Chapter 242 Listing

The advertising recording went very smoothly, because Li Zhiyang's Haitian product positioning is relatively mid-range, and there are no fancy, so it is relatively simple to think about it. Several actors are veteran actors, so it can be said that filming such an advertisement with no difficulty is easy and finished quickly.

Li Zhiyang, Cheng Dazhuang, Liu Jie and Zhang Jian received the recorded script on the day the advertisement was completed, and played it in their company, and it felt that it was okay, so they made a decision. will be on TV and start broadcasting immediately, and the imperial court station has been waiting for a long time.

On April 20th, their Haitian advertisement began to be broadcast on the Imperial Court Channel, and several other local stations with ratings also began to broadcast.

The advertisements of those local stations are easier to handle, and they are all arranged by Li Yuanhang. Because he has his own advertising agency, but it does not involve advertising agencies of local stations, but he is also very familiar with the heads of those companies that act as agents of local station advertising, so he has also obtained all those advertising hours, and they are all prime time, which shows his face in this circle.

Li Zhiyang's products are currently only put in the market of the capital, advertising in other places, but also a rainy day, once the effect of the capital is good, then they believe that soon someone will come to talk about the agency business. They do not plan to deal with the specific problem of loading goods in other parts of the country, but plan to set up offices in various places and then operate them as agents.

After all, they are now a small company that has just entered the sea, and the stall can't be spread so big all of a sudden. Eat the rice in one bite, otherwise it is easy to choke to death!

The reason why they started to advertise in advance on April 20 is also to warm up for the May Day Golden Week. As far as Li Zhiyang's memory of his previous life is concerned, next year the country will change the May Day Golden Week, and change the seven-day long holiday into several small holidays.

In his previous life, when Li Zhiyang was working, he scolded him for this change! What are you doing? Originally, for those wanderers who were working abroad, the days when they could go home to visit their relatives in a certain year were only a few days, but this time it was okay, but it was changed to three days, so how could they go home?

At that time, he had many colleagues in the capital, and they were also very dissatisfied with this change, thinking that they were far away from home, so if they changed it, they could only go home at the end of the year, which would be too crowded. Originally, there were a lot of people in the Spring Festival, so if you do it, you can fatten the iron boss!

What's even more hateful is that those who are interviewed on TV don't know where they found it, and they are all saying yes. These migrant workers from other places suspect that these are local trusts, and they don't know their suffering, okay?

This year's May Day holiday will be the last, but fortunately, their company's strengthening oral "liquid" is on the market at this time. At this time, there are generally many people who visit relatives and friends, and if you always come and send something, there is nothing new. So the timing of their product launch is just right.

Whether this first shot can be fired or not depends on this May Day Golden Week.

In the past few days, Li Zhiyang is worried that he can't eat well and can't sleep, he has been planning for so long, it's up to him to see this hammer!

In fact, the company's products have begun to have a certain sales volume around April 20, after the major supermarkets and chain "drug" stores have been listed one after another. Although it is not too high, it is much better than other health products, and the half-dead state.

At least the upward momentum is obvious, from the forefront of the daily sales staff in the major "drug" stores and supermarkets, squatting data back from the data, the daily sales volume, are refreshing the record left yesterday. As of April 30, only ten days after it was listed, in the whole city of Beijing, ordinary users alone have consumed about 5 million products.

Li Zhiyang and Cheng Dazhuang are very satisfied with this data, but they are still waiting for the important festival of May Day, because they believe that as long as the market does well in the past few days, these days will be a blowout period, whether it is for the company's sales or their brand, in the establishment of consumer psychology, it is definitely the best time. 『』

Zhang Jian has been preparing for this day for a long time, and now the personnel in the company's sales department are all trained by him. For this important day of May Day, this crazy guy didn't even go home for a few days, and has been doing promotional plans in the company, striving to make the company's sales performance, in these seven days a blowout, in the health care products market in the capital, as soon as possible to occupy a certain market share, so as to open the market in the northern provinces.

Zhang Jianwei named this promotion plan during the May Day period 'Haitian Storm'. He plans to carry out a large-scale promotional campaign in major supermarkets and chain "drug" stores during the May Day Golden Week!

He has a detailed promotional plan, and the sales staff in the supermarket try to sell their membership to the consumers who buy their products. Once they buy their products by a certain amount, they will be able to use the points in exchange for a certain gift, or they can also convert the points into points in the big supermarket where they are located.

Those in the chain of "drug" stores also want to sell their membership cards, but the points here can also be exchanged for gifts they provide, and can also be converted into points for "drug" stores.

And during the May Day period, all consumers who participate in the purchase of their strengthening oral "liquid" can participate in their on-site lucky draw. In the major supermarkets, you can draw, shopping cards from supermarkets, and gifts such as bicycles, TVs, and even computers.

