"Chairman Zhao, Tianzhiyuan is now based on the development of the two platforms of Super Nintendo and GameBoy, and Nintendo will properly develop some Chinese games on the red and white machine, and will sinicize some classic games, but I am not too clear about which games will be listed in the second half of the year. "It's also a little ashamed to say it, Zhang Lexing is used to being the shopkeeper, and he was suddenly asked what game listing plan Tianzhiyuan has, and he was really a little blind.

"Alas," Zhao Haiguang sighed, seeming disappointed.

"President Zhao, Cai Min, the general manager of Tianzhiyuan (Shanghai), is also here, if you really want to know, you can ask him later. ”

Zhao Haiguang's eyes lit up suddenly, and he nodded: "Yes, how did I forget him." ”

"President Zhao, do you know what the original intention of establishing this video game machine branch was?" In fact, the leaders on the stage will definitely talk about this matter, but judging by the posture of their speeches, it will be possible at least in the afternoon, and Zhang Lexing is not willing to be so consumed all the time.

"I'm sorry," Zhao Haiguang blushed slightly, and said: "Actually, I don't know very well, I just like games, I heard that there is such an organization, and I got the position of vice president after a little connection." Actually, I only came yesterday, and it's not very clear what the video game club will do, so if you look at the charter attached to the information. ”

Relationship users who like games, Zhang Lexing put a label on Zhao Haiguang in his heart, in fact, this is nothing, if those presidents and vice presidents are interested in games, maybe this video game machine branch can still make some achievements. Since even the vice president couldn't figure out what the video game machine branch did, Zhang Lexing had to try to find some clues from the charter.

Zhang Lexing flipped to the charter attached to the back and looked at it carefully page by page:

"Articles of Association of China Software Industry Association Electronic Game Console Branch (Deliberation Draft)

Chapter I: General Provisions

1. The Electronic Game Console Branch of China Software Industry Association (hereinafter referred to as the Branch) is a national industry organization voluntarily participated by units and individuals engaged in the development, production, service, dissemination and management of game products (including various types of game console hardware products and various types of game software products), approved by the Ministry of Electronics Industry and the Ministry of Civil Affairs.

2. The purpose of this branch is to implement the country's will to develop the game industry, strengthen industry exchanges, and accelerate the development process of the game industry.

3. The branch carries out various activities of the branch in accordance with the laws and regulations of the state, adheres to the principle of democratic consultation in the work of the branch, and the branch safeguards the legitimate interests of members and provides services for members.

……”

Just looking at the charter seems to have a lot of development prospects, but Zhang Lexing's heart has a burst of hidden worries, the impression of this video game machine branch does not seem to have made any achievements, at least the game industry in the mainland has not really developed, video game hardware is banned from domestic sales, video games have become rootless trees and sourceless water (of course, piracy and parallel imports still exist), and computer stand-alone games have experienced a short period of glory and then disappeared, if it were not for the rapid development of online games, the mainland's game industry may be wiped out。 Zhang Lexing didn't know what efforts the video game machine branch (renamed the game software branch in the online game era) had made, but the results were obviously not ideal.

Zhang hopes to change this situation, and hopes that the video game machine chapter can really play its own role, rather than wave a hand and not take away a cloud. Zhang Lexing has some ideas about how to establish an industry organization in the game industry, but it needs to be supported to turn ideas into reality, and it is obvious that the vice president who loves games in front of him is a good candidate.

"President Zhao, do you know what the agenda of this domestic game industry seminar is?" Zhang Lexing plans to understand the situation first, and then consider how to put forward some of his own opinions.

"I know something about this, in fact, it's also simple, the video game machine branch has just been established, and there are only the president, vice president, secretary general and other figures, in fact, even the basic framework has not been built, the leaders of this seminar are hoping to have as many game companies as possible to become members, membership fees or something is secondary, the key is to make this branch look decent. Then there is the constitution of the video game machine branch, although it has been approved by the Ministry of Electronics Industry and the Ministry of Civil Affairs, but after all, it is only made behind closed doors, and there may be unreasonable parts. ”

Zhao Haiguang said something this time, and it seemed that he had done some homework, not like he said that he really didn't know anything about coming to the meeting. However, listening to what he said, it is not completely useless to attract people to join the association and discuss the charter, but as an association of the game industry, it is obvious that it is a bit of a waste of money.

