Lao Zhao made a bold decision in the eyes of everyone. Pen, fun, pavilion www. biquge。 info

Since all TV stations' offers for Do Do Not Disturb are far from meeting their expectations, why should they sell Do Not Disturb to TV stations?

The reason is as simple as it is, buy and sell, I am not satisfied with the money you give, I will not sell.

But the question is, if you don't sell it to TV stations, where will it be broadcast? Or is it that after hard work, more than one million has been invested, all the preliminary preparations have been made, and several episodes of the Non-Honest Do Not Disturb program have been filmed, so stop and be stillborn?

Of course not.

If the TV station can't do it, it will be broadcast on the Internet, through the blog China, facing the whole network. Let Zelianke develop a player plug-in as soon as possible, users can watch directly in the blog China, by the way, but also do server diversion work, so as not to get too many people watching and the server crashes.

The price of the TV station is not good, so it is not sold, and it can no longer be broadcast on the TV station, so it is broadcast on the Internet...... It seems reasonable and logical, but almost no one thinks so except Lao Zhao himself.

The people involved in the project were shocked, and they couldn't understand what Zhao Zejun was thinking, and many people simply thought that Zhao Zejun was angry.

Internet users and TV users are not comparable at all at present, the latter is almost an order of magnitude more than the former, and there are 1.3 billion people in the mainland, and almost everyone watches TV.

Thanks to the vigorous introduction of TV production lines in the early days of reform and opening up, the penetration rate of TV in China is even higher than that of developed countries, even in remote mountainous areas, TV is not a new thing.

How many web users are there? Two hundred million, three hundred million? And how many of them are users of Blog China?

There is a big gap in quantity, and the usage habits of users are completely different.

What do netizens do online? Gather information, post backs, play games, read novels, ...... There is no habit of watching TV programs on the Internet at all, and TV users turn on their TV sets just to watch various programs.

What is Do Not Disturb? It is a TV program with distinctive characteristics, not an online program, and it is too risky to rush to put it on the Internet before netizens have not developed the habit of watching TV on the Internet.

There is hardly anyone in the country who can be like Zhao Zejun, who is full of almost superstitious information about the Internet, even if it is an Internet entrepreneur and a well-known Internet company, it is impossible to be like a prophet, unswervingly believe that everything can achieve great success on the Internet.

In addition, there is a very real problem with the current network: speed.

ADSL has indeed been popularized, but the ordinary home network, generally 1M, 2M, a few big cities have 4M, in the case of network stability, 1M network is the minimum requirement for watching programs without cards, but the problem of network stability has not been well solved after many years, and now it is even worse.

The network card is unstable, and there are even many users whose network speed is not up to standard at all, what do you think?

For all kinds of reasons, as soon as Zhao Zejun made a decision, he immediately ushered in a large number of opposing voices.

The first person to speak out against it was the person in charge of Tianze's actual business, the host of the show and Zhou Yuanyuan.

"I don't agree."

Zhou Yuanyuan's attitude this time was very direct and clear, and she didn't blindly greet Zhao Zejun because she was her boss and had the grace of knowing her, and even because she had indescribable emotional factors for Zhao Zejun himself.

If you are not sincere, do not disturb is Zhao Zejun's investment planning, which is true.

However, from the initial idea and a plan, it finally turned into several real, hour-long programs, in which every minute and every second has her hard work; Tianze Media has changed from an empty shell of two people to a real production company with a whole team and relatively strong program production capabilities, and Zhou Yuanyuan's hard work is indispensable.

If Zhao Zejun is the father of the show and provided an indispensable sperm for this show, then Zhou Yuanyuan can be called the mother of Do Not Disturb, without her 'October pregnancy' and a lot of hard work, it would be impossible for this show to be born.

For the future development of 'children', mothers naturally have a say.

"You say ...... you say" Lao Zhao smiled and nodded, what kind of metaphor is this Nima, parents and children, it's a shame that she can come up with it.

"If you play it on the Internet, let's put aside other factors, have you thought about how to make a profit?" Zhou Yuanyuan didn't wait for Zhao Zejun to answer, so she asked herself and said: "I know that you have many friends, many of whom are really rich bosses, who can invest in advertising, but have you calculated, how much can you do just by relying on advertising revenue?" You yourself said that Blog China is an engine, it is the backbone business, but it can provide not much cash flow, and now Blog China is the most profitable advertising project, how much money is there? You know better than I do. ”

She was a little excited, picked up the water cup and drank a few sips, "Besides, as you often say, it's better for people to come to us than for us to beg for people, after all, you are looking for friends to invest in it, our program is definitely a high-quality program, why bother to take this favor?" ”

"And what do you think should be done?" Zhao Zejun asked.

