Everyone has their own talents. Even people who are born with an underdeveloped mind have an amazing talent for mathematics.

In terms of the population level of Huaxia, there are really any kind of geniuses there. They just lack a stage to show their talents. It's like learning by chance, Huaxia also has Messi, but Huaxia's Messi is driving a tractor.

The stage of the world entertainment industry has almost been occupied by those handsome men and beauties, but there are many people who are full of talent but no one pays attention to them. Zhang Fan believes that as long as there is a suitable opportunity and stage, those with talent can also come forward.

The environment of this entertainment industry is like this, and if you want to do something, you must first look at your face. Zhang Fan was also troubled by He Jun when he was interviewing, if he hadn't come to a brilliant live performance, it is estimated that there would be no afterlife.

When Zhang Fan's plan was finalized, no one in the program team expressed objections. Even after the news spread, Cheng Qu's competitors also expressed ridicule.

Draft, draft, draft, is a show. As for talent and voice, the audience likes the first impression, and this new way of subverting the traditional singing program will either become a hit or a failure. In the opinion of many, the latter is more likely.

For these people, Zhang Fan didn't even have the idea of explaining. The reason why this view arises is because the patterns of the world are somewhat fixed, and few people really agree with them until there are facts. But once this kind of hot scene really appears, the followers behind it will inevitably flock to it.

Cheng Qu also resisted the pressure and gave Zhang Fan full support. This program has a bearing on his future prospects, and there is no room for failure in the slightest! Now that he has decided to do this, it is impossible to have any more thoughts of regret.

One thing Zhang Fan has always believed is that educated audiences are not stupid. What they like to watch only they know. There is no beautiful face and a wealthy background, but it can make people feel more immersed and feel more appropriate. If you really just look at the face, then you can look at the beauty, and you can also look at the bikini.

There is no successful example, because none of the TV stations have made such an attempt, and the singing shows full of handsome men and beautiful women have no highlights at all.

It's like a cross talk contest, although it is affected by such and such reasons, but because it is also a talent show, the ratings are still barely maintained. It's just that it's not good enough and the audience is small, so it doesn't break out. Zhang Fandu had already planned to do a good job in the cross talk contest before, but the leaders of Imperial Capital TV threw away this once-in-a-lifetime opportunity.

Zhang Fan had experienced the momentum of a civilian talent show sweeping the world when he was in the world before, and now although the world has changed, Zhang Fan believes that the audience's vision and preferences will not change much. As long as you do it with your heart, success is inevitable!

In the days that followed, there were several meetings, and there were indeed people who put forward different views. But Zhang Fan always insisted on his ideas and refused to make any changes. He and Cheng Qu have put a lot of pressure on this show.

Cheng Qu, who had pressed his own future on this program, began to exert his full strength, and the first payment was as much as 50 million! The state television station is not at a loss and is the largest television station in China, and it is very generous.

With so much money, if it is a small-budget program, it is enough to open several or even a dozen programs, and now it is all pressed on one program, and it is only the upfront payment, which will inevitably make people complain. It's just that Cheng Qu's relationship is very hard, and he got things done.

"The first thing we have to do is build hype. At another preparatory meeting of the program group, Zhang Fan directly put forward his own requirements: "Now is the Internet era, young people would rather go online than watch TV." So the first step in publicity is to come online. Apply for the opening of a special program group website, and after registering the domain name, use the best machines and the best staff to take care of it. The website is first and foremost about the program and the announcement, and the number of votes of the contestants will be announced in real time after the competition starts. To let as many people as possible know about our program. ”

"By the way, can other programs in the station, especially the news channel, help promote it?" Zhang Fan turned his head to look at Cheng Qu on the side and asked.

"It's very difficult now. Cheng Qu smiled bitterly, "The influence of the news channel is too great, if we can't make good enough results first, it will be difficult to be in the news." ”

"Oh. Zhang Fan nodded and didn't mention this matter again. He originally wanted to be better, and it didn't matter if he didn't have it for the time being. After the hot results come out, it will not be difficult to get on the news.

"Then there's the most important thing we have right now. Audition. Zhang Fan's gaze swept over the heads of many departments below, "Not only to use the resources of our station, but also to sit on other TV stations for advertising." As soon as possible, the registration method and competition method of our program group will be publicized. ”

"Advertising?" Everyone in the conference room was a little confused, and it was the first time that they had heard that people who did programs also advertised.