Zhang Lexing couldn't help but put forward his own opinions: "President Zhao, will there be a discussion on how to develop the game industry during this meeting?"

Zhao Haiguang shook his head and said, "It seems that there is no such arrangement on the agenda, maybe the time is too short." ”

Zhang Lexing felt too disappointed that he couldn't arrange anything serious for three days, even if these leaders had to spend a day speaking on the stage, would it take two days to attract people to join the club and discuss the charter, no wonder nothing was done back then.

"Alas," Zhang Lexing sighed, and then said, "Chairman Zhao, I don't know what you think about the development of the domestic game industry?"

Zhao Haiguang thought for a while and said: "Well, I think one is to tilt the policy towards game companies and support the development of domestic game companies, after all, the strength of these domestic companies is not too strong, of course, your Tianzhiyuan is an exception." There is also the need to crack down on piracy, so that the sales of game companies' products will be better, and only then can they bring sustainable development capabilities. ”

"President Zhao, what you said makes sense. Zhang Lexing nodded and said, "However, to develop the game industry, these two points alone are not enough. ”

"Your company has many years of development experience, and I believe that there should be a lot of good insights in the development of the domestic game industry, so it is better to say it and we will study it together. Zhao Haiguang seemed very enthusiastic about this matter.

Zhang Lexing thought about it for a while and decided to say what he thought, anyway, as long as it worked: "Well, I think so. First of all, the name of the video game machine chapter is more limited, so it seems that it is only a video game at first glance, but in fact, the game can also include the computer, but in this case, it is better to change the name of the club. ”

Zhao Haiguang hesitated for a moment and said: "I have played some computer games, but there should be no company engaged in this development in China at present, so there is no need to change the name of the branch for the time being." ”

"Who says no, the Zhiguan company in Taiwan has set up a branch in Guangzhou, and there is also a computer game development company called Creative Workshop in Beijing, and I believe that there will be more and more such companies in the future. ”

"Mr. Zhang, you are quite confident. ”

"Chairman Zhao, this is not confidence, but an analysis based on market conditions. Is there any prospect for the development of video game consoles in China? There should be, but the development is very difficult, and the key is that we do not have our own game consoles. ”

"Mr. Zhang, what you said is not right, there are several companies that produce game consoles this time, isn't this our game console?"

"This is not at all, the so-called game console should be a game console with relevant patents and development technology, so that it will be easier for our game development company to develop games on it. I won't talk about Nintendo's red and white machine and the learning machine based on it, although there are already many companies that have mastered the technology to develop games on it, but in the international arena this is a platform that will be eliminated after all. Take Tianjin Xinxing's 16-bit learning machine as an example, in fact, it is just a modification of Sega's MD host, and it has not been authorized by others at all, which is infringement according to the patent law. At present, the current situation of domestic game consoles is basically no intellectual property rights, and can only produce game consoles developed by foreign companies through illegal means, how can this be a long-term solution, and the protection of legislation will only become more and more strict in the future, and it is not possible not to take the road of independent research and development. However, independent research and development requires a huge amount of money, and there is no company with such strength in China, so it is difficult to develop domestic game consoles in the short term. ”

Zhao Haiguang's face darkened, and he said: "Isn't that the domestic game console no longer hopeful." ”

Zhang Lexing shook his head: "That's not it, it's just that it may not be seen in the short term, maybe there are already companies working on it, but the time has not yet come." ”

"Alas," Zhao Haiguang sighed: "Actually, from my own heart, I really hope to have such a day." ”

"In fact, game consoles still need to be supported by game software,Like several popular game consoles from Japanese companies, they have received the support of many famous game companies to be promoted,If there are really domestic game consoles now,There can be several companies to support it。 Zhang Lexing drew a circle with his hand at the people listening attentively in front of him: "Can it be done by relying on these small companies here?" If our own domestic companies cannot support it, how to persuade those game companies abroad to choose our game consoles, it is already difficult to let them develop games on game consoles, let alone expect them to launch Chinese versions of games, so what does our game consoles rely on to attract players, do we all count on the patriotic enthusiasm of players? The patriotic card is very easy to play, but the players' money is not blown by the wind, and relying on the patriotic slogan alone rather than the quality of the game will sooner or later be abandoned by the players. ”

"According to what you say, isn't it impossible for the domestic game industry to develop. Zhao Haiguang looked at Zhang Lexing and said with a depressed face.

