In the conference room of an office building in the International Trade Building on Chang'an Avenue in Beijing, Li Mu is discussing the follow-up broadcast rights of "Love Apartment" with representatives of more than a dozen TV stations. Yesterday, the TV series was all broadcast, and the highest ratings of Jiangnan TV and Jingcheng TV in the finale both broke eight, respectively 8.2 and 8.8. Although it is not as good as 12% of last year's "The Legend of Bruce Lee" and 10% of "Breaking through the East", "Love Apartment" was broadcast on two TV stations at the same time, and it is already very high to have this result.

After the major TV stations got the news, they couldn't sit still anymore, and they called one after another to discuss the follow-up broadcasting, Li Mu invited them all to the office he had just rented, and a total of eighteen TV stations sent people. Jingcheng TV and Jiangnan TV also sent people.

"I must have seen the popularity of "Love Apartment", I plan to sell the second round of broadcast rights to three of the TV stations here, 350,000 episodes, you can sign directly if you are interested in buying!" Simple and rude, Li Mu took the three contracts from Chu Fei next to him and put them in front of them.

The eighteen TV station representatives on the opposite side looked at each other, but they didn't expect Li Mu to play cards completely out of common sense, and they threw out the contract before they even started talking.

"Mr. Li, can you discuss this price again, after all, this is only the second round of broadcasting, and besides, the first round of broadcasting of your company's TV series is only 450,000 episodes."

Someone spoke, and the rest chimed in.

"That's right, Mr. Li, the price of your second round and the first round is almost out of order."

"Mr. Li, let's discuss it again!"

......

In the past two years, the "second-round drama" has become the focus of second- and third-tier satellite TV, and they can't compare with the first-tier TV stations with financial resources, and the producers can't look down on those TV stations with low popularity, so it is generally difficult for them to grab the first round of broadcast rights for TV dramas with fire potential. So I set my sights on the second round of broadcasting, hoping to "pan for gold in the sand", and I'm afraid half of them came with this idea.

Of course, there are also smart people, where are they discussing between them, there are already people who directly result in the contract being signed at a cursory glance, which are Jiangnan TV, Minnan TV and Ludong TV, it seems that Jiangnan TV has tasted the sweetness, but the people of Beijing TV have no intention of buying the second round of broadcasting rights, Li Mu couldn't help but look at the representative of Beijing TV, and he looked like an old god was there, as if he was indifferent to the things they were discussing at this time.

Feeling that Li Mu wanted to think of him, Wang Lixing, deputy director of the production department sent by Beijing TV Station, also nodded, he didn't care about the follow-up broadcast rights of the love apartment, his target this time was Li Mu's new drama, and the director had already explained that he would take it anyway before he came, thinking about the permission given to him by the director Wang Lixing was not in a hurry at all, he didn't think that anyone would compete for him in a TV series that had not yet started filming.

It didn't take long for the representatives of the three signed TV stations to hand the contract to Li Mu with an excited face, and they were also relieved that the goal was accomplished.

"Mr. Li, the money will be credited to your company's account later, I hope we can continue to cooperate in the future!" The representative of Minnan TV is Zhao Ronghua, the director of the marketing department.

"Director Zhao is polite, and I hope to cooperate with you more in the future." Li Mu said with a smile.

The rest of the people regretted it for a while when they saw that the three places were snatched up all of a sudden, but no one said anything to discuss it again, they all knew that the person who signed the contract would not give up, so they had to focus on the third round of broadcasting rights.

"Then here is the third round of broadcasting rights, 200,000 episodes, four TV stations, everyone think about it!" With the same directness, Chu Fei took out four contracts and put them on the table.

Although the price is still a bit high, no one said anything this time, almost instantly, just like an old man and an old lady buying vegetables in the vegetable market, the four contracts were divided.

"All 50,000 episodes of the next four or five rounds of broadcast rights, the number of places is unlimited, if you still want it, take it!" Chu Fei took out a stack of contracts and put them on the table, there were more than a dozen of them.

In the end, most people got a contract, like Jiangnan TV bought four rounds of broadcasting rights in addition to the second round of broadcasting rights. In the end, the eighteen TVs sold a total of three second-round broadcast rights, four third-round broadcast rights, and eight fourth-five round broadcast rights. brought Li Mu a profit of 45 million, plus 18 million sold in the first round, this TV series sold a sky-high price of 63 million, you must know that the investment in this drama is only 3 million.

After finishing the business, Li Mu seemed very happy, but he didn't forget to remind those people.

"Everyone, you have also got the broadcast rights, I am here to wish everyone a new high in ratings, but you should pay attention to the broadcast time, the contract indicates that the broadcast time interval of each round is at least one month, I hope you will coordinate it well."

