Chapter 310: Pan-Entertainment Strategy
Speaking of which, Lin Han is not a real reviewer, he just stands on the identity of ordinary players and the author of the original book to provide game suggestions, and he doesn't plan to care about the profit model and operation of the "Martian" mobile game. Pen "Fun" Pavilion www.biquge.info
This is his own married child, the decision is in the hands of others, he can only do his job as well as possible.
"I will definitely come to the celebration banquet on the evening of the 21st, and I will send you a surprise to Mr. Lin at that time, and by the way, I will make a small advertisement. Fu Zhan said excitedly, now that he is facing the stage of game release, he will not let go of any opportunity to appear.
Lin Han patted his forehead, "Welcome, I'll ask the assistant to send you the invitation letter tomorrow, don't be surprised, you just need to come, my heart can't withstand any fright." β
"We're ready, don't shiver. This year's year-end bonus of our company is all thanks to Mr. Lin's help, and they all want to thank you. β
In the blink of an eye, another year has passed, and the Spring Festival seems to be not far away, and the wax moon has arrived. Lin Han stood up, he said with a smile: "Then see you next time, I still have some things to go to the studio." β
"Okay, goodbye!"
After Lin Han took the elevator downstairs from Xingyue Game Company, he rushed to the year-end meeting of Chen Jiaxuan's studio with his car non-stop, and needed to summarize the affairs of the year, and then look forward to next year.
Perhaps Chen Jiaxuan's studio was the best studio in the entire entertainment industry last year, first of all, Lin Han's income alone was the same as that of first-line stars, and the other artists signed by the studio also performed well.
At this time, those people did not enjoy the convenience brought by Lin Han, and they might not help them until Lin Han himself entered this industry in a real sense, otherwise there was not much point in crossing the border.
The employees who just got a lot of year-end bonuses were smiling one by one, Chen Jiaxuan not only gave bonuses, but also gave employees a double overseas trip each, with food, drink, housing and transportation all inclusive.
"Good afternoon, Mr. Lin"
"Hello Mr. Lin"
"Sister Xuan is in the office?"
"Wow, Teacher Lin and Sister Xuan are so tired, they have to send flowers to a meeting, envy. β
Lin Han smiled at them one by one, came to the door of Chen Jiaxuan's office with a bouquet of flowers, and knocked lightly on the door at the same time.
Chen Jiaxuan, who was reading the report, looked up and saw Lin Han, she stood up very happily and took the bouquet of flowers, "You haven't sent me flowers for a long time." β
"Didn't I come to your company, I often buy flowers at home, and yesterday there was a bouquet of stars in a vase!" Lin Han argued, he could remember those things at any time.
Chen Jiaxuan doesn't care about these, she feels that Lin Han's temperament is sometimes very contradictory, with the romance of a literary and artistic youth and the wood of an engineering man, I don't know whether to say that he has high EQ or low EQ.
After the two of them were tired in the office for a while, they came to the conference room under the reminder of the employees.
In the conference room sat the employees of Chen Jiaxuan's studio, waiting for the boss to speak.
"In the past year, we have made long-term progress, Lin Han's novels are not only popular in the domestic market, but also overseas, and it only took one year to complete the progress from a rookie writer to a five-star writer, which is an unprecedented leap in China. β
Chen Jiaxuan sat in the chair seat, and after she entered the work situation, she was heroic, like a diamond that has been polished thoroughly.
"However, our studio's business is only at the publishing stage, and we don't fully explore the role of these books. In the coming year, the goal set by the studio is the pan-entertainment strategy of Lin Han's novels to create a complete industrial chain. β
The so-called pan-entertainment connotation and extension are very extensive, mainly text, audio, pictures, videos, etc., in the form of content, they will become computer games, mobile games, film and television dramas, movies, variety shows, offline performances and so on.
In the Internet era, the phenomenon of connection and integration of cultural products is very obvious. Around a super IP, a new ecology of intellectual property can be built to connect games, literature, animation, film and television, music, and drama.
"Lin Han's science fiction novels are all untapped gold mines, and our goal next year is to sell the mining rights of these gold mines so that more people can see the gold in them. Of course, this is not an overnight thing, now the IP craze is obvious, a song can be made into a youth movie, and the market's thirst for high-quality IP has reached its peak. Although the Spring Festival is coming soon, our focus is on the maintenance of the IP of "The Martian", and it happens that two important plans were announced at the time of the celebration banquet. β
"The Martian" is the second book published by Lin Han, but it is more outstanding than the first "I, Robot" in terms of commercialization, not only the mobile game of the same name is about to be released, but even the movie has been successfully established, and the preparatory work has been completed.
Although the rest of the novels are also very popular, users need to accumulate and have not reached the peak of value.
This science fiction novel, which was changed by Lin Han to a Chinese setting, has a very wide audience, and readers love the humorous and confident astronaut Li Yunfan.
Lin Han himself fell into contemplation, he wrote so many novels in one go, if he didn't give full play to their value, it would be a huge waste.
Which of these novels is not a well-known IP on the planet? All aspects have been developed, not only to satisfy fans, but also to satisfy investors.
Lin Han alone has so many high-quality IPs, the development of the studio is imperative, and Lin Han has nothing to be surprised about, after all, these are all for himself.
After talking about next year's strategy, Chen Jiaxuan stopped, she looked at Lin Han and asked, "Do you have anything else you want to add?"
"Well, I would like to add that the old clichΓ© is that you must not rush into the implementation of the pan-entertainment strategy. We would rather be slower, calmer, and not make some bad choices for the sake of a little benefit in front of us, the signboard business is very difficult, but it is very fast to smash up. I hope that each of my copyrights will have the right buyer and treat them with the utmost sincerity. β
It's not the first time Lin Han has emphasized this, he is not confused by the amount on the check waved by those companies outside, and he would rather not sell without a good plan and background.
The staff of the studio nodded in unison, they are ready, the coming year will be a magnificent year, will be a bumper year for the studio! )