The implantation cost of 90 million yuan is definitely astronomical, but Huawei's annual sales are 520 billion yuan, which can only be regarded as a drizzle for them. Pen "Fun" Pavilion www.biquge.info

With money in hand, marketing expenses are naturally higher, just like Samsung spent $10.2 billion on marketing and promotion around the world, including sponsorship of the Olympics and so on!

Even though Huawei is not as rich as Samsung, their trump card product, Huawei P9, has a budget close to the $1 billion mark after a series of activities such as large-scale advertising around the world, hiring high-quality spokespersons, and so on.

As an upgrade to the P9, the P10 will obviously enjoy more marketing expenses than the P9, not to mention that the sales increase brought by "The Matrix" is obvious!

This is not only effective in China and the Greater Chinese Region, but also in North America, Europe, Africa, South America, and Australia.

The effect of product placement in this kind of movie is obviously much stronger than direct advertising, and it is also easier for people to accept.

If this list can be achieved, Huawei will leap to the top of the Chinese film industry to place the number one advertising implantation, this name is obviously very effective, with its own news hotspots!

It's not just Galaxy Pictures that wants to contribute to this factor, but even Huawei's own people are a little moved, they have always wanted to be the first, and they will not let go of any opportunity.

……

The ordinary four-day working day has passed like this, and in these few days, "The Matrix" firmly holds the position of the single-day box office champion, earning 80 or 90 million yuan every day.

The rest of the films on the market are no match for it at all, its real counterpart starts on Friday!

"Ace Bodyguard", as a film invested by Wanda Film and Television, can be said to be the son of Wanda Cinema, so it occupies an absolute advantage in film scheduling.

What's more, the leading actor Wang Zheng has grown up with most of the audience, has a very high national degree, and is a veritable kung fu superstar!

There is kung fu and comedy, coupled with the golden sign of Wang Zheng, as well as the joining of several other stars, all of which are the favorite elements of the current audience.

With a whopping 31% of the film schedule, it became the movie with the most films scheduled on Friday, who let it have the entire Wanda Cinema behind it as a support!

Another Hollywood movie, "Fantastic Beasts and Where to Find Them", also landed in theaters nationwide on Friday, and although it has been in theaters in the rest of the world for half a month, domestic audiences still have high expectations for it.

After all, young audiences in China have grown up with Harry Potter, and they have witnessed the boy with the scar on his forehead grow up all the way since he was a child, and he really wants to study at Hogwarts School of Witchcraft and Wizardry and get rid of his Muggle identity!

The main character, Newt Scamander, is a Hufflepuff graduate, and even before the Harry Potter novels were finished, the Fantastic Beasts and Where to Find Them became a bestseller.

The book was published in its 52nd edition when Harry was a schooler, and it was a Hogwarts school textbook and a must-have popular science book for Muggles at home, taught by Hagrid.

"Fantastic Beasts and Where to Find Them" has a reputation in the rest of the world, coupled with the high popularity and feelings of the "Harry Potter" series in China, this has become a magical event!

So everyone is also optimistic about the box office of this movie, and 29% of the films are not small, and it is a strong contender for the box office championship this weekend.

As for "The Matrix", which has been released for a week, it has been squeezed by these two new films in terms of film scheduling, falling from 39% on Thursday to 24% on Friday today!

These three films have joined forces to dominate the cinemas, and the rest of the films together share less than 15% of the schedule, becoming cannon fodder for a few days in the cinema.

For these three movies, everyone is very curious about who can break out of the encirclement, whether it is "The Matrix", which has a bad reputation, or "Fantastic Beasts and Where to Find Them", which is full of feelings, or "Ace Bodyguard", which is full of laughter?

In particular, "The Matrix" and "Fantastic Beasts and Where to Find Them" were promoted by the media as a battle for revenge!

Last Friday, the just-released "The Matrix" met "Fantastic Beasts and Where to Find Them", which had been released for a week, in the North American market, and then stepped on it and won the weekend box office strongly.

And the box office in the first three days of the weekend beat $75 million with $110 million, which can be regarded as the home of "Fantastic Beasts and Where to Find Them", but it still lost completely!

Now that the battlefield has changed to Chinese mainland, the form of the two movies has reversed, becoming the just-released "Fantastic Beasts and Where to Find Them" against the week-long "The Matrix", and whether the new film can overwhelm the old film has become a heavyweight gimmick!

……

"Xiaolin, you're terrible, we haven't had a movie that can win the box office in North America for a long time. Cui Lecheng praised uninhibitedly, he sat on the big kang in the courtyard, and the whole person was comfortable.

Lin Han was brought over by Zheng Shuping to participate in their old buddies' gathering, mainly because those old guys wanted to meet this amazing junior.

This is the holy place of Yanjing films, a relatively old meeting place, where new and old filmmakers gather.

