Chapter 49: VCD Appears

In a blink of an eye, the time for the end of the seminar came, but unfortunately Zhang Lexing's speech did not cause much repercussions, except for a pioneer cartoon Bian Xiaochun, there was not even a splash, which made Zhang Lexing very disappointed.

After the meeting, when Zhang Lexing was about to leave, Bian Xiaochun came over, and Ma Guanghai took a step forward and stopped in front of him.

Zhang Lexing patted Ma Guanghai and said, "Brother Guanghai, it's okay to let him come over." ”

Ma Guanghai moved to the side, Bian Xiaochun looked at him, his eyes turned to Zhang Lexing's side again, with a smile on his face, he walked to Zhang Lexing's side, stretched out his hand and said, "Mr. Zhang, it's a pleasure to meet you, I'm Bian Xiaochun of Pioneer Cartoon." I saw you two days ago, and I thought I recognized the wrong person, but I didn't expect it to be you. ”

"Bian Xiaochun? Oh, you said at the meeting just now that you have been studying the Three Kingdoms game recently, and it seems that you are still interested in making your own. ”

"I can't say it.,It's just an idea.,I've studied Nintendo's red and white machine.,That's the kind of performance that can be made at most, which is the kind of "Overlord's Continent".,If you want to increase the computer's AI or multi-point gameplay,I'm afraid you'll have to choose another platform.,So I'm more interested in the computer game development you mentioned just now.。 ”

"Let's go outside and talk, don't let them clean up. Zhang Lexing noticed that some staff had come in and started to clean up the venue, so he walked out, Bian Xiaochun nodded when he heard the words, and walked out, while Ma Guanghai followed closely behind Zhang Lexing.

Walking out of the conference room, Zhang Lexing then asked, "Then are you pioneer cartoons interested in turning into games on computer platforms?"

Bian Xiaochun shook his head: "Our President Lin and Chief Engineer Zhang think that the number of domestic computer users is still too small, and the Nintendo red and white machine is more mature, so it should not be changed in recent years." ”

"Is it still smooth for you to develop games on Nintendo's red and white machines?" Zhang Lexing asked casually.

"Well," Bian Xiaochun looked embarrassed, hesitated for a while, and said, "It's still going well......"

Zhang Lexing can see that the pioneer cartoon should have encountered some difficulties, but since others are unwilling to say it, he can't insist on being a good person. However, Zhang Lexing was not willing to miss this opportunity, so he took out a business card and handed it over, saying, "I'm sorry, I have something to go first." If you need help, you can come to me. ”

After speaking, Zhang Lexing and Ma Guanghai left, leaving Bian Xiaochun alone with his business card and not knowing what he was thinking.

……

Not long after Zhang Lexing and Ma Guanghai returned to their residence, Cai Min and Duan Yongping came to the door together. Tianzhiyuan (Shanghai) is mainly for overseas markets, and has not developed games on the pyramid learning machine, so there is naturally no cooperation between Shenzhen Pyramid Company, Cai Min and Duan Yongping have only had a few encounters, and they are not old acquaintances. However, after this domestic game industry seminar, both companies have become members, and although the operation of the two companies will not change in the future, the relationship between the two is much more familiar than before.

Zhang Lexing, Cai Min and Duan Yongping came to the sofa and sat down, Cai Min spoke first: "Boss, I just received the news that there may be big changes in the foreign game console market. In addition to the 3DO console announced by Panasonic at the beginning of the year, there are also the PC-FX console launched by NEC and Hudson, the new console codenamed Saturn (SEGASaturn) in secret development by Sega, SNK also claims that it will soon release the NEO-GEO game console using discs, and Nintendo is said to cooperate with the famous American silicon graphics company (SGI) on the research and development of the *bit console (codenamed 'real'), plus the PS-X plan of home appliance manufacturer Sony. The future home game console market may no longer be the same as it is now, I'm afraid it will be more chaotic than now, and we are very confused now, I don't know which one to support in the future?"

In fact, it is very easy to do this matter if Zhang Lexing chooses, anyway, he remembers which game consoles will have higher sales in the future, the first place is of course Sony's PlayStation (PS), which is said to have sold more than 70 million units worldwide, and the second place is Nintendo's *bit console Nintendo* (N* It is said to have sold more than 30 million units worldwide, but sales in Japan are low, and in third place is Sega's SEGASaturn (SS), which is said to have sold just over 8 million units worldwide, most of which are in Japan. For any game development company, Sony's PS is definitely the best choice, and Nintendo's N* is not bad (although Yamauchi's decision to insist on using cartridges is speechless, but after all, there is a certain base), and Sega's SS is really too uncompetitive (of course, even less discouraged are Sega's brain-dead minds who always make brainless decisions).

But it's still a little too early, the reason for determining the development platform according to the sales volume is still a little out of the table, Zhang Lexing had to think of something else: "I already know what you said, for the competition between game consoles in the foreign market, I have been paying attention, although the news is flying all over the sky, but there is no real product, don't be in a hurry to make a decision, wait and see." However, don't think about the 3DO platform, that kind of console is more like a game console than a video player, which may be more suitable for Hollywood, but it may not be as good as Super Nintendo for a professional game development company like us. ”

"Alright, boss, let's wait and see. Cai Min nodded, temporarily letting go of his thoughts.

Duan Yongping continued: "Boss, I think the learning machine market is not a long-term solution, although it seems that the annual sales are not bad, but from the market feedback, there are signs of saturation." ”

This kind of thing Zhang Lexing actually expected for a long time, and now the storm of computer popularization in the mainland has kicked off, and no matter how good this learning machine is, he is not a computer, and it is a matter of time before he encounters market saturation, but Zhang Lexing did not expect it to be so fast.

