There is a kind of world in which imagination alone can never be appreciated, because it is not a realm of thinking pattern at all, and to experience it, it has to be a little absurd.

Like a farmer, he imagined that the life of the emperor was to farm with a golden hoe, and like a beggar, he imagined that the life of a rich man was to eat all day long.

Like Roy now, he walked into a glittering, colorful, clean, white, and spotless luxury zone of the world's top status symbols.

A whole new world is in front of you, an extraordinary pattern, an all-round enjoyment for the senses.

One word: both.

Here, the decoration is avant-garde and elegant, the layout is exquisite and atmospheric, the shelves are jeweled, the goods are dazzling, and the clerks are decent...... Coupled with the intimate service, the eye-catching price, and the legendary famous model, people can't help but want to sink into drunkenness and luxury.

This is the domain of the real few, there are not millions in the card, and you will feel weak when you go to the store.

Although Roy was already familiar with luxury, he was still infected by this arrogant atmosphere, and unconsciously produced a wonderful pleasure.

Debra next to her is no exception, this is the holy place in her heart, every time she only dares to visit one or two stores, hurriedly buy some "cheap" parts, and leave quickly, afraid that she will not be able to control the power of the flood in her body, and her credit card will be maxed out again.

"Debra's side, you see Chanel, Dior, are all very famous luxury brands, don't you go shopping?"

Debra shook her head, pulled Roy, and walked straight forward, as if the two stores she had just passed were selling ordinary goods.

"How about Debra's shop? Louis Vuitton is awesome enough, don't you want to go? What about Jimmy Choo? It's also a luxury item that is hanging on the sky. ”

Debra almost dragged Roy and finally stopped in an ornate area in the middle, and the door was exactly Hermès.

Roy smiled helplessly: "Okay, since you have such an eye for the most expensive luxury bags, then as a husband, I can't be stingy." Did you know the platinum bag?"

"Platinum Bag! Platinum Bag!" Debra hugged Roy excitedly and kissed him, "Are you going to give me a platinum bag?"

"Hmph, isn't it just the most expensive little bag, mix with me, it's not bad for you. Roy said proudly, but the corners of his eyes inadvertently revealed a hint of cunning.

"Wow, Roy, you're so nice, I'm going to buy a platinum bag like Doyle's. In the future, I will go to work across this, hehe, will I be jealous of my colleagues? ”

"In a word, go you. ”

The two walked in, but there were three beautiful ladies on duty in the deserted area, and one of them greeted them politely and greeted them warmly.

Roy wondered, "Why didn't you see Donna? Isn't she working here?"

The service lady said, "I'm sorry, Donna has taken a leave of absence these days." ”

"Oh, did something happen to her?"

"I don't know, she hasn't been here for days. ”

Roy nodded, not paying much attention, just asking.

Debra can't wait to buy her own bag.

Roy looked around. The decoration of such a gorgeous area in the shopping mall, at this time it seems that he is the only customer, before he heard that the antique shop is "not open for three years, open for three years", it seems that this logic, used in luxury stores, is estimated to have some truth.

And the species of luxury, since the time when humans spontaneously formed tribes, has been born.

For example, there are more than 100 pyramids in Egypt, which were built before 2600 BC, most of them in the desert of Cairo.

The pyramid fits perfectly into the two qualities of luxury.

First, it serves a small group of people. The pyramids were basically owned by pharaohs, pharaohs' wives and concubines, high priests, and so on.

Second, it has a relatively complex process. Part of the meaning of "luxury" is complex, cumbersome, extraordinary, and delicate.

Debra stood motionless in front of a display case, staring eagerly at a platinum bag made of crocodile skin, with intricate patterns and intricate workmanship that had captured her heart.

Roy followed, glanced at the price - 310,000 US dollars, and his heart was suddenly hit by 10,000 points, as the CEO of a well-known company, the annual salary should be so much, this kind of commodity is not a secret robbery, but an open robbery.

Fortunately, this bag is not Debra's dish, hehe, she can't buy it. Roy laughed, "Do you like this bag?"

"Uh-huh. Debra nodded vigorously.

Roy waved his hand domineeringly and ordered: "Miss, I'm sorry for you, this platinum bag, my baby Debra wants it." ”

The service lady bowed down and apologized, and politely explained: "I'm sorry sir, I'm sorry miss, this bag has already been ordered, only as a short display, and is not for sale." ”

Roy feigned anger and said: "Don't sell what you put here and deliberately find faults? It's too much! Ask your store manager to come over, and if you don't give me a reasonable explanation today, I won't leave." ”

Debra hurriedly grabbed the impulsive Roy and comforted him, "Forget it, don't be angry." ”

The service lady was full of apologies and explained weakly: "The platinum bag is very particular about the materials, and this mustard yellow skin is a crocodile skin called the bay crocodile from Australia, because only crocodile skin with such a light color can be dyed into the light color we need." The number of bay crocodiles in the world is very small, and the crocodile skin that meets the color requirements is even rarer, so sir, if you really like this bag, you can order it now, under normal circumstances, we can make it in about 2 years. ”

After listening to the explanation of the image of the waitress, Debra's thirst for this bag did not decrease but increased, she looked at Roy with hesitant eyes, and her big blue eyes told the desire.

This set of stories can also fool ordinary people who don't understand the rules of business, now that the technology of captive breeding is so advanced, what kind of crocodile can't be mass-produced? Hermes does this just for the sake of strange goods, and exchanges very little sales for a higher value of the product.

Obviously, Hermes' strategy was very successful, and it deservedly became the world's No. 1 bag.

What's more, in market transactions, merchants who make a weak posture are actually strong, and they have more opportunities to bully consumers, so they must show a weak posture to win the trust of consumers.

Roy was clear about the underlying logic of this business, and he pretended to be disappointed: "Will it take two years? This is too long, can you urgently transfer a platinum bag from other channels?"

The service lady said, "Sorry sir, no customer is willing to cede such a rare bag." ”

Roy nodded helplessly, it is not surprising that Hermès's strict limited edition has made the platinum bag, which is widely sought after by customers, a hard currency that can be sold at any time.

"Debra, how about I book one for you now?"

"Forget Roy, it's going to take 2 years! It's too long, I'd better look at the other bags. Debra was disappointed, but she had no choice but to choose other styles.

Roy smiled, knowing that she was impatient and chose to get a small amount of benefit in the short term rather than a greater value in the long term. This is also the difference between ordinary thinking and elite thinking.

With the 310,000 platinum bag as the price anchor, Debra looks at any goods around, 20,000, 10,000, and 50,000 are simply cheap, don't want it, it feels like giving it away for nothing.

It can also be said that the most expensive products in some stores are not intended to be sold at all, but to plant a seed of price anchor in the customer center, so that they can compare other products with such cheap and earn as soon as they buy them.

Luxury stores can be said to have taken this routine to the extreme.

Debra chose a 50,000 green satchel, and Roy's phone rang.

"Roy, I'm Doyle, and there's still thirty minutes left for the staff meeting to begin. ”