Chapter 25 Office Software Controversy (2)

Of course, you can't do it alone, and game development requires brainstorming. Zhang Lexing summoned the designers of the PC game development team, and everyone worked together to study, some specialized in reversing development materials, some gathered around PCjr to ponder, and Zhang Lexing took a hardware profile of PCjr to see.

"Well, the processor is the same as the PC, it's 4.77MHz 8088. The standard memory is 128KB, and the maximum can be expanded to 736KB, which is an improvement. Graphics card,It's actually CGA enhanced,The same 320×200 resolution,There are as many as 16 kinds of colors,It's a big improvement.。 Zhang Lexing sighed in his heart while watching, this PCjr is really interesting. The most surprising thing for Zhang Lexing is that PCjr can still use Modem, although it can only reach 2400bps (Zhang Lexing's 2M broadband used in his last life is equivalent to 2000000bps, equivalent to more than 800 times), but it makes Zhang Lexing can't help but miss the era when he used Modem to play games online, and the most memorable thing at that time is the three-digit amount of more than three digits when paying the phone bill at the end of each month.

After studying for a while, all kinds of whimsical ideas came out of the minds of the designers, and finally it was the idea of a couple of Williams (Ken in the man, Lubetta in the female) who had just joined the development team to stand out. The game is set on a continent called Daventry, where the knight Graham accepts a commission from King Edward to set out to find three lost artifacts, and the king also promises to make Graham the heir to the crown if he succeeds in finding them. As a result, the knight Graham embarks on an adventure, and the landscape of the Daventry continent will gradually be revealed, and the fog shrouded in the three artifacts will slowly dissipate. In order to show off the PCjr machine, Lubetta plans to add a series of 16-color still images as the background of the game, through which the protagonist can move around and interact with the objects that appear in the scene. Of course, in order to reflect PCjr's unique three-channel channel, Lubetta also prepared to match the game with background music and game sound effects. As for the name of the game, Lübetta called it a very stylish "King's Secret Envoy".

With a goal in mind, a development team led by Lubeta was quickly formed, and it didn't take long for a decent demo (a demo version of the game) to come out. After seeing the wonderful demo, Estlic was overjoyed and signed the contract on the spot, and the development team of Lubetta officially started.

……

Here IBM is fighting for "peanuts", and on the other side, a new battle for office software has begun, and the unlucky Microsoft company is the leader, and this time the target is word processing software.

The full name of word processing software should be called "Word Processing System (WPS)". The world's first general-purpose word processing software for personal computers was launched in 1979 by S. Rubinstein, a MicroPro company, under the name "WordStar" (WS) for short.

With its powerful editing functions, WS quickly conquered users and became the best choice under the CP/M operating system. Soon after the PC became popular, Robinstein quickly released the WS for PC, and continued his success. It can be said that when the office secretarial staff at this time wanted to write documents, the first thing that came to mind was Robin Stein's WS.

WS's word processing software dynasty is powerful and expansive, and it seems unshakable, but Gates doesn't think so, in his opinion, WS is actually strong and full of loopholes.

...... at an internal Microsoft meeting

"WS isn't terrible, it's not perfect. For example, if the user can't memorize the 30~50 operation keys and complex typesetting rules, he won't be able to play WS at all. Gates himself didn't like the design of WS, it was too complicated, and he occasionally had to flip through the manual when he used WS.

"Our company has the ability to challenge this old stubbornness, and we can write more user-friendly word processing software based on user experience. I am ready to identify word processing software as the company's new development goal, do you have any opinions? Gates looked around to see what everyone thought.

As he wished, there was no discordant voice, and Microsoft's new goal was determined. Simeone was in charge of the new project, and despite the spreadsheet waterloo, Gates still gave him full trust. After much deliberation over the name of the software, Bill finally took the PR department's suggestion to use the "Microsoft" logo and the word "MS-Word" to make the company both prominent and concise.