In the chain "drug" store, you can also participate in the lottery, and the gift even includes the shopping card in the chain "drug" store. And the lottery at this time is not counted, as long as these customers continue to buy their strengthening oral "liquid" in the future, as long as it reaches a certain amount before the end of the year, then they can also participate in the year-end feedback lottery.

For the sake of this May Day promotion and fame, Li Zhiyang gritted his teeth and simply took out more than one million from the five million he earned a few days ago to give back to customers. 『』

They believe that as long as the plan is in place, the execution is in place, and the product works well, then there will be a return. Once the name of their products is completely launched during the May Day period, then there is nothing to worry about in the future.

What other agents, it is logical. Their Haitian name will soon occupy a place in the health care products market in Huaxia.

On the morning of May 1, other companies had already taken a holiday, but Haitian did not, and market-oriented companies were like that. When others are on vacation, this is indeed the time when you need to work hard, because this is often the best time to sell.

Haitian's employees are generally very young, except for a few department heads, because they were not well-known when they were formed, although the principal is a lot, but it is really not easy to find talents. Several middle-level and small leaders of the company also jumped from other industries.

They are not very familiar with health care products, but they have all been trained by Zhang Jian. During the training, Zhang Jian also drew a big cake for these employees, depicting the money scene of the best salesman. And Li Zhiyang, the boss, is not stingy, and the money has been given a lot so far, but now because the company has not started sales, everyone was receiving salaries at that time, although there are a lot, but after all, those floating performance bonuses are also very attractive. Whether you can get it or not depends on this May Day Golden Week, so these young people are also holding back a fire, and everyone is waiting to get those performance bonuses!

Li Zhiyang came to the company early in the morning, and when he arrived at the company, he found that Liu Jie, the kid, had also arrived early. It's just after nine o'clock, this kid rarely came so early, Qu Li of the accounting department, and Huang Xilai of the personnel department also came, waiting for the time to co-ordinate, although these days will be the leading role of the sales department, but they also have to be ready for any accidents, to arrange the overall deployment, after all, they are the company's executives, how can they be absent at this time?

Cheng Dazhuang didn't show up, Li Zhiyang knew that he actually cared a lot about whether this thing could be done, but he said it yesterday, and he didn't come if he had other things to do today. "So it's normal that I didn't see him."

Zhang Jian is not here, he is out, today he and his subordinates are going to fight on the front line, and he has to be in the capital's major stores and "drug" stores at any time to manage the flow, he belongs to the on-site office, after all, these sales staff of their Haitian are all novices trained by him, and he is also afraid that there will be any accidents today.

Liu Jie, Qu Li and Huang Xilai were all sitting in the small conference room at this time, looking nervous. On the edge of the small conference room, there were more than a dozen authors, and the employees of the accounting department and the personnel department were all nervous at this time.

Liu Jie is completely inexperienced, Qu Li has only worked in foreign companies before, and has never worked in such a market-oriented company, and the same is true for Huang Xilai. However, the three of them know that this May Day Golden Week is the key to the company's future development, and whether this battle can be won will play a decisive role in the company's future development. Because the three of them have little experience, they are all very nervous at this time!

And those employees, needless to say at this time, if the plan of 'Haitian Storm' is not successful, maybe they will have to think about finding a new job. So when Li Zhiyang came in, there was silence here, and water seemed to be wrung out of the air!

"Where did you go? Why did you come so late? I've been waiting for you for a long time?" Liu Jie said when he saw Li Zhiyang and complained to him nervously.

Looking at Liu Jie's nervous expression, as well as Huang Xilai and Qu Li, the nervous eyes that were not aimed at, and the nervous looks of the dozen or so employees behind.

Li Zhiyang was also very nervous, and he didn't know why he suddenly relaxed. He suddenly thought that he was now the head of these people, they could be nervous, but he couldn't be nervous, because he was the backbone of this company, if he was also nervous, what if something happened in a while?

What's more, this sales haven't started yet! It's only nine o'clock now, and when the major supermarkets and "drug" stores have just opened, their code name 'Haitian Storm' has just begun. "So even if he is just as anxious and nervous in his heart, but he must calm down at this time, at least he can't 'show' cowardice in front of these people!"

So Li Zhiyang decided to joke with Liu Jie to relieve the tension in the small conference room!

"Hey, what do you care about me! I said that you have time to do some serious work, can you be nervous at this time? Why don't you go to the corridor and catch a few flies, if there are no flies, you can go to the toilet and find some meat maggots!" Li Zhiyang replied to Liu Jie.

The two of them are now familiar with each other, so it's not too much to look at this kind of joke. They often make jokes like this when they're fine.

Huang Xilai and Qu Li, the three of them never thought that this serious big boy who usually pretends to be in the company suddenly regained his true "color" at his age, and joked with Liu Jie.

