly smashed down like no money.

Various QQ pop-up window pushes, Tengxun video homepage ads, Tencent video insertion ads, Tengxun news pop-ups, as well as "Dungeons and Warriors", "Crossfire", "QQ Dance", "QQ Speed" and other games are all advertisements for this movie.

And in the game "CrossFire", there is also an activity to watch a movie and give away weapons, as long as you use QQ Ticketing to buy a movie ticket for "CrossFire", you can give a random mall weapon.

As soon as this event was announced, many players bought tickets for the lottery with the mentality of giving it a try.

In the beginning, most people only won a few cheap guns, grenades, daggers, etc., worth a few dollars.

However, later on, some people successively drew high-end equipment such as Thor, M14EBR, Beretta, M4A1-Death, M4A1-Black Knight, M4A1-Rose Elf, Thomson Dragon, etc.

Equipment that originally cost hundreds of yuan only needs to spend tens of hundred yuan to buy a movie ticket, which greatly stimulates gamers, and more and more people begin to participate in the event.

At the beginning of this year, according to the data released by Tengxun, the number of registered users of "CrossFire" has reached 300 million, and the number of online users has exceeded 4 million.

Even if only one percent of the 300 million registered users participate in this activity, you must know that the box office of a 3D movie now costs seventy or eighty yuan, and the IMAX giant screen is as high as 100 yuan.

With such hot data here, Li Mu didn't feel surprised by 58% of the first-day films.

But on August 2nd, "Looking for the Dragon" only has 26% of the film schedule, even if "Crossfire" is not reduced, there will still be 16% of the film schedule, where has it gone, is it possible that it is all given to other small-budget movies!

And "The Hunger Games", which was released on the third day, actually got 26% of the film schedule, which in addition to the 14%, took 5% from "Crossfire", and "Looking for the Dragon" only had 20% of the film schedule.

As a popular adaptation of the movie, with an investment of up to 300 million, the starring role is a popular five first-line stars, plus a director who has broken box office records in film history many times, such a combination only won more than 20% of the film schedule.

Li Mu was a little skeptical that Zhao Dong was making fun of himself!

But seeing his panicked look, if it's really a joke, it's a pity that this acting skill is not filmed.

"When did this come about?" Li Mu suppressed the doubts in his heart and asked.

"I just sent it this morning." Zhao Dong hurriedly said, "At first, I thought they were mistaken, and I was calling to verify this morning!" ”

"What's wrong?" Li Mu asked.

"The film schedule of most theaters is quite normal, although it is a little less than our previous movies, but they are all about 35%, only Vanda!" Zhao Dong said fiercely, "Wanda Cinema Line only gives us two percent of the films!" ”

Sure enough, someone is doing a ghost!

Li Mu's eyes sank, what do Wanda want to do, two percent of the film is called Huazi, are they willing to lose money in order to deal with themselves!

At present, Wanda is the largest cinema company in China, with nearly 500 theaters and more than 3,000 screens, accounting for 17% of the total number of screens in China.

Moreover, Wanda started as a real estate company, and most of its movie theaters are in the downtown area.

The five Wanda cinemas in Beijing are all located in Haidian, Fengtai and Chaoyang districts, all of which occupy the most prosperous areas in each district, and the only cinema in the CBD of Beijing is Wanda Cinema, which is located in Wanda Plaza.

Due to its geographical location, Wanda occupies more than 20% of the screen with 17%.

lost the film schedule of Wanda Cinemas, which means that this "Looking for the Dragon" is likely to lose 20% of the audience.

Of course, audiences will not only have Wanda Cinema as an option, but if there is only this movie theater around, the average person will not travel all the way to watch a movie unless they are loyal fans.

It is impossible for Wanda to give up huge profits just for himself, and there is no intersection between himself and Vanda, let alone a grudge.

There is only one possibility for so long, someone has paid a big enough price to make them willing to have a turnover of hundreds of millions to stop themselves.

And who can afford this price, and why should they target themselves?

Wang Zhongjun?

The first thing in Li Mu's mind flashed was the Huayi brothers, they are indeed the most suspicious people, last summer, Li Mu's negative marketing of Donnie Yen directly halved the box office of "Guan Yunchang", taking people's money is like killing parents, not to mention that it is a pure profit of nearly 200 million, and no one can swallow this breath.

However, Li Mu then excluded him, with the character of the two brothers who must report their flaws, they should have been in trouble at that time, and it was impossible to hold back so much before they did it, and he Wang Zhongjun did not have the ability to say that he would move Wanda.

This is not just a revenue of one or two hundred million yuan, it is related to the share of the entire theater chain this year, and such a big thing is impossible without Wang Jianlin's nod.