Commercially, there is a special meeting called the "Saturday Night Special".

At this time, Roy, Richie, Debra, and Ivy teamed up to get on the plane and head to The Peninsula Hotel in New York for a mysterious night on Saturday night.

Rich Morton is an elite talent in the public relations function, serving as the public relations director of Worry-Free Payment, responsible for the overall maintenance of the company's relationship with the government, the media and the public, during which the performance is very good.

In addition, Rich is also a master negotiator and an important foreign aid invited by Roy.

In the staff meeting three days ago, Roy listened to the ideas of staff members Kino and Wenxing, and finally decided to negotiate the acquisition with strength.

If you want to buy a company smoothly, it's best not to let the news leak, otherwise there will be too many twists and turns, regardless of whether the result is good or bad.

Therefore, Alyssa gathered Apple's relevant shareholders together two days earlier, and agreed to secretly stay in the Peninsula Hotel in New York after work on Saturday and hold a meeting overnight.

So far, in addition to the unstable factor of Jobs, Roy's acquisition is still very secretive.

On the plane, Roy took out several negotiation plans prepared in advance and did one last run-in with Richie, hoping to play tacit understanding for a while, occupy an advantage in the negotiation, and reduce the acquisition cost.

For this acquisition, Roy shorted four financially troubled companies in a row, and gathered all his belongings, with a total cash flow of about 4 billion. If the deal is finally reached for 4 billion, according to Apple's current valuation, the premium will exceed 20%, and with such a high return, he feels that shareholders will definitely be tempted, and it should not be difficult.

This type of acquisition negotiation is a zero-sum game, in which the gains of one party necessarily mean the losses of the other party, in which both parties strive for or compromise. Therefore, whether or not the two sides can achieve a win-win situation will be a great test of the two debaters' grasp of people's hearts, which is the key to the success or failure of the negotiation.

Roy was born in marketing in his last life, so he is quite sensitive to game strategy, Rich is the main force in negotiations, Alyssa's quality is more than enough to be an assist, and Ivy is mainly doing some logistics (errands) work, which is also very important.

On the surface, their lineup can be regarded as luxurious.

After Roy and Richie finished their work, he asked, "Alyssa, has the New York Times finalized it?"

"Once confirmed, they'll leave a full page of ad placement. ”

The New York Times had booked an ad space in advance, but the specific content was not told to them, and it was still kept secret.

After everything is finalized tonight, Roy will send the manuscript to the New York Times, and the next Sunday will publish a statement in the newspaper to give the other party another day to consider whether to sell or not. If the shareholders find the conditions very attractive and cannot bear it, they will decide to sell the shares, and the acquisition will be considered a success.

There are also many twists and turns in unsuccessful acquisitions, and whether they can get what they want in the end depends on whether the respective insistences of the two parties can be satisfied under negotiations.

Roy rubbed his palms, felt his heart beating strongly, and his blood was boiling, "A little excited, a little nervous, a little anticipation, as if he was going to participate in the Olympics, the whole person entered a wonderful state." ”

Alyssa smiled and gave Roy a thumbs up.

Ivy rolled her eyes disdainfully.

Richie, the eldest of the four, laughed anyway, "I'm the same, even though I've been through countless negotiations, I'm still excited before every game." Later, I gradually realized that it was a desire to succeed, a symbol of good form. ”

Roy hammered his fists feverishly and invited Zhan to fight: "Haha, since I'm in good shape, then I'll be the main negotiator, test the water for you, maybe you can win the next round." ”

Ivy interjected, "Mr. Richie, you might as well do what he wants, anyway, it's not our money that will be lost." ”

Richie echoed and laughed, convinced.

"Ivy, you have so little confidence in me?" Roy said unconvinced: "I think you are just jealous of my talent, and think that I broke through the great business at a young age, so you want to see me laugh, right?"

"Hmph, just your little money, just people like you talk about it every day, I just kindly remind you, don't let you capsize in the gutter, conceited can't see yourself clearly. Ivy sneered at her like a machine gun.

"Hehe, rich and capricious - these four words are sent to you, remember to engrave them in the depths of your soul, think about them in the dead of night, maybe you have the potential to become a philosopher. "There are some life challenges, probably not a few times in a lifetime, and Roy cherishes them and is eager to try. In the famous words of Joe's helper, the process is the reward.

“…… You are worldly. ”

Roy smiled contemptuously, not bothering to pay attention, "Richie, you seem to know a lot about Apple?"

"yes, one of my classmates used to work at Apple?"

"So legendary?" Roy's curiosity increased, and he didn't expect to dig up a good story.

"Hey, a little bit. Speaking of which, everyone knows that Apple has two founders, one is Steve Jobs, who is responsible for product design and sales, and the other is Wozniak, who is responsible for product technology. In fact, Apple has a third founder named Ron Wayne. ”

"Wayne, is he your friend?" Roy had never heard of before, and he must have been a soy sauce character.

Yes, he was a colleague of Jobs, and was mainly responsible for mediating between Jobs and Wozniak in the company. When Apple was first founded, the shareholding structure was 45% each owned by Steve Jobs and Wozniak, and 10% by Wayne, but unfortunately ......"

"Huh, could it be that he quit before Apple went public?"

Haha, that's right, Wayne had failed to start a business before, and he was drumming in his heart about Jobs, the moody boss, so he asked to quit the company 11 days after it was founded, and the company later bought back his shares for $2,300. ”

On December 12, 1980, Apple went public, and in less than an hour, all 4.6 million shares were sold out, closing at $29 per share. At this closing price, Apple's top management produced 4 billionaires and more than 40 millionaires.

If Wayne had lasted three more years, he would have been a billionaire at least. If he continues to hold it, the value of this stake will exceed $8 billion in the future.

This dude just missed out on 8 billion.

"$2,300?! I sympathize with this guy so much, it's like a god possessed, so I lost my treasure mountain. Roy sighed, this story is like a warning to himself, telling himself that he must not miss the opportunity to buy Apple, otherwise it will become an untiring knot of regret.

"Yes, my friend is about to retire, but he is still just a small clerk, which is really embarrassing. ”

……

Several people got off the plane and went straight to the Peninsula Hotel, Roy vaguely felt that the acquisition would not go too smoothly, and accidents in the negotiations were inevitable, but no one could stop him from dominating the world.