Tencent is driven crazy!

This was everyone's first reaction when they received the news.

Xiaomi's celebration party was also temporarily interrupted because of this sudden major news, and the high-level executives present left the table one after another to make various preparations for the rest of the matter.

Lei Jun took the car and specially sent Zhao Zejun to the airport and back to Jianwu City.

"Tencent's doing this is tantamount to forcing netizens to stand in line, which is very unwise. Lei Jun frowned slightly, shook his head and said, "Originally, Tencent was in charge, but now it is passive." ”

"Mr. Lei, it doesn't matter what Tencent does now, what matters is what we do in this turmoil. Zhao Zejun glanced at Lei Jun and said: "Tencent is making such a fuss, although there are a group of people who will uninstall QQ, there will also be a large number of people who will uninstall 360, computer Internet access, no security protection is not good, Jinshan can take this opportunity to recover a part of the market." ”

"That's what I thought about. Lei Jun nodded: "After I go back, I will immediately start arranging Jinshan's work." ”

Zhao Zejun 'reminded' Lei Jun of this, not out of any kindness to help Jinshan. In fact, the battle between 360 and Tencent is a rare opportunity for many Internet companies, as Lei Jun said, there is no need for Zhao Zejun to remind him, he and Jinshan have realized at the first time that this is an excellent opportunity to recover the market and began to deploy.

But Zhao Zejun still had a need to talk to Lei Jun a little deeper.

Tencent and 360 are incompatible with each other, which will inevitably lead to large-scale riots in the market and users, if at this time, there is no powerful product, especially in terms of security protection products, to stand up and stabilize people's hearts, then the relevant units at the higher level will inevitably act as soon as possible and coordinate from it.

Zhao Zejun hopes that the longer this war lasts, the better, and the Xia family can delay the time of government intervention as much as possible in order to take advantage of the fire, but the premise is that the normal use of users must be ensured as much as possible, so as not to cause a big mess, and the riots will be maintained as much as possible at the level of 'enterprise competition', it doesn't matter how much loss is suffered between enterprises, but the market and users cannot be chaotic.

Obviously, in the previous life, because the government acted too quickly, Jinshan's own strategy was problematic, resulting in it not grasping the opportunity well, nor did it take on the heavy responsibility of taking over, and missed the opportunity in vain.

Zhao Zejun thought for a while and said, "Mr. Lei, I think that in the future antivirus software market, free should still be king. At present, in terms of the development of the domestic Internet market, it is not possible to develop the habit of using paid software, especially computer protection software, which can be completed in five or ten years. ”

"But Kingsoft's annual fee is already very cheap, and I think most users can afford to protect computer security for a year or half a year. Lei Jun understood what Zhao Zejun meant and said.

Zhao Zejun shook his head: "It's still different." If you encounter a virus attack, you can't turn on the phone, the files are lost, and the user spends money, that's no problem. But in normal times, the vast majority of users are unwilling to ask users to pay. Speaking of payment, Zeyue Chinese.com can be regarded as a relatively mature paid market, but the proportion of genuine reading is still less than 10%......"

After a pause, he said: "You know, as long as there is piracy, the genuine version must be the least in the proportion of use, there is a free existence, and the one who charges must be a minority." Zeyue Chinese Network has no strong competitors, at most it makes less money and will not lose the market. But Kingsoft is different, 360's free policy is its most fatal move, Kingsoft charges, 360 free, Kingsoft, Ruixing these paid software, it is doomed, can only be a niche in the market. What's more, in my heart, Jinshan is not as easy to use as 360. ”

"I understand the reason, but Jinshan has always adopted a fee system, and suddenly, the cancellation of fees will be no less than a nine-magnitude earthquake for Jinshan, which will shake the foundation of Jinshan's survival. Lei Jun frowned and said.

Zhao Zejun obviously sneered and said, "Mr. Lei, if you don't break it, you can't stand it." If in this era, Kingsoft still relies on charging annual fees to get by, then I have to say that Kingsoft's thinking is still stuck in the previous era, and it is a matter of time before such outdated thinking is eliminated by the Internet. Instead of that, it's better to end early and put your main energy on Xiaomi technology. ”

Zhao Zejun's words sounded very ugly, and Lei Jun's face changed significantly.

But Lei Jun knew in his heart that his words were not rough.

Kingsoft started earlier than 360, a whole era earlier, in the early days of the Internet, Kingsoft was already the big brother of antivirus software, from its inception in 99 to now, 11 years down, it can be said that it has experienced the entire continent Internet eras.

But the result?

In addition to the initial stage, when the Internet was not mature and the market was blank, Kingsoft seized some markets, and since then there has been no major achievements, once it encounters such a powerful competitor as 360, it will immediately lose without suspense.

Over the years, Kingsoft has also made some attempts in other fields, such as Kingsoft Word Tyrant and Kingsoft Jieba, but the result is not much different from Kingsoft Poison Tyrant, they can only fight a tailwind battle in the early stage, when the market is blank, and once they encounter challenges and changes, they will soon be eliminated and become marginal products.

Think about the Kingsoft Solution, Kingsoft Game Guides and Modifiers, Kingsoft Word Boss, how many people still remember?

Even the core product, Kingsoft Poison Tyrant, is also declining, and its market share is not as good as 360, and even the newly rising Tencent QQ doctor is not as good.

The so-called 'listed company', Jinshan's main performance profit, actually comes from the online game of Swordsman Love, which is really a great irony.

At the beginning, Lei Jun felt lost and temporarily left Jinshan Company to find a new goal in life, which actually had a lot to do with it. After many years of personal efforts, the company has invested a lot of resources in the research and development of core products, but the road ahead is bleak, which will inevitably make people disheartened.

"360 is free, but it can make the market bigger, make more profits, and have a series of products in the entire field, and why is Kingsoft more and more marginalized, isn't it worth pondering?"

I only heard Zhao Zejun continue: "Although 360 is a rogue software, but over the years, it has passed all the way, quickly occupied the forest market, and became the first antivirus software in the country. In my opinion, aside from its means of threatening users and maliciously evaluating other software, the 360 route is worth learning from all Internet companies. ”

After a pause, he said seriously: "Mr. Lei, Jinshan is no longer a start-up company that can't even afford to pay salaries, but a listed company. ”

Lei Jun fell silent.

The airport is not far from Xiaomi Technology, and there is no traffic jam on the road at night, so it will be time to arrive at the airport soon.

"Have a nice trip. Lei Jun stretched out his hand to Zhao Zejun: "If you say it, I will consider it seriously." ”

"Mr. Lei, Jinshan is your biggest effort in the first half of your life. Zhao Zejun shook hands with him vigorously, "I hope you and I can live up to this once-in-a-lifetime opportunity." ”