Recently, many viewers have been curious about an advertisement that various TV stations have. It's also a bit wrong to say that it's an advertisement, it's actually a promotional video for a talent show. Although it was only more than ten seconds, the content of the promotion made many people moved.

Give you a stage to realize your dreams and let the whole world hear your voice. This slogan alone has successfully aroused the interest of many people.

The young audience opened the official website of the program group according to the URL on the advertisement to view the detailed introduction.

As advertised, this is really a show that anyone can participate in. There will be auditions in each region, and there are no requirements, as long as you have an ID card and self-confidence, you can register. The selection method also breaks the traditional judge selection model, and the audience votes for the winners!

There are a lot of people who like to sing in this world, just look at the KTV everywhere. Many people go out to party and eat when they are resting, and it is a very common leisure mode to go to KTV to sing loudly after eating.

The people who were really able to appear on the screen before were those professional singers who had been selected and trained, and there was no shadow of ordinary people at all. And if you want to become a professional singer, you must first have very good appearance, and this requirement keeps many people out of the door. Coupled with the hard work and high elimination rate after that, most people are discouraged.

But now, an opportunity has come to appear on screen without years of training and all kinds of demanding conditions. Looking at the registration calls in each competition area, many people picked up their mobile phones almost immediately.

It turns out that what really attracts the public is what makes people interested. And now, it's clear that as the news spreads, more and more people are very interested in this new program.

"The response from the audience was overwhelming. When Zhang Fan was writing in his office, Cheng Qu pushed the door in without knocking, with an irrepressible look of joy on his face.

"What do you say?" Zhang Fan put down the pen in his hand curiously.

"The people who sent it out responded that the registration was very enthusiastic, and the registration phone was about to be burst. There are also many people who are consulting for detailed program information. These are all potential viewers. Cheng Qu smiled very happily, as if he had seen the hot scene of the show.

"If you can't get busy, you will send more people, and if you don't have enough phones, you will open a few more special lines. "Zhang Fan got up to make tea for Cheng Qu" There are so many people in the program group now, it's good to send them out. ”

"Hmm. Cheng Qu nodded and sat on the sofa, "Judging from my years of doing programs in the industry, our program already has the potential to be a big hit." If it is really done, it is estimated that it is very likely to achieve unprecedented results. ”

"Since you can see it, I guess other TV stations can see it too. Zhang Fan smiled and put the teacup on the coffee table in front of Cheng Qu, and sat down opposite him, "It is estimated that someone who wants to say cool words to cool us down will appear soon." ”

"You were born to do this. Cheng Qu smiled and nodded, "It's already there." There are already reviews from so-called professionals on the web. It is nonsense to say that we do not have any preconditions that everyone can come to power. If there are no handsome guys and beauties on the stage, where will the audience go to see it?"

"What else?" Zhang Fan was not angry at all, and asked with a smile, "What else do you have a point of view?"

"If we say that our program only listens to sound, it is better to change it to a radio program, and there is no need to be on TV. "Cheng Qu also kept laughing" said that our show completely relies on gimmicks to fool, and no one will definitely watch it after the freshness of the show has passed. It's a miracle that the ratings can exceed 0.5%. Oh, and say yours. ”

"Say me?" Zhang Fan raised his hand and pointed at himself, looking curious, "Why did you get involved with me?"

"Do you think you're a nobody in our industry? You brought the three-block program to the position of the ratings champion in the same period, and you are a really good host in the eyes of people who really know the industry. Cheng Qu smiled very happily, and he felt very proud to be able to find a talent like Zhang Fan to help him, "They said that you put it in a good place, and you already have a good foundation in the cross talk competition, but you don't do it, but you run to do this kind of singing program that every TV station has, it's just I don't know what to do." This is a violation of the current rules of the industry, and you are going to meet Waterloo this time. ”

"Then I really want to thank them. Zhang Fan smiled and nodded, "This is free to help us do publicity." By the way, it also helped me get the word out. ”

"Hahaha~~~" Cheng Qu laughed loudly, "That's it!"

People are rebellious, and many times the more they oppose it, the more curious they feel. Especially at this time, when the audience has obviously begun to be interested, the remarks of these professionals not only do not have the slightest effect, but have become a strong driving force for the show. If the ratings are hot after the show starts, then there are also military medals of these people here.

