Chapter 309: Viral Marketing [Asking for Tickets and Subscriptions]
The "Martian" mobile game is the first of all Lin Han's novels to have peripherals, and those cufflinks, bookmarks, notebooks, etc. are not counted, so this is very important for Lin Han's personal brand. Pen, fun, pavilion www. biquge。 info
If it succeeds, then the adaptation value of his later novels will be even higher, and Xingyue Games has become an instant hit as a crab eater, from a little-known small company to a hot upstart in one fell swoop.
The game has not yet been released, and the scales in the hearts of those wavering companies have quietly tilted towards Lin Han's side.
It's just that this is a gamble, the mobile game "The Martian" is a big hit, so the game adaptation rights of the rest of Lin Han's novels will naturally rise, and it is no longer something that can be easily accepted by millions of yuan.
If you want a cheap price, you want to take over the game adaptation rights as soon as possible, but you are afraid of failure, where to find the best of both worlds!
Xingyue Games released screenshots and voice messages of several game contents while the iron was hot, once again increasing the expectations of netizens, Li Yunfan, an astronaut, is waiting to be rescued on Mars!
This specially invited voice actor is a master of the masters, and has dubbed many movies, both in mood and tone, and the post-production also added the sound of the whistling wind and the rest of the ambient sounds, striving to achieve a realistic effect.
After hearing these voices, many people who don't know what is going on really thought that an astronaut sent a message from outer space asking for help, and some even ran to the official Weibo of the China Space Administration to leave a message asking for the astronaut to be rescued immediately!
The "Martian" mobile game was originally only spread among Lin Han's fans, but now it has suddenly become a pseudo-social event, affecting more people.
The people of Xingyue Games are not stupid, since there is such an east wind, they must borrow it, so they changed the promotional content and began to arouse the curiosity and nervousness of passers-by by by using viral marketing.
Several voice messages are regularly published every day, which is exactly what the protagonist in the game asks for help from the outside world.
"This is Li Yunfan from the Mars landing operation, a biological engineer, can you hear from me from the space agency?"
"God, who can take me out of this hellish place......"
"Don't ask me how I feel on Mars, I just had surgery on myself, I wish there was a doctor here"
"My food will only last for a few dozen days, and maybe you will think of me when you see this news in a few decades."
"NASA, I'm going to go out and have a look, I mean, going out for a walk can also help me mentally prepare, I'm a colonist of Mars!"
"Mars Diary, I found a CD today, I have to say that it's still an old song classic, next time I want to listen to some new songs, can I wait until this day?"
……
#带他回家这个话题俨然已经变成了热门, what happened to Li Yunfan, is he okay on Mars?
Those who understand know that this is just game promotion, and the plot is exactly the same as Lin Han's "The Martian", but some people buy it, and they gather on this pseudo-astronaut voice message website, full of worry to watch him succeed little by little!
In the novel, it is the protagonist's self-help, but in the game, the players need to help the protagonist, and this kind of participation attracts more and more people.
In this context, the authoritative magazine "Gamer" released various lists for 2018, it is not a pheasant list, it is very authoritative in the industry, and major games are aiming at it, taking it as one of the important publicity bases!
"2018 has quietly arrived, and we must have played a lot of good games in the past year. So this year, what other games are the most anticipated by players, today's senior editors of the magazine combined with player surveys, for you to take stock of the top ten most anticipated games in 2018!
Note that Gamer Magazine is about games, not just mobile games!
At the top of the list is the famous Call of Duty 13: Infinite Warfare, a sci-fi war that focuses on a comprehensive perspective and introduces the concept of infinite streaming, which has been ridiculed by players as the masterpiece of the year.
"Final Fantasy 15" also ranked second, as a classic of Japanese games, although this game does not have many innovative points, but it is better than countless old players, supported by feelings.
FIFA18, which has been endorsed by the famous football coach Jose Mourinho, has also been set for release, and this gradually improved real coaching system is very interesting, with various stars coming together, and the new player motion positioning capture system and set-piece control technology are expected.
"Rabble" is a mobile game that has been developed for more than 2 years and has cost a total of 15 million US dollars in research and development expenses, which perfectly combines the sense of presence of war games with the viewing of blockbusters, and is a Hollywood blockbuster that can be played. It's also the top-ranked mobile game, and it's fought its way through so many sequels to classic games.