"Then thank you Mr. Li for your good words, we will leave, the money will arrive within twenty-four hours, Mr. Li will pay attention to it then." The people who achieved their goals said goodbye one after another.

However, there are still representatives of six TV stations who have no intention of leaving, namely Beijing TV, Xiangnan TV, Jiangsu-Zhejiang TV, Jiangning TV, Minnan TV and Oriental TV.

Li Mu knew what they meant by playing their new drama, but he still pretended to be confused and said, "Do you have anything else, do you want to have lunch at my place?" Chu Fei, you go to Shangri-La to order a table of wine and food to be delivered, and I will entertain a few distinguished guests! ”

"Mr. Li, don't be joking, don't you know what a few of us think, I heard that your new drama is about to start filming." Zhao Ronghua of Minnan TV said.

"Oh, it turned out to be for this, the project has been approved, and the filming permit has been applied, but the actors are not in place yet, what do you mean?" Li Mu continued to pretend to be confused.

"Mr. Li, I came this time to buy the broadcast rights of your new drama, we and I want the exclusive copyright of the first round of Beijing TV this time, and we have cooperated so many times, Mr. Li, you can tell me the price!" Wang Lixing of Beijing TV said.

"Director Wang, what are you talking about, what about cooperation, business is business, don't mix it up. Mr. Li, our Shonan TV has the largest viewing group, and you can't be wrong by selling TV series to us. Wu Boming, assistant to the director of Shonan TV, said.

"What Assistant Wu said also makes sense, in this way, the exclusive broadcast rights of the first round can be sold, and the one with the highest price will get it, so you can bid here!" Li Mu thought for a while and said.

As soon as they heard that Li Mu was going to conduct an auction, none of the six people spoke first, and they were a little cold for a while.

"Since everyone doesn't bid, let's wait until the finished film comes out, and a few people are welcome to come back then." Li Mu saw that no one spoke, so he said.

Just kidding, they just want to take down the TV series before others react, if the finished film comes out, the competition will only be greater, and Zhao Ronghua of Minnan TV couldn't help it first.

"Our Minnan TV station will release one million episodes to buy the first round of exclusive copyright of Mr. Li's new drama!" After Zhao Ronghua finished speaking, he nervously looked at the reactions of the other five people, but he was about to disappoint him. As soon as he made his bid, the others followed.

"Our Oriental TV has released 1.1 million episodes!"

"One hundred and fifty thousand episodes of Jiangsu and Zhejiang TV stations!"

"One million and two million episodes of Shonan TV!"

"One and a half million episodes on Beijing TV!" Wang Lixing directly raised the offer of 300,000 yuan, and no one spoke for a while, after all, it was a TV that had not yet been filmed, and it was too risky to spend 1.5 million yuan on an episode.

Seeing that they didn't speak, Wang Lixing was a little proud, this time he won it for 1.5 million episodes, and there were still 300,000 yuan from the bottom line given by the director, and he saved millions for the TV station, and the backstage director must value himself more when he went back.

Just when he was thinking about getting the attention of the director after he went back, and he was excited about the promotion and salary increase, he heard someone say something coldly.

"One million six thousand episodes!"

The dream was interrupted, Wang Lixing was annoyed and embarrassed, and when he came back to his senses, he saw that it was Zhao Ronghua of Minnan TV, and he was a little disdainful in his heart, a third-tier TV station dared to compete with Beijing TV!

"One million seven million!" Wang Lixing said loudly.

Li Mule on the side, this price was completely unexpected by him, originally he thought it would be good to buy one million two or three hundred thousand episodes, but he didn't expect him to underestimate people's gambling nature. If the TV series is finished, he is confident that he will sell it at this price, but many projects will need money in the future, so he can only sell them in advance, so this is also a surprise.

"One million eight thousand episodes!" Zhao Ronghua did not show weakness.

The other four people on the side had already looked at it at this time, they never thought that it would be such a situation, they were full of confidence when they came, and now they were going to return in disappointment.

"Our Beijing TV station has released 1.9 million episodes!" Wang Lixing's eyes were already red at this time, and he didn't expect a trip to bite the gold halfway through.

"Two million episodes!" Zhao Ronghua gritted his teeth, this is already the highest price given to him by the TV station, and if Wang Lixing increases the price again, he can only withdraw.

Zhao Ronghua's words suddenly made Wang Lixing sober, and he broke out in a cold sweat when he thought that he had quoted a price that exceeded the director's bottom line. Fortunately, Minnan TV has increased the price, otherwise if I quote the price and don't admit it, I am afraid that Beijing TV will become a laughing stock in the future, and the director will definitely take a knife on himself after going back, and I was afraid for a while, and there was a trace of gratitude in my eyes when I looked at Zhao Ronghua.