Chapter 153: Divide or Buy?

An excellent TV station may not be able to achieve a garbage program, on the contrary, if a garbage program is placed on an excellent TV station, it is better to go to an ordinary TV station, because the competition in the former is too fierce, and the program ratings will be squeezed by other good programs if they are slightly worse. Pen % fun % Pavilion www.biquge.info

And a really popular good program can make a garbage TV station, or in other words, as long as the program is good, there is no essential difference in which TV station it is broadcast.

Of course, with the exception of remote TV stations, the coverage and influence are indeed limited.

However, the TV stations in southern Jiangsu Province and several surrounding provinces, cities and big cities do not have this problem, and there is no big difference in essence.

Although Jianwu TV Station is a municipal-level station, its strength is not bad, Jianwu City has a high level, a sub-provincial capital city, Jianwu City TV Station has also appeared in the 'Happy Night', 'Super Imitation King' This kind of is well-known in the country, and the ratings once entered the top three ace programs of the National Variety Show Festival;

In the whole country, the economy of southern Jiangsu Province belongs to the first line, and in the southeastern provinces, the economy belongs to the middle grade, and the influence of the province and Taiwan is similar to that of several nearby provinces.

Moreover, Sunan Province is the base camp of Lao Zhao, with a wide range of relationships in all aspects, familiar people, and convenient work.

Zhang Yang, deputy director of Jianwu TV Station, is in charge of variety shows.

This deputy director is Mr. Zhang's old friend, and the one who later wore small shoes for Zhou Yuanyuan.

The two sides met, and the location they chose was at the Shanghe Entertainment Center, and the scene of the meeting was not at all as tense as Zhou Yuanyuan imagined.

Zhang Yang was very polite.

There are 9 banquet buildings in Shanghe, of which buildings 1-3 are private clubs, not everyone is qualified to entertain guests in them, and not everyone is qualified to let the female boss of Shanghe personally come forward to help invite.

So Zhang Yang knows very well that Zhao Zejun, who is treated, is not light, even if he does not cooperate with this kind of individual, there is no need to make enemies, in the final analysis, he is just the deputy director of a TV station, and he is not an official, even if he is an official, he will retire one day.

"Mr. Zhao, I only heard about Lao Zhang's last time, you see, it was really a kind misunderstanding, I invited your sister to attend together, I was thinking of letting Lao Zhang carry her, how do you know...... Hi! ”

As soon as they met, Zhang Yang took the initiative to talk about the last dinner. didn't mention Zhou Yuanyuan.

Zhao Zejun smiled: "Director Zhang, the matter has passed, my sister is also short-tempered, spoiled by me, and she is not afraid of heaven and earth." Speaking of which, I am also responsible, you see that I am also a violent temper in these things, she doesn't learn from her good, she learns from my bad faults. ”

Deputy Director Zhang smiled, the meaning of the other party's words was soft and hard, and he simply said directly, if he was there that day, he might have fought even harder.

"Mr. Zhao, I watched your show, not only did I watch it, but I also invited our director to watch it together, and the director gave a high evaluation and criticized me, Zhou Yuanyuan is such an excellent seedling, we failed to keep it, and the work is not meticulous." Zhang Yang said.

"The positions are different, the contributions are the same, this is not a circle, and I have come to cooperate with our station again." Zhao Zejun smiled: "What does that mean?" ”

"That's the case, our station hopes to buy out all the copyrights of the show at one time for a period of one year." Zhang Yang said.

Zhao Zejun's brows furrowed imperceptibly, he didn't want to use the buyout method, so he said, "Isn't it okay to share?" ”

Zhang Yang smiled slightly, his tone was gentle, but he said very firmly: "Mr. Zhao, since you have found us, I believe you should have an understanding of our station, buyout is a common practice, and it is theoretically possible to divide it, but the operation is too complicated, and there is no precedent for our station to divide before." ”

"Oh, that's right." Zhao Zejun nodded.

Zhang Yang saw Zhao Zejun's reluctance, and said with a smile: "Mr. Zhao, there are benefits to buying out, you can make a steady profit, and transfer the risk to the TV station." After all, the show has not yet been broadcast, and no one is sure how the audience will react. And the price of the buyout, we can negotiate. ”

"How much can I drive in Taili?" Zhao Zejun said: "At present, the program is once a week, and there are various holidays, there are single episodes, about 80-90 episodes a year. ”

Zhang Yang stretched out three fingers and shook them, saying, "Thirty million, buy it all out at once." ”

"Director Zhang, this price ...... Hey hey ......"

Zhao Zejun smiled and said: "I know that many variety shows are shoddy now, the cost of one issue is thirty or fifty thousand, you can go to our recording site to watch a few episodes, our financial report comes up, if you are not honest, do not disturb the production cost of one issue, about 250,000, and the cost alone in a year exceeds 20 million." ”

"So we're asking for 30 million." Zhang Yang said: "Your company has a 50% profit on this project a year, which is not low, right?" ”

"It's definitely not going to work at this price." Zhao Zejun said directly.

