"Wow!

The skinny black man watched in amazement as Roy took out a long strip of bright silver DVD player, opened the cabin, and put in a small glittering disc, and the TV screen behind him began to appear in ultra-clear images, which looked like he was performing a magic trick.

The screen is playing a very burning Hollywood blockbuster, interpreting the violent aesthetics of the movie world.

Black applicants get excited along with the film, watching the TV and marveling.

Leaning less, Roy pressed the pause button, and began to passionately introduce this epoch-making product to the other party, and took out another old-fashioned video recorder to make a full comparison.

Roy treats the candidate in front of him as an investor, using vivid metaphors and multi-dimensional plans to sell his company's grand blueprint to the other party.

The skinny black man was so impressed that his eyes lit up.

Roy continued: "I have three compensation packages here, A is a low salary and high option, B is an equal salary medium option, and C is a high salary without an option, if you think that developing here will help you achieve your ambitions, then, please reply to the message within three days." ”

"Thank you, Mr. Fan. ”

"Goodbye. ”

After Ulysses came in and sent the blacks away, they finally ended their work for the day.

"BOSS, how was the interview today?"

"Okay, a total of 20 people were interviewed, 8 people I think are good, and 2 people, I am particularly optimistic. Roy handed his compiled resume to Ulysses and advised: "Pay attention to their reply messages, if you choose Plan C: high salary and no options, reject them all." In addition, those who accept the offer will arrange to report to the company on the first of next month. ”

"Okay. ”

"In addition, in the few days when I am away, you yourself interview the members of your team through the headhunting company, up to 7 people, OK?"

“NICE，BOSS。 ”

"I've read your proposal, are you sure you want to tie the sales team?"

"Hey, yes. ”

"That'...... Come on, my main focus will be on the sales team in the future. Remember, what we were trying to promote at the beginning was not a movie rental business, but a DVD player. Be prepared in advance. ”

After Roy told the other party, he took his suitcase directly and went to the airport to catch a plane, and in the next half a month, he will be very, very busy - talking about the copyright of movies and TV series, and talking about the sales agency of DVD players. (Appendix 1)

……

Now, in terms of film and television playback, there are many new formats that can provide movie and TV series content playback, and no one knows whether the DVD format can successfully break through.

There is no mature Internet as a hyped medium, and the VCR has only appeared in the United States for 12 years, which is the peak period of the most mature products, so there are very few DVD agents, and the agency system at all levels is not perfect.

Why isn't this technology a one-size-fits-all approach?

Disruptive new technologies are great, of course, but the problems are simple. When the DVD technology first came out, too few people used it. And this is a "chicken and egg" problem: families who want to buy DVD players feel that there are too few DVDs that can be played, and big entertainment companies want to make DVD content, but they feel that there are too few users with players, and there is little commercial value.

As a result, there are very few DVD discs on the market, and there are a small number of old movies, so even if users buy a DVD player home, there are actually no discs worth watching.

Just say a number and you get a sense of it: by the end of 1997, there were only 500 movies on the market in DVD format, which is about one thousandth of what BesTV could offer.

Based on the above dilemma, Roy's first task now is to speed up the process, so that the chickens lay more eggs and the eggs hatch more chickens.

At present, the DVD technology is more mature brands: Sony, Philips, Toshiba, Panasonic, Hitachi, etc., almost all of them are RI brands, and now the DVD channel is not mature enough, and the supplier system is relatively scattered, so Roy can easily talk about the next network sales right and the licensing right of event marketing, so that it can not only make money by acting as an agent DVD player, but also accelerate the maturity of the DVD market.

In addition, Roy also thought of a way to capture the minds of customers in advance - the DVD player comes with a free rental movie experience coupon.

Cooperate with the major DVD distributors in the United States, add the free rental coupon of Red Coral Company to the DVD player, so that the two can be combined to help Red Coral do film rental business promotion. A free trial voucher is $19.9 and offers a monthly rental of a large number of films.

With this experience coupon, it is equivalent to an extra $20 giveaway for each DVD player, and this giveaway is still so relevant that it can complement each other to promote DVD sales. The major DVD distributors naturally have no reason to refuse such a good thing. Think about it from another angle, other people's DVD players have $20 coupons, but yours doesn't, and the competitiveness of the product will naturally decline. Refusing is certainly not a rational choice.

……

Time flies, and the stars change.

Half a month passed in the blink of an eye.

In the past half a month, Roy has been busy between the entertainment company and the DVD general agent, relying on his outstanding temperament and sharp eloquence, he has negotiated a lot of contracts.

Copyright fees, accounting fees, attorney fees, accommodation and transportation expenses are all spent.

The company's financial $8.5 million has been paid one after another, and Mark Randolph has already actively used up half of the control rights he owns, plus the royalties and office expenses, and the account funds are only more than 3.5 million.

Roy has a lot of money to spend next, such as warehousing and logistics centers around the world, mailing boxes, DVD payments, staff expenses, office costs, network equipment maintenance, and so on.

If he chooses to roll out the development in an all-round way, the capital chain will definitely be broken, which is tantamount to declaring bankruptcy.

He faces a severe test, that is, where to start breaking through?

……

Ulysses went to the airport to pick up the plane in advance, and complained about all kinds of troubles up and down the company on the way.

Roy returned to Silicon Valley again, and looked at his company's unique workshop room, which was no longer as deserted as it was at the beginning, with more than a dozen active employees walking around the office area, seemingly busy, although he didn't know what they were busy with.

After a simple renovation, this workshop looks pretty good, with office areas, coffee rooms, lounges, offices, and meeting rooms.

Roy said a simple hello and asked Ulysses to announce it on his behalf, and half an hour later, a management meeting would begin.

As soon as he entered the office to change into clean clothes, Mark actually came directly, followed by Debra with an inexplicable look behind him.

"Roy, you're finally back, I've had enough......"

"-Mark, I'm very, very busy right now, if it's not something important, okay tomorrow?"

"Very, very important, nothing could be more important than that. Mark turned his head to look at Debra and said sternly, "You come and tell him what happened!"

Roy wasn't in the mood to ask Mark for a drink, so he just poured himself a glass of water, took a sip and asked, "What's wrong, Debra?"

"I ...... It's so stupid......" Debra lowered her head, her face was not very good, and she probably didn't know how to answer the question.

"Debra, you go out first. When Roy saw the other party go out, he closed the door, and yelled at Mark: "Such a lovely girl, you can't bear to bully, you touch your conscience, are you worthy of my abandonment?"

[PS] Appendix 1: Historically, DVDs have indeed been born out of nowhere. However, it took 5 years before it completely surpassed the VCR in sales and became the mainstream of home film and television. Netflix also saw the DVD opportunity, and waited for the outbreak of DVD for a long time, and finally slammed into the ranks. This is an important reason to defeat the giant BesTV, but he has been waiting for 5 years, basically walking on the verge of bankruptcy, so it begged BesTV to acquire it in 2000, but BesTV is arrogant and can't look down on the competitor of NetFly at all.