This is a Monday that is destined to be unpeaceful, countless netizens, as usual, go to work, go to school, get up to log in to the computer, and open QQ for the first time, a QQ pop-up window pops up in the lower right corner of the screen.

A Letter to Users

After saying a bunch of reasons "due to ............", Tencent has "made a difficult decision" and will not be compatible with 360 products!

Tencent QQ and 360 are not compatible, users can only choose one of them! If you want to continue to use QQ, you must uninstall 360 related products.

"Holy!"

"What's wrong with 360, why don't you let it be used?"

"Damn, don't use 360, what should I do if I am poisoned?"

After an initial period of confusion, netizens began to subconsciously pay attention to the ins and outs of the whole thing.

On my computer, on my desktop, infringing on my rights, forcing me to make a choice, I have to know, what the hell is going on, right?!

The cause of the incident is not secret, it has been in an uproar on the Internet before, it has spread widely, and it is easy to find out, this incident is simply the result of a vicious competition between 360 and Tencent.

The time has come when the user has to make a choice.

Nearly 700 million QQ users, close to 400 million 360 users, covering the entire network, in terms of user overlap is extremely high, the choice is also extremely difficult. QQ is a daily essential communication tool, and netizens who are accustomed to online communication and social networking simply can't accept the sudden 'disconnection', and the feeling of not being able to communicate seems to be isolated from the world all of a sudden;

No, as a simple and easy-to-use all-round protection security software, 360 also has a very wide user base, leaving the protection of 360, I always feel that there are people who want to harm me at any time, whether it is browsing the web or downloading files, I am afraid of being tricked.

Although there are some software that can be temporarily replaced, it is certainly not as good as 360 and QQ.

As a last resort, some users chose 360 and some chose QQ, and the two sides were evenly matched.

However, in the upward trend of public opinion, Tencent has become the finger of thousands of people!

No matter how affectionately Tencent's 'Letter to the Majority of Users' is written, and how helpless Tencent is and how desperately determined it is to make this decision, it cannot hide the most obvious fact: Tencent has burned the flames of war from enterprises to users' computers, and has forced users to make choices.

Moreover, in the eyes of users, although QQ is easy to use, Tencent's reputation is indeed very bad, the whole continent, the whole Asia, the whole world, the whole universe, the most shameless plagiarism and imitation group.

Most users use Tencent's products while expressing deep contempt for Tencent.

On the contrary, the reputation of 360 is much better, no matter what means it uses in commercial competition, but for users, at least 360 is worry-free, safe, and free. That's enough.

Tencent is doing this, whether it is a netizen who supports QQ or supports 360, they have really encountered troubles, and they are naturally unpopular.

Under the manipulation of inaction, public opinion on the Internet began to be one-sided, violently attacking and sneering at Tencent.

In particular, the "letter to the majority of QQ users" was rewritten into QQ by a large number of netizens and rewritten and spoofed, among which the most classic line "We made a difficult decision" became popular all over the country overnight.

'Nokia has made a difficult decision, if it detects an iPhone within 10 meters, it will start a self-detonation program and destroy everything within 10 meters......

'Adi made a difficult decision, and detected that the user had Nike, and the clothes and shoes automatically changed to see-through outfits......

'Master Kong has made a difficult decision, if it is detected that the user has used the same, there will be no ingredients in the instant noodles......

'Mengniu has made a difficult decision to automatically release melamine if it detects Yili milk in the user's stomach'

'Sinopec has made a difficult decision, if it detects that there is PetroChina in the fuel tank of the user's car, it will automatically release the electric spark'

'Red Bull made a difficult decision to automatically turn into a urine ...... if it detected that the user had drunk Telly'

Thousands of similar rewrites took the internet by storm overnight, and 'made a hard decision' became the hottest word on the internet.

And the media that carry these adaptations, discussions, and dissemination are Baidu Tieba and Zelianke's Weibo.

In Baidu Tieba, the post "We made a difficult decision" appeared in Li Yi's bar, and the following replies exceeded 10,000, becoming the "most popular reprint" post;

On Weibo, the 'Hardest Decision' Solitaire Contest was launched, and through @, a big solitaire was carried out, as long as you open Weibo, you will inevitably be able to see several 'Hardest Decisions' among the users you follow.

Everyone seems to be starting to make the toughest decisions.

A certain star who 'made the most difficult decision' and was ready to take on a blockbuster;

A certain big V 'made the most difficult decision' and decided to eat sweet tofu brain and give up salty tofu brain;

An e-commerce business 'made the hardest decision' and started a week-long discount tomorrow;

……

Due to the convenience and timeliness of communication, Weibo and Baidu, which stayed out of the matter, became the winners, and they gained a lot of popularity.