The most surprising thing is "The Martian", it is not a sequel, and there is no high R&D and publicity costs, as a text adventure game, it actually came to the eighth place, which shows how optimistic the magazine editors are about it!
Compared with the rest of the game giants, the entire Star Leap Game is completely like a small shrimp and a whale, and the minimum R&D cost of those games is more than 10 million US dollars, but it stands out from the big games, relying on a super IP and excellent publicity methods.
Senior editor Zhou Yi commented: "I have never played such a creative game, it is nothing more than a retro resurgence of AVG, but its highlight is the game text, based on the best-selling science fiction novel "The Martian", which is like a wonderful interactive movie script, if we extract all the text and read it, we will find it very interesting."
Of course, the real brilliance of this game lies in its narrative pacing. It no longer depends on the player's reading speed, but on the passage of real events. With every move of Li Yunfan, players need to be patient and wait for real-time updates.
This interrupted mode, which is integrated into the plot, does not make people feel bored, but rather increases the expectation value infinitely. I would discuss every step of the way with my friends, cheering for Li Yunfan's safe night, grieving for his injuries or pathologies, and fearing whether he should drive the rover to Mars. Even if I made a choice, when the game was running in the background, I was still scared, for fear that Li Yunfan would not wake up and completely lose contact.
It is said that the choice of each move will lead to a different ending, and there are more than dozens of endings waiting for players to discover. There is no doubt that such a game must be given five stars, and the graphics, music, text, and playability are extremely high!"
Another editor, You Yi, gave a brief evaluation, "A non-existent life form touches the hearts of thousands of players, this is a victory of life insight, this is a popularization of science! When I obtained the qualification for the closed beta, in order to save the astronaut, I had to face choices again and again, and the slightest carelessness could lead to Li Yunfan's death." Most of these choices require scientific knowledge and scientific knowledge, and the correct choice must be based on information, and the planning knowledge of the game is very wide!
What surprised me the most was the realism of the game, the astronaut would actually refuse a certain suggestion from the player, and it created a different feeling in a limited space, which is a great setting. ”
Li Yunfan, a funny astronaut, is cute, and just a text adventure game has conquered so many well-informed editors, and with the sales of Gamer magazine all over the country, the name has been recognized by gamers.
Gamers are already tired of sequels to classic games, which stink and grow like old lady's footwraps, and The Martian is the perfect snack to help you get a taste shake!
……
Fu Zhan, the CEO of Xingyue Games, has been in full swing recently, and his first game with his new team has achieved unprecedented results, which is the "Gamer" magazine that sells more than 3 million copies per issue, which is a bible and guide for industry professionals!
He's been the head of the development team for many years in the teams of major game companies, and has developed many games, but he has never been in this magazine, let alone shared the stage with big classics like Final Fantasy and Call of Duty, which is a supreme honor!
Previously, the company's investors didn't think it was very reliable to make this game, but now there are more companies out there waving checks and wanting to invest in Star Leap Games.
Fu Zhan knew that all this was brought by the young people in front of him, and without the help of the super IP of "The Martian", no one would pay attention to his game at all.
"Mr. Lin, I don't know what to say, you saved our entire company!"
Lin Han is here to submit the evaluation report today, every time he has played the game before, he has recorded some thoughts, and the first time he died nearly twenty times before he cleared the level and unlocked an ending.
After that experience, the later clearance became much faster, but the unlocked ending was not so much, and many times it was the same way.
Facing Fu Zhan's excited expression, he said: "It's not my credit alone, the text content of this game is only a small aspect, the important thing is the setting of the rest of the content." You have a good group of employees who are very brilliant. ”
"yes, it took a lot of courage for them to jump ship with me, is there anything else that needs to be changed in the game now? I need a little bit of your input and hopefully get to the point of perfection. ”
"I wrote something on this piece of paper, it's not a big deal, maybe it's just my personal opinion, and it doesn't represent everyone. ”
Lin Han only passed on the translation of "Death Eternal" to Penguin Publishing yesterday, and today he came to perform the duties of a consultant. )