After hearing Cui Lecheng's praise, Lin Han said modestly: "It didn't take long, I remember that Zheng Lao's "The Martian" also won the championship last year!"

Ji Gaoxuan couldn't help laughing, he took a sip of tea and said: "Generally speaking, it's not your work, we really didn't expect Chinese science fiction movies to come to this day." Tsk, you alone have accelerated the whole process of rising!"

Even he has taken a sci-fi film on his body now, and this time he deliberately took the time to learn from Lin Han and Zheng Shuping, and see how to deal with the later stage of sci-fi films.

These two are the only ones in the Chinese film industry who have made high-budget sci-fi movies, and they have also achieved success, and they can't find anyone else to exchange experiences.

Lin Han already knew the identities of these people in front of him before he came, and the people who can become old buddies with Zheng Shuping are by no means ordinary, and they can be regarded as having a few brushes in various film fields!

Take Ji Gaoxuan as an example, he is a typical commercial director, who has won a lot of box office in police and comedy films, and this time he was invited by Chang'e Pictures to be the director of "Out of the Galaxy", and he also wanted to broaden his scope of directorship.

The Cui Lecheng who spoke before can already be called a film artist, and now he is not going out of the mountain easily, and he can't find any good scripts to direct!

"To be honest, I didn't do much in the first place. Now it's the turn of science fiction movies to develop, technology and education are becoming more and more popular, and audiences especially like this type of film. ”

In the past, Zheng Shuping didn't bring him over, because Lin Han was not qualified enough at that time, but now with the big killer of "The Matrix" on his body, Lin Han can sit here and talk and laugh with them.

Just because you can't see this thing doesn't mean it doesn't exist!

"Xiaolin, this Friday's box office, you are the first place again, right?" Zheng Shuping said with a smile, "There are really not many opportunities to beat Hollywood blockbusters." ”

This morning, the midnight box office of "Ace Bodyguard" and "Fantastic Beasts and Where to Find Them" has come out, and the results are so weak that the two producers and distributors want to cry.

The midnight performance of "Fantastic Beasts and Where to Find Them" was only 2.5 million yuan, and "Ace Bodyguard" was even worse, only 1.7 million!

Combined, the two movies are less than half of the original "The Matrix"!

What's more, the popularity of the film can be seen from the pre-sale, according to the pre-sale of "Fantastic Beasts and Where to Find Them", it seems that it is not as good as "The Matrix" on weekdays, let alone weekends.

Lin Han took out his mobile phone and found the professional version of Maoyan Movie, although this number is different from the real number, but the overall difference is not big, and it can be used as a reference.

"Really. Now that "The Matrix" is ranked first, if they change the name to "Harry Potter Gaiden", maybe the box office will skyrocket!"

The box office figures updated at 3:30 p.m. show that on Friday's box office, "The Matrix", which has been released for seven days, ranks first with 84 million, which is higher than Thursday's total of 81 million!

The newly released "Fantastic Beasts and Where to Find Them" counts the midnight box office, and only 51 million yuan ranks second, and "Ace Bodyguard" ranks third with 38 million.

The two highly-ranked films with high hopes failed to impact the supremacy of "The Matrix" at all!

……

"Fantastic Beasts and Where to Find Them" is also a film full of pathos, which was continuously killed by "The Matrix" in the North American market and Chinese mainland market, and won the box office championship for a week.

This is definitely a well-known blow for a film that aims to have a global box office of $1 billion, and now there is no hope for 1 billion, and even 800 million is a bit difficult!

At the beginning, they thought that they had found a good schedule, but unfortunately they were cut off by Lin Han.

JK Rowling was even more miserable, and was killed by Lin Han!

Not only at the box office of the movie, but even in book sales, he was ruthlessly surpassed by Lin Han.

In the past, JK Rowling relied on the "Harry Potter" series of novels to become popular all over the world, selling more than 400 million copies worldwide, becoming the richest woman in the world, and her wealth even surpassed that of the Queen of England.

Of course, Lin Han did not surpass the Magic Queen in terms of total sales, but in the book sales market in front of him!

As one of the important derivatives of the movie, the novel of the same name of "The Matrix" is obviously the work that really benefits a lot, and it returned to the sales charts in different countries after the release of the movie, and the sales have increased again and again!

If you want to evaluate this movie, if you haven't read the full novel, then the evaluation is obviously not referential.

"The Matrix" has returned to the first place in Chinese mainland, Hong Kong, Macao, Taiwan, North America, France and other countries!

There are two different versions of Fantastic Beasts and Where to Find Them, the first of which is a 2001 book written by Rowling, a Hogwarts School of Witchcraft and Wizardry textbook, but that version is no longer in print.

The current version sold is actually the same as The Matrix, which is a book story based on a movie script, and the whole is closer to the movie!

Fortunately, the Forbes Global Writers Rich List has not yet been announced, otherwise Lin Han would have killed JK Rowling three times!