"It's not impossible, if the game industry wants to revitalize, simply put, it needs a good game platform, a group of good game development companies, and a large group of players who buy genuine games. There are two options for the game platform, one is the Nintendo red and white machine that has been very mature but has begun to fall behind abroad, including the current domestic popular learning machine also belongs to this platform, the advantage is that the price is low, the popularity is high, and there are no patent restrictions in China, but due to performance problems, the game creativity is more restricted, and there is no development potential. The other is the PC computer, an open system, there are no restrictions on game consoles, and there is a lot of potential for future development, although the number of owners is relatively low now, but the popularity rate in the future will be very fast, because computers are very versatile, more easily accepted by families, so I think computers are a better development platform. ”

"Then how should the game company develop?" Zhao Haiguang humbly asked.

"It is not enough to have enthusiasm for the development of game companies, but also to provide them with a good living environment, one is to reduce the burden of these companies through preferential policies, and the other is to expand the group of legitimate users through publicity and other means. Of course, game companies should also continue to improve their own development level, so that the games launched can truly gain the recognition of players, so as to form a virtuous circle, the company continues to grow and develop, and the scale of the player base to buy genuine copies is also increasing. At a certain point, the timing of the launch of domestic game consoles is also a matter of course. ”

"Mr. Zhang, I didn't expect you to have such insight into the game industry. Zhao Haiguang was amazed: "Why don't I suggest to the president that you take some time out on the last day of the meeting and let you come to the stage to talk about this issue." ”

"Well, if I have time, I'll talk about it. Zhang Lexing originally wanted to resign, but after thinking about it, maybe this is also an opportunity, although saying a few words may not necessarily change anything, but this is at least a good start.

Two days later, as Zhao Haiguang said, Zhang Lexing was specially arranged for an afternoon, but fortunately, except for the president and vice president, the other leaders did not come today. Since this is the case, Zhang Lexing also came to the stage and began to speak according to his own ideas.

After a brief review of the development of video games and computer games, and then the topic turned to how to develop the domestic game industry, Zhang Lexing talked about the choice of various game platforms and their advantages and disadvantages, the different characteristics of video games and computer game development, the challenges faced by the game console and computer market in the next few years, and the different attributes of games as commodities and works. Finally, Zhang Lexing also suggested that if it is for the domestic market, it is recommended to give priority to the computer as the game development platform, and then choose the Nintendo red and white machine or the pyramid learning machine, and if it is for the international market, it is recommended to choose the computer as the game development platform.

Zhang Lexing's statement caused mixed reactions, some supported, such as Bian Xiaochun of Pioneer Cartoon, according to him, he has recently been very addicted to the Three Kingdoms strategy games on the computer, because there are still some shortcomings in these games, and he sometimes comes up with the idea of making up his own, so he is very interested in Zhang Lexing's recommendation that everyone choose the computer as a development platform. Of course, there are also objections, such as Liang Jianguo of Tianjin Xinxing Electronics Company put forward clear objections, because they have made a 16-bit learning machine based on the Sega MD host, so they are very disdainful of those 8-bit learning machines on the market, and they are planning to make great efforts to promote it, so they naturally disdain Zhang Lexing's recommendation that everyone engage in computer games. There are more wall-riding factions, such as Fuzhou Alien Technology and Xi'an Mars Electronics, which belong to the kind of offense and noncommittal.

As a result, after three days, some member units were developed, some membership dues were collected, and then some painless changes were made to the constitution of the video game machine branch, and nothing else.

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