"The most important thing for our show to become popular is publicity, and only by letting more people know can there be things to follow. "Zhang Fan looked serious" in accordance with the regular advertising standards in various TV stations to buy time to broadcast program publicity, in the shortest possible time to publicize our news. ”

"It's going to cost a lot of money. The head of the financial mouth frowned, "Since it is to be publicized in a short period of time, it must be to buy prime-time advertising, and the price is not ordinarily expensive." Even if we are in our own station, we have to follow the rules. And if we promote our own programs and conflicts with the same type of programs on other TV stations, it may be uncertain whether people will give it. ”

"Do you know why the first payment is 50 million?" Zhang Fan smiled and looked at the head of the financial mouth, "It's not used to let everyone travel at public expense, it's mainly used to buy advertising time slots." As for the conflict with other people's programs you said, let's not talk about whether it will pose a problem for a program whose ratings are not very popular. Even if it's embarrassing, it depends on your ability to negotiate, and if you can't do it, you can take the money and smash it!"

Zhang Fan turned his head to look at Cheng Qu again, "Director Cheng, this money will be spent soon, when will the follow-up payment come down?"

'Hiss~~~' There was a gasping sound in the conference room. No one would have thought that such a large amount of money was actually just a pre-payment for publicity?! This is enough to open several ordinary programs, but it is only an upfront payment?

"I'll figure it out. Cheng Qu smiled bitterly: "It will definitely not delay the progress of the program team." ”

Cheng Qu is now ready to send an arrow. Everything has been arranged, and he can't retreat if he wants to.

If you quit, it means that you have given up the opportunity to compete for the position of director, and you have given up the opportunity to go to the next level in the future. So, now he can only move forward and not backward. He is the grasshopper tied to a rope with Zhang Fan.

Cheng Qu, who understands the importance of things, has nothing to be vague about, if he doesn't exert his strength at this time, when do he want to wait for it? All the relationships that can be used are now all used.

"Let's assign it, everybody goes to a competition area and watches. Follow the schedule to start the auditions in different regions. Zhang Fan knocked on the table in front of him, "I'm in charge of the competition area here in the imperial capital." The rules of the audition are all in the plan, everyone must follow the plan inside, and no one is allowed to change it privately. ”

"Lao Chen, you go and arrange the venue and equipment for the finals. We want the best studio hall and all kinds of equipment. It's like holding a concert to prepare. "Chen Guozhong is Zhang Fan's own person, and this kind of thing that has no trouble and can leave benefits is naturally for his own people.

"It's okay to say that as long as the audition results are good, there will be the best studio hall in the station. But if the equipment is at the concert level, then you have to buy some of the best equipment in the world. The head of the logistics port was a little dissatisfied when he saw Chen Guozhong parachuted directly onto his head. Regardless of the final outcome of such a large investment program, all those who can participate in it will be left behind. It's the kind of opportunity that everyone wants.

"The results of the audition will definitely be very popular, there is no doubt about it!" Zhang Fan's voice had a categorical meaning, "The best studio hall must be applied for." If the equipment is not available, it will be purchased abroad. If you don't have money, you can apply to Director Cheng. ”

After a pause, Zhang Fan spoke again, "Don't feel that the early investment is too much, we can only do a good job and make the show bigger if we invest more." When the show becomes popular, all kinds of advertising sponsorships will drown us. When the time comes, you will be able to earn back as much as you invest!"

"Haha~~~" There was a burst of laughter in the conference room.

The employees of the program team have bonuses in addition to their salaries, and the source of the bonuses is the income of the program. The more you earn, the more bonuses you will have! No one will dislike having more bonuses!

"We don't invite guests. We don't look for any professionals. It's all in the hands of the audience. Only in this way will the enthusiasm of the audience be aroused, and as long as the audience is enthusiastic, any kind of program will be popular. Everyone understands what Zhang Fan said, they have all been a TV station for many years, who doesn't know about these?

"Then the promotional words of our show and the advertisers ......"

Zhang Fan waved his hand and interrupted the inquiry, "If the advertiser doesn't do it first, he will definitely lose money if he does it now." When the results are on fire, they will wave the cheque and pounce on themselves. As for the advertising slogan, I've already thought it out. ”

Zhang Fan smiled and nodded, "Sing if you want, the voice of Huaxia will give you a stage to realize your dreams!"