"I said, money can be negotiated." Deputy Director Zhang said: "The first year is determined according to the ratings, if we can break 2, we will raise the price in the second year, what do you think?" ”

Zhao Zejun contacted Deputy Director Zhang today, mainly to find out the bottom line, and was not in a hurry to sell, although the price can be negotiated, but the line given by the other party at the beginning is too far from his psychological price, so he smiled and said: "Director Zhang, don't worry, I'll think about it again." ”

"Mr. Zhao, with all due respect, Tianze is a newly established company after all, and there is no performance proof before, no matter which TV station, it is impossible to give you a high price at the beginning, and you can give 30 million, huh...... I'll tell you the truth, don't be angry, in fact, there is a factor of my personal efforts, after all, last time because of the dinner, we had a little misunderstanding, I also hope that through this cooperation, everyone can resolve the misunderstanding and make friends. Deputy Director Zhang said.

"Director Zhang, what you said is out of sight, since we are eating together today, no matter whether the business is successful or not, we are already friends, and we have friendships without trading." Zhao Zejun smiled.

"It is said that Mr. Zhao is young and promising, and he can do business, and today he is taught. Let's ...... that" Deputy Director Zhang pondered for a moment and said in a deep voice: "One price, 35 million, if the average rating breaks 2 in the first year, it will increase to 45 million in the second year." If you can break 3, then let's talk about it in detail. ”

Zhao Zejun estimated that even if this was not the other party's bottom line, it was not far from the bottom line, and after thinking about it, he still smiled apologetically: "Director Zhang, I really can't accept the buyout." ”

……

After contacting Jianwu City TV Station, Zhao Zejun contacted Sunan Provincial TV Station non-stop.

Shang He's relationship network is indeed amazing, Lao Zhao found that so far, it seems that in Southern Jiangsu Province, at least in Jianwu City, there is no industry, and Ding Lan does not know friends.

The relationship between the TV station in southern Jiangsu Province was also introduced through Ding Lan.

The director of the project cooperation department, a middle-aged woman in her forties, named Yang Xiaojing, also serves as a visiting professor at Jiangsu and Zhejiang University of Media and Communication.

Zhao Zejun knew this person, and later jumped to the provincial TV station next door, produced and planned two nationally renowned entertainment programs, and for a while, he was known as the godmother of mainland variety shows.

Yang Xiaojing looks like a tiger aunt, with black-framed glasses, a professional outfit, very serious, simple and direct style, without too much greeting with Zhao Zejun, after learning that Zhao Zejun wanted to share, she agreed.

"Yes, I personally also very much recommend the sharing model, since the two sides cooperate, they should share profits and risks." Yang Xiaojing nodded: "The divided projects include advertising, naming, broadcasting, network and peripherals, etc., which is no problem." ”

"What about the percentage?" Zhao Zejun asked.

"Excluding your production costs, 37 percent, 70 percent of the TV station. Of course, your production costs need to be reviewed by the TV station. Yang Xiaojing said.

"Three-seven-open?"

"Yes, the production cost will be given to you, I have watched your show, the production is very good, let's not say that the cost is more than 200,000, about 20 million a year."

Zhao Zejun was thinking about it, and Yang Xiaojing said: "But the TV station also has two requirements. ”

"You say." Zhao Zejun nodded.

"First, we purchase on a monthly basis, and if the ratings are not good, the TV station has the right to unilaterally stop broadcasting and stop follow-up procurement."

This is acceptable to Zhao Zejun, may the ratings of If You Are Honest Do Not Disturb be good? Unlikely.

If the ratings are really not good, he doesn't want to waste time and money and keep filming.

"Second, the TV station asked to participate in the program planning and make changes to what we thought was not satisfactory." Yang Xiaojing said.

Zhao Zejun did not answer immediately this time.

If you agree, it means that this show is not completely under your control, and it is difficult to say what face it will appear in the end.

"Do you think there is anything that needs to be improved in the first two issues I posted?" Zhao Zejun asked.

"There are several places, such as the guest heart-warming girl link, I don't think it's necessary at all, there was a heart-warming girl at first, and after just ten minutes, there may be another person holding hands, does this make people feel too fake, and ......"

Yang Xiaojing listed three things that she thought needed to be revised.

"That's it, Director Yang, I know what the province means, I'll go back to the meeting to discuss, and give you an answer within a week, do you think it?" Zhao Zejun asked.

"Yes!" Yang Xiaojing got up, stretched out her hand, and said, "This is a very good show, and I hope the two sides can cooperate in the future." ”

"I want it too!" Zhao Zejun smiled and shook her hand.

When he was about to part with his hand, Zhao Zejun suddenly noticed that Yang Xiaojing didn't know whether it was intentional or unintentional, and the nail of his little finger scratched his palm.

……

"How's the talk?" After sending Yang Xiaojing away, Ding Lan asked.

"It's not good, I'm not satisfied with the conditions given by the two TV stations." Zhao Zejun shook his head.

"You, your heart is too big." Ding Lan smiled and said, "Why don't you contact the TV station in the province again?" ”

Zhao Zejun thought about it and shook his head decisively: "No need, it's useless to contact, Deputy Director Yang actually makes sense, Tianze is a new company, without any program experience, any TV station comes to talk, and the conditions given are similar." ”

"Then what do you do, if you don't go through the TV station, where is your show broadcast?" Ding Lanqi said.