"Well, in that case, you can use price reductions to open up new markets. The domestic market is very huge, and if large and medium-sized cities are saturated, then they will develop into small and medium-sized cities, and even to some rural areas with better economic conditions. Your original profit from the standard selling price is already very high, and now it's time to bring it down. ”

Duan Yongping said worriedly: "Boss, in this way, the profit of the pyramid will be much less. ”

"It's okay," Zhang Lexing waved his hand and said: "In the future, the learning machine production line in the pyramid can be transferred out, and new products will be launched soon, I have a copy of the information for you to take a look at first." ”

Zhang Lexing got up and took out a document from the bedroom, handed it to Duan Yongping, and then sat back in his place. Duan Yongping took the information and looked at it for a while, and shouted in surprise: "VCD?"

"That's right, it's VCD. At the request of a private enterprise (Wan Yan) in Anhui, a R&D company in the United States has developed a decoder board based on MPEG1 technology, called CL450. Later, Wanyan company based on CL450, developed a machine that can play out the moving image with a CD, on September 4, Wanyan company showed the world's first prototype called CDK330 active image disc player at the Beijing International Radio and Television Exhibition, which caused quite a stir at the time, and later this product was named 'small disc player' (referred to as a small DVD player) by the expert committee of the radio and television system, but I prefer to call it a VCD player. ”

As far as I know, last year, in order to support the designated production of video recorders, the state carried out a "one-stop video recorder" project, which is a program that includes a high degree of vertical integration of upstream and downstream, and I believe that the price of video recorders will drop by a large margin after the project is implemented. In this way, compared with VCD players, the video recorder can play both images and videos, which is much more powerful than VCD players that can only play images, will anyone buy this kind of product?"

"Video recorder one-stop" project Zhang Lexing has not heard of it, but obviously the final winner of the battle between video recorder and VCD player must be VCD player, on the surface the function of the video recorder appears more powerful, but the innate cost advantage of VCD player optical storage is not comparable to video tape, especially after the D version of the disc joined the competition, the advantage of VCD player is more irreversible.

"Someone will buy it," Zhang Lexing pointed to the information in Duan Yongping's hand and said, "You turn to page 145 of the information, which has a forecast for the future market size." ”

Duan Yongping turned the information back in his hand suspiciously, and when he turned to page 145, he looked at it fixedly and couldn't help exclaiming: "What? 10 million units? How is this possible? I remember that last year, the annual output of domestic video recorders seemed to be only more than 500,000 units, how could there be so much market size of VCD players in four years?"

"This is the analysis that I asked a professional research agency to make based on the current situation in China, the production cost of optical discs and videotapes, and other factors, in fact, the main reason is that the popularity of video recorders is not high, so the potential demand for VCD players will be so huge. If you switch to Europe and the United States, where the popularity of video recorders is high, I am afraid that it will not be sold at all. Of course, considering the market cultivation period, the estimates made in the first three years are not high. How, do you want to do it?"

"Yes, absolutely do, the market size of more than 10 million units is enough to make everyone crazy. Duan Yongping nodded again and again, but after thinking about it, he felt that something was wrong: "Boss, it seems that this product research and development is mainly done by Wanyan Company itself, if we want to produce, wouldn't we have to develop it from scratch, and we won't have time to do it?"

"You turn the information forward to page ninety-seven, there is a block diagram of the technical scheme of the VCD player, in addition to the peripheral auxiliary circuit, there are two of the most important parts, one is the VCD movement, and the other is the decoder board......" Zhang Lexing paused, waited for Duan Yongping to turn the information into place, and then continued: " The point is that we have both components, the company that developed the decoder board is our holding company, and the VCD movement is supported by the Hong Kong Applied Technology Research Institute, you should understand what this means. ”

"Boss, do you mean that if we want to produce VCD machines, we can do it at any time?"

"That's right, but I'm not asking you to switch to VCD, but to produce VCD movements. ”

"Why don't you just make a VCD player? Wouldn't that make more money?" Duan Yongping felt incredible.

"Have you heard the story of the gold diggers and water sellers?"

Duan Yongping thought for a while, and suddenly his eyes lit up and he understood: "Boss, what you mean is the same as when we started learning machines, grasp the upstream core products, and then encourage downstream enterprises to scale, which not only reduces the risk of our market development, but also enables greater benefits." ”

"That's right, with a scale of 10 million units a year, even if only 50% of the VCD movement is shipped from you, according to 300 yuan per set, you will have at least 1.5 billion yuan of income a year, which is much more profitable than tinkering with learning machines now, and in addition to the production of VCD movements, you can also consider producing some electronic products in the future, such as electronic dictionaries. Now the Wenquxing electronic dictionary on the market is good to sell, but the function is simpler, and after the level of electronic technology rises, maybe it can produce a more powerful handheld learning computer than the current learning machine. ”

Duan Yongping nodded again and again when he heard this, as if a broad avenue full of money had appeared in front of him, and a smile appeared on his face involuntarily.

"For those companies in the learning machine alliance, you can pick a few companies with high management and technical level and are willing to switch production, and support them to produce VCD players in the future. But don't be too anxious, Wan Yan is still using the simplest CL450 decoder board, and the American R&D company is currently working on the CL480 decoder board with a higher degree of integration. After the CL480 is developed, we will work on it, so that the integration level will be higher and the cost will be lower. Your immediate task is to contact the Hong Kong Applied Technology Research Institute to get the VCD movement production plant up as soon as possible, and it must be put into production before the end of next year, with no less than 200,000 sets in the first phase, and then expand to an annual output of more than 6 million sets as soon as possible. Over the years, the learning machine has made a lot of money, and it should not be bad to switch to VCD movements. ”

"Boss, promise to get the job done. Duan Yongping patted his chest and agreed.

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