Zhang Fan has been busy with things in the TV station these days, and he has no time to make a copy, let alone pay attention to the Internet. He didn't know that the opposition of these professionals had already been drowned out in countless responses.

Many netizens said that they were looking forward to this new model of talent show, and they were tired of watching the faces on the TV station where handsome men and women went back and forth all day long. If you want to watch them, it's good to buy an album, and there's no need to watch them when you're watching TV. Now that there is this kind of program that does not look at origin and appearance, it immediately resonated.

"It looks like someone is in a hurry. Zhang Fan raised his hand and touched his nose, "Even such a thing as violating the laws of the market can be brought out to speak, and it is estimated that it will not be long before greater countermeasures will appear." ”

"The law of the market?" Cheng Qu sneered and said, "I don't think I can speak." What is the law of the market? There is only one real law of the market, and that is that the audience likes to watch it. Only shows that viewers like will have ratings, and advertisers will come up with cheques. Everything else is nonsense, no matter how much you say. ”

"There are many singing programs, but only ours is a subversion of the traditional and surprisingly successful. Zhang Fan leaned back on the sofa, "There must be smart people who can see that our program may be the same type of program ratings." Their reaction will be even greater then. We're okay with our advertising contract, right?"

"National TV is not a city-level TV station with no way. Cheng Qu's voice carried a touch of conceit, "They all signed a formal contract, and it is not okay to regret it at this time." ”

Zhang Fan nodded: "Has the follow-up payment been approved?"

"Hmm. Cheng Qu nodded and responded, "This time, I used all the relationships, and if I didn't succeed, I became a benevolent." Taili received 30 million yuan. But then it's up to us. After all, so much money has been given, and Taili has never invested so much money before. ”

Zhang Fan nodded, Cheng Qu's words were not wrong. After all, two batches of 80 million appropriation budgets have been given, and even the deep-pocketed national television station has never done such a thing. It seems that the energy behind Cheng Qu is not small. The channel director may be just a springboard, and it is inevitable to stay up for a few more years to enter the high-level leadership circle.

"I've made a military order this time. Cheng Qu's expression was very serious, "If the average rating does not reach more than 0.7 during the audition, there will be no back." In order to get the money, I can't do it if I don't agree. ”

"It's a good thing to be under pressure, at least to get everyone to work harder and do everything well. Zhang Fan took a light breath, "I never believed that there would be perfect things in the world. If there's a perfect thing in front of me waiting for me to do, then I'll suspect it's a trap. In general, a seventy percent certainty is sufficient. ”

Zhang Fan added a sentence in his heart, in addition to the system.

"The upfront investment was used to promote and buy some equipment and enough. Zhang Fan thought about it, "It's good to keep a sum of money in your hand to fund the auditions in each competition area." Do a good job in the audition as much as possible, and only if you do a good job in the early stage will you have the results in the later stage. ”

"What about the finals?" Cheng Qu was a little puzzled. Don't use money for the finals?

"Do you think we won't be able to get advertising sponsorship when it comes to the finals?" Zhang Fan laughed, "If there is no advertising sponsorship at the finals, then there is no need to hold it." Because our show must be finished, there are no advertisers to grab it. If that happens, I can declare bankruptcy and you won't have a chance to go any further. ”

Cheng Qu's expression was a little serious, this was not the result he wanted.

"In any case, this show must be successful!" Cheng Qu put down the teacup and got up and walked towards the door. When working hard for their own future, anyone can burst out with terrifying strength. Cheng Qu, who felt full of energy, couldn't wait to arrange work.

In the era of commercialization, the person with the sharpest eye and the most sensitive sense of smell is definitely a businessman. Only they can perceive the coming of business opportunities in advance.

Recently, the Voice of China program, which has been boiling on the Internet, is the target of many advertisers.

Although there was a lot of opposition, savvy advertisers were able to perceive that the show was likely to be a hit, as more and more people began to pay attention to it. And the ultimate goal of being a TV advertiser is to find programs that can be popular. Only when a program is popular will there be ratings, and advertisers are more concerned and sensitive to ratings than TV stations.

Just like Zhang Fan was the first to make this civilian talent show, although the first one to come out will take risks, once it succeeds, it cannot be surpassed.

While some advertisers are still on the sidelines, some savvy ones are already taking action.