Chapter 42: Arbitrariness

Red Coral Company Meeting Room, Management Meeting.

Roy explained: "After my comprehensive consideration, our DVD product sales target is located in the youth group, so the warehouse locations in each region are preferentially set up near the university, so as to provide convenient and fast services for young people who are mainly students. ”

Fern Rhodes, sales manager of Black Skinny, agrees: "This is very feasible, first of all, college students are more free and have a lot of time to accept new things on DVD, secondly, their topic is very hot, as long as the product is approved by them, it will be much easier to expand later, and finally, they have access to the Internet, almost all college dorms have computers, so they can easily place orders online." ”

Roy listed 10 advantages in the conference proposal, and Fern himself summarized them and distilled the three most important points.

Sales manager Eddie Wright objected: "I agree with part of Fern's sentiments, but our customers are supposed to be office workers with spending potential, most of the students don't have financial resources, and besides, some students don't have the means to use DVDs to watch movies. ”

Roy called and said, "Ultraman, what is your opinion?"

Altman Petty, Operations Manager, said: "The potential for student consumption is really limited, and the most important of these is that DVD technology is not widely available, so it will be very difficult for us to promote it. However, the price of a DVD is not high, students can afford it, and many dormitories are equipped with TVs, and there are many students renting outside. ”

Are you TMD talking to the mud? Fake, it's the same as if you didn't.

Roy's eyes swept over HR Vera and the immature Ulysses, and he suddenly felt that there was no elite in this team, and he still had a long way to go in terms of selecting talents.

Just a few days ago, Alyssa had passed on the information of the three elite talents, and Roy arranged the meeting itinerary, hoping that everything would go well, convincing them to join and add vitality to the company.

Since his subordinates are useless, he has to make decisions and take all the responsibilities by himself.

Roy said: "We decided to prioritize the establishment of fifty small and medium-sized warehouses near universities in various states, Ultraman is responsible for selecting the site and building the warehouse system, and Vera is responsible for recruiting the corresponding warehouse management personnel. Give me your plan by tomorrow afternoon. The warehouse management system is the cornerstone of the company's leasing business, please take it seriously.

"Fern, Eddie, Ulysses, you continue to assist Vera in recruiting team members, and planning a marketing plan for the promotion of DVD players and movie rentals, and hand me the proposal by the afternoon after tomorrow. Meeting. ”

……

Back in the office, Roy has been thinking about one problem, and that is - talent development.

In fact, the difference in intelligence of each person is very small, as long as the training method is correct, it is easy to make up for it through acquired experience, if the company or team leader can invest resources in training, a member with a poor ability base can also become the mainstay of the company.

But are talents so easy to cultivate?

Not.

First of all, you have to learn how to cultivate, because everyone's personality and expertise are different, and if you can't teach them according to their aptitude, you will only get the same result with half the effort.

Secondly, the training of an employee spends time, resources, the commission of external lecturers, and the work progress affected by the employee's participation in the training...... These add up, and the cost is terrible.

Last but not least, you worked hard to pay a lot of money to train a pink newcomer into an elite who can stand alone, and as a result, the other party jumped ship.

This kind of heart-wrenching remorse is like spending 18 years raising her daughter slim, generous, talented, and exquisite, just when she was about to enjoy the fruits of 18 years, she was seduced by a poor dick (or rich and handsome) to get laid.

This Nima, sadness instantly flows into a river.

Therefore, at this stage, Roy has no money or energy to do employee training, so he can only tend to the material incentives in the system and the spiritual encouragement in communication, so as to stimulate their greatest fighting spirit and spur employees to work hard.

The result of this is that the company is highly dependent on itself in decision-making, rather than relying on high-level "think tanks" with mixed results; digest the grievances received at work instead of exerting high pressure on employees; and take the lead in everything to set an example, rather than pinning hopes on the heroes within the team.

In short, the only thing Roy can rely on now is himself.

After clarifying the talent mechanism within the company, we are now sorting out what the company needs to do now.

First, recruit talents. Warehouse management members, sales team members, operation members, administrative department members, and technical members.

Second, build a warehouse. In the vicinity of famous universities, a warehousing system is built to serve young people.

Third, sell DVD players. Increase the market coverage of DVD and popularize DVD products.

Fourth, promote DVD rental business. This is the core business of the company, customers can choose their favorite movie discs through the website, and then place an order to mail, after the user has finished reading, they need to mail it back, and then continue the above process. (Appendix 1)

Fifth, website construction and improvement, more film and television copyright negotiation, purchase, DVD film and television disc production, cooperative courier company negotiation, mail packaging box design and mass production......