"Just go to Jianwu City TV Station!" Zhou Yuanyuan said confidently: "I know you want to share, but the current share ratio given by the province is too low." So I recommend going to the market first year. I believe that after the broadcast, it is definitely not difficult to reach two points of ratings, let alone be suspended. You calculate, in the first year, get rid of the cost, net more than 10 million, and when the show is popular, the initiative will be in our hands in the second year, if we continue to stay in the market and buy out, we can comfortably negotiate the price with the other party, if we go to the provincial station to share, with the results of the first year, we also have the capital to negotiate a better share ratio with the other party. ”

After speaking, she looked at Zhao Zejun with a bright look, and confidently waited for Zhao Zejun to refute her.

"You can." Zhao Zejun didn't have any disagreement at all, but nodded with a smile: "I didn't expect you to have a very good brain, I really underestimated you before." ”

Zhou Yuanyuan was stunned: "Do you think what I said is right?" ”

"That's basically right."

"Then you still insist on broadcasting it on the Internet?" Zhou Yuanyuan was puzzled.

Zhao Zejun thought for a while and said, "Your idea is of course the safest and only good way from conventional thinking. But have you ever thought about how many factors can affect the ratings of the show in this year? How much of it is within our control? Also, even if the ratings in the first year are not bad, it will take a full year before we have the confidence to talk about cooperation with several TV stations according to my conditions. ”

Zhou Yuanyuan thought for a while, "What are your real conditions?" ”

"Don't forget, why did I suddenly take out my energy from Zeye Square to do this show." smiled, "To be honest, a small part of the reason is for you, we have known each other for so long, and your departure from the TV station has something to do with Zhou Na, so it is reasonable for me to ignore you ......"

Hearing Zhao Zejun directly say 'for you' and 'I can't leave you alone', Zhou Yuanyuan was obviously stunned, and her expression softened a lot.

Zhao Zejun followed and said: "But most of the reasons are not for you. ”

"What's that for?" Zhou Yuanyuan was puzzled.

"For money, of course." Zhao Zejun laughed: "I said that entertainment programs and commercial real estate are not separated. Well, the connection in this, one sentence or two sentences can't be explained clearly, let's put it this way, after contacting the provincial and municipal stations, I believe that the real conditions are impossible for any TV station to accept at present, and I can't wait for more than a year. ”

Zhou Yuanyuan raised her eyebrows slightly, as if she was thinking about something, and after a while, she asked: "So, you have already decided, broadcast on the Internet, do not disturb?" ”

"Yes." Zhao Zejun nodded.

"Okay. Since that's the case......" Zhou Yuanyuan imitated Gianna's usual movements, shrugged her shoulders, and said: "Anyway, it's always up to you, since you've decided, I'll do the work of the entire crew." ”

"What's the matter, someone in the program team is not happy?" Zhao Zejun's face sank.

"You, the big boss, are high, Chrysostom said, and if you say a word, the people below can only implement it, but don't forget, the employees and guests of the program team, after all, are also people with independent thoughts and feelings, and suddenly, the program has changed from TV broadcast to Internet broadcast, and there will definitely be a gap in everyone's hearts. No matter which platform the program is broadcast on, it is necessary to ensure the quality of the program, and the quality of the program is composed of every small detail, and every guest and staff member is inseparable, isn't it? ”

"Well, I almost ignored it." Zhao Zejun snorted.

Zhou Yuanyuan pursed her lips and smiled: "Okay, go ahead with your grand strategy, you don't need to worry about these little things, leave them to me,"

……

Unify thoughts, condense will, grasp into a fist, and exert strength in one place.

After unifying Tianze's internal thoughts, Zhao Zejun held a mobilization meeting within Zelianke, who was responsible for the specific broadcast.

Compared with the possible feelings of loss within Tianze, Zelianke is gearing up and full of energy.

It's not that Zelianke's employees are of high quality and Tianze's quality is low, because for Tianze, TV broadcasting has become network broadcasting, which looks like a 'downgrade', and for Zelianke, Zhao Zejun once again handed over a major task to Blog China, showing the trust of the leadership in them, and once again proving the importance of the Internet.

After Zhao Zejun emphasized the great significance of this program at the meeting, a special project team was set up and clear technical support requirements were put forward for the project team.

The project team is led by Zhao Zejun himself, and Li Mingran is the responsible leader, who is actually responsible.

"Lao Li, is there a network technology that can make it possible to see more people and the smoother?" Zhao Zejun asked tentatively: "If you are honest, do not disturb is not a live broadcast, in theory, it is a video download, can it be broadcast while going down, and users can download and share at the same time?" ”

Zhao Zejun flickered, to put it bluntly, it was to guide Li Mingran to talk about P2P technology.