Simeone lived up to the hype and produced a decent piece ahead of the Comdex Computer Show in the spring of '83. Gates has been haunted by last year's VisualSheet and Lotus 1-2-3 cross-cutting bars, and in order to save face, he decided to have MS-Word appear on stage at this year's spring show.

Gates was pleased with what happened at the show, and the MS-Word attracted thousands of visitors as soon as it debuted, and visitors were impressed by the many new features. The ability to operate the software with a few clicks and movements gives a magical feeling, and the effects of bold type, underline, and subscript that can be achieved with simple settings bring a new experience to typography, and even more exaggeratedly, some people are excited that MS-Word can print the Bible with a laser printer that can be comparable to the effect of printed books. MS-Word is like a "supernova" that is exploding, and the light of WS is instantly drowned. What makes Gates even happier is that there are no more nasty spoilers at this exhibition, and he feels that Microsoft's spring is really coming this time.

The first appearance of MS-Word at the exhibition achieved good results, but the coverage of the exhibition was still limited after all, and in order to create a stronger sensation, Gates directed Microsoft's public relations department to plan an unprecedented promotion plan, simply put, a group bombardment.

After learning that "PC World" was working on an album to introduce best-selling software, and planned to choose three to five software to make floppy disks and give them to subscribers for trial, he keenly felt that this was a good opportunity for Microsoft, and immediately reported to his boss. In this way, Microsoft spent a huge sum of 350,000 US dollars to sell out all the production rights of floppy disks, and the promotion plan can be regarded as a platform for implementation.

With the advent of the dollar, PC World changed its mind, turning what had been a hodgepodge of software selections into designated floppy disks for the trial version of MS-Word. The so-called trial version actually has almost all the functions of MS-Word, but the printing function is castrated. Thanks to the joint efforts of Microsoft's production department and floppy disk factory, up to 450,000 MS-Word trial floppy disks were quickly prepared and packed in carefully selected rigid plastic boxes. Standing in Microsoft's temporarily rented warehouse, Gates looked at the plastic boxes piled up in most of the warehouse, and his heart was very excited, he felt that as long as this batch of floppy disks was successfully issued, the whole United States would definitely be shocked by the bombardment of the trial version of MS-Word, and the day when Microsoft would dominate the word processing software was just around the corner.

Everything was ready, the day of the release of PC World had arrived, magazine albums were starting to fly everywhere in the United States, and MS-Word trial floppy disks were blowing up all over the United States. Seeing the floppy disk fly into the hands of many users, Gates began to anxiously wait for the good news to come, but it didn't take long for him to realize that Microsoft had made a big mistake. MS-Word is powerful, but many functions can only be operated with a mouse to be more convenient, and at this time, the price of the mouse is generally more than 100 dollars, and there are few application software support, so few users consider adding such an expensive thing to their own computers, and the results can be imagined.

Soon there was another news that made Gates' nest fire, sales staff around the country did not receive many business orders, but found that there are many college students in door-to-door sales of a new word processing software, not only door-to-door service but also live demonstration performances, as a result, many users who were fooled by Microsoft to think that WS is outdated take it for granted that this new word processing software sent to the door is the replacement product mentioned in the publicity, and have paid for it. Microsoft's sales staff naturally did not want to waste their efforts some time ago, and fed back the information that they had found a new opponent back to the headquarters, and Gates looked at the "VisualSystem Company, VisualWriter" written on many reports, and suddenly a feeling of wanting to cry without tears swelled in his heart.

"Damn VisualSystem, why do you keep getting in our way! Why are those users so ignorant, it's obvious that Microsoft has done so much publicity, and they can't look down on our MS-Word, why do they still want to buy that damn VisualWriter! Gates's heart was roaring, and the report in his hand was only unconsciously torn to shreds by himself.

The subsequent market feedback left Gates speechless, and while MS-Word was still trying to win orders, VisualWriter had quietly entered the top 10 best-selling software. Gates sadly found that Microsoft's struggle seems to have hit the wall again, and it seems that it is going to change to a new goal, but is there really a new goal?

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