Sixth......

Roy looked at so many things to do, and he had to do it himself, first straightening out a process, and then he could replicate the experience, expand the scale, and ensure the normal operation of the company.

The work has to be done one by one. He pressed the extension: "Debra, assign me a spot at the technical department, and I'll be there in half an hour." ”

The company now has only one technician, and another teammate is still looking for it, and this member was introduced by the previous Netflix short and fat technical man. After the interview, Roy felt that it was very reliable, although the other party was not very old, but the programming logic was very clear.

Yesterday, Roy communicated with the technical man about the style of the website he wanted, and the logic of the background operation of the website, and believed that by tomorrow at the latest, a rough website would be able to come out.

He saw that the time was almost up, and walked to the workstation in the technical department.

As soon as I arrived at the door, I bumped into Debra with a happy face.

"Hey, you know Roy, Mr. Mark Randolph is such a nice man, he paid me a salary of 62,500 dollars, I can't imagine that I am making more money now than Manda, and Manda would be jealous of me if she knew. I don't know how excited I am right now, do you think I'm going to give Mark some of the money back?" Debra lunged at Roy, wanting to hug him tightly and celebrate such a happy moment.

Roy casually took out a notebook and put it in front of him, blocking the two balls on Debra's chest, and said solemnly: "Heh, compared to this, you should thank yourself for signing a perfect legal contract, otherwise, it would be good if you could get a basic salary." Also, in the office, please pay attention to the etiquette between superiors and subordinates. ”

"Etiquette?"

"To put it simply: show respect to me and prohibit ambiguous insinuations. ”

"Why?"

"Work requires. ”

"Why does the job need to be like this?"

"Uh...... How so...... This is equivalent to elite men always wearing suits and leather shoes, always greeting each other before getting to the point, always prohibiting love in the office, and always flattering and praising people when they are talking to people...... That's what it is – the rules. ”

"Rules?" Debra was still stupid, her beautiful face exuding a stupid aura.

"While I don't like to force others to do what I want, in the workplace, I have to pay attention to all the factors that affect productivity and results. ”

"Oh......" Debra asked weakly as she left, "Then when will I sign a contract with you?"

"It depends on your performance during your internship, and that's true for all the new hires. "Roy looks like a businessman, and signing a formal employment contract is a big deal, which means that you can't just fire an employee during the contract period unless he really makes a major mistake and violates the employee's professional ethics.

"Oh, am I still paid $5,000 a month?"

"No, the internship period is 2000, and the salary will be improved after becoming a regular. Roy thought for a while, but still added: "Debra, do a good job, the bonus system HR is being designed, if you do it well, the pay and the return will be proportional, come on." ”

Debra walked out silently, thinking to herself, it turns out that it is so difficult to work here, and I don't want to work anymore.

[PS] Appendix 1: At the beginning, Netflix's rising business was DVD online rental, customers placed orders online, Netflix will send them to customers by mail, and customers will mail them back after reading the discs.

I don't know if you think this consumption process is quite troublesome, and have you ever doubted that this business is really so dick?

I checked it in many ways later, and I think it will be very dick.

There are two main reasons: first, it was not possible to watch videos on the Internet at that time, so watching movies and renting movies were the top and most trendy leisure methods for ordinary people. In the back of the big era, it is difficult not to be popular.

Second, in fact, at this time, the express delivery industry in the United States is quite mature, and even provides same-day delivery services.

Why is the U.S. express delivery industry so dick when Internet shopping has not yet emerged?

Back in the 80s of the 19th century, around 1880, the population of the United States was only 56 million, which is one-sixth of what it is today, and two-thirds of them lived in rural areas.

In this era, a major technology and social change promoted the huge development of the railroad industry, the railroad line quickly covered the United States, and gave birth to a mail-order giant called Sears, Sears through the distribution of mail-order catalogs, mailing a variety of products to the United States, relying on this business alone for a long time was the largest retail enterprise in the United States.

By about 1920, Sears had an annual turnover of $250 million. Note that this was $250 million 100 years ago.

With such a good mailing infrastructure and mailing habits laid by the predecessors, it is not surprising that Netflix, the Internet DVD mailing rental business, will also be successful.

Since China has rapidly passed this stage of development and directly entered the era of rapid development of the Internet, enterprises with similar businesses in China will definitely not live long.