The Ritz-Carlton, a large luxury meeting room.

One by one, pretentious and extravagantly dressed investors signed in one after another, and slowly entered the market under the leadership of the welcome guests.

Gary, the sales director of Red Coral Company, personally greeted the guests at the door, and the company's two major faces, Rex and Debra, acted as senior receptionists, and the staff of the venue were also on standby, actively maintaining the order of the venue.

"Mr. Woolley, welcome." Gary greeted warmly, Gabriel's representative of the Flynn Fund, no one in the industry is disrespectful. (Appendix 1)

"Huh." Gabriel Woolley was still in a cold posture, and he laughed and sneered: "What about your boss? The company is not big, the temper is not small, I really haven't seen it for a few months, and I dare to call the sun and the moon to change the sky. ”

A few days ago, Roy taught the other party's assistant Henry, Gary still remembers it vividly, and he was a little surprised by the merciless derogation, but what he didn't expect was that Gabriel came as promised today.

An investor who followed Gabriel answered, "Yo? I thought it was just the employees of this company who were so sloppy and domineering, but I didn't expect the boss to be like this?! ”

Gary's eyes lit up, and the person who was talking now was Bruce Fink, the head of the famous Wansheng Investment Bank, who saw the other party with a big belly, shaking and shaking, his eyes were sharp, and his face looked evil, if it weren't for the foil of a super famous brand, he would be like a cold butcher.

"Mr. Fink, welcome." Gary laughed.

"Oh? Welcome me? Bruce's fat body leaned over and pretended to be puzzled, "That's weird." ”

Gabriel gave the steps and said, "How strange? Could it be that Bruce, you've seen their boss's domineering attitude too? ”

Bruce smiled, his face writhing, ugly and scary, especially in comparison with the slender and beautiful secretary next to him, it was even more hideous and weird: "This is not it." A few days ago, a young man came to our company, sharp-toothed and young, he took the A round of financing plan of Red Coral Company, and praised his company to the sky with bold words.

Curious, I asked a few questions, but he couldn't answer them, so he became angry and sneered at me. Gabriel, you say it's ridiculous? ”

Gabriel laughed rather cooperatively, and asked curiously: "There are such interesting people?" ”

"Or else? Why would I come? It seems that his boss is also arrogant, even if he comes to watch the monkey show today. Bruce snorted, his voice sharp.

"Let's go, let's go in and say, it's been a long time since I've seen such an entrepreneur who can die."

Gary was embarrassed to listen to the two investors in the vegetable market to pick vegetables about red coral, and he felt strange in his heart, he looked at Henry, who was walking behind Gabriel without saying a word, and thought worriedly, I don't know if this is a good thing or a bad thing.

He knew very well that the young man in Bruce's mouth was Ulysses, this guy had visited the Dune Road investment institutions, and blew the Red Coral Company as an unprecedented, and even made up a joke in the investment community.

This influence is there, it's just word of mouth, and I really don't dare to compliment it.

Most of the people who came to participate in the A round of financing of Red Coral Company today were also made a fuss by Ulysses.

The investors present either have certain expectations, or wait for Roy to bewitch, or want to know more about whether red coral is worth investing in.

It can be said that today's financing meeting can be so lively, and Ulysses's toss is indispensable.

Gary did his homework in private, but he still couldn't understand the doorways of financing, and the crazy capital was more complicated and chaotic than the sales management he was good at. He has no experience in financing, so he can only pin his hopes on Roy and hope that everything will go well.

……

Backstage in the conference room.

Ulysses glanced at the door from time to time, and when he saw the familiar investor, he felt a chill in his heart, and couldn't help but say again: "BOSS, it's that investor I still remember vividly, I completely annoyed him when I talked about financing, I hope he didn't come to smash the field today." ”

Roy laughed: "In this world, there are no eternal friends, only eternal interests." When you look down on the contradictions in front of you, you can have a broader horizon. ”

"BOSS, although I believe in you, I still have a little drum in my heart. Before, I didn't know the sky and the earth was thick, and the newborn calf was not afraid of tigers, but now I have seen these bigwigs who can decide the fate of the enterprise, and I know how to be afraid. They were all imposing and sharp, and I thought I was well prepared, but when it came to communicating with them, it was still difficult. ”

"What? You didn't scold back, did you? ”

"Scolding is scolding, but I always feel that I lack confidence, or I feel that I am unreasonable."

"Haha, that means — it's time for you to recharge." Roy sighed in his heart, he didn't expect that Ulysses, a madman, would also have a sense of awe, it was really not easy.

"BOSS, I've always had a question, why are you so confident that you can convince investors?" Ulysses asked very seriously, for he was deeply troubled. A few days ago, he personally ran more than a dozen investment institutions, from full of confidence and excitement to finally self-doubt, and his tone was hesitant. He has been abused by the elites of the investment world.

Roy thought for a moment and explained, "There are many factors, but I think the two most important points are - momentum and story.

"Momentum is a combination of passion and self-confidence, only if you believe what you say, others will be emotionally infected and have the basis to identify with you.

"Then you just have to build a beautiful, enticing and logical story, and you're sure to make money.

"In the business world, there are a large number of 'story companies' that don't have products, they don't have services, they don't even have a few patents, but because their founders can tell stories, and investors and the public think this is the future of business, and now is the opportunity to bet, and as a result, they can get a lot of financing."

Ulysses was a little incredulous: "Can't those shrewd investors see the flaws?" ”

"Ulysses, do you know what you're lacking? It's insight!

"In this world, there are tens of thousands of patent applications filed every day, hundreds of high-quality papers are published in scientific journals every day, and new business models are being trumpeted every day to change the world...... What's more, there are still disputes between scientists working on the same technology, let alone investors who are like mountains apart?

"The world is changing with each passing day, who can guarantee that investing in a scientific and technological achievement, the transformation and commercialization will be successful? Who knows what kind of R&D system is the most reasonable and efficient to use? Who can bet on which segment of the birth and rise of new giant enterprises?

"Neither!

"Now is an era of knowledge explosion, with all walks of life advancing by leaps and bounds, cutting-edge technology obscure, and innovative models vast...... Even if a character like Warren Buffett misses, let alone these mortals who are living beings?!

"So, as long as you can tell a story, make a metaphor, and bring your idea to life from an investor's perspective, you're halfway there."

"Ponzi Scheme ......" (Appendix 2)

"What?"

"BOSS, I think wouldn't it be more profitable for us to do a Ponzi scheme?!"

"Fake You...... "I'm an entrepreneur who flaunts his conscience, okay!"

[PS] Appendix 1: XX Fund, XX Capital, XX Investment Bank, and XX Venture Capital Company all have similar meanings in the United States, all of which are financial institutions based on venture capital, which are backed by Wall Street, rampage in the company-based market, making waves, and doing gambler-like trading. Unlike ordinary gamblers, they are more rational, more aware of their lessons, and more courageous they become.

(In order to avoid sensitive information, the names of the capital giants in the novel are fictional.) The real Wall Street capital giants are: Goldman Sachs, Merrill Lynch, Morgan Stanley, JPMorgan Chase, and Lehman Brothers, which later collapsed. If you are interested, you can search for information on your own)

Appendix 2: Ponzi schemes are the use of new investors' money to pay interest and short-term returns to old investors in order to create the illusion of making money and then deceive them into investing more.

Ponzi schemes need to tell investors a story about a beautiful and moving business with high returns, but it doesn't exist.