And listening to what he said, I couldn't hold back for a while, and I burst out laughing. The dozen or so employees behind them suddenly heard the big boss and started to make vulgar jokes that they usually made, and their faces were already flushed. At this time, the leaders laughed, and they couldn't help it, and suddenly the small conference room was full of laughter.

Liu Jie was not annoyed, when he heard Li Zhiyang still joking as usual, suddenly his original nervous mood was gone, replaced by a sense of relaxation, and at this time there was laughter in the conference room, and he knew what Li Zhiyang meant, and the tense atmosphere here suddenly disappeared.

"Look at your 'fuck' okay, I won't tell you anything in the future. Liu Jie shot back at him.

"What can you do? Stand up to the sky, that is, peek into the women's bathroom!"

The "insertion" between the two big boys completely enlivened the atmosphere of the conference room, and everyone was happy, and many guys who were nervous and had a stomachache suddenly laughed at this time!

Everyone laughed for a while, the original tense atmosphere was completely gone, Qu Li and Huang Xilai's faces were no longer nervous just now, and the employees were even more so, Li Zhiyang saw this, so he was relieved. At this time, the phone on the table in the conference room suddenly began to ring.

Li Zhiyang saw that the electric display was called by Zhang Jian, and at this time, everyone laughed for a while, and it was almost ten o'clock in the morning.

Li Zhiyang hurriedly went over and picked up the phone: "Hey, Minister Zhang, how is the situation at the scene?" ”

There was a cacophony of music coming from hypermarkets, the sound of people bustling around, and loud conversations.

The phone was very noisy, and Li Zhiyang couldn't hear it clearly, but he could clearly hear the shouting voice coming from inside: "Don't crowd everyone, everyone shoots the team, and you can get the prize." ”

"Hey, hurry up, do you want to buy it? ”

"I said, miss, what am I doing? Is it a bicycle?"

"Really, you got a bike?". ”

"Hey, I said, does this 'medicine' really work?"

"Hey! What do you care? Anyway, this is also a gift, what is it not a gift? Moreover, this 'medicine' is not expensive, Wang Qiang said it well in the TV advertisement, and it is invalid to refund! You keep the bill, what are you afraid of? He still dares to run!"

"Don't talk about it, this 'medicine' is really good, a few days ago we Lou Lao Lin bought a box back, he said that drinking it is really good, a day is spiritual, yesterday I bought a few boxes! I plan to buy a few boxes for my parents to drink some, if it is good, I will recognize this in the future." ”

"Hehe, my dad recognized Jiang Wenli, and when he saw her ad on TV that day, he had to ask me to sell some to my mom and the others. ”

Zhang Jian did not speak, but asked Li Zhiyang to listen to the sound of the hypermarket scene, as soon as Li Zhiyang heard these words, the blood of the beast immediately boiled, this will be accurate! He put the phone on the speakerphone, and asked everyone in the conference room to listen to the sound of the scene, and the employees in the conference room were all red with excitement when they heard such feedback.

"Mr. Li, Mr. Li, did you hear me?" Zhang Jian began to shout on the other side of the phone at this time.

"Well, I'm listening!" Li Zhiyang said.

"This is my phone call to you at the scene of Dongdan hypermarket, the response of the scene is very good, just now we are in other stores shopping guides, also called me, said that the situation is a very good, in the morning I went to other stores to see. At present, the feedback from the "medicine" pill chain store has not yet come, and I will go there again in the afternoon to have a look, but it is estimated that it is not bad, you can rest assured! Zhang Jian gave Li Zhiyang a package ticket on the phone!

Li Zhiyang was also warm when he heard it, looking at the situation, their product was an instant hit, and they didn't run, although it seemed to be a little smooth.

But when I think about the hard work they have spent before, I feel that these are also taken for granted.

First of all, he found two doses of "medicine" prescriptions in ancient medical books, and then went through Gu Fanghua to determine the ingredients, and the results were surprisingly good.

Then I contacted Cheng Dazhuang, set up this health care product production factory, and then went to the relationship, advertised, and opened various channels. These days, he Li Zhiyang and Cheng Dazhuang are two, and it can be said that they run without touching the ground in the capital, drinking at noon, drinking at night, drinking at night, and continuing the next day. If it weren't for the fact that he had a good physical foundation some time ago, during this time, just drinking would have knocked him down!

He is now familiar with the bosses of the major "drug" stores in the capital, although they are giving Cheng Dazhuang face, but his Li Zhiyang's performance at the wine table is not bad!

has experienced many ups and downs along the way, although it seems to be very smooth, but there are also a lot of bitterness and bitterness in it.

Fortunately, Zhang Jian's planning is very successful, and their products are also very competitive, so far, it seems that the beginning of this activity is not bad, but what is the specific final result? Recommended reading: - - -

(Tianjin)