This is not the first time that a Chinese-language film has topped the global box office charts, and in the month of the Spring Festival, the global box office champions basically belong to Chinese films. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

But this time the meaning is different, the sci-fi film from China actually trampled the Hollywood magic blockbuster under the feet!

The schedule of "Fantastic Beasts and Where to Find Them" was originally extremely wonderful, but it only enjoyed a week of cleanliness, and the next week was cut off by the roadblock of "The Matrix"!

The dream of winning consecutive championships was shattered, not only in North America, but also in his hometown in the United Kingdom, let alone in the world.

Even Leonardo's "Bouquet for Algernon" in North America overtook it with a weekend box office of $47 million, making these ugly and ugly fantastic beasts regret it!

In the next few days, "The Matrix" has a tendency to become more and more courageous, the box office sales of the movie are gratifying, and the peripheral products are also soaring, the two complement each other and climb the peak together!

Unless it is a holiday, every Monday is the time when the box office of the film plummets, and whether the decline can be controlled has become the key to the subsequent box office of the film.

Countless people were staring at the Monday box office of "The Matrix", and that didn't disappoint them, Neo delivered a satisfying answer!

The mainland market, which closed at 81 million yuan on Monday, also opened 75 million yuan on Tuesday, and the decline was very well controlled.

In the North American market, "The Matrix" is still at the 10 million level on Monday, with a $11 million result, and Tuesday is the traditional discount day for North American theaters, and the box office has risen to $14 million!

Box-Office-Mojo and Entertainment Weekly have raised their box office forecasts to $300 million in North America.

In fact, this kind of decline is normal, the quality and publicity of "The Matrix" were originally very good, not to mention that the number of movie theaters released in the new week has also increased, from more than 2,000 to more than 3,000!

Other films are the ones that have the largest number when they are released, and then they start to slowly decrease, and there is no time when they are screened to expand.

"The Matrix" can get out of such a beautiful curve, all because of its word-of-mouth, fully attracting the audience into the cinema!

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"What? Merchandise sold for more than $70 million in less than a week?"

Rao Lin Han knew that the sales of these products were booming, but he didn't expect that this number was far beyond imagination, and retailers and manufacturers gave him too many surprises.

Merchandise doesn't disappear with the release of the movie, but will continue to sell until the second movie brings another sales peak!

Galaxy Pictures, which accounts for 35% of the peripheral products, has made a lot of money unconsciously.

Even the Huawei P10 in the movie has become the best-selling model of the month, firmly suppressing the mobile phone models of the rest of the competitors and becoming the first strong!

The sales of Ray-Ban glasses are also very strong, and even the sales of many sunglasses that look similar to it on Taobao have also been driven, and many people are just chasing the appearance, and do not consider the added value of the brand, after all, it is a bit expensive.

The advertising placement prices of these brands are not a secret in the industry, and Lin Han invited so many companies to participate in the auction at the beginning!

So those brands that didn't win the sponsorship rights now look back and find that they regret that their bowels are blue!

Since you missed "The Matrix", you can't miss "The Matrix 2" and "The Matrix 3" at all, generally speaking, the first part of the series of movies is not the highest box office, so they can also turn the situation around!

When the movie was released less than a week ago, Galaxy Pictures had already received olive branches from quite a few brands, and some mobile phone brands even gave 40 million yuan in implantation fees, but it was still not confirmed.

Brands that have not obtained the right to sponsor have begun to take action, and those brands that eat the benefits in their mouths are naturally impossible to let go, and this obvious behavior of pulling teeth from the tiger's mouth cannot be allowed!

They finally tasted the sweetness, how can they hand it over so easily, so the price increase is an inevitable thing!

Lin Han's set of auctions actually has a disadvantage, that is, the sponsors' product updates are not timely.

According to the normal progress, the model of the mobile phone in each movie will change, upgrade or something, so as to play the role of advertising!

For example, this time Huawei P10, if Huawei mobile phones decide to continue to participate in advertising sponsorship, it will still be P10 in the next two movies.

But at that time, maybe Huawei's P11 and P12 came out, so if the movie advertised the P10, it would be useless.

After all, these digital products are not as fast as clothes, sunglasses, watches, beverage brands, car brands, etc., and they are updated very quickly!

Seeing that the global box office of "The Matrix" is rushing all the way to the score of 500 million US dollars, Huawei is also anxious, their sales have successfully suppressed the two major competitors of Apple and Samsung, and also suppressed OPPO and vivo in the domestic market, and the next movie is determined to win!

So Galaxy Pictures received a super sincere quotation from Huawei, and this time Huawei gave a sponsorship amount of 60 million yuan, plus a box office incentive policy.

If the box office of "The Matrix 2" can surpass the first part, then directly hand over another 50% to Galaxy Pictures, which is a total of 90 million yuan!

The atmosphere of the local tyrant who spends a lot of money is simply convincing!

As long as the film is successful, an ad placement will far exceed the sum of all the implantation costs at the beginning!

However, Galaxy Pictures did not rashly agree, and the business negotiation team is working hard to negotiate to see if it can increase by another 10 million, and strive to create the largest advertising placement cost for domestic films.

Anyone who must be the largest and the first to attract attention, the statement of tens of millions and hundreds of millions is different, and the media and ordinary people will of course feel that the figure of hundreds of millions of yuan is more shocking!

If you want to do it, you have to make a big news, otherwise I'm sorry for the amount of money that was paid, so Huawei is also hesitating whether to take another 10 million out.

Even if they are large companies with huge assets, such high publicity costs are not just given, they must be approved by the board of directors!

At present, the two parties only have this intention, and the contract is not a day or two can be reached.

It's just that every day passes, the box office figures of "The Matrix" will soar upward, and it will also allow more brands to see the potential contained in it, and dragging it out will only allow more competitors to join.

Therefore, Huawei is also very anxious, and wants to quickly finalize the sponsorship contract, so as not to have too many dreams at night!

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I didn't feel good when I took a nap in the afternoon, obviously I wasn't sick, but I seemed to be drained of all my energy, and my mother said it was because I slept too long.

What a sad thing to do!