Traditional media did not miss this opportunity, and published articles one after another, pointing the main finger at Tencent.

'Tencent forces users to block people's hearts'

'Tencent does not respect netizens' right to choose, so its monopoly can be investigated'

'Tencent Showdown 360 is a vicious fight against the spirit of the Internet'

'Tencent is not ready to give users a sincere statement?'

In less than a week, public anger has accumulated to a critical point. In the capital, more than 1,000 QQ users joined the collective to defend their rights and apply for an anti-monopoly investigation against Tencent.

All of a sudden, Tencent seemed to be facing enemies on all sides, because of its crazy move of 'hot brain', which has always been controversial, has become the target of public criticism.

However, at Tencent's internal meetings, the atmosphere was not as tense as the outside world imagined.

Even before making this 'difficult decision', Tencent had already anticipated what would happen next, but Tencent still did it, which shows that Tencent is not worried about these verbal criticisms.

According to statistics from the data department, within a week of making a difficult decision, the number of Tencent users temporarily decreased by 18%, and it is still losing rapidly.

Similarly, Tencent's stock price has also fluctuated significantly, and the upward trend after listing seems to have been temporarily stopped and declined.

Users churn out in large quantities and stock prices fall, which under normal circumstances would be almost unbearable.

However, due to the current special environment, this part of the loss is not permanent, as long as the goal is achieved, most of these users will return to Tencent, and the stock price will also rebound in retaliation, in the long run, the benefits outweigh the disadvantages.

"From 360's earliest statement that Tencent snooped on user privacy, to the continuous release of Tencent's negative news in a month, to the launch of a series of actions such as deducting bodyguards to make Tencent lose profits, 360 has not gained any practical benefits, its purpose is to discredit Tencent and divide users. Because compared with Tencent, 360's user base is still a niche, as long as this purpose is achieved, let some users give up QQ, then 360 can get rid of the influence of QQ Computer Manager, continue to dominate the original field, and at the same time, prevent QQ Computer Manager from occupying the market. ”

Tencent's CTO Mr. Xiong said: "However, under our strong and decisive counterattack, 360's intentions were cut off. Although the number of our users has been temporarily lost, 360 has lost more users than us. According to our analysis and estimates, at least more than 25%. As long as they can compress the 360 market to the limit they can bear, they can force the other side to give up the attack on Tencent. ”

"But it's important to note that our situation is not optimistic. ”

A vice president in charge of the market glanced at Ma Huateng, who was sitting in the chief, and saw Ma Huateng bowing slightly, signaling him to speak freely, so he said solemnly: "This time we are taking a risky move, the key is time, the longer it drags on, the more passive we will be." So next, there must be more powerful means to further compress the living space of 360 in a short period of time. ”

"Before the decision, Mr. Ma had already discussed this issue with us internally. Mr. Xiong said: "Next, Tencent will launch domestic Internet companies to form an anti-360 alliance and unite a number of enterprises to jointly compress the 360 market." ”

Tencent is not the only Internet company in China that has a deep hatred with 360, and it is everywhere.

Since the establishment of Qihoo, 360 Security Guard has made enemies in the Internet industry on all sides, as if it is a 'rotten boy' in the Internet industry.

In 2007, 360 and Alibaba's "rogue software" lawsuit came to an end, 360 lost the lawsuit and compensated Ali 70,000 yuan, but Alibaba's Internet assistant and online real-name business were also officially suspended;

In 2009, 360 claimed that Kingsoft NetShield had a number of problems such as interfering with the operation of the 360 Security Guard web firewall, and induced users to forcibly uninstall Kingsoft NetShield under the pretext of compatibility problems, resulting in a sharp decline in Kingsoft's business and a sharp drop in its stock price.

At the beginning of this year, 360 security guards defined the Baidu toolbar and Baidu address bar software developed by Baidu as "bad comment plug-ins", and Baidu spent money to buy Ping An and handed over 360 millions of yuan in 'protection fees' every month according to the traffic.

As soon as the money was paid, Baidu's toolbar and address bar were suddenly whitewashed, not only removed from the bad review plug-in, but also grandly boarded the 360 browser, which contributed to the rapid occupation of the browser market by 360......

In addition to these well-known large companies, there are countless grievances between 360 and Internet companies.

Tencent has done a lot of evil, and 360 has a bad record, and Tencent's next step is to unite these companies that have been maliciously blackmailed by 360 to join forces to strangle 360.

Once all these companies join forces, 360 is worried.

Mr. Xiong hesitated for a moment, but still said: "Is it possible to consider bringing Zelianke in, if Weibo joins the anti-360 alliance, the momentum will increase qualitatively, and it is very likely that the battle will end in the shortest possible time." ”